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10 Best Customer Feedback Tools You should Totally Check Out in 2020!

Clare Zacharias

Clare Zacharias

7 min read

The world would be a much better place if everyone cared about feedback, no kidding. But then again, as businesses, our customers are a lion-part of our worlds. Precisely why we ought, to begin with, one customer a time- making their worlds a little better and enhancing their experience day by day. Yes, I am talking about customer feedback!

Businesses are doing themselves a favor by choosing to listen to customer feedback. Collecting customer feedback is important. And equally important is how you collect customer feedback. Which is why we’ve put together the best customer feedback software out there to get you the exact data that you need. Here’s to more customer feedback and better experience! (visualize clinking glasses)

Why customer feedback tools can make all the difference

No matter how hard you try, it all boils down to this: did you ask them what they want? Got a chance to find out why they stopped buying from you? Did you ask? If so, have you asked enough?

There is a fine line between following up with customers while the lead is warm, and pestering your customers with spammy emails and infinite surveys to find out what they think of your all-new spinach-flavored pizza topping (or something so bizarre that no one actually cares about). Being a bother is the last thing you’d want any day. There enters the scope of customer feedback software! With tasteful surveys, awesome interface and sleek designs, coupled with a well-thought-out execution, you can win over your customers and still get them to share their opinions of you.

Customer feedback is a cakewalk if you trust a good tool to collect it for you, as simple as that! With this shortlisted list of the top 10 customer feedback software, I rest my case.

  1. SurveySparrow
  2. Typeform
  3. SurveyMonkey
  4. UserReport
  5. GetSatisfaction
  6. UseResponse
  7. CustomerSure
  8. AskNicely
  9. InMoment
  10. Podium

Customer Feedback Tool #1: SurveySparrow

SurveySparrow is a one-of-its-kind continuous improvement platform where the customer feedback loop can be brought to a closure.

Here’s one tool that you must check out if you are serious about the customer experience.

Let’s face it. Most customer feedback surveys fail to get people excited about it, but not SurveySparrow. In fact, SurveySparrow’s conversational interface is so exciting that the tool promises 40% more responses than any other. With pricing that’s easy on the pockets, round-the-clock support and an awesome tool, SurveySparrow will make customer feedback collection a walk in the park. You can even create chatbots for websites with little or no coding prowess and garner feedback from your website customers.

SurveySparrow is a one-of-its-kind continuous improvement platform where the customer feedback loop can be brought to a closure, with an emphasis on solving the issues, each round. What’s more, the platform has now introduced a first-of-its-kind video survey to take the engagement level a notch higher.

Blue-ribbon features: Conversational UI, Recurring surveys, Closing the feedback loop, and plenty of personalization options.

Pricing: Starts at $19 per month.

Customer Feedback Tool #2: Typeform

peform is a popular feedback collection tool, thanks to it’s rather simple and charming survey solutions.

Typeform is a popular feedback collection tool, thanks to it’s rather simple and charming survey solutions. Typeform is really handy when it comes to embedding additional elements such as videos and images, and the interactive, one question at a time format of survey experience has many fans. Overall, a very user-friendly interface to put the surveys together.

Blue-ribbon features: Unlimited questions and answers, custom-designed themes, and a user-friendly interface.

Pricing: Starts at $35 per month.

Customer Feedback Tool #3: SurveyMonkey

SurveyMonkey is feature-rich, albeit some of its many features are buried beneath a lot of clutter.

The ubiquitous survey tool is an excellent choice when it comes to customer feedback collection. SurveyMonkey is feature-rich, albeit some of its many features are buried beneath a lot of clutter.

Built-in with configurable and collaborative attributes, SurveyMonkey can serve nearly all survey needs. And if you worry about the security of survey data, you needn’t be anymore. SurveyMonkey offers the best security encrypted survey platform.

Blue-ribbon features: Lots of features, plenty of templates, and an easy interface. Puts you off? Then you should probably take a look at some of the SurveyMonkey alternatives that we know.

Pricing: Plan starts at $31 per month.

Customer Feedback Tool #4: UserReport

UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve.

True to its words, UserReport is a set of flexible tools, that tell you who your users are, and what they want to achieve. Fairly self-explanatory!

UserReport is based on two simple tools – a survey and a feedback forum. Running as an integrated part of your website or app, it enables you to have direct interaction with your users and learn who your users are, what they are looking for – and how they think you can improve.

Blue-ribbon features: Google Analytics integration, easy to use, and free.

Pricing: Contact to get a quote.

Customer Feedback Tool #5: GetSatisfaction

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A community platform, GetSatisfaction helps companies of all sizes create engaging customer experiences to reduce support costs, acquire more customers, and drive product innovation.

It allows companies to create and embed tools for gathering customer feedback and building communities.

GetSatisfaction is a great tool as it is easy to deploy and manage without a ton of bells and whistles.

Blue-ribbon features: Rich options for forum moderation and management, and wide integrations.

Pricing: Contact to get a quote.

Customer Feedback Tool #6: UseResponse

 UseResponse organizes a help center and provide customer support across all channels.

A customer service software more than a customer feedback software, UseResponse organizes a help center and provide customer support across all channels.

You can receive access to a live chat client, in addition to the feedback and community forum that UseResponse offers.

Blue-ribbon features: Pocket-friendly pricing, Help desk software, and integrations.

Pricing: Plan starts at $49 per month.

Customer Feedback Tool #7: CustomerSure

CustomerSure is a customer feedback & follow-up tool that aims to get businesses closer to their target customers.

CustomerSure is a customer feedback & follow-up tool that aims to get businesses closer to their target customers. The icing on the cake is how it allows companies to automatically gather as well as respond to feedback from all your customers.

With real-time, actionable feedback, CustomerSure helps the company grow by ensuring that the prime customer experience is delivered, each time. The best thing about this app is how it focuses not just on measuring satisfaction but also on making it easy for you to improve it as well.

Blue-ribbon features: Central feedback stream, no-fuss task management, and features like Reviews and HelpDesk.

Pricing: Starts at $249 per month.

Customer Feedback Tool #8: AskNicely

AskNicely is a platform that primarily measures NPS, the industry standard for measuring loyalty and predicting growth.

AskNicely is a platform that primarily measures NPS, the industry standard for measuring loyalty and predicting growth. Besides, AskNicely is equipped to do this from just one question.

NPS surveys ask customers how likely they are to recommend your business, on a scale of 1 to 10. The question measures customer loyalty. The design of the business helps alert your business before your customers leave and switch to a competitor.

Blue-ribbon features: User-friendly analytics dashboard with real-time data and an efficiently simple interface.

Pricing: Contact to get a quote.

Customer Feedback Tool #9: InMoment

InMoment uses video, voice, text and active listening to gather feedback.

With InMoment, there are multiple facets for all of these- customer feedback, outreach, analytics, and employee engagement. However, the best thing about this tool is how it offers very granular data as well as multi-location support. InMoment is one of the few software that directly encourages customers to leave online reviews.

InMoment uses video, voice, text and active listening to gather feedback. Because InMoment is designed for larger companies, solutions are custom-built for each business.

Blue-Ribbon features: Highly responsive, 24/7 support, and a robust reporting centre.

Pricing: Request for a quote.

Customer Feedback Tool #10: Podium

Podium effectively aggregates online reviews from different sites into one dashboard.

As a cloud-based customer feedback software, Podium effectively aggregates online reviews from different sites into one dashboard. The tool monitors and collects online reviews, in a manner unlike any other.

Podium allows businesses to take a proactive approach in soliciting online reviews that can, in turn, generate more business. The aggregate dashboard also makes it very easy for small businesses to manage their entire online reputation from one place. The tool is good at what it does; lumping all reviews, feedback, and communications into one place.

Blue-Ribbon features: Unique consolidated feedback solution, instant and intuitive feedback.

Pricing: Contact for a custom quote.

Well, now you know! Of all these 10 customer feedback tools, which one do you think is a perfect fit for your organization? Which one has all the features you need (rather than a ton of features that are useless in your business), the one that is most customizable (you surely needn’t be someone else’s’ billboard), and with the right tone and voice (to speak like your business would) so your customers wouldn’t mind giving their feedback.

Most of all, the software should save time and help your business run more effectively. Whichever tool you choose, do yourself a favor and close the feedback loop!  Do remember that customer feedback is only as good as what you do with it.

Clare Zacharias
Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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  • Linda Goodman

    Great article! The list could include moLotus which is an innovative tool helping brands get feedback from customers.

  • Hey Clare,

    Great list of Best Customer Feedback Tools in 2020, however you should definitely check out Qualaroo Customer Feedback and Survey Software. Qualaroo is an IBM Watson-powered SaaS survey and customer feedback software that makes it easy to survey specific users in context while they are looking at your product, service & brand.

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