10 Best Qualtrics Alternatives and Competitors to Try in 2025!

Qualtrics is one of the top names in customer experience management platforms. But the tool, like every other tool, has some cons that have urged the users to look for better alternatives.

If you are here, it means you have already tried Qualtrics and would like to get a second opinion before choosing it. Or you, like some other customers, have found it hard to work with Qualtrics. Either way, we are here to help you. 

Here are the few concerns customers have about Quatrics.

Ergo comes to the question – What’s the best alternative to Qualtrics?

There are numerous alternatives and competitors of Qualtrics you can choose from. But the thing is, you need to choose the right one for you.

To ease this task, we’ll dive deep into some top-notch Qualtrics alternatives and competitors in this blog. We’ll examine their features, benefits, and potential use cases so that you can make an informed decision for your data collection needs now and beyond.

Following is a quick overview of the top competitors and alternatives to Qualtrics we have compiled for you. 

10 Best Qualtrics Alternatives & Competitors – An Overview of Each Tool

10 Best Qualtrics Competitors and Alternatives

Though there are a lot of tools available in the market that can be considered a worthy alternative or competitor, the following are some of the best ones we think you should consider.

Let’s discuss each in detail!

1. SurveySparrow

Best For: NPS®, CSAT, CES, Customer Feedback, Product Experience Surveys, and more.

G2 Rating: 4.4 (1900+ reviews)

Summary: Sleek, easy-to-use, pocket-friendly.

SurveySparrow is a notable Qualtrics competitor with its engaging conversational interface, user-friendly design, and versatile distribution channels. Its rich analytics and competitive pricing make it a compelling choice for businesses seeking an interactive and cost-effective survey solution.

What I like about the tool

The thing I like the most about SurveySparrow is its scalability. 

If you are a small business looking to run periodic surveys to gather and analyze customer feedback, it can help you. If you are an enterprise looking to get deeper insights and comprehensive experience management, it can help with this as well. 

A few features that helps with this are 

• Conversational, chat-like surveys
• Reputation management
• AI-powered feedback analysis
• Ticket management

I really loved the dashboard, and how customizable it was. Like we could keep track of all crucial metrics at one place. Like only those that are important to us, which I found really helpful. 

Why I felt SurveySparrow was a good alternative to Qualtrics

Some of the reasons I have already listed in the previous section. But what gives SurveySparrow a run for their money are the following features. 

Omnichannel survey distribution. While the feature may sound simple enough, the variety of channels it provides makes all the difference. From SMS and WhatsApp to Slack and MS Teams, you can share the surveys were the customers are more active. 

Next up, is AI-powered surveys, something Qualtrics lacks. In fact, SurveySparrow was one of the first tools to introduce this feature. You can get a sneak peek below of how it works. 

As you can see, it works almost similar to ChatGPT. We add in the prompt and the tool will do the rest. We can generate upto 10 survey questions and choose from 5 different survey designs. These questions and designs are completely customizable. 

I know, some part of you wants to try out creating surveys with AI. It’s available with the free version of the tool…so try it out yourself. 

I saved the best for the last. Qualtrics is known for the advanced analytics feature that lets us perform in-depth analysis. CogniVue is the answer from SurveySparrow for that. 

From understanding customer emotions and key drivers of the business to hidden trends, the feature can help us find opportunities to improve our businesses.  And the feature is comparatively more cost-effective than Qualtrics. 

✅ Pros of SurveySparrow

• Easy to use and intuitive tool.
• A freemium plan that lets you explore rich features for free.
• Pocket friendly (business plan starts at $99), compared to Qualtrics pricing ($5000).
• Customer engagement surveys, CSAT surveys.
• NPS® surveys for customers, products, and employees.
• Executive dashboard for an easy-to-understand visual summary.
• Ticket Management for immediate action on customer responses.

🚫 Cons of SurveySparrow

• There are only 20 survey question types.
• The advanced AI analytics feature is available on top-tier pricing plans.

💳 SurveySparrow Pricing

SurveySparrow also provides a Forever Free plan with limited features and a 14-day free trial for testing the product.

With 10 pricing plans ranging from Basic to Platform, SurveySparrow has options for different needs and budgets.

• Basic: $19/month for personal use.
• Essentials: $49/month for small teams.
• Business: $99/month for mid-sized businesses.
• Enterprise: For large organizations.
• CX Suite: $199/month with customization options.

For Reputation Management –

• Free – Get up to 300 reviews and support on Google, Facebook, PlayStore & AppStore.
• Paid – Starts at $79 per month, supporting 70+ platforms.

2. Medallia

G2 Rating: 4.5 (100+ reviews)

Summary: Highly competent but pricey alternative.

Medallia is another experience management platform that emerges as a formidable Qualtrics alternative. One of the main reasons for this is because of their holistic view of the customer journey. It stands out through its real-time, actionable insights and is known for its scalability and seamless integration.

What I liked about the tool

The thing I liked the most about Medallia is its ability to collect feedback from various channels. The channels include everything from social media and in-store to online surveys. It can provide a complete view of the customers' experiences.

While its UI might seem a bit outdated, the efficiency still stands tall. I think those companies looking to foster a healthy culture for continuous improvement can definitely consider Medallia. 

Why I felt Medallia was a good alternative to Qualtrics

The main reason why Medallia is a worthy competitor of Qualtrics is because of its feature, Athena AI. Analyzing customer feedback is something almost every tool on this list provides. Medallia's Athena goes a step further and predicts customer behavior. It consolidates all customer data and analyzes them to understand customer behavior and predict them. 

Furthermore, the tool can influence experiences as they happen by delivering insights to the right people in real-time. This ensures timely responses and adjustments. What more could you ask for, right? 

✅ Pros of Medallia

• Their NPS® surveys are one of the best out there. They know what they are doing when it comes to customer experience journeys.
• Sandbox for testing survey workflows.
• Social reputation management can be great for keeping track of all social mentions.
• Customers have found its issue tracking and management to be helpful.

🚫 Cons of Medallia

• Pricey! Only gigantic corporations with a small fortune set aside for surveys must come this way.
• Also, it is recommended only for customer experience journeys and not academic research, unlike Qualtrics.

💳 Medallia Pricing

Unlike other Qualtrics competitors, Medallia doesn’t make its pricing transparent. They follow an EDR (Experience Data Record) concept in their pricing. For more details, consider contacting their team.

3. QuestionPro

G2 Rating: 4.5 (900+ reviews)

Summary: Powerful and intuitive, but user experience could be better.

QuestionPro is a comprehensive online survey software that’s been on the market for almost two decades now. It was primarily designed to help businesses with market research. It offers a range of features that cater to the evolving needs of businesses, which makes it a good competitor to Qualtrics.

What I liked about the tool

The tool was relatively very easy to use. The tool allowed me to easily create and share the surveys. I'm not a tech-oriented person, still I was able to quickly understand the working of the tools.

Data security is something QuestionPro takes very seriously. It adheres to strict compliance standards, ensuring top-notch data privacy and protection. The compliance standards include GDPR, ISO 27001:2013, CCPA, PCI-DSS, Section 508, PHI, and HIPAA. One of the reasons why I liked the tool in the first place.

Why I felt QuestionPro was a good alternative to Qualtrics

Let's start with the easy one - cost-effectiveness. QuestionPro is more budget-friendly than Qualtrics. And on the plus side, we will get almost every feature offered by Qualtrics as well.

It's migration ability is THE main feature that makes it one of the best Qualtrics competitors. What's this migration feature you ask? Well, if we are using Qualtrics now and want to move to QuestionPro, then the migration feature makes this transition process smoother.

Not many tools offer such capability, making the tool more attractive. 

✅ Pros of QuestionPro

• Researchers love how intuitive the tool is despite its many complex features.
• A lot of question types to choose from.
• Their support (according to customers) is awesome.
• Super easy to learn and use (according to reviews).
• Employee and customer experience surveys are super helpful.

🚫 Cons of QuestionPro

• The user experience is dull and dated, especially when you consider all those handsome Qualtrics competitors available at a far lower price.
• No support for multiple users for a single account.

💳 QuestionPro Pricing

They offer a free version of the tool with limited features and a 10-day free trial. The pricing plans start at $99 per user per month for 25K responses per year.

4. AskNicely

G2 Rating: 4.7 (900+ reviews)

Summary: Awesome reporting capabilities, but not exactly intuitive.

This customer experience software helps companies understand and enhance their customer service. AskNicely offers tools to gather useful feedback from customers and use it to make positive changes in the company. It makes sure everyone in the team works towards the same customer service goals.

What I liked about the tool

There are a few notable features that caught my eyes. One of them is team analytics. It lets us see how different areas and team members are performing. We can see what makes the best teams stand out and how making customers happier can help the business grow and make more money.

Its reputation management is another feature that I liked. It helps us reach out and manage customer feedback across online platforms to make sure there are more positive reviews. The more positive reviews you maintain, the more desirable the product becomes.

Why I felt AskNicely was a good alternative to Qualtrics

While AskNicely isn't positioned as a cost-effective alternative to Qualtrics, its pricing is still lower in comparison to Qualtrics.

The robust analytics feature also comes in substitute for what Qualtrics is offering. And finally, the omnichannel feedback collection feature. All these sum up to make AskNicely a good addition to this list. 

✅ Pros of AskNicely

• High level of automation and workflows compared to Qualtrics.
• Engaging dashboards, making it easy to track and analyze feedback.
• Effective for customer feedback collection from different channels like social media and SMS.
• Excellent customer service, resolving issues almost instantly.
• Strong integrations with third-party tools such as Microsoft Teams, Qualtrics, Salesforce, and Hubspot.

🚫 Cons of AskNicely

• Settings navigation can be confusing, leading to a steeper learning curve.
• Though they provide strong integration with other tools, they are limited to a few, as discussed earlier.
• Smaller companies might find the pricing to be expensive (from customer reviews).
• Limited customization in scoring and can be confusing when looking at subsets.

💳 AskNicely Pricing

The tool offers neither a freemium plan nor a free trial. However, you can request a demo to understand how the tool works. The paid plans are threefold – Starter, Standard, and Advanced. The details of these pricing plans are available upon request.

You can also check out our expert’s take on the top AskNicely alternatives.

5. InMoment

G2 Rating: 4.7 (700+ reviews)

Summary: Intuitive UI, but beginners may have to deal with a sophisticated learning curve.

This Qualtrics competitor claims to be the leader in Experience Intelligence. InMoment features three clouds: customer experience, employee experience, and market experience. This allows customers to work effortlessly to deliver an extensive understanding of vital factors.

What I liked about the tool

Though there are many, I liked 2 features the most. First is the feedback collection feature. It streamlines the collection and connection of both structured and unstructured customer data. This way, the tool helps ensure that no feedback is missed.

InMoment always emphasizes a return on investment. It allows us to see increased customer lifetime value and improved performance within just 12 months.

Why I felt InMoment was a good alternative to Qualtrics

Conversational analytics is something I felt InMoment parallel with Qualtrics. Apart from text feedback from surveys, it can also collect and analyze feedback from audio and video. Therefore, we can get a more complete view of customer expectations and preferences. 

✅ Pros of InMoment

• Keeps all customer feedback in one spot for easy access.
• Good for giving employees feedback and tips on their service.
• Its reports help you figure out and fix issues quickly.

🚫 Cons of InMoment

• It offers very limited editing capabilities.
• The learning curve may be too sophisticated for beginners.

💳 InMoment Pricing

InMoment doesn’t offer a free version or a free trial. You can request for a Demo with their team. You can contact their team to get a personalized quote.

6. CustomerGauge

G2 Rating: 4.7 (40+ reviews)

Summary: Highly customizable but not as intuitive as it should be.

CustomerGauge is a cloud-based platform that focuses on delivering dedicated B2B customer experience and retention solutions. If you are looking for Qualtrics alternatives offering NPS® solutions to improve customer experience, you can bank on CustomerGauge.

What I liked about the tool

You know, we can automate the follow-up system with CustomerGauge. This allows for a timely and effective communication between us and customers.

Its priority function is something I liked the most. Like, the tool will analyze the customer concerns and based on the importance it will prioritize them. We will be able to give attention to those that need immediate attention.

Why I felt CustomerGauge was a good alternative to Qualtrics

Though not as deep, CustomerGuage offers a good text and sentiment analysis feature. We can clearly understand the underlying customer emotions and the reasons behind them. Furthermore, it provides into what's working best for our business (and also the worst).

It also offers a multi-channel feedback collection, including SMS, pop-ups, WhatsApp, and more. 

✅ Pros of CustomerGauge

• Automatically measures and analyzes customer feedback.
• Tailored for B2B companies, addressing complex customer relationships.
• Uses NPS® to predict churn and monetize accounts.

🚫 Cons of CustomerGauge

• It may not be as intuitive as you think, considering users’ challenges while navigating.
• Also, the clunky reports and unreliable integrations are somewhat off-putting.

💳 CustomerGauge Pricing

Customer Gauge also doesn’t offer any free plan or free trial period. A demo is available upon request. Connect with their team to get more details on their pricing.

7. NICE

G2 Rating: 4.3 (1500+ reviews)

Summary: A Qualtrics competitor that’s truly intuitive but cannot deliver real-time data

Are you dead serious about measuring customer satisfaction? Then NICE is your best bet for a Qualtrics alternative. Their NPS® and CSAT surveys are much sought after.

It offers a complete CX management platform that harnesses customer insights to enhance customer satisfaction and loyalty. It also allows for the collection of omnichannel feedback at every touchpoint. As a result, it enables businesses to understand and improve their customer experience in real-time.

What I liked about the tool

Few features I liked while trying out NICE are AI automation and agent management. The AI-powered customer service automation manages workflows, agents and knowledge seamlessly. This improves the efficiency and precision in customer interactions.

I liked how easy it is to manage both human and AI agents on a single platform. Also, the tool help us identify the root causes of customer churn. We can act on them to improve customer satisfaction as well as loyalty.

Why I felt NICE was a good alternative to Qualtrics

I'd say it's the AI-driven solutions for customer experience management. For example their CXone and MPower platforms. These platforms help us efficiently use AI to meet customer expectations and, thereby, CX.

Furthermore, I loved how NICE connects all customer interaction across different channels. This includes phone, chat, and email. Thus it provides a consistent experience no matter how customers reach out. 

✅ Pros of NICE

• Intuitive and easy to use to create and share feedback surveys.
• Fast and helpful support team.

🚫 Cons NICE 

• Can’t change or download some reports
• Works best only when everyone uses it
• Needs updates to stay competitive

💳 NICE Pricing

You can get personalized quotes upon request.

8. Forsta (Formerly Confirmit)

G2 Rating: 4.2 (300+ reviews)

Summary: Stable and robust survey tool, but with a dull interface.

Forsta offers a comprehensive suite that spans customer experience (CX), market research, and employee experience (EX). It was born in 2021 when the industry leaders Confirmit, FocusVision, and Dapresy merged. It aims to empower businesses with the tools they need to gather, analyze, and act on human insights.

It is a stable and robust platform and is one of the finest alternatives to Qualtrics.

What I liked about the tool

If we need to understand the data more clearly, we need to have an option for visualizing them. And that's exactly what Forsta is offering. Be it reports, infographics, or presentations, we can make them with Forsta.

The way I see it, it helps me communicate the data with my stakeholders.

Another thing I liked about the tool is its automation capabilities. Though I wasn't able to try it out completely, it ensures that the insights are acted upon promptly.

Why I felt Forsta was a good alternative to Qualtrics

We know customer experience, but Forsta is all about Human Experience. In fact, this is the core reason why I think it's a good alternative. The tool is all about enhancing HX (Human Experience) across various sectors such as customer, employee, and patient interactions. Doing so can improve customer retention as well as loyalty.

The analytics are advanced and the reporting, real-time. All more reason for you to try this one out. 

✅ Pros of Forsta

• Easy to use with a GUI-enabled interface.
• Offers customization and XML design options.
• Supports integration with third-party apps.
• Excellent customer support and service.

🚫 Cons of Forsta

• Higher price points; could offer more varied plans.
• Occasional errors with survey inputs.
• The dashboard could be simplified for easier use by non-developers.

💳 Forsta Pricing

Request for a quotation.

9. Alchemer (formerly SurveyGizmo)

G2 Rating: 4.4 (800+ reviews)

Summary: Good functionality but needlessly expensive.

Formerly SurveyGizmo, a survey tool, Alchemer now offers a complete customer-centric solution for businesses. It offers enterprise-level online survey tools to gather, analyze, and act upon customer feedback across various touchpoints.

This Qualtrics alternative is easy to set up, but the better features are available only to the ones who pay an arm and a leg (or close) for it.

What I liked about the tool

I liked the flexibility and customizability of the tool. Like we can make our own survey designs, a wide variety of survey questions to choose from, and customize formats to suit research needs.

The support I received was great - responsive and fast. I had some simple doubts on how certain things can be found and how to use them. And their team was all onboard to help me with it. 

Why I felt Alchemer was a good alternative to Qualtrics

The way I see it, it can offer a similar quality of feedback collection and analysis. However, you might see lower channels to collect feedback from. 

✅ Pros of Alchemer

• It is simple for making and collecting surveys.
• It has a nice look and helpful guides.
• Good for all survey needs, easy for research.

Fast to make surveys, even with tight deadlines.

🚫 Cons of Alchemer

• Moving from Apptentive to Alchemer was a bit unclear.
• Needs better customer support
• Expensive pricing tiers

💳 Alchemer Pricing

Pricing plans start at $55 per user per month.

As you can see, the price of the tool is high. So, if you are thinking of an effective alternative, try our take on the top alternatives to Alchemer.

10. Google Forms

There’s no G2 profile for Google Forms. So, we will be showing the Capterra ratings instead.

Capterra Rating: 4.7 (10,000+ reviews)

Summary: An intuitive and free alternative to Qualtircs, but lacks advanced features.

Google Forms is a straightforward and free tool that lets you create surveys, quizzes, and forms online. It’s perfect for gathering feedback, conducting research, or planning events. With Google Forms, you can make attractive, custom forms quickly, share them easily, and start collecting responses in no time.

Though the features are limited in comparison to Qualtrics, it can be considered a cost-effective alternative.

What I liked about the tool

The reason why I love this tool is its availability and ease of use. Yes, there is a paid version of the tool, but the free version is very good and accessible to everyone.

The user-friendliness of the tool is on the next level. If you are a startup trying to do some basic surveys and all, I would definitely suggest trying this out.

Also, the robust integration with the G-suite, especially Google Sheets, is really, really helpful.

Why I felt Google Forms was a good alternative to Qualtrics

In my opinion, I wouldn't consider Google Forms to be a direct alternative or even a competitor of Qualtrics. However, the free accessibility and availability of the tool are rather compelling. 

✅ Pros of Google Forms

• Anyone with a Google account can use it without needing to code.
• Great for everything from quick polls to detailed research.
• Reach people on any device, anywhere.
• Works well with other Google apps like Docs and Sheets.

🚫 Cons of Google Forms

• It’s not as advanced as some other tools.
• For really complex stuff, you might need extra tools or add-ons.
• You’ll need to be online to make and change forms.

💳 Google Forms Pricing

There’s a free forever plan for individual use. The paid plan is $12 per user per month.

Why People Look for Qualtrics Alternatives and Why You Should Consider One?

As discussed earlier, you have either tried Qualtrics and want to see if there’s a better alternative, or you are just browsing to learn more about the options available. But people are actually looking into alternatives to Qualtrics, and that’s mainly due to the following reasons. 

#1. Cost Considerations

Qualtrics pricing can be expensive for some users, significantly smaller businesses, or those on a limited budget. They may seek alternatives with more affordable pricing plans or free versions that offer essential features.

#2. Steep Learning Curve

Some users find that other survey platforms offer a more intuitive and user-friendly interface. They may prefer alternatives that require less training and technical expertise to create and manage surveys effectively.

#3. Specific Features

Different survey tools excel in various aspects. Users may opt for alternatives that better align with their specific needs, such as advanced analytics, customizable reporting, or specialized survey types like event feedback or employee engagement.

#4. Broken Service

Integration involves a lot of logistics that take up the time, attention, and energy of managers and employees alike. During this telling phase, you – the customer – are no longer the center of everything they do. And it can be frustrating.

There is a high chance that the quality of their day-to-day services suffers thanks to all these distractions.

#5. Lack of Continuity

It is not unheard of to alter the existing terms and conditions of sale or support/maintenance once an M&A process has taken place. Furthermore, all the disrupting confusion can cause talented executives to leave for greener pastures.

Lack of continuity could mean that your favorite Account Manager found another calling, and his replacement is taking forever to learn the ropes. Certainly inconvenient, right?

Following are some other cons of Qualtrics we have found on the Trustradius platform.

The Qualtrics- SAP merger is high profile for many reasons, but is that really good news for you, the customer?

Any good Qualtrics competitor can assure you a competitive edge if you decide to make that switch. This shouldn’t be an impulsive buy, so we’ve made the job easier for you by compiling the best of the Qualtrics alternatives, complete with the pros and cons of each.

You wouldn’t want to get out of the frying pan and into the raging fire now, huh?

Now that you have gone through the best Qualtrics competitors, here are the key features you should be looking for Qualtrics competitors.

Features that You Should be Looking for in Qualtrics Competitors

When choosing a Qualtric alternative, it is essential to see if the tool offers features to achieve your business needs. For starters, you can see if the tools are offering the following three key features.

1. Cost-Effective

Yes! There are quite a number of alternatives to Qualtrics that are actually more cost-effective. You’ll find Qualtrics alternatives like SurveySparrow come at a fraction of the cost Qualtrics takes. A pleasant surprise, isn’t it?

2. Smooth Support and UX

As a survey platform, Qualtrics is notorious for its steep learning curve and how difficult it is to get the hang of. Many find the tool to be cumbersome and confusing. Most of the Qualtrics competitors score in this area where it sorely lacks.

3. Better Choice of Features and Experience

At no cost should you compromise on the user experience. If you go ahead with the switch, opt for a superior experience. Why settle for the same when you can access better ones?

A bad M&A environment can be an expensive headache for your business, but also something you can easily avoid.

Now that you have a concrete idea of all the good Qualtrics alternatives, you know if to stay or switch. If you are uncertain about the direction of the merger, now may be the best time to choose a steadier tool with a better interface and an experience that you’ll love.

Takeaway

To conclude, as you can see, there are a lot of options available for you. So, while choosing, you’ll have to choose the tool that fits your business needs.

How can you do that?

Well, though most of the tools don’t offer much on their pricing, you can always avail of the free sign-ups or trails. Use this to understand the ins and outs of the tool. See how intuitive the tool is? Or you can check whether the features are as robust as they assure them to be.

You can start by testing SurveySparrow. The tool offers a free version, and you can avail of top-tier features for a 14-day trial period.