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11 Best Google Forms Alternatives & Competitors of 2024

Kate Williams

26 February 2024

14 min read

Hunting for Google Forms Alternatives? Sit back and relax because your search ends here.

Google Forms is free, easy to use, and many other things, but it lacks the powerful features that other modern survey software offers. With powerful alternatives to Google Forms, the possibilities are limitless – create engaging surveys, use vibrant templates, conduct polls & quizzes, and much more!

Here’s a quick idea of the tools and software that will be discussed here.

A Quick Overview of Google Form Alternatives

AlternativesPricing [Start at*]Free VersionAI SurveyConversational SurveyIn-built Templates
SurveySparrow$19 per month1000+
Microsoft Forms$7 per user per month35+
Cognito Forms$15 per month150+
Wufoo$14 per month400+
SurveyMonkey$25 per month350+
Typeform$25 per month800+
JotForm$39 per month10,000+
Paperform$24 per month650+
Feathery$49 per month50+
Formstack$50 per month350+
Zoho Forms$7 per user per month50+

Why Professionals Look for a Google Forms Alternative?

If truth be told, while Google Forms is simple enough, it’s a very basic survey tool. The customization capabilities are very limited, the survey designs are mostly plain, and it lacks the advanced features its competitors have. Following are some cons customers have found while using the software.

customer review of google forms on capterra
See more reviews about Google Forms

Yes, Google Forms is straightforward and integrates well with other Google services. But it falls short in terms of advanced survey features, privacy assurances, seamless backups, and robust mobile usage. Let’s discuss some of them.

1. Lack of Advanced Features

Google Forms does not offer templates specifically designed for questionnaires and surveys. This means you’ll have to start from scratch every time, which can be time-consuming and less efficient.

Also, the absence of branching and logic-skipping features makes it less efficient. This absence can limit the ability to create dynamic, responsive surveys that adapt based on previous answers.

2. Inconvenient Backup Process:

Users have noted that backing up Google Forms data into Google Drive is a cumbersome process. This inconvenience is magnified when using Google Forms on mobile devices. The lack of automatic backup and storage options can be a significant drawback for those looking for a seamless experience.

3. Limited Integration and Collaboration:

It offers limited integrations and lacks automatic backup as well. As a result, Google Forms is less ideal for complex workflows or team projects without offline support.

4. Mobile Usability Issues:

The mobile experience with Google Forms is often criticized for being less user-friendly and efficient than the desktop version. This can be a major limitation for users who rely on mobile devices for their work or personal tasks.

Now that you have understood the reasons why people look for Google Form alternatives, let’s discuss the top alternatives.

11 Best Google Forms Alternatives of 2023

There were a lot of survey tools to choose from, but we have carefully analyzed and shortlisted only those that can helm the title Google Forms alternative. Continue on to read about them. We discuss their key features, pricing, and more.

1. SurveySparrow – Comprehensive Survey Tool

homepage of surveysparrow-one-of-the-best-online-survey-tool

By offering conversational surveys and omnichannel management to AI surveys, SurveySparrow is one of the best online survey tools available in the market. The fact that the tool offers such advanced features and that too a cost-effective way makes it one of the best Google Form alternatives.

SurveySparrow - A conversational form builder - best alternative to google forms
Create beautiful forms and questionnaires with SurveySparrow

Its smart surveys and report-savvy dashboard enable a greater response rate and proper analysis of the collected feedback. When it comes to carrying out efficient surveys for your customers, employees, or potential leads, SurveySparrow does a better job than Google Forms. 

Key Features:

SurveySparrow's Executive Dashboard
SurveySparrow’s Executive Dashboard
  • Drag and Drop: Rearranging questions is easy with SurveySparrow’s nocode form builder. Drag and drop to rearrange your questions on the left side easily using the cursor.
  • Conversational Surveys: SurveySparrow is famous for creating conversational surveys that build engagement. Engaging surveys can increase the response rates up to 40%, you know.
  • Dashboard & Reports:  A powerful online survey software should have a reporting module to collect data efficiently. With SurveySparrow, you can easily track and analyze surveys. You can also add filters based on the methods of sharing, question answers respondent details, and gather insightful reports.
  • Data Security:  With features like encrypted surveys, you don’t have to worry about security while collecting data. The SSL helps to build safe connections, custom domains, and secure surveys. 
  • White-Label Forms: You can reflect your brand’s identity with white-label features available with SurveySparrow. Brand your forms and surveys with color, logo, and fonts. So basically, you can customize forms to style as per your expectations. Isn’t that cool? You can use 1000+ ready-to-use templates from the library.
  • NPS Surveys: Roll out NPS surveys and check how much your customers love your brand.
  • Automated Pulse Surveys: Why work hard to create surveys when you can automate the process more easily? SurveySparrow’s online survey software helps you automate the process of recurring and periodic surveys. With a time setup, you can schedule how frequently you wish to send surveys without investing much time and effort.
  • Create Forms with AI: Accelerate your form creation process with our AI-powered form builder. Just a prompt, and you’re done! Say goodbye to manual form building and hello to efficiency.

This alternative to Google Forms is known for providing an excellent experience to customers and employees. With SurveySparrow, you can collect insightful real-time data, conduct engaging market research, and bring out the best possible results with the help of advanced analytics. 

On top of that, you can integrate SurveySparrow’s software with platforms like HubSpot, Slack,, Asana, Rybbon, Stripe, and Salesforce, to name a few. 


  • With 10 plans ranging from Basic (starting at $19/month) to Platform, SurveySparrow has pricing for different needs and budgets.
  • SurveySparrow also provides a Forever Free plan with limited features and a free trial for testing the product. Sign up below to try it out.

2. Microsoft Forms – Best for Microsoft Users

homepage of the survey software - microsoft forms
Source: Microsoft Forms

Yes, Microsoft also has a form-building tool that is completely free! It’s almost similar to Google Forms in most aspects.

Since Excel is a powerful spreadsheet tool with advanced data analysis and visualization capabilities, users who are already familiar with Excel might find it easier to perform an in-depth analysis of the collected data. Google Sheets is not as feature-rich as Excel.

Key Features:

  • Integration: Like Google Forms can integrate with Google Workspace, Microsoft Forms integrates seamlessly with other Microsoft Office applications like Excel and OneDrive.
  • Collaboration: Both Microsoft Forms and Google Forms offer real-time collaboration, allowing multiple users to work on a form simultaneously.
  • Conditional Logics: Both Google Forms and Microsoft Forms offer branching logic, that allows users to create dynamic forms that change based on respondents’ previous answers.
  • Security: Both platforms have security measures in place. Google Forms data is protected using Google’s security infrastructure, and it adheres to Google’s privacy policies. Microsoft Forms data is safeguarded within the Microsoft 365 ecosystem.
  • Mobile Apps: Both have dedicated mobile apps for iOS and Android devices, making it easier for respondents to access and complete forms on their smartphones or tablets.

There is one aspect where Microsoft Forms is better than Google Forms. Data analysis.


Microsoft Forms is a part of Microsoft 365, and you will have to purchase the basic version of Microsoft 365 to use the forms. The pricing starts at $7 per user per month without including VAT.

Though the pricing looks so meager, you have to understand that only one person can access the entire Microsoft suite with the plan. Since Word and Excel are essential to almost everything and for everyone, the pricing will increase accordingly.

If you are interested, here are some alternatives you can try instead of Microsoft Forms.

3. Cognito Forms – Low Code Form Builder

cognitoforms - googleforms competitor
Source –

Cognito Forms is a low-code form builder that supports advanced form functionalities. It offers conditional logic, calculations, file uploads, and integration options. So, what makes it one of the best Google Forms alternatives?

Key Features:

  • Conditional logic: Create dynamic forms by setting up conditional logic, showing or hiding specific fields based on respondents’ answers.
  • Calculations: Perform mathematical calculations within the form, enabling users to calculate totals, discounts, or other numeric values.
  • File uploads: Allow respondents to upload files, such as images or documents, directly through the form.
  • Integration options: Integrate with popular apps and services like PayPal, Stripe, Microsoft Excel, and more to automate workflows and streamline data management.
  • Lookup fields: Cognito Forms offers lookup fields for managing frequently used lists
  • Repeating sections: Cognito Forms offers repeating sections for user-friendly form creation.


  • Free for the Free plan, which includes unlimited forms and up to 500 entries per month.
  • Paid plans start at $15 per month for the Pro plan.

4. Wufoo – Versatile Form Builder

Wufoo - versatile alternative to google forms
Source –

Wufoo is another Google Forms alternative, particularly for users with specific needs. It specializes in form building, offering a user-friendly interface that allows for the easy creation of not just surveys. However, it also has various types of forms like registrations, applications, and payments.

Top Features

  • Customizable Form Design: Provides highly flexible and visually appealing form design options for personalized surveys aligned with brand identity, distinguishing it from SurveyMonkey’s standardized form design.
  • Payment Collection Integration: Seamlessly integrates with popular payment gateways like PayPal, Stripe, and, making it ideal for conducting paid surveys or accepting payments, enhancing the user experience.
  • Workflow Automation with Rules and Notifications: Offers automated email notifications, database updates, and intelligent respondent redirection, surpassing SurveyMonkey’s features for process efficiency and survey customization.


It offers a variety of pricing plans, with its “Starter” plan available at $14.08 per month.

With affordable pricing compared to most of the Google Forms alternatives, Wufoo makes for a good survey tool. But when it comes to organizing all the surveys you have made into folders, Wufoo falls short.

It also doesn’t let you segment the audience, automate surveys, and share survey emails. For alternatives that overcome these challenges, check out our blog on Wufoo Alternatives.

5. SurveyMonkey – Most Popular Form Creator

surveymonkey homepage
Source: SurveyMonkey

SurveyMonkey is probably the most popular online form creator software on this list. This alternative to Google Forms lets you create 15 different kinds of questions with this software. From multiple-choice questions to the open-ended question, SurveyMonkey has some great features.

Key Features:

  • Mobile App: SurveyMonkey’s mobile app allows users to create and manage forms on the go, providing flexibility and accessibility for survey administration.
  • AI-Driven Forms Suggestions: Utilizes AI to provide question suggestions based on the user’s survey topic, streamlining the survey design process. Google Forms lacks this feature.
  • Powerful Reporting: Offers advanced reporting features with graphical analysis, ready to export to PowerPoint and Word, whereas Google Forms’ reporting capabilities are more basic.
  • Question Types: SurveyMonkey supports a broader range of question types, including matrix and advanced options, while Google Forms has a more basic set of question types.

The analytics they provide are extremely deep and suitable if you’re looking for some market research with your forms or surveys, but they also come with a premium price.


Basic Plan: FREE – Allows users to create and distribute forms with basic features. It’s suitable for simple requirements and can be used indefinitely without any cost.

For using advanced features, their lowest plan would cost you around $25 per user per month if you’re opting for a standard plan.

6. Typeform – Interactive and Visually Appealing Forms

homepage of the software typeform
Source: Typeform

Typeform believes surveys should include three things- easy, appealing, and human. Unlike other alternatives to Google Forms, the interface of this software is attractive, and it has some valuable features to take engaging surveys. Some of these are:

Key Features

  • Interactive and conversational design: Provides a more engaging and conversational user experience compared to the traditional question-and-answer format of Google Forms. It uses a one-question-per-page approach with visually appealing elements, making it more interactive and enjoyable for respondents.
  • Sharing and Distribution: Makes sharing forms easy via email, social media, or embedding them into websites or blogs. Google Forms also allows easy sharing through links and email, but embedding might be more limited.
  • Respondent-Friendly Experience: Offers an enjoyable and user-friendly experience for respondents, potentially leading to higher completion rates. Google Forms provides a straightforward experience.
  • Hidden Fields: Pre-fill certain information or track data without showing them to respondents. Google Forms has a more complicated process called pre-filled URL.
  • White Labeling: Paid plans provide white-labeling options, enabling you to remove Typeform branding and add your own branding for a professional touch. Google Forms lacks this feature.


The Free plan allows users to create interactive forms with basic features at no cost. With the Free plan, you can receive up to 100 responses per month. There is no restriction on the total number of typeforms you can create. The paid plans start from $25/month.

Here’s a more detailed comparison – Typeform vs GoogleForms

7. Jotform – 10000+ Form Templates

Jotform - google form alternative with huge number of templates
Source –

Fairly easy to use and with decent-looking forms that you can embed, JotForm is an attractive alternative to Google Forms indeed.  The tool is great for non-technical users with a small learning curve.

Jotform is a neat Google Forms alternative because of its ease of use and affordable pricing that embraces all users. It is especially appealing to non-techies!

It doesn’t meet the support expectations, which is what most users found. This can get frustrating when you consider that most users have encountered at least minor bugs in it. JotForm tends to have too many glitches for a survey tool. If you are looking for an alternative to JotForm due to these glitches, feel free to check out our blog post on Jotform Alternatives.

Key Features

  1. Design Flexibility: With its drag-and-drop form builder, JotForm provides extensive customization options, allowing visually appealing forms tailored to your brand’s aesthetic, potentially offering more design flexibility than Google Forms.
  2. Payment Integration: Seamlessly integrates with popular payment gateways like PayPal, Square, and Stripe, facilitating paid surveys or donation collection.
  3. Unlimited Free Forms: The free plan enables the creation of unlimited forms, although responses are limited.


The tool does allow for free sign-up, and its basic plan starts at $39 per month when billed annually.

8. Paperform

Source –

Paperform is a versatile form builder with a focus on creating visually appealing and interactive forms. This Google Forms alternative allows users to create forms, take payments, schedule appointments, and even create e-commerce stores and booking systems. The forms are easy to make and require zero coding knowledge. 

Key Features:

  • Visually appealing forms: Paperform focuses on creating visually stunning and interactive forms that capture attention.
  • Customization options: Customize the look and feel of your forms by applying different themes, fonts, colors, and images to match your brand or event.
  • Integration capabilities: Integrate with various third-party applications and services – like Google Sheets, Mailchimp, and Salesforce – to streamline your data collection and management processes.
  • Support for various question types: Paperform supports a wide range of question types, including multiple-choice, dropdowns, checkboxes, and open-text fields, providing flexibility in gathering specific types of information.


Paid plans start at $24 per month for the Essentials plan.

9. Feathery

Source –

Feathery is a low-code platform that enables product teams to build customizable, developer-friendly forms like signup, onboarding, and applications. Here are five key features of Feathery that you need to check out:

Key Features:

  • Powerful form builder: Build user onboarding flows with conditional logic and customizable elements. 
  • AI form builder: Create single or multi-step forms for onboarding, applications, signup, waitlists, and feedback with Feathery AI.
  • Developer-friendly: Feathery offers open-source libraries that you can use to embed Feathery forms into your own site, and a comprehensive API for extending your forms with custom logic, styles, and components.
  • Reliability and privacy: Leverage enterprise-grade CDNs to deliver forms quickly and reliably. Feathery is also SOC 2 compliant.
  • Customizable templates: Get a range of beautiful templates to start with. 
  • Collaboration and commenting: Collaborate with team members or clients by sharing and receiving feedback on form designs and functionality.


  • The Free plan offers two live forms and 100 monthly unique submissions.
  • Paid plans start at $49 per month for the Starter plan.

10. Formstack – Advanced Form Builder for Building Complex Forms

Formstack - an alternative of google form for data collection
Image Source – Formstack

Formstack is one of the best free alternatives to Google Forms, as apart from all the similar features, it’s their interactive dashboard that truly stands out. You get a dynamic dashboard and team collaboration option, which makes your survey creation journey smoother, and all this is completely free!

Key Features

  • Form Building: The tool offers advanced tools for creating dynamic forms that respond to user inputs. The features include but are not limited to conditional logic and custom scripting.
  • Security: It offers robust security measures, surpassing Google Forms’ basic security. The security measures include data encryption and compliance with HIPAA and GDPR.
  • Offline Capability: It enables form submission without internet connectivity. Therefore, it’s ideal for fieldwork or areas with poor connectivity.
  • Smart Lists: This feature automatically categorizes respondents for targeted follow-ups. (Absent in Google Forms)


Apart from a 14-day free trial, their form builder comes with a paid plan of $50 per month (billed annually). With other higher prized plans, you can access their other features.

11. Zoho Forms – Suitable for Zoho users

homepage of zoho forms
Source: Zoho Forms

If you want to have variety in your surveys and don’t want to spend money on it, Zoho Survey would do the job for you. You get 25 different question varieties to choose from here, and you can send unlimited surveys in the free plan itself. We think you should definitely check this out.

Key Features

  • Zoho Integration: It offers smooth integration with Zoho Suite, enhancing data and workflow management. (But no other).
  • Offline Forms: As the name indicates, it allows for survey submissions without the Internet. This is crucial for fieldwork or areas with unreliable internet.
  • Multi-Page Forms: It provides advanced customization for organizing multi-page forms. This improves the UX over Google Forms’s more basic options.
  • Payment Integration: This feature allows for direct integration with top payment gateways. As a result, users can collect payment within the forms.


The BASIC plan, priced at $7 per month billed annually, includes 1 user, unlimited forms, 10,000 submissions per month, payment integration, and 500 MB storage. For more features, you can go for standard, professional or premium plans.

Must-Have Features for a Good Online Form Builder 

When it comes to conducting surveys, forms, polls, or quizzes that can make a difference, the software needs to be really powerful, smart, and easy to use at the same time.

Plus, adapting the surveys based on different business problems is a major requirement for any efficient online survey software. And this is where SurveySparrow hits the ground running. It’s not just an NPS platform; rather, it’s a complete solution provider to all your survey needs. 

So, If you’re thinking of going with SurveySparrow for your next survey, here’s how it’ll make your life easier and bring the right results:

Omnichannel FeedbackEnables surveys across multiple channels like Facebook, Twitter, embedded options, and QR codes for broad reach. For more on omnichannel feedback and support.
Seamless Survey ExperienceOffers engaging and visually appealing survey templates to make survey-taking enjoyable, including specialized templates like hotel reservation survey.
Dual InterfaceProvides two unique interfaces: chat-like surveys for a messaging experience and conversational forms for dynamic interactions.
Various Question TypesIncludes a wide range of question types such as MCQs, open-ended questions, picture choice, ratings, opinion scales, matrix type, NPS, and more.
Market-Research ToolsFeatures advanced tools and analytics for market research, supporting informed decision-making with hard work and vision.

You know, you should just sign up for a 14-year free trial to get all these and many more features at your disposal. Explore as much as you want, and then if you decide to join forces with us, you’ll not be disappointed! 

FAQs on Google Form Alternatives

1. What is the best alternative to Google Forms?

An ideal alternative should be as intuitive and cost-effective as Google Forms and must offer more features as well. If that’s the case, then SurveySparrow can be considered the best alternative to Google Forms. It’s easy to use, offers more advanced features, and is cost-effective.

2. Is Google form not free anymore?

A free version of Google Forms is available. However, for businesses, there is a small price, $12 per user per month.

3. Is Microsoft Forms better than Google Forms?

Microsoft Forms does offer a few more features than Google Forms, but the cost-wise Google Forms are better. And the intuitiveness actually depends upon you. If you are more comfortable with Google Suite, then it might seem more intuitive, and vice versa.

Kate Williams

Content Marketer at SurveySparrow

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