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10 Best Customer Feedback Tools You Should Totally Check Out in 2023!

Clare Zacharias

18 May 2023

7 min read

Hunting for the best customer feedback tools to gather insights and issues from your customers?

The world would be a much better place if everyone cared about feedback, no kidding. As businesses, our customers form a lion’s share of our worlds.

Hence, customer feedback is the need of the hour. So, in this article, we’ll be discussing customer feedback, and how to measure it using the right customer feedback software.

Because collecting customer feedback is important. And equally important is how you collect customer feedback.

This is why we’ve put together the best customer feedback tools out there to get you the exact data that you need. Here’s to more customer feedback and a better experience!

Top 10 Customer Feedback Software in 2023

So, what tools provide feedback on customer experience? Buckle up. Here’s a list of some of the best customer feedback tools.

  1. SurveySparrow
  2. Qualaroo
  3. SurveyMonkey
  4. AskNicely
  5. GetSatisfaction
  6. UseResponse
  7. CustomerSure
  8. UserReport
  9. InMoment
  10. Podium

Customer Feedback Tool #1: SurveySparrow

customer feedback software

We, at SurveySparrow, believe in refining customer experiences.

Let’s face it. Most customer feedback surveys fail to get people excited about it, but not SurveySparrow. The conversational interface is so exciting that this tool promises 40% more responses than any other, making it one of the best customer feedback tools in the market.

Why this customer feedback software?

  • Round the clock support
  • Close the customer feedback loop with case management
  • Reduce customer churn across channels
  • Improve customer retention and relationships with customer feedback surveys & chatbots
  • Automate reminders to customers to fill customer feedback forms
  • Personalize customer surveys with white-labeling feature
  • Roll out NPS surveys to identify customer pulse and sentiments
  • And most importantly, it’s pocket friendly.

Sign up here for FREE to start creating customer feedback surveys. Oh, and you will also get 14-day free access to every feature. Want a test-drive?

Blue-ribbon features

  • Conversational UI
  • Recurring surveys
  • Closing the feedback loop
  • Plenty of personalization options.

Pricing

Starts at $19 per month.

Customer Feedback Tool #2: Qualaroo

Typeform is a popular feedback collection tool, thanks to it’s rather simple and charming survey solutions.

If you are looking for a complete customer feedback management system with AI-based reporting capabilities, Qualaroo is the one for you.

The tool comes with tons of features like an intuitive survey builder, skip logic, multi-lingual support, and multi-channel reach to collect contextual insights from customers on your website, app, product, and other channels. The advanced targeting options also let you trigger the survey at the right moment based on user actions and behavior to collect relevant feedback.

But wait, there’s more!

Qualaroo also incorporates an AI-based sentiment analysis engine to analyze customer feedback quickly, making it one of the best customer feedback tools in the market.

Qualaroo features: AI-based reporting, NPS tracker dashboard, 70+ survey languages, Advanced survey triggers

Pricing: Starts at $69 per month

Customer Feedback Tool #3: SurveyMonkey

SurveyMonkey is feature-rich, albeit some of its many features are buried beneath a lot of clutter.

The ubiquitous survey tool is an excellent choice when it comes to customer feedback collection. SurveyMonkey is feature-rich, albeit some of its many features are buried beneath a lot of clutter.

Built-in with configurable and collaborative attributes, this product feedback software can serve nearly all survey needs. And if you worry about the security of survey data, you needn’t be anymore. SurveyMonkey offers the best security-encrypted survey platform.

But..don’t expect a lot of branding provisions. Puts you off? Then you should probably take a look at some of the SurveyMonkey alternatives that we know.

Blue-ribbon features: Lots of features, plenty of templates, and an easy interface.

Pricing: Plan starts at $31 per month.

Customer Feedback Tool #4: AskNicely

AskNicely is a platform that primarily measures NPS, the industry standard for measuring loyalty and predicting growth.

AskNicely is a customer feedback platform that primarily measures NPS, the industry standard for measuring loyalty and predicting growth. Besides, AskNicely is equipped to do this from just one question.

NPS surveys ask customers how likely they are to recommend your business, on a scale of 1 to 10. The question measures customer loyalty. The design of the business helps alert your business before your customers leave and switch to a competitor.

Blue-ribbon features: User-friendly analytics dashboard with real-time data and an efficiently simple interface.

Pricing: Contact to get a quote.

Customer Feedback Tool #5: GetSatisfaction

GetSatisfaction is a great customer feedback tool as it is easy to deploy and manage

A community platform, GetSatisfaction helps companies of all sizes create engaging customer experiences to reduce support costs, acquire more customers, and drive product innovation.

This customer feedback system software allows companies to create and embed tools for gathering customer feedback and building communities.

GetSatisfaction is a great customer feedback tool as it is easy to deploy and manage without a ton of bells and whistles.

Blue-ribbon features: Rich options for forum moderation and management, and wide integrations.

Pricing: Contact to get a quote.

Customer Feedback Tool #6: UseResponse

 UseResponse organizes a help center and provide customer support across all channels.

A customer service software often offers more than customer feedback/product feedback. UseResponse organizes a help center and provides customer support across all channels.

You can receive access to a live chat client, in addition to the feedback and community forum that UseResponse offers.

Blue-ribbon features: Pocket-friendly pricing, Help desk software, and integrations.

Pricing: Plan starts at $49 per month.

Customer Feedback Tool #7: CustomerSure

CustomerSure is a customer feedback & follow-up tool that aims to get businesses closer to their target customers.

CustomerSure is a customer feedback & follow-up tool that aims to get businesses closer to their target customers. The icing on the cake is how it allows companies to automatically gather as well as respond to feedback from all your customers.

With real-time, actionable feedback, CustomerSure helps the company grow by ensuring that the prime customer experience is delivered, each time. The best thing about this customer feedback app is how it focuses not just on measuring satisfaction but also on making it easy for you to improve it as well.

But let’s warn you beforehand… this customer feedback software falls on the higher end of the pricing spectrum.

Blue-ribbon features: Central feedback stream, no-fuss task management, and features like Reviews and HelpDesk.

Pricing: Starts at $249 per month.

Customer Feedback Tool #8: UserReport

UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve.

True to its words, UserReport is a set of flexible customer feedback tools that tell you who your users are, and what they want to achieve. Fairly self-explanatory!

UserReport is based on two simple tools – a survey and a feedback forum. Running as an integrated part of your website or app, it enables you to have direct interaction with your users and learn who your users are, what they are looking for – and how they think you can improve, making it the ultimate product feedback tool out there.

Blue-ribbon features: Google Analytics integration, easy to use, and free.

Pricing: Contact to get a quote.

Customer Feedback Tool #9: InMoment

InMoment uses video, voice, text and active listening to gather customer feedback.

With InMoment, there are multiple facets for all of these – customer feedback, outreach, analytics, and employee engagement. However, the best thing about this customer feedback tool is how it offers very granular data as well as multi-location support. InMoment is one of the few user feedback software that directly encourages customers to leave online reviews.

InMoment uses video, voice, text and active listening to gather customer feedback. Because InMoment is designed for larger companies, solutions are custom-built for each business.

Blue-Ribbon features: Highly responsive, 24/7 support, and a robust reporting centre.

Pricing: Request for a quote.

Customer Feedback Tool #10: Podium

Podium effectively aggregates online reviews from different sites into one dashboard.

As a cloud-based customer feedback software, Podium effectively aggregates online reviews from different sites into one dashboard. The tool monitors and collects online reviews, in a manner unlike any other.

Podium allows businesses to take a proactive approach in soliciting online reviews that can, in turn, generate more business. The aggregate dashboard also makes it very easy for small businesses to manage their entire online reputation from one place.

This customer feedback tool is good at what it does; lumping all reviews, feedback, and communications into one place.

Blue-Ribbon features: Unique consolidated feedback solution, instant and intuitive feedback.

Pricing: Contact for a custom quote.

Why Customer Feedback Tools Can Make All The Difference?

No matter how hard you try, it all boils down to this: did you ask them what they want? Got a chance to find out why they stopped buying from you? Did you ask? If so, have you asked enough?

There is a fine line between following up with customers while the lead is warm, and pestering your customers with spammy emails and infinite surveys to find out what they think of your all-new spinach-flavored pizza topping (or something so bizarre that no one actually cares about). Being a bother is the last thing you’d want any day.

There enters the scope of customer feedback systems! With tasteful surveys, awesome interface and sleek designs, coupled with a well-thought-out execution, you can win over your customers and still get them to share their opinions of you.

Wrapping Up

Looking for the best customer feedback software? Well, now you know!

Of all these 10 customer feedback tools, which one do you think is a perfect fit for your organization? Which one has all the features you need (rather than a ton of features that are useless in your business), the one that is most customizable (you surely needn’t be someone else’s’ billboard), and with the right tone and voice (to speak like your business would) so your customers wouldn’t mind giving their feedback.

Most of all, the software should save time and help your business run more effectively. Whichever tool you choose, do yourself a favor and close the feedback loop!  Do remember that customer feedback is only as good as what you do with it.

Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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