Online survey tools do brands everywhere a world of good. Don’t believe that?
Well, what do the best survey tools do? Fetch feedback from the target audience, help you identify what works and what doesn’t, and shed light on how to improve the overall experience, right? This definition also happens to be the formula of success for most brands. I assure you it was not a fairy godmother who waved her magic wand to make this happen.
It was a close and strategic watch on their customers, analyzing the patterns in their buying behavior mixed with their perception of the company that made this happen. So how did they read their customers mind to provide just what they needed and how they needed it? They depended on cleverly designed surveys to get insights, much like any other successful company!
What is an Online Survey Tool?
Online Survey Tools are the simple and hassle-free way to get in touch with the targeted audience and collect their valuable feedback. It gives your company insight into where you need that pat on the shoulder and where you need to step up in your game.
Which are the Best Survey Tools and Apps you should be looking for in 2019?
Let’s compare the 20 best survey tools of 2019 that we think can withstand the test of quality with the integrity demanded by the fast, instant world of today. We’ll make sure we are providing you with just what you need without smothering you with inconvenient and pointless features. We need only the best features on offer, after all.
- Google Forms
- Ask Nicely
- Zoho Survey
- Kwik Surveys
Best survey tools #1: SurveySparrow
A recent initiative than others in the list, SurveySparrow lets you turn the bland surveys into pleasant conversations. It assists you in creating surveys that are extremely engaging and presents a chat-like experience with the comfort of your smartphone.
The friendly Conversational User Interface (CUI) resembles the respondent as a messaging app. You can either choose a template or build one from scratch. You also have options such as Display Logic, Drag and drop and many more to keep it interesting for the respondents. Reasons enough to make SurveySparrow one of the best survey tools available.
With the built-in automation of SurveySparrow, you can schedule re-surveying at regular intervals and share the results across all the channels with their respective audience. You can also comprehend the data collected much more easily, thanks to the analytic reports and insights provided by SurveySparrow. A cool survey maker, through and through. And affordable too! You’ll have all the right reasons to love SurveySparrow.
Best survey tools #2: Typeform
Typeform is a SaaS company that lets the users create their own surveys. It runs smoothly on all devices and has a unique interface that only shows one question at a time. The Typeform editor enables you to drag-and-drop the form fields into the spots that you choose. While we are at the topic of choosing, why don’t you check out these top Typeform alternatives?
‘Core plan’, the free version of Typeform comes with features such as unlimited questions and answer, custom designed themes, data export options as well as ready-made templates and basic reporting features for the fast-paced world.
Best survey tools #3: SurveyMonkey
One of the well-known online survey apps around the world, SurveyMonkey provides its users with 15 diverse types of survey questions including Likert scales and open comments. SurveyMonkey has features that aides you to collect data online as well as offline through mobile devices.
It also has features that would enable you to generate reports, analyze and backup survey data. However, it lacks a feature that makes it less suitable for measuring overall satisfaction or re-surveying customers after an interval. Maybe you should look up the top SurveyMonkey alternatives as well?
Best survey tools #4: Qualtrics
A powerful Online Survey Tool, Qualtrics pushes the limitations of traditional surveys. Qualtrics offers around 100+ types of questions, various ready-made survey templates.
They don’t stop with that, they have enabled features such as logic branching, email triggers and display logic for a pleasant experience. You can also choose from over 30 different graph types and export results to CSV or SPSS in their real-time web reports.
Best survey tools #5: Google Forms
The free online survey tool Google Forms lets you put together surveys quickly and easily via their convenient drag & drop interface. You can customize the design of the surveys. Moreover, the platform also provides you with real-time response information and charts. The added bonus is that the collected data can also be synced with other Google products.
You can gather everything in something like a spreadsheet and analyze the data in Google Sheets. With data validation rules, the email addresses can be formatted correctly and people can get the suitable questions for them.
Best survey tools #6: GetFeedback
GetFeedback makes it easier for you to build branded surveys using drag & drop and plentiful means of personalization features. The flexible UI of Getfeedback allows it to adapt to almost all the platforms that are generally used to distribute surveys.
With GetFeedback, you get an option to integrate it with another tool such as SalesForce, meaning the analyzed data results of the surveys are also displayed in your SalesForce dashboard.
Best survey tools #7: Formsite
Formsite helps even the non-technical users who have no HTML or coding experiences to build web forms and surveys, that has professional quality. You can integrate Formsite with a wide variety of tools, including SalesForce, MailChimp, DropBox and many more.
This is one of those survey tools that supports you to create multiple paged surveys and embed them on any page of your choice. It also makes it possible for you to take a break in between and come back and complete the form filling on your own time. Formsite also lets you create more than 100 customizable templates making use of 40 different question types available.
Best survey tools #8: Survicate
Survicate is an all-in-one customer feedback tool. Survicate facilitates you to collect feedback through all digital mediums. Predefined surveys are available for you to choose from.
You can design it as targeted website surveys, questionnaires, user-initiated feedback widgets, in-message surveys and NPS email surveys. This online survey tool also extends to provide dashboards, NPS analysis, and XLS exporting options.
Best survey tools#9: PollDaddy
With PollDaddy you get two choices so as to how to deploy it. You could either have the surveys embedded on the websites or you can invite the participants via email. Once the data collection is successfully completed, you can create convenient filters to ease the analysis and share it.
Raw data export using programmes such as Excel, PDF, CSV, Google Docs, and XML, makes this possible.
Best survey tools #10: Ask Nicely
Ask Nicely blames conventional survey apps for burning out an enormous amount of time and effort for very few responses. Ask Nicely offers an automated, one-click customer experience that claims to have 4 to 6 times more response rates.
Moreover, the automated emails of Ask Nicely helps update your company’s NPS score. It helps you to segment and send targeted surveys as well as customize viewing comments from specific customers.
Best survey tools #11: SurveyGizmo
An easy-to-use survey tool, that is what SurveyGizmo is. It also comes with pretty good automation capabilities, such as piping answers to new questions, sending emails/notifications based on responses, and such. In addition, it provides a wide variety of question types and filtering options in order to ensure the proper questions are being asked.
However, the pricing is rather steep and the reporting needs some work. Despite the unpopular pricing and glitch platform, SurveyGizmo remains one of the best survey platform.
Best survey tools #12: Jotform
JotForm is one of the leading creative online form builders known by its intuitiveness and ease of use. With fairly decent analytics and integrations, JotForm combines powerful features in its online form. If you need to generate leads, distribute surveys, collect payments and more, JotForm is for you.
The overall layout and design of default JotForm forms is very pleasant and easy to use. However, the customization options are very limited and the billing structure is often found to be fluctuating. Moreover, the logic branching isn’t sophisticated enough to handle complex requirements. Their customer service does slack and you may never hear back from them, especially if you are a free user.
Best survey tools #13: Zoho Survey
Zoho Survey is an easy-to-use online survey and questionnaire building software. It has a rich array of features and is a highly user-friendly tool. It works seamlessly as long as your needs are basic. The tool is just not capable of handling complex requirements.
Zoho Survey has a range of templates, but limited customizing options. Once you outgrow the free version you have to bite the bullet and get the standard version, which is not the best there is. Furthermore, Zoho surveys haven’t got the most modern of user interfaces.
Best survey tools #14: Wufoo
Wufoo boasts of an impressive client list, specifically brands like Amazon and Twitter. And no wonder, since it is a great tool for customizable survey forms. Wufoo’s builder allows you to create dynamic forms that follow advanced logic and it comes with an intuitive drag ‘n’ drop experience.
On the flip side, it has a clunky interface with a very outdated look. The reporting is not the advanced there is and Wufoo’s pricing plans are not particularly popular- users are quick to point out that most of the paid features are also the ones that come free with other survey tools like Google Forms.
Best survey tools #15: Formstack
Formstack is a strong online survey tool as it needs only minimal training, thanks to the intuitive user interface. With more than 40 integrations available, the tool can work along with other CRMs, payment processing systems, subscriber tools, automation tools, and security tools. However, the integrations with Zapier is sometimes difficult and may take some time to flush out.
While Formstack works fine, it leaves a lot to be desired. The dashboard isn’t the smoothest and the features are quite limited.
Best survey tools #16: SoGoSurvey
SoGoSurvey is a powerful survey platform without compromising on the intuitiveness of a survey builder. It requires very little ramp up time to get a hang of, made even more so because of a prompt customer support. The reporting is a delight with ample control over the analytics and reports that one can download in PPT. Users can easily break up data into different segments and apply filters quickly.
The mobile app version of SoGoSurvey suffers from a clunky experience. They also have limited integration options which hasn’t garnered many fans.
Best survey tools #17: Kwik Surveys
The free online survey tool, Kwik Surveys is quick, no surprises there! It is a very user-friendly tool and anyone can seamlessly create a survey with the least efforts.
On another note, upgrades don’t come cheap with Kwik Surveys and the customizing options aren’t many. Kwik Surveys are often labelled as boring because it is way too simple than is necessary.
Best survey tools #18: SurveyLegend
SurveyLegend is all about engaging, platform-independent & beautiful surveys. A good online survey tool to create mobile-friendly, gorgeous surveys, SurveyLegend offers some interesting customizing options.
Users complain that the reporting options are crippling, especially for the free version. The pricing doesn’t have many fans and there is a little learning curve when it comes to making sense of the analytics.
Best survey tools #19: 123FormBuilder
123FormBuilder promises a smart and free online survey experience to its users. You can make surveys, forms & questionnaires using various types of fields and rules to create an organized and exciting experience for respondents. One can choose from Likert scales, single choice fields, dropdown lists, multiple choice fields, conditional survey rules.
123FormBuilder is one feature-rich platform. But what holds the survey tool back from achieving greatness is their many bugs and how they take forever to fix them. The tool has one of the infamous customer support ever, unfortunately. Enough said.
Best survey tools #20: Nicereply
Nicereply is a popular online customer satisfaction survey software, including CSAT, Net Promoter Score (NPS) & Customer Effort Score. Exclusively into customer satisfaction surveys, Nicereply has a customer base that swears by them.
The survey tool has a rather steep learning curve and is a popular option for users wanting to research on their customer experience.
Now that you have been formally introduced to all the big-time players in the ‘Surveyland’, we will now go over a quick overview of all the strategies and steps you should pursue to make your survey a soaring success. It doesn’t matter whether your weapon is the strongest or not. It matters how and when and where you decide to use it.
Planning an Online Survey
There are several crucial steps to consider when it comes to planning an Online Survey. Simply throwing a survey into the web space won’t be barely as effective as pointing it to a particular audience with tailored questions. When Online Survey Apps would help you with the large and difficult part of the work, you need to pitch in with what to ask.
Controlling the order in which the questions are asked and to whom they have asked would also avoid bored and confused customers. For example, If Pedigree, one of the giants in the pet food industry, is conducting a survey. First of all, they will have to determine that the respondent owns a pet. Generally splitting up a survey into several interlocked webpages eludes showing irrelevant questions to the respondent. Continuing with the previous example, they may have to discover first what kind of pet they have and then follow up with questions tailored to fit that. A question about cat litter won’t make sense to a dog parent and would make him feel that the entire survey doesn’t pertain to his requirements.
Deploying Surveys with the Best Survey Tools!
Picking the most fitting online survey software
for your enterprise can be quite demanding – considering many of these Online Survey apps tends to provide many of the same features. Though there are definitely some distinctions between what you get with a paid version and a free online survey tool version.
Typically, the paid versions of online survey tools deliver added capabilities such as:
Follow up Questions – paid online survey apps manages to feed an option to add a follow-up question. This question is based on the response you’ve given to the previous question.
Data Exporting – Not many Online Survey Tools would let you export the data collected unless you upgrade yourself to the paid version.
Customizing logo – With most of the paid versions of the Online Survey Tools, it is possible for you to get rid of the logo of the survey tool and update it with the logo of your choice
Diverse question types – Though the free survey apps offer loads of question types, including single choice, multiple-choice, drop-downs, ratings, and radio buttons. Paid versions offer more creative and unique types.
Surveys are the sensory perceptions which detects the pulse and the slightest wave of emotion in the user satisfaction. Today the world is changing rapidly and everything in it is too. This makes the needs and requirements of the customers more evolved and highly proficient.When flooded with choices most customers prefer quality over price. 1st Financial Training Services conducted a survey which brought in statistics showing that 96% of unhappy customers don’t complain, however, 91% of those will just leave and never come back. These numbers proclaim the criticality of knowing the pulse of your audience effectively.
Everyone is trying to be unique that no one is unique anymore. It’s getting tougher and tougher to stay in the mind of the customer. Be sure that you are not just thinking about what the customer needs now… because there is a high chance that it has already fled the minds of the customer. Prepare and embrace technologies that are meant for tomorrow.
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