Harley Davidson didn’t become one of the biggest motorcycle manufacturers in the world by just catering cruiser motorcycles. They had an astonishing long line of loyal customers behind them.
When a customer purchases Harley, he gets adopted into the Harley family for eternity. You will be joining the 350,000 plus member of HOG or Harley Owners Group. This group connects you with other riders and with the brand. This would come in handy when you have maintenance or other bike issues. Helping each other just like a family. The company has successfully provided a brand that their customers can rely upon forever.
How did Harley achieve this tremendous formula of success? I assure you it was not a fairy godmother who waved her magic wand to make this happen.
It was a close and strategic watch on their customers, analyzing the patterns in their buying behavior mixed with their perception of the company that made this happen. So how did they read their customers mind to provide just what they needed and how they needed it? They depended on cleverly designed surveys to get insights, much like any other successful company!
What is Online Survey Tool?
Online Survey Tools are the simple and hassle-free way to get in touch with the targeted audience and collect their valuable feedback. It gives your company an insight into where you need that pat on the shoulder and where you need to step up in your game.
So let’s compare the 10 best Online Survey Tools that we think can withstand the test of quality with the integrity demanded by the fast, instant world of today and providing you with just what you need without crashing your hopes or smothering you with inconvenient and useless features.
Which are the Online Survey Tools you should be looking for in 2019?
A recent initiative than others in the list, SurveySparrow lets you turn the bland surveys into pleasant conversations. It assists you in creating surveys that are extremely engaging and presents a chat-like experience with the comfort of your smartphone. The friendly Conversational User Interface (CUI) resembles the respondent as a messaging app. You can either choose a template or build one from scratch. You also have options such as Display Logic, Drag and drop and many more to keep it interesting for the respondents. Reasons enough to make SurveySparrow the best free online survey tool available.
An added bonus is that the built-in automation lets you schedule re-surveying in regular intervals, which is not offered by many and the results can be shared across all channels with their respective audience. The analytic reports and insights are provided so that you can comprehend the data collected much more easily. A cool tool, through and through. And affordable too! You’ll have all the right reasons to love SurveySparrow.
Typeform is a SaaS company that lets the users create their own surveys. It runs smoothly on all devices and has a unique interface that only shows one question at a time. The Typeform editor would enable you to drag-and-drop the form fields into the spots that you choose. ‘Core plan’, which is the free version of Typeform have included features such as unlimited questions and answer, custom designed themes, data export options as well as ready-made templates and basic reporting features for the fast-paced world.
One of the well-known online survey tools around the world, SurveyMonkey provides its users with 15 diverse types of survey questions including Likert scales and open comments. SurveyMonkey has features that aides you to collect data online as well as offline through mobile devices. It also has features that would enable you to generate reports, analyze and backup survey data. However, it lacks a feature that makes it less suitable for measuring overall satisfaction or re-surveying customers after an interval.
A powerful Online Survey Tool, Qualtrics pushes the limitations of traditional surveys. Qualtrics offers around 100+ types of questions, various ready-made survey templates. They don’t stop with that, they have enabled features such as logic branching, email triggers and display logic for a pleasant experience. You can also choose from over 30 different graph types and export results to CSV or SPSS in their real-time web reports.
5. Google Forms
The free Online Survey Tool Google Forms lets you put together surveys quickly and easily via their convenient drag & drop interface. The design of the surveys can be entirely customized and it also provides you with real-time response information and charts. The added bonus is that the collected data can also be synced with other Google products. You can gather everything in something like a spreadsheet and analyze the data in Google Sheets. Data validation rules ensure that the email addresses are correctly formatted and that the people get the suitable questions for them.
GetFeedback makes it easier for you to build branded surveys using drag & drop and plentiful means of personalization features. It has been loaded with a flexible UI that it adapts to almost all the platforms that are generally used to distribute surveys. With GetFeedback you get an option to integrate it with another tool such as SalesForce, meaning the analyzed data results of the surveys are also displayed in your SalesForce dashboard.
Formsite helps even the non-technical users who have no HTML or coding experiences to build web forms and surveys, that has professional quality. It can be integrated with a wide variety of tools, including SalesForce, MailChimp, DropBox and many more. This tool supports you to create multiple paged surveys and embed them on any page of your choice. It also makes it possible for you to take a break in between and come back and complete the form filling on your own time. Formsite also lets you create more than 100 customizable templates making use of 40 different question types available.
Survicate is an all-in-one customer feedback tool. Survicate facilitates you to collect feedback through all digital mediums. Predefined surveys are available for you to choose from. You can design it as targeted website surveys, questionnaires, user-initiated feedback widgets, in-message surveys and NPS email surveys. This Online Survey Tool also extends to provide dashboards, NPS analysis, and XLS exporting options.
With PollDaddy you get two choices so as to how to deploy it. You could either have the surveys embedded on the websites or you can invite the participants via email. Once the data collection is successfully completed, you can create convenient filters to ease the analysis and share it. This is made possible using raw data export using programmes such as Excel, PDF, CSV, Google Docs, and XML. The added bonus is that you can view the results in real time.
10. Ask Nicely
Ask Nicely blames conventional survey tools for burning out an enormous amount of time and effort for very few responses. Ask Nicely offers an automated, one-click customer experience that claims to have 4 to 6 times more response rates. Your company’s NPS score gets updated quickly with automated emails. It helps you to segment and send targeted surveys as well as customize viewing comments from specific customers.
Now that you have been formally introduced to all the big time players in the ‘Surveyland’, we will now go over a quick overview of all the strategies and steps you should pursue to make your survey a soaring success. It doesn’t matter whether your weapon is the strongest or not. It matters how and when and where you decide to use it.
Planning an Online Survey
There are several crucial steps to consider when it comes to planning an Online Survey. Simply throwing a survey into the web space won’t be barely as effective as pointing it to a particular audience with tailored questions. When Online Survey Tools would help you with the large and difficult part of the work, you need to pitch in with what to ask.
Controlling the order in which the questions are asked and to whom they have asked would also avoid bored and confused customers. For example, If Pedigree, one of the giants in the pet food industry, is conducting a survey. First of all, they will have to determine that the respondent owns a pet. Generally splitting up a survey into several interlocked webpages eludes showing irrelevant questions to the respondent. Continuing with the previous example, they may have to discover first what kind of pet they have and then follow up with questions tailored to fit that. A question about cat litter won’t make sense to a dog parent and would make him feel that the entire survey doesn’t pertain to his requirements.
Deploying Survey with Your Best Online Survey Tools!
Picking the most proper and fitting online survey tool for your enterprise can be quite demanding – considering many of these Online Survey tools tends to provide many of the same features. Though there are definitely some distinctions between what you get with a paid version and a free version.
Typically, the paid versions of online survey tools deliver added capabilities such as:
Follow up Questions – paid online survey tools manages to feed an option to add a follow-up question. This question is based on the response you’ve given to the previous question.
Data Exporting – Not many Online Survey Tools would let you export the data collected unless you upgrade yourself to the paid version.
Customising logo – With most of the paid versions of the Online Survey Tools, it is possible for you to get rid of the logo of survey tool and update it with the logo of your choice
Diverse question types – Though the free survey tools offer loads of question types, including single choice, multiple choice, drop-downs, ratings and radio buttons. Paid versions offer more creative and unique types.
Surveys are the sensory perceptions which detect the pulse and the slightest wave of emotion in the user satisfaction. Today the world is changing rapidly and everything in it is too. This makes the needs and requirements of the customers more evolved and highly proficient. The customers are flooded with choices and many prefer quality over price. 1st Financial Training Services conducted a survey which brought in statistics showing that 96% of unhappy customers don’t complain, however, 91% of those will just leave and never come back. These numbers proclaim the criticality of knowing the pulse of your audience effectively.
Everyone is trying to be unique that no one who is unique anymore. It’s getting tougher and tougher to stay in the mind of the customer. Be sure that you are not just thinking about what the customer needs now…because there is a high chance that it has already fled the minds of the customer. Prepare and Embrace technologies that are meant for tomorrow.
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