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10 Best Qualtrics Alternatives and Competitors in 2024!

Clare Zacharias

Last Updated:  

30 May 2024

15 min read

Qualtrics is one of the top names in customer experience management platforms. But the tool, like every other tool, has some cons that have urged the users to look for better alternatives.

If you are here, it means you have already tried Qualtrics and would like to get a second opinion before choosing it. Or you, like some other customers, have found it hard to work with Qualtrics. Either way, we are here to help you. 

Here are the few concerns customers have about Quatrics.

Customer reviews of qualtrics on G2

Source – Link

Ergo comes to the question – What’s the best alternative to Qualtrics?

There are numerous alternatives and competitors of Qualtrics you can choose from. But the thing is, you need to choose the right one for you.

To ease this task, we’ll dive deep into some top-notch Qualtrics alternatives and competitors in this blog. We’ll examine their features, benefits, and potential use cases so that you can make an informed decision for your data collection needs now and beyond.

Following is a quick overview of the top competitors and alternatives to Qualtrics we have compiled for you. 

10 Best Qualtrics Alternatives & Competitors – An Overview of Each Tool

Qualtrics AlternativesSummaryFree VersionFree TrialPricing [Starts from*]
SurveySparrowSleek, easy-to-use, pocket-friendly$19 per month
MedalliaHighly competent but pricey alternativeAvailable on request
QuestionProPowerful and intuitive, but user experience could be better$99 per user per month
AskNicelyAwesome reporting capabilities, but not exactly intuitiveAvailable on request
InMomentIntuitive UI, but beginners may have to deal with a sophisticated learning curveAvailable on request
CustomerGaugeHighly customizable but not as intuitive as it should beAvailable on request
NICE SatmetrixA Qualtrics competitor that’s truly intuitive but cannot deliver real-time dataAvailable on request
ForstaStable and robust survey tool, but with a dull interface.Available on request
AlchemerGood functionality but is needlessly expensive$55 per user per month
Google FormsAn intuitive and free alternative to Qualtircs, but lacks advanced features$12 per user per month

10 Best Qualtrics Alternatives and Competitors in 2024

Though there are a lot of tools available in the market that can be considered a worthy alternative or competitor, the following are some of the best ones we think you should consider.

Let’s discuss each in detail!

1. SurveySparrow

Best For: NPS®, CSAT, CES, Customer Feedback, Product Experience Surveys, and more.

Starting Price: $19 per month

Summary: Sleek, easy-to-use, pocket-friendly

homepage of SurveySparrow - one of the best online survey tool

SurveySparrow is a notable Qualtrics alternative with its engaging conversational interface, user-friendly design, and versatile distribution channels. Its rich analytics and competitive pricing make it a compelling choice for businesses seeking an interactive and cost-effective survey solution.

surveysparrow dashboard on product monitoring

Be it NPS®, CSAT, or CES, the tool has everything for you and more. The tool stands out for its engaging conversation surveys, comprehensive omnichannel management platform, and advanced AI surveys. But that’s just scratching the surface. It boasts a wide array of additional features designed to benefit businesses.

Let’s delve into some of the key functionalities.

Key Features of SurveySparrow:

  • Conversation Surveys: This feature lets you have real-like chats with people answering your surveys. It makes the experience fun and gets you better, more detailed feedback.
  • Omnichannel Management Platform: This tool brings together all ways of sending surveys, like email, social media, and websites, into one place. It makes sending out and collecting survey answers easy and smooth.
  • AI Surveys: Creating surveys is easier and faster with AI. Simply put the type of survey and the question types to ask, and see the survey created before yourself. It saves a ton of time and makes the survey more engaging and effective.
  • Offline Surveys: The tool’s offline survey feature enables data collection in environments without internet connectivity. This is great for getting opinions from people in places where the internet is hard to come by without losing quality.
  • 1000+ Survey Templates: SurveySparrow offers more than 1000 ready-to-use survey templates. This saves you a lot of time and effort when you need to create surveys for different needs or industries.
  • Secure Surveys: This part focuses on emphasizing data protection and privacy compliance. It uses robust security measures (enterprise-grade) to protect the collected data, making sure everything is done right and safely.
  • CogniVue: An advanced text analytics tool that uses AI to understand customer sentiment, the most discussed topic, and so on.

Pros of SurveySparrow:

  • A freemium plan that lets you explore rich features for free.
  • Pocket friendly (business plan starts at $99), compared to Qualtrics pricing ($5000).
  • Customer engagement surveys, CSAT surveys
  • NPS® surveys for employees and customers
  • Identify customer sentiments and pulse
  • Refine employee and customer experiences with ease
  • Scalable 360-degree assessments
  • Executive dashboard for an easy-to-understand visual summary
  • Ticket Management for immediate action on customer responses
  • 1000+ templates

Cons of SurveySparrow:

Constantly developing to accommodate newer features.

SurveySparrow Pricing:

With 10 plans ranging from Basic to Platform, SurveySparrow has options for different needs and budgets.

  • Basic: $19/month for personal use.
  • Essentials: $49/month for small teams.
  • Business: $99/month for mid-sized businesses.
  • Enterprise: For large organizations.
  • CX Suite: $199/month with customization options.
  • 360 Assessments:(Basic) Starts at $59 per assessment. (And Advanced is customized for larger scale)

SurveySparrow also provides a Forever Free plan with limited features and a free trial for testing the product. Sign up below.

2. Medallia

Starting Price: Contact for details

Summary: Highly competent but pricey alternative

Customer experience-focused Qualtrics alternative

Source: Medallia

Medallia is another experience management platform that emerges as a formidable Qualtrics alternative. One of the main reasons for this is because of their holistic view of the customer journey. It stands out through its real-time, actionable insights and is known for its scalability and seamless integration.

Key Features of Medallia:

  • Comprehensive Customer View: The platform provides a rich, 360-degree view of customers. This is done by integrating data from social media, transcripts, speech analytics, and more, making it mission-critical for understanding customer insights.
  • Real-Time Insights for Immediate Action: The tool empowers organizations to influence experiences as they happen by delivering insights to the right people in real-time. This ensures timely responses and adjustments.
  • Robust Integration Capabilities: It offers flexibility with integrations for standard systems and powerful APIs and ETLs. This enables businesses to harness all their data, work efficiently, take action, and transform experiences.

Pros of Medallia:

Their NPS® surveys are one of the best out there. They know what they are doing when it comes to customer experience journeys. Medallia features also include:

  • SMS, video, and social feedback collection
  • Sandbox for testing survey workflows
  • Athena AI
  • Social reputation management
  • Issue tracking and management

Cons of Medallia:

Pricey! Only gigantic corporations with a small fortune set aside for surveys must come this way. Also, it is recommended only for customer experience journeys and not academic research, unlike Qualtrics.

Medallia Pricing:

The pricing details of Medallia are available upon request.

Suggested Read: 12 Best Medallia Competitors & Alternatives of 2024 

3. QuestionPro

Starting Price: $99 per user per month

Summary: Powerful and intuitive, but user experience could be better

questionpro - qualtrics competitor
Source: QuestionPro

QuestionPro is a comprehensive online survey software that’s been on the market for almost two decades now. It was primarily designed to help businesses with market research. It offers a range of features that cater to the evolving needs of businesses, which makes it a worthy alternative to Qualtrics.

Key Features of QuestionPro:

  • 24/7 Support: A dedicated support team is available round-the-clock to assist with all market research needs.
  • Comprehensive Security: Adheres to strict compliance standards, ensuring top-notch data privacy and protection. Compliance standards include GDPR, ISO 27001:2013, CCPA, PCI-DSS, Section 508, PHI, and HIPAA,
  • Enterprise Integration: Offers integration capabilities with various enterprise systems through APIs or FTP sync, facilitating marketing automation and more.

Pros of QuestionPro:

Researchers love how intuitive the tool is despite its many complex features.

  • NPS® surveys
  • Employee and customer experience surveys
  • Live audience polls
  • 360-degree feedback
  • Community creation and engagement tools
  • And awesome support, too.

Cons of QuestionPro:

The user experience is dull and dated, especially when you consider all those handsome Qualtrics competitors available at a far lower price.

QuestionPro Pricing:

They offer a free version of the tool with limited features, and the pricing plans start at $99 per user per month.

4. AskNicely

Starting Price: Available upon request

Summary: Awesome reporting capabilities, but not exactly intuitive

homepage of the software - asknicely
Source – AskNicely

This customer experience software helps companies understand and enhance their customer service. AskNicely offers tools to gather useful feedback from customers and use it to make positive changes in the company. It makes sure everyone in the team works towards the same customer service goals.

The tool is considered one of the top competitors of Qualtrics in terms of experience management.

Key Features of AskNicely:

  • Customer Feedback Collection: It offers a straightforward way to gather customer feedback and measure NPS® across all teams. Also, it uses workflows and integrations for actionable follow-ups.
  • Team Analytics: This feature lets businesses see how different areas and team members are performing. It shows what makes the best teams stand out and how making customers happier can help the business grow and make more money.
  • Actionable Insights: AskNicely shows how the work of frontline teams directly affects the company’s success. It helps everyone see how their hard work pays off in real business results.

Pros of AskNicely:

  • High level of automation and workflows
  • Engaging dashboards
  • User-Friendly interface
  • Effective for customer feedback collection
  • Excellent customer service
  • Strong integrations

Cons of AskNicely:

  • Settings navigation can be confusing
  • Integration improvements needed
  • Pricing for smaller companies
  • Dashboard layout overload
  • Limited customization in scoring

AskNicely Pricing:

Details of their pricing plan are available upon request.

You can also check out our expert’s take on the top AskNicely alternatives. 

5. InMoment

Starting Price: Available upon request

Summary: Intuitive UI, but beginners may have to deal with a sophisticated learning curve

inmoment - Experience Intelligence platform rivalling Qualtrics
Source: InMoment

This Qualtrics competitor claims to be the leader in Experience Intelligence. InMoment features three clouds: customer experience, employee experience, and market experience. This allows customers to work effortlessly to deliver an extensive understanding of vital factors.

Key Features of InMoment:

  • Data Capture and Integration: It streamlines the collection and connection of both structured and unstructured customer experience data, ensuring no feedback is missed.
  • Actionable Intelligence: The platform aligns teams across the organization to take informed actions that address both specific customer issues and broader experience challenges.
  • ROI-Focused: The tool emphasizes a return on investment. Clients can see increased customer lifetime value and improved performance within just 12 months.

Pros of InMoment:

  • Keeps all customer feedback in one spot for easy access
  • Good for giving employees feedback and tips on their service
  • Its reports help you figure out and fix issues quickly

Cons of InMoment:

  • It offers very limited editing capabilities
  • The learning curve may be too sophisticated for beginners

InMoment Pricing: 

Contact their team to get a personalized quote.

6. CustomerGauge

Starting Price: Available upon request

Summary: Highly customizable but not as intuitive as it should be

customer gauge - B2B customer experience platform alternative to Qualtrics
Source: CustomerGauge

CustomerGauge is a cloud-based platform that focuses on delivering dedicated B2B customer experience and retention solutions. If you are looking for Qualtrics alternatives offering NPS® solutions to improve customer experience, you can bank on CustomerGauge.

Key Features of CustomerGauge:

  • Multi-Channel Feedback Collection: It gathers input across various channels, ensuring a comprehensive view of customer sentiments. This includes email, SMS, pop-ups, call centers, and WhatsApp.
  • Automatic Customer Follow-Up Systems: The tool streamlines the process of responding to customer feedback, ensuring timely and effective communication.
  • Personalized Dashboards: It offers customized dashboards for every team, providing relevant insights that drive action and improvement.

Pros of CustomerGauge:

  • Automatically measures and analyzes customer feedback.
  • Tailored for B2B companies, addressing complex customer relationships.
  • Uses Net Promoter ScoreSM (NPS®) to predict churn and monetize accounts.

Cons of CustomerGauge:

  • It may not be as intuitive as you think, considering users’ challenges while navigating.
  • Also, the clunky reports and unreliable integrations are somewhat off-putting.

CustomerGauge Pricing:

Request for a quotation.

7. NICE Satmetrix

Starting Price: Available upon request

Summary: A Qualtrics competitor that’s truly intuitive but cannot deliver real-time data

satmetrics - Focused on measuring customer satisfaction as a Qualtrics rival
Source: nice Satmetrix

Are you dead serious about measuring customer satisfaction? Then NICE Satmetrix is your best bet for a Qualtrics alternative. Their NPS® and CSAT surveys are much sought after.

It offers a complete CX management platform that harnesses customer insights to enhance customer satisfaction and loyalty. It also allows for the collection of omnichannel feedback at every touchpoint. As a result, it enables businesses to understand and improve their customer experience in real-time.

Key Features of NICE Satmetrix:

  • Omnichannel Feedback Collection: It gathers customer feedback across all touchpoints and channels to provide a holistic customer experience.
  • Churn Reduction: The tool identifies the root causes of customer churn, enabling targeted actions to increase customer satisfaction (CSAT) and loyalty.
  • Actionable Insights: It offers insights to transform feedback into concrete actions. Doing so empowers supervisors and agents to resolve issues and improve customer interactions.

Pros of NICE Satmetrix:

  • Intuitive and easy to use
  • Fast and helpful support team

Cons NICE Satmetrix:

  • Can’t change or download some reports
  • Works best when everyone uses it
  • Needs updates to stay competitive

NICE Satmetrix Pricing:

You can get personalized quotes upon request.

8. Forsta (Formerly Confirmit)

Starting Price: Available upon request

Summary: Stable and robust survey tool, but with a dull interface

homepage of the software - forsta
Source: Forsta

Forsta offers a comprehensive suite that spans customer experience (CX), market research, and employee experience (EX). It was born in 2021 when the industry leaders Confirmit, FocusVision, and Dapresy merged. It aims to empower businesses with the tools they need to gather, analyze, and act on human insights.

It is a stable and robust platform and is one of the finest alternatives to Qualtrics.

Key Features of Forsta:

  • Human Experience (HX) Platform: Forsta HX enhances customer, employee, patient, and local experiences by improving customer retention. This further drives revenue growth and enhances operational efficiencies.
  • Advanced Analytics and Reporting: Forsta allows users to dive deep into data, providing the ability to search, sort, and filter to uncover the insights needed.
  • Data Visualization: This feature makes it easy to craft presentations, reports, infographics, and graphs. In doing so, it delivers data as a complete, compelling story.
  • Automation Tools: Forsta ensures that insights are acted upon promptly. This can be anything from getting the right information to the right people effortlessly.

Pros of Forsta:

  • Easy to use with a GUI-enabled interface.
  • Offers customization and XML design options.
  • Supports integration with third-party apps.
  • Excellent customer support and service.

Cons of Forsta:

  • Higher price points; could offer more varied plans.
  • Occasional errors with survey inputs.
  • The dashboard could be simplified for easier use by non-developers.

Forsta Pricing:

Request for a quotation.

9. Alchemer (formerly SurveyGizmo)

Starting Price: $55 per user per month

Summary: Good functionality but needlessly expensive

surveygizmo - Formerly known as SurveyGizmo, a notable Qualtrics competitor
Source: Alchemer

Formerly SurveyGizmo, a survey tool, Alchemer now offers a complete customer-centric solution for businesses. It offers enterprise-level online survey tools to gather, analyze, and act upon customer feedback across various touchpoints.

This Qualtrics alternative is easy to set up, but the better features are available only to the ones who pay an arm and a leg (or close) for it.

Key Features of Alchemer:

  • Customizable Surveys: The surveys can be tailored to fit the specific needs of your business.
  • Omnichannel Feedback Collection: It collects feedback across multiple channels to get a holistic view of the customer experience.
  • Advanced Analytics: Utilize powerful analytics tools to uncover deep insights from survey data.

Pros of Alchemer:

  • It is simple for making and collecting surveys.
  • It has a nice look and helpful guides.
  • Good for all survey needs, easy for research.
  • Fast to make surveys, even with tight deadlines.

Cons of Alchemer:

  • Moving from Apptentive to Alchemer was a bit unclear.
  • Needs better customer support
  • Expensive pricing tiers

Alchemer Pricing:

Pricing plans start at $55 per user per month.

As you can see, the pricing for the tool is high. So, if you are thinking of an effective alternative, try our take on the top alternatives to Alchemer.

10. Google Forms

Starting Price: $12 per user per month

Summary: An intuitive and free alternative to Qualtircs, but lacks advanced features

homepage of the survey software - google forms
Source: Google Forms

Google Forms is a straightforward and free tool that lets you create surveys, quizzes, and forms online. It’s perfect for gathering feedback, conducting research, or planning events. With Google Forms, you can make attractive, custom forms quickly, share them easily, and start collecting responses in no time.

Though the features are limited in comparison to Qualtrics, it can be considered a cost-effective alternative.

Key Features of Google Forms:

  • Easy-to-Use Builder: Drag and drop different types of questions without any hassle.
  • Instant Analytics: Watch responses as they arrive, see trends, and get insights right away.
  • Team Collaboration: Team up with others to edit and review forms together.
  • Custom Looks: Make your forms look great with themes and pictures that fit your style.
  • Smart Automation: Automate emails, set up notifications, and use branching to make things flow smoothly.
  • Safe and Secure: Keep your data protected with strong security and control over who sees what.

Pros of Google Forms:

  • Anyone with a Google account can use it without needing to code.
  • Great for everything from quick polls to detailed research.
  • Reach people on any device, anywhere.
  • Works well with other Google apps like Docs and Sheets.

Cons of Google Forms:

  • It’s not as advanced as some other tools.
  • For really complex stuff, you might need extra tools or add-ons.
  • You’ll need to be online to make and change forms.

Google Forms Pricing:

The paid plan is $12 per user per month.

Why People Look for Qualtrics Alternatives and Why You Should Consider One?

As discussed earlier, you have either tried Qualtrics and want to see if there’s a better alternative, or you are just browsing to learn more about the options available. But people are actually looking into alternatives to Qualtrics, and that’s mainly due to the following reasons. 

reasons why users are looking for qualtrics

#1. Cost Considerations

Qualtrics pricing can be expensive for some users, significantly smaller businesses, or those on a limited budget. They may seek alternatives with more affordable pricing plans or free versions that offer essential features.

#2. Steep Learning Curve

Some users find that other survey platforms offer a more intuitive and user-friendly interface. They may prefer alternatives that require less training and technical expertise to create and manage surveys effectively.

#3. Specific Features

Different survey tools excel in various aspects. Users may opt for alternatives that better align with their specific needs, such as advanced analytics, customizable reporting, or specialized survey types like event feedback or employee engagement.

#4. Broken Service

Integration involves a lot of logistics that take up the time, attention, and energy of managers and employees alike. During this telling phase, you – the customer – are no longer the center of everything they do. And it can be frustrating.

There is a high chance that the quality of their day-to-day services suffers thanks to all these distractions.

#5. Lack of Continuity

It is not unheard of to alter the existing terms and conditions of sale or support/maintenance once an M&A process has taken place. Furthermore, all the disrupting confusion can cause talented executives to leave for greener pastures.

Lack of continuity could mean that your favorite Account Manager found another calling, and his replacement is taking forever to learn the ropes. Certainly inconvenient, right?

Following are some other cons of Qualtrics we have found on the Trustradius platform.

Cons of qualtrics as per customer reviews on Trustradius

The Qualtrics- SAP merger is high profile for many reasons, but is that really good news for you, the customer? Click To Tweet

Any good Qualtrics competitor can assure you a competitive edge if you decide to make that switch. This shouldn’t be an impulsive buy, so we’ve made the job easier for you by compiling the best of the Qualtrics alternatives, complete with the pros and cons of each.

You wouldn’t want to get out of the frying pan and into the raging fire now, huh?

Now that you have gone through the best Qualtrics competitors for 2024, here are the key features you should be looking for Qualtrics competitors.

Features that You Should be Looking for in Qualtrics Competitors

When choosing a Qualtric alternative, it is essential to see if the tool offers features to achieve your business needs. For starters, you can see if the tools are offering the following three key features.

1. Cost-Effective

Yes! There are quite a number of alternatives to Qualtrics that are actually more cost-effective. You’ll find Qualtrics alternatives like SurveySparrow come at a fraction of the cost Qualtrics takes. A pleasant surprise, isn’t it?

2. Smooth Support and UX

As a survey platform, Qualtrics is notorious for its steep learning curve and how difficult it is to get the hang of. Many find the tool to be cumbersome and confusing. Most of the Qualtrics competitors score in this area where it sorely lacks.

3. Better Choice of Features and Experience

At no cost should you compromise on the user experience. If you go ahead with the switch, opt for a superior experience. Why settle for the same when you can access better ones?

A bad M&A environment can be an expensive headache for your business, but also something you can easily avoid. Click To Tweet

Now that you have a concrete idea of all the good Qualtrics alternatives, you know if to stay or switch. If you are uncertain about the direction of the merger, now may be the best time to choose a steadier tool with a better interface and an experience that you’ll love.


To conclude, as you can see, there are a lot of options available for you. So, while choosing, you’ll have to choose the tool that fits your business needs.

How can you do that?

Well, though most of the tools don’t offer much on their pricing, you can always avail of the free sign-ups or trails. Use this to understand the ins and outs of the tool. See how intuitive the tool is? Or you can check whether the features are as robust as they assure them to be.

You can start by testing SurveySparrow. The tool offers a free version, and you can avail of top-tier features for a 14-day trial period.

FAQs on Qualtrics Alternatives

1. How do I choose the best alternative for Qualtrics?

To choose the ideal Qualtrics alternative, assess features, scalability, usability, and integration capabilities. It would be best to prioritize customization, security, pricing, support, and user reviews for a well-rounded decision.

2. Is there a free version of Qualtrics?

Qualtrics does not offer a fully free version.

3. What is better than Qualtrics?

Though there are many options to discuss, one of the best alternatives to Qualtrics is SurveySparrow.

4. What are the disadvantages of using Qualtrics?

Disadvantages of using Qualtrics include the following.

  • The pricing is expensive
  • It is complex and has a steep learning curve for new users
  • Limited customization in basic plans
  • Variable customer support quality
  • Additional costs for specific integrations

5. Who is Qualtrics competition?

Qualtrics’ competition includes SurveySparrow, Google Forms, Medallia, Microsoft Forms, and Alchemer. These platforms offer various features for survey creation, data analysis, and customer feedback management, catering to different needs and budgets.

Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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