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15 Best Online Survey Tools, Platforms & Apps of 2024

Kate Williams

Last Updated:  

11 July 2024

15 min read

So, you’re looking for the best free online survey tools?

Sit back. Take that sip of your lemonade, and relax because your search ends here.

We will present the 15 best survey tools and apps of 2024 that help you fetch feedback from the target audience, identify what works and what doesn’t, and shed light on how to improve the overall experience.

From gathering customer and product feedback to conducting market research and employee engagement surveys, these free online survey makers can help you derive business insights.

Before we go into the details of each survey platform, here’s the list of tools for you for a quick go-through.

Online Survey Tools – Table of Comparison

Survey ToolFree PlanConversational UIIn-App FeedbackDedicated Mobile AppAI-Powered
Microsoft Forms
HubSpot Service Hub
Google Forms
Zoho Survey

15 Best Online Survey Tools and Apps of 2024

So, here are the best online survey creators to look for in 2024.

1. SurveySparrow

an overview of one of the best online survey tools - SurveySparrow

SurveySparrow is one of the best online survey tools available in the market. The tool redefines how you gather feedback and insights. The reason why it’s the best is its ability to turn boring surveys into engaging conversational ones.

Its UI is highly intuitive and easy to set up. And it offers a range of features, from sentiment analysis and workflow automation to AI. Since its inception in 2017, the tool has grown from a basic survey maker to a comprehensive survey platform.

One of the users on Gartner mentioned that using SurveySparrow has led to “measurable increase in the level of engagements and response rates for our surveys”.

The best way to understand the tool’s worth will be to use it. Ergo, here is a sample survey template that you can use for free.

Customer Satisfaction Survey

SurveySparrow’s white-labeling feature helps you customize the surveys with your brand logo, colors, and font that blend with your brand guidelines.

SurveySparrow Features

  • It houses a vast library of survey templates (1000+), all available free on signup
  • With custom CSS, users can craft personalized themes for their surveys
  • SurveySparrow offers an AI-powered survey, helping you craft and launch engaging surveys in a matter of minutes.
  • Its multilingual surveys (130+ languages, in-built Google Translate) allow you to conduct surveys worldwide.
  • Its smart dashboard visualizes all the survey data and helps you with deeper and more helpful customer insights.
  • The automation in the tools is easy to set up and can connect your surveys with internal and external workflows.
  • It allows omni-channel sharing, offering 15+ channels to share your surveys.
  • SurveySparrow offers 21 native integrations, including but not limited to HubSpot, Salesforce, and Shopify. Also, with Zapier, it can offer more than 1500 integrations.
  • The reports can be generated in real-time, and the advanced filters in them can be used to segment and report that is more relevant to you.
  • SurveySparrow’s offline survey app on a device and conduct surveys at locations with less or no connectivity. The app is compatible with iOS and Android.

SurveySparrow Pros

  • Vast survey templates
  • AI-powered survey building
  • Supports multilingual surveys
  • Good for lead generation
  • Great support team
  • HIPAA Compliant

SurveySparrow Cons

  • Advanced analytics
  • CSS custom designs may require developer support

SurveySparrow Pricing

SurveySparrow offers a free version, which you can use to get a basic understanding of the tool’s ease of use, UI, and features. The premium features can availed through a 14-day free trial.

SurveySparrow offers four modules with its pricing starting at $8 per month. For teams, the tool offers both quarterly and yearly plans, which none of the competitors are offering.

For more details regarding the pricing, visit the pricing page.

2. Typeform

Typeform - Best for, Suitable for, Starting price, G2 rating

Typeform is another online survey tool that lets users build sleek survey forms. It runs smoothly on all devices and has a unique interface showing only one question at a time. In addition, the Typeform editor enables you to drag and drop the form fields into your chosen spots.

This survey software doesn’t have a dedicated app for creating and editing surveys. However, they offer limited editing options in their mobile web version – Typeform LITE.

Typeform Features

  • It offers an interactive format to make the online surveys more fun and engaging.
  • Typeform’s APIs and dev tools can be used to build your survey system from scratch.
  • It offers advanced questions, expanding beyond typical options for enhanced form functionality.
  • It integrates with many other tools, including Google Sheets, Slack, Mailchimp, and Notion.
  • Typeform surveys can work on any device, from desktop to mobile.

Typeform Pros

  • Advanced-level logic jumps
  • Library of Templates
  • Free plan available. (With Limited Features)

Typeform Cons

  • Expensive for small businesses
  • Limited data analysis

Typeform Pricing

They offer a free plan with limited features, which you can use to get the lay of the tool. For the paid plans, they four different pricing tiers, with its basic plan starting at $ 25 per month.

Suggested Read: 10 Best Typeform Alternatives of 2024

3. ProProfs Survey Maker

ProProfs - Best for, Suitable for, Starting price, G2 rating

ProProfs offers a suite of tools for businesses, an online survey maker is one among them. It helps brands and businesses create customized feedback surveys through pre-designed themes. In 2020, the tool acquired Qualaroo, which enhanced its prowess as an online survey tool.

ProProfs Features

  • It houses about 100+ templates for your use
  • By offering 50 million quiz takers, it offers a simpler way to make online quizzes
  • It supports in-app surveys, pop-up surveys and polls

ProProfs Pros

  • Easy to use for quick feedback
  • Sentiment Analysis
  • Targeted audience surveys based on website activity

ProProfs Cons

  • Not for advanced, in-depth surveys
  • Data manipulation needed for complex analysis

ProProfs Pricing

It offers a free version, providing just 50 responses. The paid plan starts at $39.99 per month when billed monthly.

Suggested Read: Top 10 ProProfs Alternatives in 2024 — Better & Cheaper? Yes!

4. JotForm

Jotform - Best for, Suitable for, Starting price, G2 rating

JotForm is one of the leading creative online form builder apps. It’s known for its intuitiveness and ease of use. With fairly decent analytics and integrations, JotForm combines powerful features in its online form.

But above all, what makes Jotform a great online survey tool is its extensive survey template library.

While it’s praised for its user-friendliness and functionality, some users desire more design flexibility and enhanced features in its free version. Its responsive customer support is also noted.

JotForm Features

  • The surveys can perform mathematical calculations, allowing you to calculate totals, scores, etc.
  • It can create personalized PDF reports, certificates, invoices, or any other type of document based on the form responses.
  • Its mobile app allows users to create and manage forms directly from their mobile devices.
  • With its conditional logic, you can change payment amounts and options based on user selections or form responses.

JotForm Pros

  • Large user base – extensive online resources available
  • Huge collection of templates
  • Good customer support

JotForm Cons

JotForm Pricing

JotForm’s free Starter plan gives you access to 1 user account and 5 forms, 100 responses per month, and 100 fields per form. Their pricing starts with the bronze plan at $34 per month when billed annually.

5. Microsoft Forms

overview of the microsoft form online survey tool

Part of Microsoft 365, Microsoft Forms is one of the top amongst the online survey tools that helps you with feedback collection. Apart from online surveys, it supports polls and forms as well. They also offer an in-built AI feature and smart recommendations with online surveys.

Microsoft Forms Features

  • Visualize feedback data using analytic charts or export data to Excel.
  • Robust integration with Microsoft suite.
  • Multilingual surveys for a broader reach.
  • Mobile optimized forms and surveys.

Microsoft Forms Pros

  • Very easy to use and intuitive
  • Good data management
  • Easy to set up

Microsoft Forms Cons

  • Lacks advanced question types
  • Limited integration outside the Microsoft suite

Microsoft Forms Pricing

There’s no free option for the tool. However, you can get a 30-day free trial. The tool is only available as part of Microsoft 365. So, you will need to buy the whole suite if you want to use the platform. The starting paid plan is £4.90 per user per month.

6. HubSpot Service Hub

Hubspot Service Hub - Best for, Suitable for, Starting price, G2 rating

Though HubSpot is known for its CRM, it also offers other features as well. One such feature is HubSpot Service Hub. It offers a customer feedback tool using surveys, making this eligible to be an online survey tool.

HubSpot also provides a suite of free marketing tools, including a drag-and-drop form builder to create standalone, pop-up, embedded, and other online forms and surveys to collect customer feedback.

Hubspot Service Hub Features

  • Its data segmentation feature will group your visitor information. This way, you can send out personalized messages that drive value.
  • The email automation feature sends out customized emails based on the survey feedback.
  • Its feedback analysis will help you understand what your customers like and don’t like.
  • The HubSpot CRM integration allows you to keep all your customer info and survey answers in one place, making your marketing better and more organized.

Hubspot Service Hub Pros

  • Create tickets based on survey responses. Keep customers in the loop.
  • Integrate surveys with other Hubspot products for detailed customer insights.

Hubspot Service Hub Cons

  • Less useful as a standalone survey tool. Usability depends on other Hubspot products.
  • Expensive for those who are looking for a basic tool.

Hubspot Service Hub Pricing

HubSpot’s form builder is free, with added functionalities in their premium plans. The starter plan is $18 per month.

7. Qualtrics

Qualtrics - Best for, Suitable for, Starting price, G2 rating

Qualtrics is one of the most advanced survey platforms available in the market. With its advanced features and high cost (we found from G2), the tool is mostly useful for large-scale enterprises.

It offers around 100+ types of questions and 30+ graph types to export in real-time reports. They also provide some extra features to make the surveys more powerful. These include conditional questions, conjoint analysis, and custom question types (with APIs).

Qualtrics Features

  • The website intercept feature engages with users at every touchpoint. For example, when a user arrives on your website or navigates to a specific page.
  • Its interactive dashboard lets you view individual survey responses associated with that data point.
  • You can automate actions like sending emails or triggering surveys based on responses.
  • It analyzes feedback and understands the underlying theme and sentiment from open-ended questions.

Qualtrics Pros

  • Supports complex features
  • High level customizability
  • Great customer support

Qualtrics Cons

  • Steep learning curve for beginners
  • No affordable and useful plans for small businesses. Free plan has limited features.

Qualtrics Pricing

With Qualtrics’ free plan, you get access to 3 active surveys, 8 question types, 500 responses/survey, 30 questions per survey. For paid plans, you’ll need to contact and get a quote.

8. Google Forms

Google Forms - Best for, Suitable for, Starting price, G2 rating

If you are in the look for a free online survey tool, then Google Forms would be the best choice. It lets you assemble surveys quickly and easily via their convenient drag-and-drop interface. The survey platform also provides you with real-time response information and charts.

The added bonus is that the collected data can be synced with other Google products.

Although the tool is free, it should be noted that the features it offers are very basic. It might be because of this they have come up with a new pricing tier aimed at businesses.

Google Forms Features

  • It easily integrates with the entire Google Suite.
  • The user interface is very easy to use, and the users can create a survey in a matter of seconds.
  • The tool offers a variety of question types, including multiple-choice, checkboxes, dropdowns, and more, to capture better feedback.
  • Google Forms serves as an excellent quiz maker, too, especially for educational professionals.

Google Forms Pros

  • Free and easy to start. You just need a Google account.
  • Works hassle-free with all Google tools
  • Enough question types to conduct simple surveys

Google Forms Cons

  • No way to use it offline
  • No advanced features

Google Forms Pricing

Though the tool is free for all Google users, it has recently added a paid plan for businesses looking to make the most of their survey platform. The pricing for this is $12 per user per month.

9. Alchemer

Alchemer - Best for, Suitable for, Starting price, G2 rating

Formerly SurveyGizmo, Alchemer is a voice-of-customer tool that helps understand customer opinions. It has good automation capabilities and provides a range of features to help capture customer feedback.

It also offers a wide range of survey questions and filtering options to ensure proper questions are being asked. However, the pricing is rather steep, and the reporting needs some work. Despite this, Alchemer remains one of the best survey tools in the market.

It should be noted that some users on expressed their discomfort to the tool. Specifically its limited bilingual functionality, frequent changes leading to bugs or data loss, and a relatively high cost.

Alchemer Features

  • The branching logic, skip questions, and question randomizing can be used to personalize the surveys
  • The tool allows heatmaps, sliders, and other question types for gathering customer feedback.
  • There is a white-labeling option to customize survey designs.
  • The reports can be generated in real-time and are visualized using graphs and charts.
  • It also integrates with other popular platforms to use your survey data seamlessly.

Alchemer Pros

  • HIPAA Compliant
  • White Labeling is easy
  • 40+ Question Types

Alchemer Cons

  • Less customization flexibility
  • Paid plans expensive for small businesses

Alchemer Pricing

Alchemer offers a 7-day free trial. Their self-service survey plans start at $55 per user per month. This plan is suitable for simple polls and surveys for individuals.

For enterprise solutions, you’ll have to request a demo.

10. QuestionPro

QuestionPro - Best for, Suitable for, Starting price, G2 rating

QuestionPro helps you create efficient surveys, polls, and quizzes within minutes. The shareable, robust analytical reports make it great for business enterprises. Apart from the basic features that all online survey tools have, here are some special features of QuestionPro.

QuestionPro Features

  • Its conjoint analysis will help identify which of your product features matters most to the customers.
  • The MaxDiff analysis feature discovers what features excite the customers.
  • Employee experience surveys can gauge the employee happiness and engagement of an organization.
  • It offers a range of survey questions, including heatmaps and sliders.

QuestionPro Pros

  • Detailed sentiment analysis, word clouds, and topic modeling
  • Special discounts for non-profit organizations
  • Offers advanced features at a cheaper price compared to competitors

QuestionPro Cons

  • Slow learning curve
  • Free plan has no branding removal

QuestionPro Pricing

QuestionPro’s free ‘Essentials’ plan offers 20+ survey templates, skip logic, a customizable ‘thank you’ page, raw data export, and 24/7 email support.

They also offer a 10-day trial with additional features. QuestionPro pricing starts at $99 per month. For their team and enterprise-level plans, contact them to get a quote.

Suggested Read: 10 Top QuestionPro Alternatives To Look For in 2024

11. Zoho Survey

Zoho Survey - Best for, Suitable for, Starting price, G2 rating

Zoho Survey is an easy-to-use online survey software. It has a rich array of features and is a highly user-friendly tool. It works seamlessly as long as your needs are basic.

Apart from basic survey features, what sets Zoho Surveys apart is its seamless collaboration with all Zoho Suite products. Here’s a glimpse of what you can accomplish with this online survey tool.

Zoho Survey Features

  • The panel support provides access to Zoho’s respondent panel, which is a pool of respondents users can contact for the surveys.
  • With Zoho CRM, you can capture survey responses and map them to leads or contacts in your CRM system. This will enrich customer profiles and provide insights to improve customer engagement.
  • Zoho Flow can automate actions based on survey responses, such as triggering emails or sending follow-up surveys.
  • Zoho Analytics can conduct in-depth analysis, generate feedback reports, and provide clearer insights into survey results.
  • You can integrate survey responses with your email marketing campaigns with Zoho Campaigns.

Zoho Survey Pros

  • Free plan with 100 submissions per month
  • Integration with Stripe & PayPal
  • File upload with watermark feature

Zoho Survey Cons

  • Limited customization option compared to other tools
  • Limited third-party integrations

Zoho Survey Pricing

Zoho Survey’s Free plan gives you access to 3 forms with unlimited reports, 500 submissions per month, 10 payments, and 200 MB of file storage.

The basic paid plan starts at $8/month.

12. Shout (former KwikSurveys)

Shout (Kwik Surveys) - Best for, Suitable for, Starting price, G2 rating

Shout (formerly Kwik Surveys) is quick, no surprises there! It is a very user-friendly tool, and anyone can seamlessly create a survey with the least effort.

On another note, upgrades don’t come cheap with this survey maker, and the customization options aren’t many. Shout surveys are often labeled as boring because it is way too simple than is necessary.

Shout (Kwik Surveys) Features

  • They have a built-in CRM to link survey responses to specific contacts, manage leads, and ensure legal data practices.
  • Their white labeling feature allows you to customize your surveys with your brand logo and colors.
  • The Shout Teams allows to collaborate with your team on creating, managing, and analyzing surveys.
  • Its reports & insights provide compliant reports to aid data-driven decisions. It also offers real-time data collection, filtering, comparison, and tracking of email performance.

Shout (Kwik Surveys) Pros

  • GDPR, CCPA Compliance
  • Affordable Pricing

Shout (Kwik Surveys) Cons

  • Lack sophisticated features
  • Small user base

Shout (Kwik Surveys) Pricing offers a 14-day free trial. Additionally, their pricing starts at $12.99/month.

13. SurveyLegend

SurveyLegend - Best for, Suitable for, Starting price, G2 rating

SurveyLegend is known for making surveys that are much more pleasing to the eyes. What makes this online survey tool a client favorite is its simple learning curve and easy-to-use drag-and-drop interface, which allows them to build decent surveys in minutes.

SurveyLegend Features

  • It allows users to invite team members to create, launch, and analyze surveys.
  • The surveys can be enriched with videos, images, and icons, making them more engaging and interactive.
  • The tool offers a range of survey templates, which can be customized to your needs.
  • The created surveys can be shared via email, SMS, and social media.

SurveyLegend Pros

  • Affordable pricing
  • Create surveys on mobile

SurveyLegend Cons

  • Less user-friendly interface
  • Logic branching is not included in the free plan

SurveyLegend Pricing

They have a starter plan, which is free forever. Paid plans start at 15$ per month.

14. SoGoSurvey by Sogolytics

SoGoSurvey - Best for, Suitable for, Starting price, G2 rating

SoGoSurvey is a comprehensive experience management platform that offers an online survey tool. The tool is ideal for small and large enterprises, helping them manage and improve customer and employee experience. The tool is relatively easy to use and boasts of having the best support team in the industry.

Users highlight its user-friendly interface and diverse question types, making it one of the versatile survey tools for detailed feedback collection.

SoGoSurvey Features

  • It can be used to create and manage panels of pre-screened respondents for targeted survey distribution.
  • Their 360-degree feedback feature can be used to gather insightful feedback from employees.
  • Easy creation of NPS surveys, calculate NPS scores, and track trends over time.
  • It allows API integrations, making it easier to connect survey data with 3rd-party tools.

SoGoSurvey Pros

  • HIPAA and GDPR compliant
  • API Integration
  • Offline data collection

SoGoSurvey Cons

  • Complex pricing structure
  • Less user-friendly

SoGoSurvey Pricing

SogoSurvey offers a 10-day free trial, and its free plan gives you access to survey templates, multilingual surveys, and real-time reports. SoGoSurvey pricing starts at $25 per month.

15. SurveyPlanet

SurveyPlanet - Best for, Suitable for, Starting price, G2 rating

SurveyPlanet is an easy-to-use, free online survey tool. It allows you to create and distribute surveys, collect responses, and analyze them. The tool offers unlimited questions and responses in its free version but offers limited features.

You can customize the surveys with different question types, themes, and branding.

SurveyPlanet Features

  • It’s a simple drag-and-drop survey builder, making it easier to create and launch surveys.
  • It offers a wide range of survey question types from multiple choices and open-ended to Likert scale.
  • SurveyPlanet allows for survey data analysis through crosstabs, data filtering, and reporting.

SurveyPlanet Pros

  • Easy to use
  • Free version offers unlimited questions and responses
  • Cost-effective

SurveyPlanet Cons

  • No survey templates are available
  • Lacks some integration with 3rd-party tools
  • Limited customization options
  • Doesn’t support multi-lingual surveys

SurveyPlanet Pricing

As discussed earlier, it offers a free version with unlimited questions and responses. The pricing starts at $20 per month or $180 per year.

Criteria We Chose to Select the Best Online Survey Tools

It really is a daunting task – selecting a tool that aligns with your business requirements. Considering this difficulty, we have made sure that the list considers great survey platforms. Here are the criteria we followed to shortlist the survey tools.

CriteriaDescriptionNeed for This Criteria
Simple InterfaceA user-friendly interface for easy creation of online surveys.To ensure ease of use for all users, regardless of their technical skills.
Multiple Question TypesA variety of question types (e.g., opinion scales, rankings, smiley ratings, heat maps, multiple choice) for comprehensive data.To enable the collection of varied and nuanced feedback, enhancing the depth of insights gathered.
Customization OptionsWhite-labeling capabilities for brand personalization.To align the survey’s appearance with your brand, increasing recognition and trust among respondents.
Multiple Sharing ChannelsVarious options (email, SMS, social media, QR codes, WhatsApp) for broad distribution.To maximize reach and participation by using the preferred communication channels of the target audience.
Data Security & PrivacyCompliance with data privacy regulations (GDPR, CCPA, HIPAA) for secure data handling.To protect respondent privacy and ensure compliance with legal requirements, building trust in your data practices.
User-Friendly DashboardsAn intuitive dashboard with various charts and widgets for easy data analysis.To simplify the process of analyzing data and deriving insights, making it accessible to users with any level of expertise.
Third Party IntegrationsSeamless integration with CRMs, marketing platforms, etc., for efficient workflows.To streamline data flow and enhance productivity by connecting survey tools with other software ecosystems.
Customer ReviewsInsights from G2, Capterra, Trustpilot on the tool’s reputation and support quality.To gauge the tool’s reliability and customer satisfaction, ensuring you choose a well-supported platform.
Special FeaturesUnique offerings (offline surveys, ticket management, scalability, mobile access, pricing) tailored to specific needs.To address specific operational or strategic needs, offering flexibility and scalability.
App AvailabilityAvailability of an app version compatible with your OS (iOS, Android, web-based).To ensure accessibility and convenience for users on various devices, enhancing response rates.
Free TrialsAvailability of free trials to test the tool before finalizing.To evaluate the tool’s functionality and fit with your needs without financial commitment.


Wrapping Up

Online surveys are the sensory perceptions that detect the pulse and the slightest wave of emotion in user satisfaction. The world is changing rapidly, and everything in it is too. This makes the needs and requirements of the customers more evolved and highly proficient.

When flooded with choices, most customers prefer quality over price.

1st Financial Training Services conducted a survey that showed that 96% of unhappy customers don’t complain. However, 91% of those will leave and never return. These numbers proclaim the criticality of knowing the pulse of your audience effectively.

Everyone is trying to be unique, and no one is unique anymore. It’s like the famous saying – “When everyone is super, no one really is”. Therefore, it’s getting tougher and tougher to stay in the customer’s mind.

So, be sure you are not just thinking about what the customer needs now… because there is a high chance that it has already fled the customer’s mind. Prepare and embrace technologies that are meant for tomorrow.

Choose the right online survey tool that works the best for you, and start rolling out online surveys now. Happy surveying!

Kate Williams

Product Marketing Manager at SurveySparrow

Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.

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