Features of this post-event feedback survey template
Conversational Interface – Improve Completion Rates
With each question appearing one at a time, and the ability to add interactive messages between questions, this template allows you to create a conversational post-event feedback survey. It enhances the survey experience, making it more engaging and enjoyable for your audience, which can lead to more candid responses.
Open-Ended Questions – Analyze Sentiments with Word Cloud
Open-ended feedback often results in diverse information. In this survey, if you enable sentiment analysis for open-ended questions, you'll see a word cloud in the dashboard that provides a clear insight into your audience's emotions. For more advanced sentiment analysis, you can also utilize CogniVue.
Spotchecks – Embed Surveys on Your Online Event Platform or Website
With Spotchecks, you can generate a shortcode to easily embed the survey on a webpage of your online event platform, allowing you to collect real-time feedback from your audience. The survey appears as a small chatbot at the bottom of the page, and you can configure triggers to control when it appears.
130+ Language Support – Reach Global Audiences
Break language barriers by translating your survey into multiple languages using the Google Translate option. Select your desired language and translate with a single click. This feature enables you to collect event feedback from global audiences using a single survey.
Best practices for designing a post-event feedback questionnaire
While our survey tool offers features that can make your post-event feedback surveys more engaging, relying solely on a tool isn’t enough. It’s important to consider other aspects of building an effective survey. Here are some best practices to help you gather honest feedback from your audience:
Keep Your Surveys Short
Shorter surveys with only relevant questions are easier for participants to complete. Design your survey so that all necessary feedback is covered in 5-7 questions. Focus on gathering the most important information. If your survey is too long, your audience may lose interest halfway through and may not complete it at all.
Mix Different Question Types
Use a variety of the 20+ question types available in our library to create a well-rounded survey. Include rating scale questions, multiple-choice questions, open-ended questions, and more to collect both qualitative and quantitative data. Using different question types makes your post-event survey more engaging for respondents.
Phrase Questions to Encourage Honest Feedback
Instead of asking, “Did you enjoy our event?” try asking, “How would you rate your experience at our event?” The latter has a more neutral tone, which can encourage more honest responses. You can also follow up with a “why” question to gain deeper insights.
Reward Them for Completing Your Survey
Let’s be honest—filling out a survey can be a boring task. Only 44% of your audience will respond to your survey. Offering a reward at the beginning, such as a coupon code or discount for future events, can motivate participants to complete the survey.
How Can SurveySparrow Help You Refine Your Events?
Dedicated Module to Monitor CSAT Scores
Our platform includes a CSAT module that allows you to create short surveys, share them with your audience, and track your CSAT scores. You can import data into the dashboard and use filters to analyze CSAT scores by specific factors like region, genre, or language. Additionally, you can distribute multiple micro CSAT surveys to gather feedback on different aspects of an event, such as content, speakers, and logistics.
NPS® Module to Help You Understand Your Loyal Audiences
With the NPS® module, you can conduct NPS® surveys for your events to identify the percentage of promoters, passives, and detractors. This module not only calculates the NPS® score but also visualizes open-ended feedback through a word cloud for follow-up questions. It provides a comprehensive solution for understanding overall event feedback.
Recurring Surveys
Set up your surveys once and schedule them to be sent at regular intervals to your audience. This feature is particularly useful for event management companies that host recurring online events, such as book clubs, online conferences, webinars, or workshops with the same participants. Having a contact list imported into the platform also enables you to personalize surveys for each attendee.
Integration with Third-Party Tools
Connect your event feedback survey with other tools to go beyond collecting feedback. You can create tickets with HubSpot, organize data with Google Sheets, manage email newsletters with Mailchimp, and take advantage of over 1,500 integrations to create workflows using Zapier.
