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10 Amazing Qualtrics Alternatives and Competitors in 2021!

Clare Zacharias

7 min read

Searching for the best Qualtrics alternatives?

There are numerous survey tools available in the market.

But finding the one that solves your unique needs at an affordable price is a tough nut to crack!

To ease this task, we have rounded up 10 of our favorite Qualtrics alternatives for you to try in 2021.

10 Best Qualtrics Alternatives in 2021

Go ahead, have a look at the best alternatives to Qualtrics and competitors in the market, and pick one. Here goes!

  1. SurveySparrow
  2. Medallia
  3. QuestionPro
  4. Clicktools
  5. InMoment
  6. CustomerGauge
  7. NICESatmetrix
  8. Confirmit
  9. SurveyGizmo
  10. MaritzCX

Before we dive deep into these Qualtrics alternatives, here’s why you should be looking for one this year.

Why Should You Look for Qualtrics Alternatives?

Broken service

Integration involves a lot of logistics that take up the time, attention, and energy of managers and employees alike. During this telling phase, you – the customer – is no longer the center of everything they do. And it can be frustrating.

There is a high chance that the quality of their day-to-day services suffers, thanks to all these distractions.

Lack of continuity

It is not unheard of to alter the existing terms and conditions of sale or support/maintenance once an M&A process has taken place. Furthermore, all the disrupting confusion can cause talented executives to leave for greener pastures.

Lack of continuity could mean that your favorite Account Manager found another calling and his replacement is taking forever to learn the ropes. Certainly inconvenient, right?

Possible price hike

Qualtrics is a platform that has always been on the pricier end of things and with the merger, you can expect the prices to skyrocket very soon. This new world order could make things too expensive for you.

Did you take a good long look at what’s been happening? Have you made up your mind yet? Are you sticking? Or switching?

The Qualtrics- SAP merger is high profile for many reasons, but is that really good news for you, the customer? Click To Tweet

If you decide to make that switch, any good Qualtrics competitor can assure you a competitive edge. This shouldn’t be an impulsive buy so we’ve made the job easier for you by compiling the best of the Qualtrics alternatives, complete with the pros and cons of each.

You wouldn’t want to get out of the frying pan and into the raging fire now, uh? Here are some features that you should be looking for in Qualtrics competitors:


Yes! There are quite a number of alternatives to Qualtrics that are actually more cost-effective. You’ll find Qualtrics alternatives like SurveySparrow come at a fraction of the cost Qualtrics takes. A pleasant surprise, isn’t it?

Smooth support and UX

As a survey platform, Qualtrics is notorious for its steep learning curve and how difficult it is to get a hang of. Many find the tool to be cumbersome and confusing. Most of the Qualtrics alternatives score in this area where it sorely lacks.

Better choice of features and experience

At no cost should you compromise on the user experience. If you go ahead with the switch, be sure to opt for a superior experience. Why settle for the same when you can access better ones?

A bad M&A environment can be an expensive headache for your business, but also something you can easily avoid. Click To Tweet

Qualtrics Alternative 1: SurveySparrow

Yup, one of the main Qualtrics competitors you must watch out for. Easy to set up, easy to create, and easy results and analytics- it’s a sleek online survey tool, through and through. Their interface is magical and the pricing is unbelievably appealing.

Sleek, easy-to-setup, and affordable but very young. SurveySparrow makes a good Qualtrics competitor.

The best part: If you are wanting to make a switch to an efficient alternative of Qualtrics, SurveySparrow offers a flat 25% discount just to welcome you. Did you know that the Enterprise plans for SurveySparrow start at just $199 as opposed to the $5000 that Qualtrics costs you? And that is with an additional array of features and a super-easy interface.

Points docked for: Young company. And constantly developing to accommodate newer features. But on the bright side, they roll out the exact features you want them at the time you prefer. Also, quick customer support deserves a special mention.

Pricing: Starts at $19 per month.

Qualtrics Alternative 2: Medallia

A highly competent Qualtrics alternative, Medallia is a force on its own in the customer experience segment.

Highly competent, but one of the pricey Qualtrics alternatives.

The best part: Their NPS surveys are one of the best out there. When it comes to customer experience journeys, they know what they are doing.

Points docked for: Pricey! Only gigantic corporates with a small fortune set aside for surveys need come this way. Also, it is recommended only for customer experience journeys and not academic research, unlike Qualtrics.

Pricing: Contact to get a quote.

Qualtrics Alternative 3: QuestionPro

A powerful survey tool with an impressive collection of question types, QuestionPro is one of the decent alternatives to Qualtrics.

powerful and intuitive, but a dull user experience.

The best part: Researchers love how intuitive the tool is, despite the many complex features it offers. And awesome support too.

Points docked for: The user experience is quite dull and dated, especially when you take into account all those handsome alternatives available at a far lesser price.

Pricing: Advanced plan starts at $85 per month.

Qualtrics Alternative 4: Clicktools

If customer feedback is the motive, then Clicktools can be a fairly good Qualtrics competitor for supporting the delivery of class customer experience through each key point of the customer journey.

Awesome reporting capabilities but not exactly intuitive.

The best part: Awesome reports and the effortlessness with which surveys can be synced with Salesforce are what their customers love about Clicktools.

Points docked for: The UI may not be all that intuitive and the storage capabilities are limited.

Pricing: Request for a quote.

Qualtrics Alternative 5: InMoment

Claiming to be the leader in Experience Intelligence, InMoment features three clouds that include Customer Experience Cloud, Employee Experience Cloud and Market Experience Cloud allows customers to work effortlessly to deliver an extensive understanding of vital factors.

Intuitive UI but beginner’s may have to deal with a sophisticated learning curve.

The best part: The simple intuitive user interface and the comprehensive dashboard are something that their customers would happily stand for.

Points docked for: The learning curve may be a bit too sophisticated for beginners.

Pricing: Contact to get a quote.

Qualtrics Alternative 6: CustomerGauge

CustomerGauge is a cloud-based platform that focuses on delivering dedicated B2B customer experience and retention solutions. If you are looking for Qualtrics alternatives that offer NPS solutions to improve customer experience, then you can definitely bank on CustomerGauge.

Highly customizable but not as intuitive as it should be.

The best part: A highly customizable survey tool with NPS surveys that are close to perfection.

Points docked for: May not be as intuitive as you think, considering the challenges faced by users while navigating. Also, the clunky reports and unreliable integrations are somewhat off-putting.

Pricing: Request for a quotation.

Qualtrics Alternative 7: NICE Satmetrix

Are you dead serious about measuring customer satisfaction? Then Satmetrix is your best bet for a Qualtrics alternative. Their NPS and CSAT surveys are much sought after.

A tool that’s truly intuitive, but lacks the ability to deliver real-time data.

The best part: The intuitiveness of the interface, makes it a great user-friendly survey tool.

Points docked for: If real-time data is what you prefer, then this tool might not be for you.

Pricing: Contact to get a quote.

Qualtrics Alternative 8: Confirmit

Confirmit is a stable and robust platform that has been around for some time and is one of the finest alternatives to Qualtrics.

Stable and robust tool, but a dated interface badly in need of a makeover. A true qualtrics competitor indeed.

The best part: Their support team is on top of things, which comes in handy when you need help.

Points docked for: Dated interface and a browser compatibility that leaves so much to desire. Not impressive when compared to the scores of other Qualtrics alternatives with much sleeker and compact UX.

Pricing: Request for a quotation.

Qualtrics Alternative 9: SurveyGizmo

Easy to set up but the better features are available to only the ones who pay an arm and a leg (or close) for it.

Good functionality but needlessly expensive.

The best part: Good functionality and the first of its kind to offer many popular features.

Points docked for: Expensive and poor customer support. If you want all of the bells and whistles, SurveyGizmo is certainly not it.

Pricing: Pricing Plans Starts at $25 per month.

Qualtrics Alternative 10: MaritzCX

If you are hunting for a Qualtrics alternative for your enterprise, then MaritzCX should be a decent choice. The platform gives a tad more importance to enterprise experience management and is quite popular for the technology and research services that it offers for the same. Well, then it is indeed a Qualtrics competitor!

One of those qualtrics alternatives that is very much enterprise-y but watch out for the steep learning curve.

The best part: Excellent reporting, dashboard, and customization capabilities. There’s no different opinion when it comes to these features.

Points docked for: Not very easy to get a hang of things, because of a steep learning curve and a rather cluttered interface.

Pricing: Contact for a quote.

Now that you have a concrete idea of all the good Qualtrics alternatives out there, you know if to stay or switch. If you are uncertain about the direction of the merger, now may be the best time to choose a steadier tool with a better interface and an experience that you’ll love.

Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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