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10 Best Qualtrics Alternatives and Competitors in 2023!

Clare Zacharias

18 August 2023

8 min read

Are you on the lookout for the best Qualtrics alternatives?

There are numerous survey tools available in the market. But finding the top Qualtrics alternative that solves your unique needs at an affordable price is a tough nut to crack!

To ease this task, we’ll dive deep into some top-notch Qualtrics alternatives in this blog-examining their features, benefits, and potential use cases, so you can make an informed decision for your data collection needs in 2023 and beyond.

1. SurveySparrow

SurveySparrow stands out as a notable Qualtrics alternative with its engaging conversational interface, user-friendly design, and versatile distribution channels. Its rich analytics combined with competitive pricing make it a compelling choice for businesses seeking an interactive and cost-effective survey solution.

A leading Qualtrics competitor for interactive surveys

Here are some reasons why you should choose this Qualtrics competitor.


  • A freemium plan that lets you explore rich features for free.
  • Pocket friendly (business plan starts at $99), compared to Qualtrics pricing ($5000).
  • Customer engagement surveys, CSAT surveys
  • NPS surveys for employees and customers
  • Identify customer sentiments and pulse
  • Refine employee and customer experiences with ease
  • Scalable 360-degree assessments
  • Executive dashboard for an easy-to-understand visual summary
  • Ticket Management for immediate action on customer responses
  • 900+ templates
  • 100K+ customers

Cons: Constantly developing to accommodate newer features.

Summary: Sleek, easy-to-use, pocket-friendly.

Pricing: With 10 plans ranging from Basic to Platform, SurveySparrow has options for different needs and budgets.

  • Under Surveys, the Basic plan starts at $19/month for personal use. The Essentials plan at $49/month is designed for small teams.
  • The Business plan at $99/month suits mid-sized businesses, while the Enterprise plan is for large organizations.
  • Under NPS + CX Suite, the CX Basic plan is priced at $199/month, with customizable options available.
  • For 360 Assessments, the Basic plan starts at $59 per assessment, and there’s an Advanced plan tailored to your scale.
  • The Platform plan is ideal for large businesses seeking customization and support.

SurveySparrow also provides a Forever Free plan with limited features and a free trial for testing the product. Sign up below.

2. Medallia: A winner in the customer experience segment.

Medallia emerges as a formidable Qualtrics alternative by offering a holistic view of the customer journey. It stands out through its real-time, actionable insights and is known for its scalability and seamless integration.

Customer experience-focused Qualtrics alternative

Pros: Their NPS surveys are one of the best out there. They know what they are doing when it comes to customer experience journeys. Medallia features also include:

  • SMS, video, and social feedback collection
  • Sandbox for testing survey workflows
  • Athena AI
  • Social reputation management
  • Issue tracking and management

Cons: Pricey! Only gigantic corporates with a small fortune set aside for surveys need to come this way. Also, it is recommended only for customer experience journeys and not academic research, unlike Qualtrics.

Summary: Highly competent but pricey alternative.

Pricing: Contact to get a quote.

3. QuestionPro

A powerful survey tool with an impressive collection of question types, QuestionPro is one of the decent alternatives to Qualtrics.

questionpro - qualtrics competitor

Pros: Researchers love how intuitive the tool is despite its many complex features.

  • NPS surveys
  • Employee and customer experience surveys
  • Live audience polls
  • 360-degree feedback
  • Community creation and engagement tools

And awesome support too.

Cons: The user experience is dull and dated, especially when you consider all those handsome Qualtrics competitors available at a far lesser price.

Summary: Powerful and intuitive, but user experience could be better

Pricing: Advanced plan starts at $85 per month.

4. Clicktools

If customer feedback is the motive, then Clicktools can be a fairly good Qualtrics competitor for supporting the delivery of class customer experience through each key point of the customer journey.

clicktools - qualtrics alternative

Pros: Awesome reports and the effortlessness with which surveys can be synced with Salesforce are what their customers love about Clicktools.

Cons: The UI may not be all that intuitive and the storage capabilities are limited.

Summary: Awesome reporting capabilities, but not exactly intuitive

Pricing: Request for a quote.

5. InMoment

This Qualtrics competitor claims to be the leader in Experience Intelligence. InMoment features three clouds that include Customer Experience Cloud, Employee Experience Cloud, and Market Experience Cloud. This allows customers to work effortlessly to deliver an extensive understanding of vital factors.

inmoment - Experience Intelligence platform rivalling Qualtrics

Pros: The simple intuitive user interface and the comprehensive dashboard are something that their customers would happily stand for.

Cons: The learning curve may be a bit too sophisticated for beginners to this Qualtrics alternative.

Summary: Intuitive UI, but beginners may have to deal with a sophisticated learning curve.

Pricing: Contact to get a quote.

6. CustomerGauge

CustomerGauge is a cloud-based platform that focuses on delivering dedicated B2B customer experience and retention solutions. If you are looking for Qualtrics alternatives that offer NPS solutions to improve customer experience, then you can definitely bank on CustomerGauge.

customer gauge - B2B customer experience platform alternative to Qualtrics

Pros: A highly customizable survey tool with NPS surveys that are close to perfection.

Cons: It May not be as intuitive as you think, considering the challenges faced by users while navigating. Also, the clunky reports and unreliable integrations are somewhat off-putting.

Summary: Highly customizable but not as intuitive as it should be

Pricing: Request for a quotation.

7. NICE Satmetrix

Are you dead serious about measuring customer satisfaction? Then Satmetrix is your best bet for a Qualtrics alternative. Their NPS and CSAT surveys are much sought after.

satmetrics - Focused on measuring customer satisfaction as a Qualtrics rival

Pros: The intuitiveness of the interface makes it a great user-friendly survey tool.

Cons: If real-time data is what you prefer, then this online survey tool might not be for you.

Pricing: Contact to get a quote.

Summary: A Qualtrics competitor that’s truly intuitive, but lacks the ability to deliver real-time data.

8. Confirmit

Confirmit is a stable and robust platform that has been around for some time and is one of the finest alternatives to Qualtrics.

confirmit - Stable and robust survey platform as an alternative to Qualtrics.

Pros: Their support team is on top of things, which comes in handy when you need help.

Cons: Dated interface and browser compatibility that leaves so much to desire. Not impressive when compared to the scores of other Qualtrics alternatives with much sleeker and compact UX.

Summary: Stable and robust survey tool, but with a dull interface.

Pricing: Request for a quotation.

9. Alchemer (formerly SurveyGizmo)

This Qualtrics alternative is easy to set up but the better features are available to only the ones who pay an arm and a leg (or close) for it.

surveygizmo - Formerly known as SurveyGizmo, a notable Qualtrics competitor

Pros: Good functionality and the first of its kind to offer many popular features.

Cons: Expensive and poor customer support. If you want all of the bells and whistles, Alchemer is certainly not it.

Summary: Good functionality but needlessly expensive.

Pricing: Pricing plans start at $25 per month.

10. MaritzCX (acquired by InMoment)

InMoment - Versatile survey tool as a Qualtrics alternative

If you are hunting for a Qualtrics alternative for your enterprise, then MaritzCX should be a decent choice. The platform gives importance to enterprise experience management and is quite popular for the technology and research services that it offers for the same. With its acquisition by InMoment, another Qualtrics competitor, in 2020, it will be interesting to see how MaritzCX evolves!

Pros: Excellent reporting, dashboard, and customization capabilities. There’s no different opinion when it comes to these features.

Cons: Not easy to use or navigate because of the steep learning curve and a rather cluttered interface.

Summary: Very much enterprise but watch out for the steep learning curve.

Pricing: Contact for a quote.

Now that you have gone through the best Qualtrics competitors for 2023, here are the key reasons why you might need to switch over from Qualtrics.

Why Should You Look for Qualtrics Alternatives?

Broken service

Integration involves a lot of logistics that take up the time, attention, and energy of managers and employees alike. During this telling phase, you – the customer – is no longer the center of everything they do. And it can be frustrating.

There is a high chance that the quality of their day-to-day services suffers, thanks to all these distractions.

Lack of continuity

It is not unheard of to alter the existing terms and conditions of sale or support/maintenance once an M&A process has taken place. Furthermore, all the disrupting confusion can cause talented executives to leave for greener pastures.

Lack of continuity could mean that your favorite Account Manager found another calling, and his replacement is taking forever to learn the ropes. Certainly inconvenient, right?

Possible price hike

Qualtrics is a platform that has always been on the pricier end of things, and with the merger, you can expect the prices to skyrocket very soon. This new world order could make things too expensive for you.

Did you take a good long look at what’s been happening? Have you made up your mind yet? Are you sticking? Or switching?

The Qualtrics- SAP merger is high profile for many reasons, but is that really good news for you, the customer? Click To Tweet

Any good Qualtrics competitor can assure you a competitive edge if you decide to make that switch. This shouldn’t be an impulsive buy, so we’ve made the job easier for you by compiling the best of the Qualtrics alternatives, complete with the pros and cons of each.

You wouldn’t want to get out of the frying pan and into the raging fire now, huh?

Features that You Should be Looking for in Qualtrics Competitors


Yes! There are quite a number of alternatives to Qualtrics that are actually more cost-effective. You’ll find Qualtrics alternatives like SurveySparrow come at a fraction of the cost Qualtrics takes. A pleasant surprise, isn’t it?

Smooth support and UX

As a survey platform, Qualtrics is notorious for its steep learning curve and how difficult it is to get the hang of. Many find the tool to be cumbersome and confusing. Most of the Qualtrics alternatives score in this area where it sorely lacks.

Better choice of features and experience

At no cost should you compromise on the user experience? If you go ahead with the switch, be sure to opt for a superior experience. Why settle for the same when you can access better ones?

A bad M&A environment can be an expensive headache for your business, but also something you can easily avoid. Click To Tweet

Now that you have a concrete idea of all the good Qualtrics alternatives out there, you know if to stay or switch. If you are uncertain about the direction of the merger, now may be the best time to choose a steadier tool with a better interface and an experience that you’ll love.


1. How do I choose the best alternative for Qualtrics?

To choose the ideal Qualtrics alternative, assess features, scalability, usability, and integration capabilities. You should prioritize customization, security, pricing, support, and user reviews for a well-rounded decision.

2. Is there a free version of Qualtrics?

Qualtrics does not offer a fully free version.

3. What is the downside of Qualtrics?

A potential downside of Qualtrics is its relatively higher cost compared to some other survey platforms, which might not be suitable for smaller budgets. Additionally, while Qualtrics offers robust features, its complexity might require a learning curve for new users. Lastly, some users have mentioned that customer support can be inconsistent at times.

Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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