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14 Best Customer Feedback Tools You Should Totally Check Out Today

Clare Zacharias

4 December 2023

18 min read

Hunting for the best customer feedback tools to gather insights and issues from your customers?

The world would be a much better place if everyone cared about feedback, no kidding. As businesses, our customers form a lion’s share of our worlds.

Hence, customer feedback is the need of the hour. So, in this article, we’ll discuss customer feedback, and how to measure it using the right customer feedback tool.

Because collecting customer feedback is important. And equally important is how you collect customer feedback.

Before we go through the list of best customer feedback tools, let us first understand what factors should be considered to find a tool that is perfect for you.

Here’s what we’ll cover in the blog:

What are different types of customer feedback tools

Before diving into a list of tools, let’s explore the various methods of collecting customer feedback. This will help you understand the different types of customer feedback tools available.

Survey Tools

They help businesses create questionnaires and share them with current and potential customers to gather feedback on products, services, and overall experiences.

Recommended Tool

SurveySparrow – An engaging tool for creating conversational surveys.

Review and Rating Systems

Collect customer reviews and rating publicly so that your potential customers can see them. This method is useful for e-commerce businesses and service industries.

Recommended Tool

Podium – Known for managing customer interactions and reviews effectively.

Feedback Widgets

Small, interactive tools embedded in websites or apps that prompt users to leave feedback about their experience. The widgets pop-up at specific touchpoints.

Recommended Tool

Qualaroo – Specializes in embedding interactive feedback widgets on websites or apps.

Social Media Monitoring Tools

These tools track mentions, comments, and direct messages on social media platforms to gather feedback and gauge customer sentiment.

Recommended Tool

UseResponse – Useful for monitoring and analyzing social media feedback.

Customer Relationship Management (CRM) Systems

Although primarily used for managing customer interactions, many CRMs include features for collecting and analyzing customer feedback.

Recommended Tool

InMoment – Combines customer feedback with CRM functionalities.

Net Promoter Score (NPS) Tools

Used to measure customer loyalty and satisfaction by asking how likely customers are to recommend a company to others.

Recommended Tool

AskNicely – Focused on NPS surveys to measure customer loyalty.

User Testing Platforms

Allow businesses to conduct usability tests with real users who provide feedback on their experience with a product or website.

Recommended Tool

Usersnap – Great for conducting user testing and collecting real-time feedback.

Focus Groups and Interview Tools

Facilitate qualitative feedback through direct conversation, often in a controlled environment or online.

Recommended Tool

Zoom – Widely used for online focus groups and interviews.

Text and Sentiment Analysis Tools

Analyze customer feedback from various sources (like reviews, social media, or support tickets) to gauge overall sentiment and identify common themes.

Recommended Tool

UserReport – Offers sentiment analysis and detailed feedback collection.

Email Feedback Requests

Simple but effective tools where feedback is solicited through direct email communications with customers.

Recommended Tool

Mailchimp – An effective tool for sending out email feedback requests.


14 Best Customer Feedback Tools of 2023

So, what tools provide feedback on customer experience? Buckle up. Here’s a list of some of the best customer feedback tools.

    1. SurveySparrow
    2. Qualaroo
    3. SurveyMonkey
    4. AskNicely
    5. Typeform
    6. UseResponse
    7. CustomerSure
    8. UserReport
    9. InMoment
    10. Podium
    11. Usersnap
    12. Plerdy
    13. Zoom
    14. Mailchimp

1. SurveySparrow – Conversational UI

SurveySparrow - customer feedback software

The core value of SurveySparrow is refining customer experiences.

Most customer feedback surveys could be more exciting to the respondents. But not SurveySparrow. The conversational interface is so engaging that this tool promises 40% more responses than any other, making it one of the best customer feedback tools in the market.

Notable Features

Ticket Management: Create tickets for responses and close the customer feedback loop

Customer Journey Map: Reduce customer churn across channels with journey mapping

Conversational Surveys: Improve customer retention and relationships with customer feedback surveys & chatbots

Set Reminders: Get better completion rates by sending automated reminders to customers to non-respondents and partial respondents.

White Label Surveys: Personalize customer surveys with your brand logo, colors, background, and custom URL.

NPS Module: Roll out NPS surveys to identify customer pulse and sentiments

AI Survey Builder: Create surveys with prompts.

Survey Templates: 1000+ survey templates that are customizable with the builder

Multi-Channel Sharing: Capture data from multiple touchpoints like email, QR code, website, and SMS

G2 Rating:

4.4 out of 5 based on 1800+ reviews

Suitable for

  • Conducting Net Promoter Score (NPS) surveys and Customer Satisfaction (CSAT) surveys
  • Convert ordinary surveys into engaging conversations
  • Improve respondent engagement. Get 40% more responses.


Starts at $19 per month. With 10 pricing plans from Basic to Platform, there are options for different needs and budgets. SurveySparrow also has a Forever Free plan with limited features and a free trial for testing the product.

Sign up below for FREE to start creating customer feedback surveys. Get 14-day free access to every feature.

2. Qualaroo – For collecting customer feedback in-app

Qualaroo - In app customer feedback software
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If you are looking for a complete customer feedback management system with AI-based reporting capabilities, Qualaroo is the one for you.

This customer feedback tool has features like an intuitive survey builder, skip logic, multilingual support, and multi-channel reach to collect contextual insights from customers on your website, app, product, and other channels.

Notable Features

Advanced Targeting: It provides advanced targeting options based on user location (domains, subdomains, geography), identity, behavior (duration on page, exit intent, scroll location), and visit frequency. It ensures that surveys are sent to users at the right time​​.

AI-based Sentiment Analysis: The tool incorporates IBM Watson for sentiment analysis, which helps understand and categorize question results. It also features a word cloud for key ideas from free-form answers, highlighting new responses, and the ability to bookmark essential responses​​.

Multi-Channel Reach: Qualaroo is usable in various platforms, including iOS and Android apps, websites, digital products, SaaS products, web apps, mobile sites, and even on prototypes via tools like Figma, InVision, Marvel, AdobeXD, and Axure​​. (

Survey Customization: It offers 10 survey question types, including checkboxes, dropdowns, radio buttons, text-based answers, and more. This flexibility allows for crafting the perfect questions for different scenarios​​.

Question/Branching Logic: Qualaroo supports question and decision branching, which helps ask relevant questions based on user responses. It can also be used as a research recruitment tool to redirect users to beta or mockup versions after answer selection​​.

G2 Rating:

4.4 out of 5 stars based on 40+ reviews

Suitable for

Conducting contextual surveys to collect user insights while interacting with a website or app. This feature can be helpful for e-commerce websites to collect real-time feedback from their potential customers.


Qualaroo does not provide a free version but extends a 15-day trial period at no cost.

The Essentials plan, starting at $69 per month (billed annually), includes unlimited surveys, responses, and one domain, among other features​. The plans include features for conducting contextual and email-based surveys. Additionally, for an annual fee of $300, users can avail themselves of the white labeling feature.

3. SurveyMonkey – The most popular customer feedback platform

SurveyMonkey - most popular customer feedback tool
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The ubiquitous survey tool is an excellent choice for customer feedback collection. SurveyMonkey offers many features, though navigating through them can sometimes be challenging due to the extensive options available.

This customer feedback software, built with configurable and collaborative attributes, can serve nearly all survey needs. And if you worry about the security of survey data, you need not be anymore. SurveyMonkey offers the best security-encrypted survey platform.

Notable Features

Creating Surveys Made Easy: The platform, one of the pioneers in the customer feedback collection industry, offers a user-friendly design for effortless survey creation. Utilize customizable templates and a drag-and-drop editor to craft professional-looking surveys.

Easy Survey Sharing: Distribute surveys seamlessly via email, social media, website embedding, and SMS. Utilize custom URLs for targeted sharing and efficiently collect real-time responses, monitor response rates, and set automated reminders.

Advanced Data Analysis and Reporting: Generate insightful real-time reports with charts and graphs, segment responses for deeper analysis, and export data in multiple formats. Benefit from a sophisticated text analysis tool for extracting critical insights from open-ended responses.

Extensive Question Bank: SurveyMonkey offers a vast library of pre-written questions vetted by survey research experts, ensuring users can craft practical, unbiased questions to gather meaningful feedback.

For those seeking alternatives to SurveyMonkey, you can explore other options detailed in this blog about the 15 best SurveyMonkey alternatives.

G2 Rating

4.4 out of 5 based on 18500+ reviews

Suitable For:

The text analysis features, particularly beneficial for customer service managers, marketers, and researchers, include:

  • Tagging responses for efficient categorization.
  • Word clouds for visualizing common themes.
  • Sentiment analysis to uncover underlying emotions in feedback.

These tools are crucial for analyzing open-ended survey responses, helping various professionals extract nuanced insights from textual data.


SurveyMonkey’s Free Plan allows up to 10 questions and 10 responses per survey, along with three sharing options. They provide a range of subscription options, including individual, team, and enterprise plans. Specifically, the standard team plan, well-suited for smaller businesses, is available monthly for $18 per user.

4. AskNicely –  Best for NPS

AskNicely - customer feedback software for NPS
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AskNicely is a customer feedback platform that primarily measures NPS, the industry standard for measuring loyalty and predicting growth. Besides, AskNicely can to do this with just one question.

NPS surveys ask customers how likely they are to recommend your business on a scale of 1 to 10. The question measures customer loyalty. The feedback alerts your business before your customers leave and switch to a competitor.

Notable Features

Enhanced NPS Integration: AskNicely is explicitly designed for Net Promoter Score (NPS) surveys, offering specialized workflows to measure, track, and enhance NPS efficiently.

Prompt Feedback and Responses: The platform emphasizes immediate feedback and notifications, facilitating quick action on customer feedback, which is essential for addressing concerns and engaging with customers promptly.

Tailored Reporting for Customer Insights: AskNicely excels in providing comprehensive reporting and analytics features, focusing on customer-oriented insights. It includes adaptable dashboards, in-depth segmentation options, and trend analyses centered on NPS and customer feedback.

G2 Rating:

4.7/5 based on 860+ reviews

Suitable For:

Particularly beneficial for service-based and home service industries, offering tools for the immediate collection of customer feedback. It assists in enhancing the quality of service, retaining customers more effectively, and boosting revenue streams.


Request for a Quotation.

5. Typeform – Aesthetic & Interactive Surveys


Typeform - Conversational customer feedback tool
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Typeform offers conversational forms that engage users with an interactive and intuitive design. Its main features include customizable templates, a user-friendly interface, conditional logic, and integration capabilities with popular tools like Slack, Google Sheets, and Mailchimp.

Notable Features

Templates Gallery: Find the perfect look for your brand with a wide range of adaptable templates.

Conditional Logic: Implement branching techniques to craft more tailored and pertinent queries.

Developer Portal: Leverage their development resources and APIs suite to construct your personalized survey mechanism.

Diverse Question Options: Opt for multiple-choice, evaluative scales, and pictorial options, among others.

Compatibility: Seamlessly sync Typeform with numerous platforms such as Google Spreadsheets, Slack, and Mailchimp.

G2 Rating

4.5 out of 5 based on 630+ reviews

Suitable For:

  • The platform caters well to small and medium-sized businesses with various pricing plans.
  • Ideal for customer satisfaction surveys, product feedback forms, and market research questionnaires, catering to businesses that value detailed and qualitative customer insights.
  • Its primary user base includes companies in the Computer Software, IT and Services, Marketing, and Advertising industries.


The Core plan (Free) includes unlimited questions and responses, customizable themes, options to export data, pre-built templates and fundamental reporting functionalities, catering to the needs of a fast-paced environment.

Looking for Typeform Alternatives? Check our blog – 10 Best Typeform Alternatives

6: UseResponse – For customer support channels

Useresponse - customer feedback platform
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UseResponse is an all-in-one customer feedback tool that enhances customer support through various integrated tools. It offers a comprehensive suite for managing customer feedback, support tickets, and knowledge bases.

Notable Features

Omnichannel Support: Integrates over 10 customer support channels, including email, social media, live chat, community forums, and messengers. This feature ensures a cohesive and seamless communication experience across different platforms, enhancing customer engagement.

Feedback System: The platform enables businesses to efficiently track and organize feedback, essential for building product development roadmaps and making informed decisions based on customer input.

Automated Notifications: Streamlines support workflows with a computerized system for notifications and task assignments. This automation enhances the efficiency of support teams, ensuring quicker and more effective responses to customer inquiries and issues.

Suitable For:

UseResponse is particularly useful for industries and customers that rely heavily on customer feedback for product development and customer service improvements, such as tech companies, e-commerce platforms, and service-oriented businesses.

G2 Rating

4.5 out of 5 stars based on 20+ reviews


The Enterprise Cloud plan starts at $1490 per year for two support agents, with an additional cost of $19 per month for each extra agent. Another plan is $166 per month. These pricing options make a scalable solution for businesses of varying sizes.

7. CustomerSure – For real-time insights

CustomerSure - customer feedback software to measure CSAT & CES
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CustomerSure is a customer feedback & follow-up tool that aims to get businesses closer to their target customers. The icing on the cake is how it allows companies to automatically gather as well as respond to feedback from all their customers.

Notable Features

Automated Feedback Collection and Response: CustomerSure allows for the automatic gathering and response to customer feedback. User-friendly, responsive surveys facilitate this, deliverable over various channels such as email, SMS, web, and app. The platform also supports multilingual surveys and offers GDPR compliance, enhancing its utility in global and diverse settings​.

Integration Capabilities: The platform can integrate with CRM and helpdesk systems like Salesforce, Dynamics, Zendesk, Freshdesk, and Help Scout, making it a versatile tool for businesses that use these systems

Real-Time, Actionable Feedback: The tool helps resolve urgent issues promptly by offering features like viewing feedback history, replying directly, and adding notes. The system also includes workflow tracking and real-time alerts to ensure timely feedback handling.

Post-interaction Surveys: Triggered after specific touchpoints (like a purchase or support ticket resolution) to capture feedback when the experience is fresh in the customer’s mind.

Suitable For

Businesses that require a comprehensive solution for customer feedback management, especially those looking to integrate feedback collection with existing CRM and helpdesk systems.

G2 Rating

Only a few ratings or reviews are available. It is relatively new compared to the customer feedback tools listed in the market.


CX Starter at approximately $392/mo for small companies. For medium-sized businesses, They have CX Pro and CX Pro-plus. For large organizations, they have CX Enterprise. Each Plan escalates offerings from thousands of surveys to customizable options, including API integration and premium support.

8. UserReport – For product feedback


UserReport - A tool for website or app customer feedback
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True to its words, UserReport is a set of flexible customer feedback tools that tell you who your users are and what they want to achieve. Fairly self-explanatory!

UserReport has two simple tools – a survey and a feedback forum. Running as an integrated part of your website or app, it enables you to interact directly with your users and learn who they are, what they are looking for – and how they think you can improve, making it the ultimate product feedback tool.

Notable Features

Google Analytics Integration: This integration allows for synchronizing data from UserReport with Google Analytics, providing powerful reports and a straightforward integration process. This combination of data can offer deeper insights into website visitors and customer behavior​.

Visual Feedback: Allows users to give visual feedback directly on websites and apps, making it easy for businesses to understand and pinpoint specific areas of improvement.

Net Promoter Score (NPS) with Demographic Breakdown: UserReport provides detailed Net Promoter Score analytics. What makes it unique is the ability to break down the NPS data demographically. This feature allows businesses to see the overall score and how different user groups perceive their product or service based on characteristics like age or having children​​.

Idea Collection and Prioritization: The feedback widget enables businesses to collect ideas and identify bugs directly from their users. The most popular ideas automatically rise to the top, assisting companies in prioritizing features and improvements based on user feedback.

Suitable For

UserReport is ideal for publishers, e-commerce businesses, tech startups, and digital marketing agencies, offering specialized tools for audience insights and feedback prioritization.


The free version of UserReport includes essential features for gathering user feedback through surveys and a feedback forum. The premium version allows users to explore, validate, showcase, and monetize their audience. To know the cost of the premium version, you’ll need to contact their support team.

9. InMoment – For AI-driven analytics

Inmoment - a tool to build CX strategy
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With InMoment, there are multiple facets for all of these – customer feedback, outreach, analytics, and employee engagement. However, the best thing about this customer feedback tool is granular data and multi-location support.

Notable Features

AI-Generated Review Responding: This feature utilizes generative AI to respond to reviews. It can analyze sentiments, understand nuances, and generate tailored responses to meet individual customer needs. This AI-driven approach speeds up the response process and ensures the responses are contextually appropriate and personalized​.

Experience Intelligence (XI) Platform: InMoment’s XI Platform combines customer feedback with advanced analytics and AI insights to comprehensively view customer experiences.

Multi-Location Support and Online Reviews: Allows businesses to compare the survey feedback against online reviews and social mentions, providing a more holistic view of customer feedback. Additionally, InMoment can gather feedback through various mediums such as videos, audio, and photos, and it applies data analysis to detect anomalies, patterns, and trends.

Suitable For

Midsize and large enterprises serving automotive industries, finance, healthcare, retail, IT, and utilities.


InMoment offers a quote-based pricing plan, indicating that the cost is tailored to the specific needs of each business.

10. Podium – For customer interaction management

podium - customer experience tool for infield
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Podium is a cloud-based customer feedback software that effectively aggregates online reviews from different sites into one dashboard. The tool monitors and collects online reviews in a manner unlike any other.

Podium allows businesses to take a proactive approach in soliciting online reviews that can, in turn, generate more business. The aggregate dashboard also makes it easy for small businesses to manage their entire online reputation from one place.

This customer feedback tool is good at what it does, lumping all reviews, feedback, and communications into one place.

Notable Features

Net Promoter Score (NPS) Survey and Analytics Dashboard: Podium sends NPS questions through texts. This approach offers a higher response rate and simplifies the process for customers, as they don’t need to click through any links.

Interaction Management: Podium’s platform consolidates customer interactions from various channels into a centralized dashboard, streamlining communication and engagement.

Webchat Widget: Businesses can integrate a webchat system into their websites, providing customers an easy and convenient way to initiate conversations.

Suitable For

Podium is well-suited for businesses that prioritize managing online reviews, streamlining customer communications through messaging, and closely monitoring customer sentiment.

G2 Rating

4.5 out of 5 based on 1400+ reviews


Contact for a custom quote.

11. Usersnap – For website or app feedback

Usersnap - Customer Feedback Tool

Usersnap designed to capturing and managing feedback effectively, making it an invaluable resource for businesses seeking to understand and cater to their user base. It includes features like visual feedback and bug reporting. It seamlessly integrates into websites and applications, allowing for direct interaction and real-time feedback from users.

Notable Features of Usersnap

Visual Feedback and Bug Reporting: Enables users to provide visual feedback directly on websites or apps. This feature is particularly useful for identifying and reporting bugs, making it easier for businesses to pinpoint and address specific issues.

Widget Customization: Widgets can be customized to fit the look and feel of your website or app, providing a consistent user experience.

Collaboration Tools: Teams can work together efficiently on feedback and bug reports, streamlining the process of addressing user concerns.

Integrations Possible: Slack, Jira cloud, Asana, Microsoft teams, Trello,, Zapier

Suitable For:

Web developers, product managers, QA teams, and customer service representatives. Its ability to gather detailed feedback and bug reports makes it a valuable tool for these professionals, helping them to enhance user experience and product quality.


Their basic plan starts at $69 per month that covers essential features, advanced plans offer more comprehensive tools and capabilities. All plans come with 15 day free trial.

12. Plerdy – For digital marketers

plerdy - customer feedback tool with seo

Plerdy is a versatile suite of digital marketing and feedback tools designed to deliver insights into user behavior and preferences. It offers a range of tools like heat map, SEO checker, event tracking, e-commerce analysis that can be integrated directly into websites.

Notable Features of Plerdy

Heatmap Technology: This feature visually represents user interactions on a website. This helps you understand how users engage with various elements of a site, helping to identify hotspots and areas that require improvement.

SEO Checker: Monitors and provides insights on SEO performance, aiding in the optimization of website content for better search engine ranking.

Event Tracking: Detailed event tracking, enabling businesses to understand specific user actions, from clicks to form submissions.

E-commerce Analysis: For online retailers, Plerdy offers specialized e-commerce analysis tools, like conversion funnel analysis, form analysis, and session recording, helping you get more insights into customer behavior and preferences.

Pop-Up Forms: Facilitates direct user engagement through customizable pop-up forms, enhancing lead generation and user feedback collection.

Suitable For:

Beneficial for digital marketers, e-commerce websites, content managers, and UX/UI designers.


Offers various pricing plans for their suite of UX, CRO, SEO, and E-commerce tools. The “Start” package, designed as an entry point, is priced at $98 per month. offering a 20% savings compared to the monthly rate​​. For small and medium-sized businesses (SMBs), the “Business” package priced at $198 per month​​.

13. Zoom – For real time video communication

zoom - collect customer feedback through webinars

Zoom, while primarily known as a video conferencing tool, also offers capabilities that make it a valuable asset for customer feedback and engagement. Unlike other customer feedback tools mentioned in the list, Zoom focuses on real-time interaction, offering a unique platform for businesses to connect directly with their customers.

Notable Features of Zoom

Live Feedback Sessions: Host live sessions with customers, providing a platform for real-time feedback and discussion. This direct interaction is invaluable for understanding customer needs and experiences.

Webinars and Q&A Sessions: Conduct large-scale interactive sessions. Features like the Q&A tool enable customers to ask questions and provide feedback during these webinars.

Breakout Rooms for Focused Discussions: Gather detailed feedback from specific customer groups or conduct focused discussion sessions.

Recording and Analysis: Meetings and webinars can be recorded for later analysis and derive deeper insights.

Polls and Surveys: Zoom offers the functionality to conduct polls and surveys during meetings or webinars, facilitating immediate customer feedback collection.

Suitable For:

Zoom is ideal for businesses and organizations looking for direct and interactive ways to gather customer feedback. It is particularly beneficial for customer success teams, market researchers, and product managers who need to engage with customers and gather feedback in a dynamic, real-time environment.


The free plan can be used for webinars less than 40 minutes. The paid plans start at $150 per month. They offer extended functionalities like increased duration for meetings, larger participant capacity, and advanced features for webinars and customer engagement.

14. Mailchimp – For email feedback campaigns

mailchimp - customer feedback tool for email campaigns

Mailchimp, widely recognized for its email marketing capabilities, also offers valuable tools for collecting and managing customer feedback. These features enable businesses to engage with their audience, gather insights, and adapt strategies based on customer responses.

Notable Features of Mailchimp

Survey and Poll Creation: Mailchimp allows users to create and send surveys and polls via email.

Automated Feedback Requests: Set up automated emails to request feedback after a purchase or interaction, ensuring timely and consistent collection of customer opinions.

Segmentation for Targeted Surveys: Send targeted surveys to specific groups, ensuring relevant feedback from different customer segments.

Analysis of Campaign Responses: Track trends, measure satisfaction, and identify areas for improvement.

Customizable Email Templates for Feedback Requests: Design engaging and effective feedback emails using customizable templates.

Suitable For:

Ideal for small to medium-sized businesses, e-commerce platforms, and digital marketers who need an efficient way to collect and manage customer feedback through email marketing strategies.


Mailchimp’s pricing includes a free basic plan suitable for small-scale feedback collection efforts, while more advanced features are available in its paid plans. These paid options offer greater customization, segmentation, and analysis capabilities, making them appropriate for more robust feedback and marketing campaigns.


Table of Comparison – Customer Feedback Tools


Tool NameBest ForSuitable ForFree Trial AvailableFree Plan Available
SurveySparrowConversational surveys, engaging user interface, higher response rates.Conducting NPS and CSAT surveys, improving respondent engagement.Yes (14-day)Yes
QualarooAI-based sentiment analysis, multi-channel reach, advanced targeting.Conducting contextual surveys for website or app interaction.Yes (15-day)No
SurveyMonkeyExtensive question bank, advanced data analysis and reporting, easy survey sharing.Customer service managers, marketers, researchers analyzing open-ended survey responses.Yes (2-week)​​Yes
AskNicelyNPS surveys, real-time feedback, enhanced customer service quality.Service-based and home service industries.Request for a QuotationNo
TypeformInteractive and aesthetic surveys, customizable templates, diverse question options.SMBs, customer satisfaction surveys, product feedback forms, market research.YesYes (Core plan)
UseResponseOmnichannel support, efficient feedback system, automated notifications.Industries heavily relying on customer feedback for product development and customer service improvements.Yes (14-day)​​No
CustomerSureAutomated feedback collection and response, real-time actionable feedback.Integrating feedback collection with existing CRM and helpdesk systems.Yes (14-day)​​No
UserReportAudience insights, feedback prioritization, Google Analytics integration, visual feedback.Publishers, e-commerce businesses, tech startups, digital marketing agencies.Not specifiedYes
InMomentAI-generated review responding, experience intelligence platform, multi-location support.Midsize and large enterprises in various industries.Quote-based pricing planNo
PodiumNPS survey and analytics, interaction management, webchat widget.Managing online reviews, customer communications, and monitoring customer sentiment.Contact for custom quoteNo
UsersnapVisual feedback and bug reporting, widget customization, collaboration tools.Web developers, product managers, QA teams, customer service representatives.Yes (15-day)​​No
PlerdyHeatmap technology, SEO checker, event tracking, e-commerce analysis.Digital marketers, e-commerce websites, content managers, UX/UI designers.Yes (14-day)​​Yes
ZoomLive feedback sessions, webinars, Q&A, recording and analysis, polls and surveys.Businesses and organizations for direct customer feedback, market researchers, product managers.Yes (30-day)​​Yes (limited features)
MailchimpEmail feedback campaigns, survey and poll creation, automated feedback requests.Small to medium-sized businesses, e-commerce platforms, digital marketers.Not specifiedYes


What to Look for in a Customer Feedback Tool

Ease of Use: The tool should be user-friendly, ensuring smooth navigation for both your team and customers.

Scalability: As your business grows, the tool should adapt, handling increased feedback volume effortlessly.

Real-time Analysis: Immediate insights from feedback are crucial, enabling swift action on customer inputs.

Multi-channel Feedback Collection: Gather feedback across platforms – from emails and websites to social media and apps.

Third-Party Integration: Ensure compatibility with popular systems like Salesforce, HubSpot, Slack, and Zendesk. Centralize customer data by integrating it seamlessly.

Feedback Metrics: A robust tool will measure vital metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), offering a comprehensive view of customer sentiment.

Automated Reporting: Save time with auto-generated, detailed reports for consistent feedback monitoring.

Actionable Insights: Beyond data collection, the tool should highlight areas of improvement, driving business strategies.

Data Security: Compliance with privacy regulations and secure data storage is paramount.

Customer Support: When technical challenges arise, prompt and effective customer support can be a game-changer.

Considering these factors, we have put together the best customer feedback tools out there to get you the exact data that you need. Here’s to more customer feedback and a better experience!


Wrapping Up

Looking for the best customer feedback software? Well, now you know!

Of all these 10 customer feedback tools, which one do you think is a perfect fit for your organization? Which one has all the features you need (rather than a ton of features that are useless in your business), the one that is most customizable (you surely needn’t be someone else’s’ billboard), and with the right tone and voice (to speak like your business would) so your customers wouldn’t mind giving their feedback.

Most of all, the software should save time and help your business run more effectively. Whichever tool you choose, do yourself a favor and close the feedback loop!  Do remember that customer feedback is only as good as what you do with it.

Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.

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