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Templates Business

Business Plan Questionnaire Template

Features of Business Plan Questionnaire Template

Gather insights about a business in a conversational way!


Who can use this business plan questionnaire template


Entrepreneurs and Startups

For entrepreneurs, a business plan questionnaire is crucial in detailing their business model, identifying market needs, and outlining strategies for growth. It prompts them to analyze crucial elements like the uniqueness of their business, target markets, and competitive landscape, ensuring a comprehensive understanding of the industry they’re entering. This preparation is vital for attracting investors and setting a clear direction for the business.

Investors and Venture Capitalists

Investors use these questionnaires to gain insights into a startup’s potential. They look for clear, concise information on the business’s value proposition, market size, competitive differentiation, and financial projections. This helps them to make informed decisions about where to allocate their funds, ensuring a return on their investment.

Business Consultants and Advisors

Consultants use business plan questionnaires to deeply understand their client’s business objectives and challenges. This includes assessing the business’s structure, market analysis, and operational plans. The detailed responses enable them to provide tailored advice and strategies that align with the client’s goals and market realities.

Financial Institutions

Banks and other lending institutions rely on these questionnaires to evaluate the feasibility and credibility of a business plan before approving loans. They look for detailed financial projections, market analysis, and risk assessments to ensure the business has a viable path to profitability and can sustain any debts incurred.

Educational Institutions

In business schools and entrepreneurship programs, these questionnaires are used as educational tools. They help students understand the practical aspects of business planning, including market research, organizational structure, and financial planning. This real-world application of business concepts is essential for nurturing future entrepreneurs.

Market Research Firms

Market research firms modify these questionnaires for industry-specific data collection. They gather information about market trends, consumer behavior, and competition, which is invaluable for businesses planning their market entry or expansion strategies.

Government Agencies

When offering support to small businesses, government agencies may require a completed business plan questionnaire. This helps in assessing the business’s potential for success and ensures that public funds are used effectively to support viable business ventures.

Non-Profit Organizations

Non-profits seeking to start social enterprises use these questionnaires to align their business goals with their social missions. It helps in understanding the market dynamics and in devising strategies that are both socially beneficial and economically viable.


Sample Business Plan Questions


  1. What is the name of your business, and what is your primary product or service?
  2. Describe your business’s mission and vision statements.
  3. What is the legal structure of your business (e.g., sole proprietorship, LLC, corporation)?
  4. What is the market opportunity or problem that your business aims to address?
  5. Who are your target customers, and what are their demographics and psychographics?
  6. How does your product or service fulfill the needs or solve the problems of your target customers?
  7. Who are your competitors, and what sets your business apart from them?
  8. What is your unique selling proposition (USP) or competitive advantage?
  9. How do you plan to market and promote your business to reach your target audience?
  10. What are your sales and revenue projections for the next three to five years?
  11. What are your startup and ongoing operational costs, including staffing, rent, and utilities?
  12. What is your funding strategy? How do you plan to secure the necessary capital to start and grow your business?
  13. What are your short-term and long-term goals for your business?
  14. What are the potential risks and challenges your business may face, and how do you plan to mitigate them?
  15. What is your exit strategy or long-term vision for the future of your business?


How to use this business plan questionnaire template



Personalize the questionnaire template to align with your business’s unique needs. Modify its appearance and the questions it contains, including incorporating a file upload question type. This allows respondents to upload important documents, ensuring that you gather all the necessary information effectively.


Seamlessly link the questionnaire with Google Sheets, Excel Online, and Power BI to consolidate all the collected data into a single, organized spreadsheet. This integration simplifies the process of tracking and managing information, allowing you to stay up-to-date without added complexities.


Distribute the questionnaire using diverse methods. Share it via email, text messages, QR codes, or directly embed it on your website. This multi-channel approach ensures that respondents can easily access and complete the questionnaire, regardless of their location or the device they use.


Once you’ve gathered responses, delve into their significance. Utilize analytical tools, such as charts or graphs, to gain insights from the data. Additionally, consider employing sentiment analysis to understand stakeholders’ perspectives better. This comprehensive analysis will provide valuable insights to improve your business plan and enhance stakeholder experience in the future.


Benefits of this Business Plan Questionnaire Template


Clarity and Focus

Creating a business plan questionnaire forces you to think critically about every aspect of your business, from its mission and goals to its target market and financial projections. This process helps you gain clarity and focus on the key elements of your business strategy. The template’s one question at a time approach gives time for the respondent to think before answering.

Comprehensive Planning

A well-structured questionnaire ensures that you cover all essential areas of your business plan. It prompts you to address important details about your business, including market analysis, competition, financial projections, and risk mitigation strategies. While customizing, you can make sections in the questionnaire for questions falling under same category.

Communication and Alignment

A business plan questionnaire can be a valuable communication tool, especially if you’re working with a team or seeking external funding. It helps ensure that all stakeholders are on the same page and have a shared understanding of the business’s direction and objectives.

Risk Assessment and Mitigation

By prompting you to identify potential risks and challenges, a questionnaire allows you to develop strategies for mitigating those risks. This proactive approach can help you better prepare for unforeseen obstacles that may arise in the future.

Accountability and Monitoring

A business plan questionnaire can serve as a reference point for monitoring your progress and holding yourself accountable for meeting your business goals. It provides a structured framework for regularly reviewing and adjusting your business strategy as needed.


FAQs about Business Plan Questionnaire Template


1. What is the purpose of the strategic business plan questionnaire?

This questionnaire is designed to gather detailed information about new businesses. It helps in understanding their requirements and can be used to determine if they need funding.

2. What types of questions are included in the questionnaire?

The questionnaire includes various question types like ratings, dates, multiple-choice, and an upload option. These diverse types make the form more engaging and allow respondents to provide clear and comprehensive answers.

3. How does the upload question type function?

The upload question type in the questionnaire allows for the collection of documents, signatures, and images directly from the respondents’ template responses.

4. Can the questionnaire be customized for brand identity?

Yes, it features white labeling options. You can add your brand logo and customize the form with your themes using our builder. Additionally, you can create a custom URL featuring your business name to maintain brand identity.

5. How can the business questionnaire template be shared?

The template is designed for easy sharing. It can be distributed via multiple platforms such as Slack, MS Teams, email, SMS, and Weblinks. This flexibility helps in increasing the response rate.

6. What is the Skip/Display Logic feature in the questionnaire?

The Skip/Display Logic feature allows you to create a concise and relevant questionnaire. It enables you to ask questions based on the responses to previous questions, using criteria like a response, name, or contact information. This can direct respondents to the next question, a thank you page, or a specific URL based on their answers.

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