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How to Make a Personality Quiz: A Step-By-Step Guide


9 April 2024

6 min read

Wondering how to make a personality quiz? Personality quizzes are an effective, non-invasive way to turn website visitors into leads and sales.

You can create your personality quiz from scratch or use a template. Most quiz makers give you the ability to make personality quizzes.

But in this article, we’ll see how you can use SurveySparrow to create an interactive personality quiz that gets you the highest completion rates in only three simple steps.

Here’s everything we’ll cover in this article, feel free to jump around:

What is a Personality Quiz?

A personality quiz is a series of questions (preferably multiple-choice) that lets you learn something about yourself. It helps you measure an individual’s preferences and characteristics in a specific context.

It’s the most popular type of quiz on the internet. 77% of all Playbuzz quizzes shared 100,000 times or more are personality quizzes.

So why are personality quizzes so popular?

First, personality quizzes combine your eagerness for instant gratification with your innate inquisitive nature. Second, they allow you to explore yourself or your personality.

After all, who doesn’t want to find out who they are as an individual?

It’s a great way to learn more about yourself and gain self-awareness. Also, it’s a fun way to reveal your respondent’s deep desires and personality.

It’s a modern adaptation of the personality tests you’ve seen in old magazines.

A typical personality quiz consists of a series of mostly close-ended questions and a few open-ended questions.

Personality quizzes are part of medical diagnosis, market research, HR management, etc. A psychometric test is one typical example of a personality quiz wherein potential candidates are matched to different roles in a company.

Providing your customers with a personalized content experience can help you build a strong bond of trust with them. You need to build this trust to drive new leads and make sales.

Why Create a Personality Quiz?

Here are some reasons why you should make personality quizzes:

Gain Advanced Insights into Your Prospective Customers

By asking relevant questions, you can better understand your customers. You could unlock deeper insights into their needs and preferences and target a specific customer segment in your target market.

Build Trust with Personalized Content

Personality quizzes give personalized results. This builds trust, which is essential if you want them to buy from you, not your competitors. 72% of people are frustrated with generic marketing, so creating personalized content makes sense.

Grow Your Newsletter and Lead List

Personality quizzes are a great way to gain new leads and grow your email newsletter quickly. You can use a survey tool to embed your personality quizzes on your website.

Boost Your Social Media Engagement

Sharing your fun personality quizzes on different social media channels can bring new traffic and links to your website.

Here are some solid statistics on personality quizzes:

  • Personality quizzes are 40% more likely to be shared on social media platforms.
  • Personality quizzes convert over 58% of clicks into leads.
  • 88% of marketers say interactive content, such as personality quizzes, differentiates them from their competitors.
  • 69% of marketers agree that quizzes are effective in the awareness stage of the buyer’s journey.
Create a personality quiz with a premade personality quiz template! Simply swap the questions with your own and customize your quiz to match your own brand. Collect 100 free responses per month!

How to Make a Personality Quiz in 3 Simple Steps

Here are the steps for creating a personality quiz using SurveySparrow:

1. Pick a Template

Use our Personality Questionnaire template to create your personality quiz. Although you can start from scratch, we’d advise using a template if this is your first time creating a quiz or survey. Click the Use This Template button to get started.

pick a personality quiz template

2. Customize and Make it Your Own

Replace the template questions and answers with your own. Quickly add pictures, GIFs, videos, emojis, and icons. Adjust the colors, fonts, and more to fit your brand perfectly.

customize the personality quiz template

3. Share Your Personality Quiz

Share it via a web link, QR code, SMS, or Email. You can also share it on popular social media platforms from within the app or embed it on your website.

share your personality quiz

Get Started with a Premade Personality Quiz Template

Make it 10X easier with a premade template. Swap the questions in the template with the ones below or use the same questions.

Try our personality quiz to test the conversational experience!

Get 100 free responses per month!

Personality Quiz Sample Questions

To help you ask the right questions to reveal your ideal audience’s personality, we’ve curated 20 sample questions you can ask in your personality quiz.

  1. How would you describe yourself?
  2. When do you have the best energy?
  3. How much do you enjoy meeting new people?
  4. Which movie title best describes your life?
  5. Are you quickly disappointed?
  6. Which store would you be most likely to shop at?
  7. Are other people’s feelings taken into account when you make decisions?
  8. Which quote resonates most with you?
  9. How do you react when you make mistakes?
  10. Do you enjoy trying out new activities?
  11. What is your favorite social media network?
  12. Which statement best describes your personality?
  13. Do you enjoy trying out new things?
  14. What best describes your style?
  15. Are you modest about my achievements?
  16. Do you always conceal your feelings?
  17. Do you enjoy solving complex problems?
  18. Are you nervous before any event?
  19. What’s your decision-making style?
  20. Do you ever find yourself worrying about things?
  21. How easily do you make friends on a scale of 1-5?
  22. You have a vivid imagination.
  23. What font style do you like most?
  24. Do big crowds appeal to you?
  25. On a scale of 1-5, how much do you trust people?
  26. Do you like strict routines or spontaneity?
  27. To what extent do you enjoy exciting activities
  28. Do you openly express your emotions
  29. What is your kryptonite?
  30. Enjoy making new connections?

8 Best Practices and Tips for Creating a Fun Personality Quiz

Here are some best practices and tips you can follow to create engaging personality quizzes:


Ask the Right Questions

Understand who you’re targeting with your personality quizzes and all the outcomes they’d expect. The more relevant your questions are to a specific audience, the more the quality of the responses you receive. Avoid leading questions and questions with double negatives.

Use the Proper Question Format

Think about the kind of data you want to collect and provide appropriate fields to enter that kind of data. You don’t want to provide them with a normal text field if you want them to enter numerical data.

Ensure the Safety of Your User’s Personal Data

Before you ask them to take the quiz or collect any information from them, you need to mention your intent behind it explicitly. You can also provide them with additional information on how their data will or will not be shared with third parties. You can also allow them to opt out of sharing their data.

Add Visual Elements

You can add photos, icons, GIFs, and videos to your personality quizzes to make things engaging and entertaining. A survey tool such as SurveySparrow allows you to drag and drop visual elements onto your surveys easily.

Optimize it for Search

See if you could optimize your quiz for search. Check if there are any long-tail keywords that you can optimize it for. Come up with irresistible, SEO-friendly titles that people want to click on! When you share it on social media platforms, include an eye-catching image.

Make Sure it’s Shareable

Your quiz needs to be shareable if you want it to go viral. Add the share buttons near where you’ve embedded your quiz on your website. Add a little note asking them to share the quiz at the end of the quiz on the results page or near the share buttons that you’ve placed near your quiz.

Keep it Short

Shorter personality quizzes receive higher completion rates. If you want most of your quiz takers to complete your quiz, keep it short. Include six to eight questions, and don’t give more than five answer options per question. Use one or two-word answers.

Create Shareable Outcomes

How do you come up with outcomes people would want to share? Keep the number of outcomes between 6 and 9. Also, there should be many possible outcomes which need to be distinct. Also, after you tell them the outcome, add a positive message. You can create an engaging story around that outcome.

Final thoughts

Crafting interactive content, such as personality quizzes, can help you build brand loyalty and get more leads for your business.

SurveySparrow provides you with everything you need to create your very own personality quiz that matches your brand. You’ll have a ton of fun creating a personality quiz using SurveySparrow.

If you want to boost your quiz responses and create pleasant experiences, take the conversational way and try SurveySparrow today!

Do you have any questions about creating a personality quiz? Got tips for crafting entertaining personality quizzes? Let us know in the comment section below.

Looking for a quiz maker that makes it easy and practical to conduct interactive and conversational quizzes? Wondering whether SurveySparrow is the right fit for creating and sharing your quizzes? Reach out to us for a free, personalized demo!


I'm a developer turned marketer, working as a Product Marketer at SurveySparrow — A survey tool that lets anyone create beautiful, conversational surveys people love to answer.


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