Hunting for Google Forms Alternatives? Sit back and relax because your search ends here.

We all know how easy Google Forms is (not to mention free). However, the tool – when compared to competitors – severely lacks in features as well as other capabilities. The following is some of the customer reviews we have collated to give you an idea of the same.

So, if not Google Forms, then what else?

We have done a thorough research and found the 11 best alternatives to Google Forms you can try out.

Google Forms is free, easy to use, and many other things, but it lacks the powerful features that other modern survey software offers. With powerful alternatives to Google Forms, the possibilities are limitless – create engaging surveys, use vibrant templates, conduct polls & quizzes, and much more!

Follow the link if you want to learn why customers are looking for Google Forms alternatives.

Here’s a quick idea of the tools and software that will be discussed here.

A Quick Overview of Google Form Alternatives

11 Best Google Forms Alternatives and Competitors

There were a lot of survey tools to choose from, but we have carefully analyzed and shortlisted only those that can helm the title – The Best Google Forms alternative. Continue on to read about them. We discuss their key features, pricing, customer reviews, and more.

1. SurveySparrow

Best for: Conversational forms, customer experience surveys, text, and sentiment analysis.

Suitable for: Businesses of all sizes.

Integration: HubSpot, Slack, Monday.com, Asana, Rybbon, Stripe, and Salesforce.

By offering conversational surveys and omnichannel management to AI surveys, SurveySparrow is one of the best online survey tools available in the market. The fact that the tool offers such advanced features and that too a cost-effective way makes it one of the best Google Form alternatives.

Its smart surveys and report-savvy dashboard enable a greater response rate and proper analysis of the collected feedback. When it comes to carrying out efficient surveys for your customers, employees, or potential leads, SurveySparrow does a better job than Google Forms. 

🛠 Key Features

• Drag and drop to rearrange your questions on the left side easily using the cursor.
• Conversational surveys can increase the response rates up to 40%, you know.
• Easily track and analyze surveys with an executive dashboard and reporting. You can also add filters based on the methods of sharing, question answers, and respondent details and gather insightful reports.
• With features like encrypted surveys, you don’t have to worry about security while collecting data. The SSL helps to build safe connections, custom domains, and secure surveys. 
• Reflect your brand’s identity with white-label features available with SurveySparrow. Brand your forms and surveys with color, logo, and fonts. So basically, you can customize forms to style as per your expectations. 
• Use 1000+ ready-to-use templates from the library.
• Roll out NPS® surveys and check how much your customers love your brand.
• Automated pulse surveys to schedule how frequently you wish to send surveys without investing much time and effort.
• Accelerate your form creation process with our AI-powered form builder. Just a prompt, and you’re done! Say goodbye to manual form building and hello to efficiency.

✅ Pros

• Intuitive and easy to use offering both AI-powered survey creation and pre-built templates.
• Multichannel distribution to reach the customers where they are.
• Multilingual surveys for global reach.
• AI-powered text and sentiment analysis to get detailed insights.
• Fast and effective customer support through essential channels.
• Robust third-party integration with tools like Salesforce, Tableau, and Google Sheet.

🚫 Cons

• Only 20 survey question types to use.

⭐️ Ratings & Reviews

G2 Rating: 4.4 (1900+ reviews)

“SurveySparrow was easy to use, inexpensive, and allowed logic to be used at the lowest level. I appreciated the number of people who were also able to respond to the entry-level pricing. The product has a very humanlike vibe, making it much more enjoyable than standard survey solutions (like Google or Microsoft forms) as per UX.” – SurveySparrow G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $19 per month.

• SurveySparrow provides a Forever Free plan with limited features and a free trial for testing the product.
• The paid plan ranges from ‘Individual’ ($19 per month) to ‘Enterprise’ (Custom pricing). Get more details by visiting their pricing page.

Sign up below to try it out.

2. Microsoft Forms

Best for: Easy survey creation and data analysis.

Suitable for: Businesses already using Microsoft Suite.

Integrations: All apps in the Microsoft Suite.

Yes, Microsoft also has a form-building tool that is completely free! It’s almost similar to Google Forms in most aspects.

Since Excel is a powerful spreadsheet tool with advanced data analysis and visualization capabilities, users who are already familiar with Excel might find it easier to perform an in-depth analysis of the collected data. Google Sheets is not as feature-rich as Excel. And there is one aspect where Microsoft Forms is better than Google Forms – Data analysis.

🛠 Key Features

• Both Microsoft Forms and Google Forms offer real-time collaboration, allowing multiple users to work on a form simultaneously.
• Microsoft Forms offers branching logic that allows users to create dynamic forms that change based on respondents’ previous answers.
• Microsoft Forms data is safeguarded within the Microsoft 365 ecosystem.
• Both have dedicated mobile apps for iOS and Android devices, making it easier for respondents to access and complete forms on their smartphones or tablets.

✅ Pros

• Very easy to create forms, almost simple as Google Forms.
• Good data security owing to the MS Suite.
• Customization options are good and easy, but not extensive.

🚫 Cons

• Delayed customer support (according customer reviews).
• Integration outside Microsoft Suite is not good.

⭐️ Ratings & Reviews

G2 Rating: 4.4 (350+ reviews)

“It’s simply a good and easy-to-understand platform to get. It also provides information in many ways, like multiple options, radio buttons, text boxes & many more. I don’t like the user interface. I have the impression that the design is just random.” – MS Forms G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $7 per user per month.

Microsoft Forms is a part of Microsoft 365, and you will have to purchase the basic version of Microsoft 365 to use the forms. The pricing starts at $7 per user per month without including VAT.

Though the pricing looks so meager, you have to understand that only one person can access the entire Microsoft suite with the plan. Since Word and Excel are essential to almost everything and for everyone, the pricing will increase accordingly.

If you are interested, here are some alternatives you can try instead of Microsoft Forms.

3. Cognito Forms 

Best for: Easy form creation and sharing.

Suitable for: SMBs.

Integrations: Zapier, Google Analytics, JSON Webhooks.

Cognito Forms is a low-code form builder that supports advanced form functionalities. It offers conditional logic, calculations, file uploads, and integration options. This, coupled with its cost-effectiveness, makes it a worthwhile alternative to Google Forms. 

🛠 Key Features

• Create dynamic forms by setting up conditional logic, showing or hiding specific fields based on respondents’ answers.
• Perform mathematical calculations within the form, enabling users to calculate totals, discounts, or other numeric values.
• Allow respondents to upload files, such as images or documents, directly through the form.
• Cognito Forms offers lookup fields for managing frequently used lists
• It offers repeating sections for user-friendly form creation.

✅ Pros

• Timely customer support through email and live chat.
• Cheaper alternative to Google Forms.
• Answer piping and conditional logic are better than Google Forms.

🚫 Cons

• Limited customization options compared to other alternatives listed here.
• Clucky interface makes it harder to use.

⭐️ Ratings & Reviews

G2 Rating: 4.5 (70+ reviews)

“Easy to create a responsive form using conditional logic, answer piping, and automation with Stripe/Zapier. Easy to share templates between accounts. It’s pricier than Google Forms, but the functionality of the software is worth it.” – Cognito Forms G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $15 per user per month.

They offer a free plan with 500 entries per month. The paid plans are comparatively cheaper, with pricing starting at a meager $15 per month.

4. Wufoo

Best for: One-question-per-page type surveys, drag-and-drop form builder.

Suitable for: Startups and SMBs.

Integrations: Salesforce, Dropbox, MailChimp.

Wufoo is a form builder, particularly for users with specific needs. It specializes in form building, offering a user-friendly interface that allows for the easy creation of not just surveys. However, it also has various types of forms like registrations, applications, and payments.

🛠 Key Features

• Provides highly flexible and visually appealing form design options for personalized surveys aligned with brand identity, distinguishing it from the standardized form design.
• Seamlessly integrates with popular payment gateways like PayPal, Stripe, and Authorize.net, making it ideal for conducting paid surveys or accepting payments, enhancing the user experience.
• Offers automated email notifications, database updates, and intelligent respondent redirection, surpassing features for process efficiency and survey customization.

✅ Pros

• Neat and user-friendly interface allows for faster survey creation.
• A variety of survey questions are available – more than 20+.
• Easy to set up by copying its code into your mobile app or website.
• Good customization options to make surveys align with your brand.

🚫 Cons

• Branch logic is not up to mark when compared to other alternatives.
• Outdated interface makes the surveys look less appealing.
• Spam submissions can be expected, skewing the survey result.

⭐️ Ratings & Reviews

G2 Rating: 4.2 (250+ reviews)

“It’s easy, and you don’t need to have advanced coding skills to understand even the advanced forms. I’m not the biggest fan of the design. It’s slightly outdated and not user-friendly, especially for users who prefer a more modern look.” – Wufoo G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $14.08 per user per month.

A free version of the tool is available for you to check out. It offers a variety of pricing plans, with its “Starter” plan available at $14.08 per month.

5. SogoSurvey (From Sogolytics)

Best for: Customer feedback analysis.

Suitable for: Startups and small businesses.

Integrations: Outlook, Trello, HubSpot.

SoGoSurvey is part of the Sogolytics platform. It helps users manage and improve customer and employee experience. The tool is relatively easy to use and boasts of having the best support team in the industry.

It has a user-friendly interface and diverse survey question types, making it one of the most versatile data collection tools.

🛠 Key Features

• Create and manage panels of respondents for targeted survey distribution.
• Utilizes AI to provide question suggestions based on the user’s survey topic, streamlining the survey design process. Google Forms lacks this feature.
• Offers advanced reporting features with graphical analysis, ready to export to PowerPoint and Word, whereas Google Forms’ reporting capabilities are more basic.
• SoGoSurvey satisfies all the conditions needed to comply with HIPAA and GDPR compliance. So, you can use the platform to collect sensitive information as well.

✅ Pros

• Omnichannel sharing makes it easier to reach out to wider audience.
• Good customizable options like white label feature.
• Very good customer support through phone and email.

🚫 Cons

• The learning curve is very high.
• Only 10 different survey questions.
• Expensive pricing (billed per user basis).

⭐️ Ratings & Reviews

G2 Rating: 4.5 (70+ reviews)

“I was using Google Forms for my pilot and am appreciating all of the design features available in SoGoSurvey. The only thing I was missing with the free version was the matrix-type questions.” – Sogolytics G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $25 per user per month.

Their basic plan is completely free, allowing users to create and distribute forms with basic features. They claim that their free plan is better than Google Forms. So, in a way, it can be considered among the available free Google Forms alternatives.

Their lowest-paid plan costs you around $25 per user per month.

6. Typeform

Best for: Interactive forms and surveys.

Suitable for: Large businesses.

Integrations: Intercom, Slack, MailChimp, Notion.

Typeform believes surveys should include three things- easy, appealing, and human. Unlike other alternatives to Google Forms, the interface of this software is attractive, and it has some valuable features to take engaging surveys.

🛠 Key Features

• Provides a more engaging and conversational user experience compared to the traditional question-and-answer format of Google Forms.
• Uses a one-question-per-page approach with visually appealing elements, making it more interactive and enjoyable for respondents.
• Makes sharing forms easy via email, social media, or embedding them into websites or blogs. Google Forms also allows easy sharing through links and email, but embedding might be more limited.
• Pre-fill certain information or track data without showing them to respondents. Google Forms has a more complicated process called pre-filled URL.
• White-labeling options enable you to remove Typeform branding and add your own branding for a professional touch. Google Forms lacks this feature.

✅ Pros

• AI surveys to create surveys faster.
• Robust integrations with CRM software like HubSpot and Salesforce
• Lot of options to generate appealing forms.

🚫 Cons

• Costlier for startups and SMBs.
• Very limited submission limits per month.

⭐️ Ratings & Reviews

G2 Rating: 4.5 (700+ reviews)

“Typeform gives a very impressive and responsive interface, is easy to use, and gets things done fast and efficiently. It currently lacks the option to present all questions in a single view (something similar to Google Forms, in a vertical way using scroll up and down).” – Typeform G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $25 per month.

The Free plan allows users to create interactive forms with basic features at no cost. With the Free plan, you can receive up to 100 responses per month. There is no restriction on the total number of typeforms you can create. The paid plans start from $25/month.

Here’s a more detailed comparison – Typeform vs GoogleForms

7. Jotform

Best for: Versatile survey and form templates.

Suitable for: Small businesses to enterprises.

Integrations: PayPal, Salesforce, MailChimp, Asana.

If you are looking for Google Forms alternatives that are fairly easy to use and offer decent-looking forms, then try JotForm. The tool is great for non-technical users with a small learning curve.

It doesn’t meet the support expectations, which is what most users found. This can get frustrating when you consider that most users have encountered at least minor bugs in it. JotForm tends to have too many glitches for a survey tool. If you are looking for an alternative to JotForm due to these glitches, feel free to check out our blog post on Jotform Alternatives.

🛠 Key Features

• With its drag-and-drop form builder, JotForm provides extensive customization options, allowing visually appealing forms tailored to your brand’s aesthetic, potentially offering more design flexibility than Google Forms.
• Seamlessly integrates with popular payment gateways like PayPal, Square, and Stripe, facilitating paid surveys or donation collection.
• The free plan enables the creation of unlimited forms, although responses are limited.

✅ Pros

• A vast variety of survey and form templates (most among the form builders).
• It’s easy to use with drag-and-drop form builder.
• The free plan is good, allowing to create, share, and analyze forms.

🚫 Cons

• Lacks white-labeling feature – meaning very limited customization option.
• No AI surveys – which, come on, all best form builder now offers.
• There is extra payment if you exceed the submission limit.

⭐️ Ratings & Reviews

G2 Rating: 4.7 (3000+ reviews)

“It’s easy to navigate the interface, the diversity of customization options, and how easy it is to integrate with other apps. The big limitation I’ve encountered with Jotform is the lack of built-in data analysis tools.” – Jotform G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $39 per month.

The plans offered by the tool are Starter, Basic, Silver, and Gold. Starter is the free plan, and Basic is the starting paid plan. It also offers a custom plan for enterprises.

8. Paperform

Best for: Visually appealing forms.

Suitable for: Small businesses.

Integrations: ConvertKit, Dropbox, HubSpot, Intercom.

Paperform is a versatile form builder with a focus on creating visually appealing and interactive forms. The tool allows users to create forms, take payments, schedule appointments, and even create e-commerce stores and booking systems. The forms are easy to make and require zero coding knowledge. 

🛠 Key Features

• Create visually stunning and interactive forms that capture attention.
• Customize the look and feel of your forms by applying different themes, fonts, colors, and images to match your brand or event.
• Integrate with various third-party applications and services to streamline your data collection and management processes.
• Supports a wide range of question types, including multiple-choice, dropdowns, checkboxes, and open-text fields, providing flexibility in gathering specific types of information.

✅ Pros

• Great customer service and support, providing faster resolution.
• Good flexibility in survey designs, allowing you to change the look and feel of the surveys to your needs.
• Versatile and easy to use, almost easier as in Google Forms.

🚫 Cons

• Limited integration, making it harder to adopt to your existing tech stack.
• The pricing although not steep, but is higher as you scale

⭐️ Ratings & Reviews

G2 Rating: 4.5 (40+ reviews)

“Paperform ease of use relies on being able to create complex yet straightforward forms. Comparatively, I’ve seen better response rates because people are used to the Google Forms formula, and Paperform does that but even better.” – Paperform G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $24 per month.

The plans are threefold – Essential, Pro, and Business. The Essential plan is the starting one, and for Enterprises, there is a custom option (separately).

9. Feathery

Best for: Onboarding and payment forms.

Suitable for: SaaS businesses.

Integrations: Zapier, HubSpot, Calendly, Stripe.

Feathery is a low-code platform that enables product teams to build customizable, developer-friendly forms like signup, onboarding, and applications. Here are five key features of Feathery that you need to check out.

🛠 Key Features

• Build user onboarding flows with conditional logic and customizable elements. 
• Create single or multi-step forms for onboarding, applications, signup, waitlists, and feedback with Feathery AI.
• Offers open-source libraries that you can use to embed Feathery forms into your own site and a comprehensive API for extending your forms with custom logic, styles, and components.
• Leverage enterprise-grade CDNs to deliver forms quickly and reliably. Feathery is also SOC 2 compliant.
• Get a range of beautiful, customizable templates to start with. 
• Collaborate with team members or clients by sharing and receiving feedback on form designs and functionality.

✅ Pros

• The drag-and-drop interface makes it easier to create forms from scratch.
• Great customizability, allowing you to add brand elements.
• Appealing designs for surveys, something only a few others offer.

🚫 Cons

• Steep learning curve, making it less likely option to choose.
• Very hard to implement automation.

⭐️ Ratings & Reviews

G2 Rating: 4.7 (10+ reviews)

“Feathery’s easy customizability is amazing – easy drag and drop interface to build my intake form. The learning curve for the editor, although, can be steep for non-technical users.” – Feathery G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $49 per month.

The Free plan offers two live forms and 100 monthly unique submissions. The start plan is priced at $49 per month, and the Business plan is a custom one.

10. Formstack Forms

Best for: Employee experience forms.

Suitable for: Businesses of all sizes.

Integrations: Stripe, Airtable, Amazon Web Services, HubSpot.

Formstack is one of the best free alternatives to Google Forms, as apart from all the similar features, it’s their interactive dashboard that truly stands out. You get a dynamic dashboard and team collaboration option, which makes your survey creation journey smoother, and all this is completely free!

🛠 Key Features

• Advanced tools for creating dynamic forms that respond to user inputs. The features include but are not limited to conditional logic and custom scripting.
• Offers robust security measures, surpassing Google Forms’ basic security. The security measures include data encryption and compliance with HIPAA and GDPR.
• Enables offline form submission. Therefore, it’s ideal for fieldwork or areas with poor connectivity.
• Smart Lists to automatically categorize respondents for targeted follow-ups. (Absent in Google Forms)

✅ Pros

• Good responsive customer support team.
• Easy to create forms, almost similar to Google Forms.
• Good analytics options (Better than Google Forms).

🚫 Cons

• Lacks live chat support, which is the fastest way to resolve issues.
• Expensive than all other Google Forms alternatives.

⭐️ Ratings & Reviews

G2 Rating: 4.4 (350+ reviews)

“It provides flexibility of creating custom online forms and works end to end seamlessly. Best part of no coding is required. The pricing is on higher side and trial period is also less to explore more features.” –  Formstack Forms G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $50 per month.

Apart from a 14-day free trial, their form builder comes with a paid plan of $50 per month (billed annually). Advanced features are only available on their top-tier paid plan.

11. Zoho Forms

Best for: Quick form building and analysis.

Suitable for: Businesses that already use Zoho Suite.

Integrations: All tools in the Zoho Suite.

If you want to have variety in your surveys and don’t want to spend money on it, Zoho Survey would do the job for you. You get 25 different question varieties to choose from here, and you can send unlimited surveys in the free plan itself. We think you should definitely check this out.

🛠 Key Features

• Smooth integration with Zoho Suite, enhancing data and workflow management. (But no other).
• Offline Forms to share and collect feedback without the Internet. This is crucial for fieldwork or areas with unreliable internet.
• Advanced customization for organizing multi-page forms. This improves the UX over Google Forms’s more basic options.
• Direct integration with top payment gateways. As a result, users can collect payments using the forms.

✅ Pros

• Very easy to use with simple drag-and-drop option.
• Workflow automation to reduce manual work.

🚫 Cons

• Very basic UI compared to other alternatives to Google Forms.
• Lacks customization options in comparison to other tools.
• Integration outside Zoho Suite is poor (as per reviews).

⭐️ Ratings & Reviews

G2 Rating: 4.4 (150+ reviews)

“Zoho Form Builder is very easy to set up and implement. The product comes with a feature to generate reports on a periodic basis, which helps us in getting customers through a single mail. It lack of customization options. Also, it didn’t have the best theme to create forms due to the UI/UX of forms didn’t look great.” – Zoho Forms G2 Profile.

💳 Pricing plans

🔑 Free Version: Available.

💵 Starting paid plan: $7 per month.

The BASIC plan, priced at $7 per month billed annually, includes 1 user, unlimited forms, 10,000 submissions per month, payment integration, and 500 MB storage. For more features, you can go for standard, professional, or premium plans.

Why do Professionals look for Google Forms Alternatives?

If truth be told, while Google Forms is simple enough, it’s a very basic survey tool. The customization capabilities are very limited, the survey designs are mostly plain, and it lacks the advanced features its competitors have.

Let’s discuss some of them.

1. Lack of Advanced Features

Google Forms does not offer templates specifically designed for questionnaires and surveys. This means you’ll have to start from scratch every time, which can be time-consuming and less efficient.

Also, the absence of branching and logic-skipping features makes it less efficient. This absence can limit the ability to create dynamic, responsive surveys that adapt based on previous answers.

2. Inconvenient Backup Process

Users have noted that backing up Google Forms data into Google Drive is a cumbersome process. This inconvenience is magnified when using Google Forms on mobile devices. The lack of automatic backup and storage options can be a significant drawback for those looking for a seamless experience.

3. Limited Integration and Collaboration

It offers limited integrations and lacks automatic backup as well. As a result, Google Forms is less ideal for complex workflows or team projects without offline support.

4. Mobile Usability Issues

The mobile experience with Google Forms is often criticized for being less user-friendly and efficient than the desktop version. This can be a major limitation for users who rely on mobile devices for their work or personal tasks.

5. Poor Customer Service

Customer service is the most crucial part of business, let alone online form builders. Issues and customer complaints are inevitable, but what makes tools like SurveySparrow superior to Google Forms is they provide excellent customer support services.

Now that you have understood the reasons why people look for Google Form alternatives, let’s discuss the top alternatives.

Must-Have Features for a Good Online Form Builder 

When it comes to conducting surveys, forms, polls, or quizzes that can make a difference, the software needs to be really powerful, smart, and easy to use at the same time.

Plus, adapting the surveys based on different business problems is a major requirement for any efficient online survey software. And this is where SurveySparrow hits the ground running. It’s not just an NPS® platform; rather, it’s a complete solution provider to all your survey needs. 

So, If you’re thinking of going with SurveySparrow for your next survey, here’s how it’ll make your life easier and bring the right results:

You know, you should just sign up for a 14-year free trial to get all these and many more features at your disposal. Explore as much as you want, and then if you decide to join forces with us, you’ll not be disappointed! 

FAQs on Google Forms Alternatives

1. What is the best alternative to Google Forms?

An ideal alternative should be as intuitive and cost-effective as Google Forms and must offer more features as well. If that’s the case, then SurveySparrow can be considered the best alternative to Google Forms. It’s easy to use, offers more advanced features, and is cost-effective.

2. Is Google form not free anymore?

A free version of Google Forms is available. However, for businesses, there is a small price, $12 per user per month.

3. Is Microsoft Forms better than Google Forms?

Microsoft Forms does offer a few more features than Google Forms, but the cost-wise Google Forms are better. And the intuitiveness actually depends upon you. If you are more comfortable with Google Suite, then it might seem more intuitive, and vice versa.

Kate Williams

Product Marketing Manager at SurveySparrow

Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.