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11 Best Google Forms Alternatives & Competitors of 2024

Kate Williams

Last Updated:  

26 May 2024

14 min read

Hunting for Google Forms Alternatives? Sit back and relax because your search ends here.

We all know how easy Google Forms is (not to mention free). However, the tool – when compared to competitors – severely lacks in features as well as other capabilities. The following is some of the customer reviews we have collated to give you an idea of the same.

customer review of google forms on capterra
See more reviews about Google Forms

So, if not Google Forms, then what else?

We have done a thorough research and found the 11 best alternatives to Google Forms you can try out.

Google Forms is free, easy to use, and many other things, but it lacks the powerful features that other modern survey software offers. With powerful alternatives to Google Forms, the possibilities are limitless – create engaging surveys, use vibrant templates, conduct polls & quizzes, and much more!

Follow the link if you want to learn why customers are looking for Google Forms alternatives.

Here’s a quick idea of the tools and software that will be discussed here.

A Quick Overview of Google Form Alternatives

AlternativesPricing [Start at*]Free VersionAI SurveyConversational SurveyIn-built Templates
SurveySparrow$19 per month1000+
Microsoft Forms$7 per user per month35+
Cognito Forms$15 per month150+
Wufoo$14 per month400+
SoGoSurvey$25 per month20+
Typeform$25 per month800+
JotForm$39 per month10,000+
Paperform$24 per month650+
Feathery$49 per month50+
Formstack$50 per month350+
Zoho Forms$7 per user per month50+

11 Best Google Forms Alternatives and Competitors

There were a lot of survey tools to choose from, but we have carefully analyzed and shortlisted only those that can helm the title – The Best Google Forms alternative. Continue on to read about them. We discuss their key features, pricing, and more.

1. SurveySparrow

G2 Rating: 4.4 (1900+ reviews)

Best for: Conversational forms, customer experience surveys, text and sentiment analysis

Suitable for: Businesses of all sizes

Integration: HubSpot, Slack,, Asana, Rybbon, Stripe, and Salesforce 

homepage of surveysparrow-one-of-the-best-online-survey-tool

By offering conversational surveys and omnichannel management to AI surveys, SurveySparrow is one of the best online survey tools available in the market. The fact that the tool offers such advanced features and that too a cost-effective way makes it one of the best Google Form alternatives.

SurveySparrow - A conversational form builder - best alternative to google forms
Create beautiful forms and questionnaires with SurveySparrow

Its smart surveys and report-savvy dashboard enable a greater response rate and proper analysis of the collected feedback. When it comes to carrying out efficient surveys for your customers, employees, or potential leads, SurveySparrow does a better job than Google Forms. 

Key Features

  • Drag and drop to rearrange your questions on the left side easily using the cursor.
  • Conversational surveys can increase the response rates up to 40%, you know.
  • Easily track and analyze surveys with an executive dashboard and reporting. You can also add filters based on the methods of sharing, question answers, and respondent details and gather insightful reports.
  • With features like encrypted surveys, you don’t have to worry about security while collecting data. The SSL helps to build safe connections, custom domains, and secure surveys. 
  • Reflect your brand’s identity with white-label features available with SurveySparrow. Brand your forms and surveys with color, logo, and fonts. So basically, you can customize forms to style as per your expectations. 
  • Use 1000+ ready-to-use templates from the library.
  • Roll out NPS® surveys and check how much your customers love your brand.
  • Automated pulse surveys to schedule how frequently you wish to send surveys without investing much time and effort.
  • Accelerate your form creation process with our AI-powered form builder. Just a prompt, and you’re done! Say goodbye to manual form building and hello to efficiency.


  • Cost-effective
  • Intuitive and easy to use
  • Multilingual surveys
  • AI-powered text and sentiment analysis
  • Great customer support
  • Good third-party integration


  • Only 20 survey question types


SurveySparrow provides a Forever Free plan with limited features and a free trial for testing the product. The paid plan ranges from ‘Individual’ ($19 per month) to ‘Enterprise’ (Custom pricing). Get more details by visiting their pricing page.

Sign up below to try it out.

2. Microsoft Forms

G2 Rating: 4.4 (350+ reviews)

Best for: Easy survey creation and data analysis

Suitable for: Businesses already using Microsoft Suite

Integrations: All apps in the Microsoft Suite

homepage of the survey software - microsoft forms
Source: Microsoft Forms

Yes, Microsoft also has a form-building tool that is completely free! It’s almost similar to Google Forms in most aspects.

Since Excel is a powerful spreadsheet tool with advanced data analysis and visualization capabilities, users who are already familiar with Excel might find it easier to perform an in-depth analysis of the collected data. Google Sheets is not as feature-rich as Excel. And there is one aspect where Microsoft Forms is better than Google Forms – Data analysis.

Key Features

  • Both Microsoft Forms and Google Forms offer real-time collaboration, allowing multiple users to work on a form simultaneously.
  • Microsoft Forms offers branching logic that allows users to create dynamic forms that change based on respondents’ previous answers.
  • Microsoft Forms data is safeguarded within the Microsoft 365 ecosystem.
  • Both have dedicated mobile apps for iOS and Android devices, making it easier for respondents to access and complete forms on their smartphones or tablets.


  • Very easy to create forms
  • Good data security
  • Customization options are good and easy


  • Mediocre customer support
  • Integration outside Microsoft Suite is not good


Microsoft Forms is a part of Microsoft 365, and you will have to purchase the basic version of Microsoft 365 to use the forms. The pricing starts at $7 per user per month without including VAT.

Though the pricing looks so meager, you have to understand that only one person can access the entire Microsoft suite with the plan. Since Word and Excel are essential to almost everything and for everyone, the pricing will increase accordingly.

If you are interested, here are some alternatives you can try instead of Microsoft Forms.

3. Cognito Forms 

G2 Rating: 4.5 (70+ reviews)

Best for: Easy form creation and sharing

Suitable for: SMBs

Integrations: Zapier, Google Analytics, JSON Webhooks

cognitoforms - googleforms competitor
Source –

Cognito Forms is a low-code form builder that supports advanced form functionalities. It offers conditional logic, calculations, file uploads, and integration options. This, coupled with its cost-effectiveness, makes it a worthwhile alternative to Google Forms. 

Key Features

  • Create dynamic forms by setting up conditional logic, showing or hiding specific fields based on respondents’ answers.
  • Perform mathematical calculations within the form, enabling users to calculate totals, discounts, or other numeric values.
  • Allow respondents to upload files, such as images or documents, directly through the form.
  • Cognito Forms offers lookup fields for managing frequently used lists
  • It offers repeating sections for user-friendly form creation.


  • Good support team
  • Cost-effective than other Google Forms alternatives
  • Answer piping and conditional logic are better


  • Limited customization options
  • Clucky interface


They offer a free plan with 500 entries per month. The paid plans are comparatively cheaper, with pricing starting at a meager $15 per month.

4. Wufoo

G2 Rating: 4.2 (250+ reviews)

Best for: One-question-per-page type surveys, drag-and-drop form builder

Suitable for: Startups and SMBs

Integrations: Salesforce, Dropbox, MailChimp

Wufoo - versatile alternative to google forms
Source –

Wufoo is a form builder, particularly for users with specific needs. It specializes in form building, offering a user-friendly interface that allows for the easy creation of not just surveys. However, it also has various types of forms like registrations, applications, and payments.

Key Features

  • Provides highly flexible and visually appealing form design options for personalized surveys aligned with brand identity, distinguishing it from the standardized form design.
  • Seamlessly integrates with popular payment gateways like PayPal, Stripe, and, making it ideal for conducting paid surveys or accepting payments, enhancing the user experience.
  • Offers automated email notifications, database updates, and intelligent respondent redirection, surpassing features for process efficiency and survey customization.


  • Neat and user-friendly
  • A variety of survey questions are available
  • Easy to set up
  • Good customization options


  • Branch logic
  • Outdated interface
  • Spam submissions can be expected


A free version of the tool is available for you to check out. It offers a variety of pricing plans, with its “Starter” plan available at $14.08 per month.

NOTE: With affordable pricing compared to most of the Google Forms alternatives, Wufoo makes for a good survey tool. But when it comes to organizing all the surveys you have made into folders, Wufoo falls short. It also doesn’t let you segment the audience, automate surveys, and share survey emails.

For alternatives that overcome these challenges, check out our blog on Wufoo Alternatives.

5. SogoSurvey (From Sogolytics)

G2 Rating: 4.5 (70+ reviews)

Best for: Customer feedback analysis

Suitable for: Startups and small businesses

Integrations: Outlook, Trello, HubSpot,

SoGoSurvey Home Page Screenshot
Source: SoGoSurvey

SoGoSurvey is part of the Sogolytics platform. It helps users manage and improve customer and employee experience. The tool is relatively easy to use and boasts of having the best support team in the industry.

It has a user-friendly interface and diverse survey question types, making it one of the most versatile data collection tools.

Key Features

  • Create and manage panels of respondents for targeted survey distribution.
  • Utilizes AI to provide question suggestions based on the user’s survey topic, streamlining the survey design process. Google Forms lacks this feature.
  • Offers advanced reporting features with graphical analysis, ready to export to PowerPoint and Word, whereas Google Forms’ reporting capabilities are more basic.
  • SoGoSurvey satisfies all the conditions needed to comply with HIPAA and GDPR compliance. So, you can use the platform for collecting sensitive information as well.


  • Multiple options for sharing
  • Good customizable options
  • Very good customer support


  • Has a steep learning curve
  • Limited survey questions
  • Expensive pricing


Their basic plan is completely free, allowing users to create and distribute forms with basic features. They claim that their free plan is better than Google Forms. So, in a way, it can be considered among the available free Google Forms alternatives.

Their lowest-paid plan costs you around $25 per user per month.

6. Typeform

G2 Rating: 4.5 (700+ reviews)

Best for: Interactive forms and surveys

Suitable for: Large businesses

Integrations: Intercom, Slack, MailChimp, Notion

homepage of the software typeform
Source: Typeform

Typeform believes surveys should include three things- easy, appealing, and human. Unlike other alternatives to Google Forms, the interface of this software is attractive, and it has some valuable features to take engaging surveys.

Key Features

  • Provides a more engaging and conversational user experience compared to the traditional question-and-answer format of Google Forms.
  • Uses a one-question-per-page approach with visually appealing elements, making it more interactive and enjoyable for respondents.
  • Makes sharing forms easy via email, social media, or embedding them into websites or blogs. Google Forms also allows easy sharing through links and email, but embedding might be more limited.
  • Pre-fill certain information or track data without showing them to respondents. Google Forms has a more complicated process called pre-filled URL.
  • White-labeling options enable you to remove Typeform branding and add your own branding for a professional touch. Google Forms lacks this feature.


  • Easy to use and navigate
  • The CRM integration is good
  • Good support team


  • Costlier for startups and SMBs
  • Very limited submission limits per month


The Free plan allows users to create interactive forms with basic features at no cost. With the Free plan, you can receive up to 100 responses per month. There is no restriction on the total number of typeforms you can create. The paid plans start from $25/month.

Here’s a more detailed comparison – Typeform vs GoogleForms

7. Jotform

G2 Rating: 4.7 (2000+ reviews)

Best for: Versatile survey and form templates

Suitable for: Small businesses to enterprises

Integrations: PayPal, Salesforce, MailChimp, Asana

Jotform - google form alternative with huge number of templates
Source –

If you are looking for Google Forms alternatives that are fairly easy to use and offer decent-looking forms, then try JotForm. The tool is great for non-technical users with a small learning curve.

It doesn’t meet the support expectations, which is what most users found. This can get frustrating when you consider that most users have encountered at least minor bugs in it. JotForm tends to have too many glitches for a survey tool. If you are looking for an alternative to JotForm due to these glitches, feel free to check out our blog post on Jotform Alternatives.

Key Features

  1. With its drag-and-drop form builder, JotForm provides extensive customization options, allowing visually appealing forms tailored to your brand’s aesthetic, potentially offering more design flexibility than Google Forms.
  2. Seamlessly integrates with popular payment gateways like PayPal, Square, and Stripe, facilitating paid surveys or donation collection.
  3. The free plan enables the creation of unlimited forms, although responses are limited.


  • A vast variety of survey and form templates
  • Comparatively easy to use
  • Great free plan


  • Lacks white-labeling feature
  • No AI surveys
  • Extra payment if you exceed the submission limit


The tool does allow for free sign-up, and its basic plan starts at $39 per month when billed annually.

8. Paperform

G2 Rating: 4.5 (40+ reviews)

Best for: Visually appealing forms

Suitable for: Small businesses

Integrations: ConvertKit, Dropbox, HubSpot, Intercom

Source –

Paperform is a versatile form builder with a focus on creating visually appealing and interactive forms. The tool allows users to create forms, take payments, schedule appointments, and even create e-commerce stores and booking systems. The forms are easy to make and require zero coding knowledge. 

Key Features

  • Create visually stunning and interactive forms that capture attention.
  • Customize the look and feel of your forms by applying different themes, fonts, colors, and images to match your brand or event.
  • Integrate with various third-party applications and services to streamline your data collection and management processes.
  • Supports a wide range of question types, including multiple-choice, dropdowns, checkboxes, and open-text fields, providing flexibility in gathering specific types of information.


  • Great customer service
  • Good flexibility
  • Versatile and easy to use


  • Limited integration
  • Steep pricing


You can try their free plan, and for the paid plans it starts at $24 per month.

9. Feathery

G2 Rating: 4.7 (10+ reviews)

Best for: Onboarding and payment forms

Suitable for: SaaS businesses

Integrations: Zapier, HubSpot, Calendly, Stripe

Source –

Feathery is a low-code platform that enables product teams to build customizable, developer-friendly forms like signup, onboarding, and applications. Here are five key features of Feathery that you need to check out:

Key Features

  • Build user onboarding flows with conditional logic and customizable elements. 
  • Create single or multi-step forms for onboarding, applications, signup, waitlists, and feedback with Feathery AI.
  • Offers open-source libraries that you can use to embed Feathery forms into your own site and a comprehensive API for extending your forms with custom logic, styles, and components.
  • Leverage enterprise-grade CDNs to deliver forms quickly and reliably. Feathery is also SOC 2 compliant.
  • Get a range of beautiful, customizable templates to start with. 
  • Collaborate with team members or clients by sharing and receiving feedback on form designs and functionality.


  • Easy drag-and-drop interface
  • Great customizability
  • Appealing designs


  • Steep learning curve
  • Very hard to implement automation


The Free plan offers two live forms and 100 monthly unique submissions. The paid plans start at $49 per month.

10. Formstack Forms

G2 Rating: 4.4 (350+ reviews)

Best for: Employee experience forms

Suitable for: Businesses of all sizes

Integrations: Stripe, Airtable, Amazon Web Services, HubSpot

Formstack - an alternative of google form for data collection
Image Source – Formstack

Formstack is one of the best free alternatives to Google Forms, as apart from all the similar features, it’s their interactive dashboard that truly stands out. You get a dynamic dashboard and team collaboration option, which makes your survey creation journey smoother, and all this is completely free!

Key Features

  • Advanced tools for creating dynamic forms that respond to user inputs. The features include but are not limited to conditional logic and custom scripting.
  • Offers robust security measures, surpassing Google Forms’ basic security. The security measures include data encryption and compliance with HIPAA and GDPR.
  • Enables offline form submission. Therefore, it’s ideal for fieldwork or areas with poor connectivity.
  • Smart Lists to automatically categorize respondents for targeted follow-ups. (Absent in Google Forms)


  • Great customer support team
  • Very easy to use
  • Good analytics options


  • Lacks live chat support
  • Expensive than all other Google Forms alternatives


Apart from a 14-day free trial, their form builder comes with a paid plan of $50 per month (billed annually). With other higher prized plans, you can access their other features.

11. Zoho Forms

G2 Rating: 4.4 (150+ reviews)

Best for: Quick form building and analysis

Suitable for: Businesses that already use Zoho Suite

Integrations: All tools in the Zoho Suite

homepage of zoho forms
Source: Zoho Forms

If you want to have variety in your surveys and don’t want to spend money on it, Zoho Survey would do the job for you. You get 25 different question varieties to choose from here, and you can send unlimited surveys in the free plan itself. We think you should definitely check this out.

Key Features

  • Smooth integration with Zoho Suite, enhancing data and workflow management. (But no other).
  • Offline Forms to share and collect feedback without the Internet. This is crucial for fieldwork or areas with unreliable internet.
  • Advanced customization for organizing multi-page forms. This improves the UX over Google Forms’s more basic options.
  • Direct integration with top payment gateways. As a result, users can collect payment within the forms.


  • Very easy to use
  • Workflow automation


  • Basic UI
  • Lacks customization options
  • Integration outside Zoho Suite is poor


The BASIC plan, priced at $7 per month billed annually, includes 1 user, unlimited forms, 10,000 submissions per month, payment integration, and 500 MB storage. For more features, you can go for standard, professional, or premium plans.

Why do Professionals look for Google Forms Alternatives?

If truth be told, while Google Forms is simple enough, it’s a very basic survey tool. The customization capabilities are very limited, the survey designs are mostly plain, and it lacks the advanced features its competitors have.

Let’s discuss some of them.

Key reasons why users look for Google Forms alternatives

1. Lack of Advanced Features

Google Forms does not offer templates specifically designed for questionnaires and surveys. This means you’ll have to start from scratch every time, which can be time-consuming and less efficient.

Also, the absence of branching and logic-skipping features makes it less efficient. This absence can limit the ability to create dynamic, responsive surveys that adapt based on previous answers.

2. Inconvenient Backup Process

Users have noted that backing up Google Forms data into Google Drive is a cumbersome process. This inconvenience is magnified when using Google Forms on mobile devices. The lack of automatic backup and storage options can be a significant drawback for those looking for a seamless experience.

3. Limited Integration and Collaboration

It offers limited integrations and lacks automatic backup as well. As a result, Google Forms is less ideal for complex workflows or team projects without offline support.

4. Mobile Usability Issues

The mobile experience with Google Forms is often criticized for being less user-friendly and efficient than the desktop version. This can be a major limitation for users who rely on mobile devices for their work or personal tasks.

5. Poor Customer Service

Customer service is the most crucial part of business, let alone online form builders. Issues and customer complaints are inevitable, but what makes tools like SurveySparrow superior to Google Forms is they provide excellent customer support services.

Now that you have understood the reasons why people look for Google Form alternatives, let’s discuss the top alternatives.

Must-Have Features for a Good Online Form Builder 

When it comes to conducting surveys, forms, polls, or quizzes that can make a difference, the software needs to be really powerful, smart, and easy to use at the same time.

Plus, adapting the surveys based on different business problems is a major requirement for any efficient online survey software. And this is where SurveySparrow hits the ground running. It’s not just an NPS® platform; rather, it’s a complete solution provider to all your survey needs. 

So, If you’re thinking of going with SurveySparrow for your next survey, here’s how it’ll make your life easier and bring the right results:

Omnichannel FeedbackEnables surveys across multiple channels like Facebook, Twitter, embedded options, and QR codes for broad reach. For more on omnichannel feedback and support.
Seamless Survey ExperienceOffers engaging and visually appealing survey templates to make survey-taking enjoyable, including specialized templates like hotel reservation survey.
Dual InterfaceProvides two unique interfaces: chat-like surveys for a messaging experience and conversational forms for dynamic interactions.
Various Question TypesIncludes a wide range of question types such as MCQs, open-ended questions, picture choice, ratings, opinion scales, matrix type, NPS®, and more.
Market-Research ToolsFeatures advanced tools and analytics for market research, supporting informed decision-making with hard work and vision.

You know, you should just sign up for a 14-year free trial to get all these and many more features at your disposal. Explore as much as you want, and then if you decide to join forces with us, you’ll not be disappointed! 

FAQs on Google Forms Alternatives

1. What is the best alternative to Google Forms?

An ideal alternative should be as intuitive and cost-effective as Google Forms and must offer more features as well. If that’s the case, then SurveySparrow can be considered the best alternative to Google Forms. It’s easy to use, offers more advanced features, and is cost-effective.

2. Is Google form not free anymore?

A free version of Google Forms is available. However, for businesses, there is a small price, $12 per user per month.

3. Is Microsoft Forms better than Google Forms?

Microsoft Forms does offer a few more features than Google Forms, but the cost-wise Google Forms are better. And the intuitiveness actually depends upon you. If you are more comfortable with Google Suite, then it might seem more intuitive, and vice versa.

Kate Williams

Product Marketing Manager at SurveySparrow

Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.

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