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Templates Marketing

Brand Tracking Survey Template

Features of Brand Tracking Survey Template

Keep track of your brand image with this template


Use Cases of Brand Tracking Survey Template


Product Launch Assessment

The template helps brands assess their brand awareness about other new items in the market after product launch. Performing pre and post-market research enables business entities to determine the change in brand recognition, customer’s feelings and the new product innovation as one of the factors for evaluating the launcher’s strategy.

Competitive Analysis

Through this template, businesses may benchmark their brands in a competitive environment. Companies compare their brands regarding market share, impression, and customer loyalty with those of peers. In this way, they see where they excel and have shortfalls, informing them on what to do about differentiation and improvement.

Customer Experience Evaluation

This template is a powerful instrument for measuring the impact of customer experience on the perception of a brand. Organizations get to understand how customer interactions with the brand impact perception, loyalty, and the probability of recommending the business to others. The information derived from such surveys is pivotal for fine-tuning service models and consistency with organizational attributes.

Advertising and Marketing Impact

This will serve businesses that evaluate their success in advertising and marketing campaigns by looking at brand perceptions. Marketers discover how well their messages worked to achieve brand resonance when analyzing campaign metrics using post-campaign tracing like brand recall, message association, and purchasing intention.


Reach your brand audience in a better way


Create Targeted Surveys

The platform allows you to create surveys specific to your target audience. This means you can ask the right questions with the different question types available, starting from the Likert scale to slider type, to get the information you need to understand their preferences, behaviors, and pain points.

Audience Segmentation

Segment your audience based on demographics, interests, and behavior. This allows you to create targeted surveys for each audience segment, which will help you get more accurate and actionable insights.

Integration with Customer Databases

One can seamlessly retrieve detailed customer profiles or survey/form entries into existing customer databases and CRM systems such as Hubspot. Such an integration ensures surveys go to involved persons in the brand, leading to selective communications and feedback.

Website Embed

Surveys become more inclusive when integrated into your website using the embed feature. The survey can be either embedded inline or as a pop-up. Also, while white labeling it with your company’s logo allowing for greater outreach among audiences. This helps create a better brand performance.

Sample Brand Tracking Survey Questions


  1. How did you first learn about our brand?
  2. On a scale of 1 to 10, how likely are you to recommend our brand to a friend or colleague?
  3. What words come to mind when you think of our brand?
  4. How well does our brand meet your needs compared to competitors?
  5. Which of the following attributes do you associate with our brand?
  6. Have you seen any advertisements from our brand in the past month?
  7. How do you prefer to receive updates and news about our brand?
  8. What improvements would you like to see in our products/services?
  9. Can you recall any specific campaign or message from our brand recently? What was it about?
  10. How does using our product/service make you feel?

How to Use Brand Tracking Survey Template


SurveySparrow allows for a high degree of customization, including the ability to add variables and expressions to make your questionnaire resonate with your audience. You can select from a library of question types, ranging from multiple choice to picture choice, including customizing options like modifying font, themes, etc. The platform also supports voice transcription, allowing respondents to provide answers through speech for a more engaging experience.


SurveySparrow offers seamless integration capabilities, and this step is crucial for gathering detailed customer profiles or survey entries for existing customer databases and CRM systems​​ like Hubspot CRM. MailChimp for running email campaigns, and Zapier, a third-party tool, helps you easily integrate with your existing apps. Integrate with Google Sheets for effortless data transfer.


Sharing your brand tracking survey is easy with SurveySparrow’s diverse sharing options. You can distribute your survey across various channels, including Weblink, URL, Mobile, Social, Email, Embed, SMS, QR Code, and more. This ensures that your survey reaches a wide audience, helping you gather feedback from targeted segments. Recurring surveys can be automated to gauge customer sentiment at regular intervals.


After collecting responses, analyze your survey results using SurveySparrow’s comprehensive analytical features with an executive dashboard and graphical representation of reports, enabling you to gain deeper insights into your survey data. You can download survey responses, export them to PDF format, and analyze them to understand how customer interactions impact brand perception, loyalty, and the likelihood of recommending your business to others​​.

FAQs on Brand Tracking

How often should you do brand tracking?

Determining how often to deploy brand tracking surveys depends on what’s being measured, how customers use the brand, and how brand sentiment may change throughout the year. Most companies (82%) conduct brand tracking studies twice a year to capture changes in the market.

What is the purpose of brand tracking?

Brand tracking continuously measures your brand’s health, analyzing how consumers buy and use your products and what they think and feel about the brand itself.

How do you track brand performance?

There are many ways you can approach measuring brand performance. You can gather brand metrics through various methods, including social media listening, analysis of online reviews, qualitative interviews, focus groups, customer service feedback, and website analytics.

What are the benefits of a brand tracking study?

Brand tracking studies provide businesses with crucial insight into how changes they’ve made directly impact their customers’ or prospects’ behaviors and mindsets. As the feedback evolves from a brand tracking study, so can the questions asked in the survey.

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