Benefits of using our brand tracking survey
Conduct surveys on a regular basis
With recurring survey feature, you can configure the time interval for sending surveys. It can be on a quarterly, half yearly, or weekly basis. Once you schedule it, the platform will automatically send surveys to your contact lists. There is no need to remember everything.
Send targetted surveys
Segment your audience’s list and share specific questionnaires to each list. Send different types of brand tracking surveys like brand awareness, brand perception, brand loyalty surveys and measure brand metrics collectively. Segmented numbers help you take take better strategic decisions.
Share through multiple channels
Share your survey through different channels to reach your audience better. Our platform offers sharing features like SMS, webpage embed, emails, WhatsApp, QR codes, social share, and mobile sdk. The platform also gives you option to embed survey on webpage as a pop-up, inline or side panel.
Different Question Types
Collect comprehensive feedback using 20+ question types. Our questionnaire builder has question types like multiple choice, open ended, rating based, option scale, smiley ratings, matrix type, rank based, heat map, and more. Using different question types in your survey not only helps you get a wholesome feedback but also makes your survey engaging.
Get email notifications
Enable email notifications and get instant emails for every response. Take immediate action by creating tickets for urgent cases, and assign it to your branding team. Get emailsfor every communication shared within the team.
How can SurveySparrow help you with brand tracking?
Reputation Management - Manage Reviews
SurveySparrow Reputation Management module helps you to bring all your customer reviews under one window. You can connect all your social media profiles to the module and get instant notifications to manage review. You can give instant replies to build trust, and segment positive, negative, and neutral reviews. The dashboard helps you to understand visually which is the most impactful social media channel.
Sentiment Analysis - Find the right emotion
With features like word clouds, and Cognivue, our platform helps you to pinpoint the right emotion of your customer. With word clouds, you can see the most commonly used words for open-ended questions. And, with Cognivue, an advanced text analytics module, you can organize your text feedback into actionable insights. The module helps you to compare your brand with industry standards and stay on track.
Try our Brand Sentiment Survey Template
Sample Brand Tracking Survey Questions
- How did you first learn about our brand?
- How likely are you to recommend our brand to a friend or colleague?
- What words come to mind when you think of our brand?
- Compared to our competitors, how well does our brand meet your needs?
- Have you seen any advertisements from our brand in the past month?
- Do you like to receive frequent updates and news about our brand?
- Can you recall any specific campaign or message from our brand recently? What was it about?
- What are top three words that come to your mind when you think of our brand?
How to Use Brand Tracking Survey Template
To use this sample questionnaire, there are four simple steps to follow.
Step 1: Click on "Use this template" and create an account with SurveySparrow. The template will open in your account.
Step 2: Use customization features to change the questions, background, welcome screen logo, and thank you page, according to your needs.
Step 3: Connect with any of the third-party tools, if you want to do more than just collect feedback.
Step 4: Share the survey using direct links, SMS, social share, QR Codes, WhatsApp, with your target audience.
FAQs on Brand Tracking
How often should you do brand tracking?
Determining how often to deploy brand tracking surveys depends on what’s being measured, how customers use the brand, and how brand sentiment may change throughout the year. Most companies (82%) conduct brand tracking studies twice a year to capture changes in the market.
What is the purpose of brand tracking?
Brand tracking continuously measures your brand’s health, analyzing how consumers buy and use your products and what they think and feel about the brand itself.
How do you track brand performance?
There are many ways you can approach measuring brand performance. You can gather brand metrics through various methods, including social media listening, analysis of online reviews, qualitative interviews, focus groups, customer service feedback, and website analytics.
What are the benefits of a brand tracking study?
Brand tracking studies provide businesses with crucial insight into how changes they’ve made directly impact their customers’ or prospects’ behaviors and mindsets. As the feedback evolves from a brand tracking study, so can the questions asked in the survey.
