Are you looking for the best customer feedback tools?

Feedback has the power to make or break your business. Guessing games and trials won’t do the job. You need advanced tools to back you up.

A feedback tool is software that helps you collect, analyze, and manage customer responses and data. It works around customer experiences while using a product or service.

Don’t worry! We will look deep into a list of the best platforms in the market that might solve all your problems.

But before that, take a quick sneak peek at…

Different Types of Customer Feedback Management Tools

17 Best Customer Feedback Tools of 2024

Let’s start with the first tool in the list:

1. SurveySparrow –  Collect Customer Feedback through Conversational Surveys

With a conversational interface that lets you create chat-like surveys, you can reap a 40% higher response rate with SurveySparrow!

That’s not it! The platform excels in feedback management, where you can capture, analyze, and act on feedback. You can also integrate it with major CRM platforms.

Let’s take a look at why it is one of the best.

Key Features

• Conversational Surveys: Long, traditional surveys are boring. Admit it! With SurveySparrow, you can create engaging conversational forms that feel like a chat.
• With features like skip and display logic, question piping, various question types, and a drag-and-drop form builder, survey creation is as easy as pie!

(Feel free to customize this template if you like it!)

Customer Feedback Survey Template

Preview Template

Use This Template

• AI Surveys: If you feel unmotivated, enter a prompt and let Artificial Intelligence do the work. Oh, and the ChatGPT plugin makes everything easier.
• Template Library: You get 1000+ pre-designed survey templates you can personalize the way you want. Use the Wing Feature to customize the questions the way you want.
• Reputation Management: Track your reviews and convert negative feedback into actionable tickets! And there’s no need for manual segmentation of comments. There’s sentiment analysis for that!
• Ticket Management: Close the feedback loop and enhance your support interactions. You get tailor-made ticket fields that perfectly fit your workflow.

• Customer Journey Map: Follow your customers’ journey at each touchpoint and visualize it with a journey chart. Label the maps separately at each step to keep track of the metrics.
• CX Module: Focus on creating a lasting customer experience and improving retention and loyalty. The module includes product feedback, transactional and relational NPS, CSAT, CES, exit surveys, and event feedback.
  This will help you get a detailed view of customer sentiment and engagement.

Pro

• Ease of Use: The conversational and user-friendly interface makes the making process easy. The platform is often praised for its customization options and the ability to tweak the surveys even after sending them.
• Customer Support: You’ll never be left hanging with SurveySparrow’s sales and support team.
  A long-term customer shared a g2 review as a testimony and appreciated its ability to integrate with Zapier.

Rating

• G2 – 4.4 / 5 (1,968 Reviews)
• Capterra – 4. 4/ 5 (107 Reviews)

Major Integration

Mailchimp, Salesforce, Zoho CRM, Freshdesk, Hubspot, Microsoft Dynamics 365, Google Analytics, Stripe, PayPal

Pricing

A free forever plan is available. Here’s a detailed outline of the paid plans:

Why don’t you give SurveySparrow a try?

Let’s move on to the next one.

2. Qualaroo – Collect customer feedback in-app

Quaraloo is a cloud-based customer feedback management system and user research platform. The platform makes feedback collection easier through surveys and offers AI-powered analytics and reports to turn those insights into decisions.

Key Features

• Targeted Feedback: The platform collects VOC feedback from their website visitors. This helps in understanding the customers with intelligent question-branching. You also get targeting options based on location, behavior, and frequency of visits.
• AI-Based Sentiment Analysis: With sentiment analysis powered by IBM Watson, you can simplify feedback mining. Moreover, it helps you respond to real-time comments based on the customer’s emotional score with the help of advanced branching.
• Nudge Surveys: This feature lets you collect context-specific feedback by placing surveys at various phases of the design process. And it’s a no-coder!
• Survey Customization: The advanced branching and skip logic allow you to personalize the experience for your customers. You also get access to pre-designed templates and various question types.

Pros

• Real-time Feedback: You can get deeper insights into customer sentiments with the help of advanced analysis. Customers see it as an excellent tool for contextual feedback.
• Quick Set up: Setting up a survey is simple. Plus, the built-in survey templates make the job a lot easier!

Cons

• Reporting Limitations: The dashboard needs a bit more visualization features. There are also no options to create in-depth charts.
• Customer Service: Customers believe the platform’s support needs to be prompt.

Rating

• G2: 4.3 / 5 (45 Reviews)
• Capterra: 4.7 / 5 (20 Reviews)

Major Integrations

Salesforce, Tableau, Intercom, Zapier, Slack, Hubspot, Mailchimp, Power BI, Google Tag Manager

Pricing

• You can get a free forever plan
• The paid omnichannel plan starts at $19.99/100 responses/month
  ($239.88 if billed annually/1200 responses)
• White Label Package– Additional $300/year

Now, do you think Qualaroo is qualified to be on the list of best customer feedback collection tools? I get you if you feel it’s not the one for you. Check this out…

Read More: Top 12 Qualaroo Alternatives

3. Birdeye – Manage Online Reviews

Birdeye is a reputation management platform that helps you improve brand visibility. This is done by gathering online reviews, managing listings, and improving local SEO.

It is a suite of AI-powered products!

Key Features

• BirdAI: This is the AI CX product that has been launched. It can be integrated anywhere in the platform, be it in reviews, surveys, or social media management.
  Oh, and the best part? You can get human-like responses based on the context of the conversation.
• Review Management: The platform helps you monitor, respond, auto-reply, and translate reviews. You can also share them on your website or convert them into social media posts!
• Social Media Platform: Create new posts, monitor engagement, and manage them across platforms. Plus, they have recently launched AI features here.
• AI-Powered Messaging: Manage conversations, create webchats, and convert website visitors into leads!

Pros

• Ease of Use: It is easy to navigate and requires very little effort from the user.
• Social Media Management: You get social media reviews in one place, saving so much time!

Cons

• Pricing: Some customers find the product to be on the pricier end.
• Customer Support: Users claim that the support team must be more responsive.

Rating

• G2: 4.8 / 5 (2543 Reviews)
• Capterra: 4.7 / 5 (643 Reviews)

Major Integrations

Salesforce, Hubspot, Squire, FasCard, Clio, NextGen

Pricing

Contact the team for a custom quote.

If you have already tried this software and didn’t feel it fits the bit, try these out…

Read More: 10 Birdeye Alternatives

4. Google Forms – Free tool for simple customer surveys

If you’re looking for a simple, user-friendly survey builder for feedback collection, Google Forms is for you.

There is nothing complex here! You’ll be good if you have a Google account and know your way around some basic functionalities. Plus, the Workspace (Gsuite) helps anyone with access to work on the same material simultaneously.

Key Features

• Form Publisher: You can automatically generate documents (Docs or PDFs) from responses.
• User-friendly Interface: It has a drag-and-drop form builder with various field types and layout options.
• Real-time Collaboration: Anyone with access can simultaneously work on the same form. This helps teams to collect, analyze, and act on customer feedback easily.
• Anonymous responses: When anonymity is assured, respondents feel safe. This boosts the response rate.

Pros

• Free and Easy to Use: You can take the survey for free if you have a Google Account. Plus, the platform is self-explanatory. You can find your way around it after one use.
• Customizable Templates: There are a variety of customizable forms and quiz templates.

Cons

• Limited Design: If you are an advanced survey creator, you might find Google Forms basic.
• Lack of Advanced Logic: Users think the tool could have included more advanced customization features to personalize the forms.

Rating

• G2: 4.6 / 5 (42,753 Reviews) (Workspace)
• Capterra: 4.7 / 5 (10,745 Reviews)

Major Integrations

You can integrate your forms with the Google Suite. This includes Drive, Gmail, Docs, Meet, Calendar, Sheets, and Slides.

Pricing

• Google Forms is free for Individual users
• For Businesses, it starts at $12 USD per user/month, one-year commitment

Aren’t these enough reasons to choose Google Forms as one of the best feedback management platforms? If you’re doubtful, fret not.

Read More: 11 Best Google Forms Alternatives and Competitors

5. Hotjar – Know user interaction with your website or app

Hotjar is a website analytics tool that records so much more than just click tracking. The platform lets you get visual insights into user behavior through advanced features. That’s not it. You’ll also get in-the-moment user feedback and one-to-one interviews.

Key Features

• Heatmaps: You can easily visualize user behavior with a heatmap that shows clicks, scrolls, and engagement on web pages. You can save the maps, so don’t worry about losing data!
• Session Recordings: Get a clear picture of the website experience. With this, spotting issues hiding behind minute bugs is as easy as pie.
• Feedback Tracking: Collect in-the-moment feedback from your users. It lets you embed feedback widgets in your website, with which you can compare performing pages and those that are not. Roll out feedback surveys at key touchpoints and take action on the go!
• Engage (Interviews): Skip the guesswork and start collecting valid facts with direct interaction with your customers. Engage offers a panel of participants that match your research requirements.

Pros

• Easy to Understand: Users on G2 review praise Hotjar for its simplicity and user-friendly interface. They also add that the premium version is advanced and easy to use.
• Behavior Analytics: Real-time insights into user experience improve conversion rates.

Cons

• Pricing: Though easy to use, the premium plans might be expensive for those on a budget.
• Limited Customization: Some users find the options restrictive.

Rating

• G2: 4.3 / 5 (303 Reviews)
• Capterra: 4.7 / 5 (506 reviews)

Major Integrations

Hubspot, Microsoft Teams, Jira, Zapier, Asana, Mixpanel, Appcues and Trello

Pricing

They have various plans for the specific requirements you might have. The custom plans will have a bit of everything.

• A free forever plan is available.
• The Observe Plan for Heatmaps and Recordings starts at $32/month.
• Ask Plan, which offers Surveys and Feedback, is for $48/month.
• You get Engage for $82.5/month.

Let’s move on to the next platform, can we? It’s…

6. Canny – Visual Feedback Tool

Canny is designed to gather and manage feedback all in the same place. With this software, you can collect product feedback, create a workflow, prioritize the features, and develop a roadmap to work upon.

Key Features

• Public Roadmaps: Choose the most important features and create a private roadmap. This will help you and the team to be aware of what’s happening. Plus, you can add estimated availability dates and update the status via email.
• Changelog Management: With this feature, you can embed the updates in your product and schedule the releases. Maintain the log and format it as and when needed.
• User Segmentation: Filter the customers based on specific categories by adding particular tags. Also, keep an eye on the revenue generated from each feature revamp.
• Board Privacy: Stop others from accessing your data by enabling privacy options.

Pros

• Ease of Use: It has a rating of 4.8 for ease of use in Capterra. Users love the clean and intuitive interface.
• Customer Service: It is responsive, efficient, and fast.

Cons

• Limited Customization: If you wish to organize or collect feedback at a deeper level, Canny might not be the tool for you.
• Pricing: Some users find it overpriced for the limited customization options.

Rating

• G2: 4.6 / 5 (54 Reviews)
• Capterra: 4.8 /5 (44 Reviews)

Major Integrations

Jira, Clickup, Asana, Linear, Salesforce, Slack, G-suite, Zapier, Discord and Zendesk

Pricing

• You can try their free plan.
• The Starter Plan is priced at $99/month ($79/month if billed yearly)

7. Discourse – Gather customer feedback through online forums

With Discourse, you can build your community and connect, regardless of the space and time!
You can have chats or long-form discussions on features for all the use cases. Plus, the platform is fully open-source forever!

Key Features

• Discussion Forums: Attach files, hide spoilers, and embed polls in the community forums. Your identity is safe, and the post can be kept anonymous. Work with your team to edit wiki posts, autosave drafts, and get notifications when you’re offline.
• Summarize Topic: There is a button to summarize and show only the relevant posts in a particular content.
• Moderation Tools: Block out all harmful comments and spam messages to solve disputes quickly.
• Mobile Friendly: The built-in mobile layout lets you read or post from all touch devices.

Pros

• Open Source Platform: The software can be extensively used without any limitations.
• Customization: Customers love the newly added customization features and layout that prioritize the sidebar navigation.

Cons

• Learning Curve: The navigation learning curve can be steep due to its advanced features.
• Complex Setup: You might need technical expertise here. Plus, deployment might only be possible if you have a domain.

Rating

• G2: 4 / 5 (64 Reviews)
• Capterra: 4 / 5 (1 Review)

Major Integrations

Slack, Discord, Telegram, Google Ads, Atlassian, and Matomo

Pricing

• You can try the platform for 14 days
• The Basic Plan is priced at $50/month

8. Typeform – Personalized Customer Surveys

I like to call Typeform the visual master. The platform lets you create visually appealing forms, quizzes, and surveys that engage your audience.

With it, embedding forms, creating workflows, and integrating them with other software is easy.

Key Features

• Formless: This is the AI-driven form offered by Typeform. With it, you can train AI to answer user questions, reach a global audience with 120+ languages, and embed it in different platforms.
• Videoask: Reach your customers with the help of video forms and be available 24/7. Moreover, it’s code-free!
• Customizable Forms: With 28 question types, multiple sharing options, and custom branding, you can personalize user experiences! There are 3000+ options in the template library.
• Online Poll Maker: Gather opinions, thoughts, and ideas with a quick poll. It’s free and looks beautiful!

Pros

• Visual Appeal: I can’t talk enough about this! Users get to make beautiful forms with an intuitive interface.
• Template Library: The vast library with 3000+ templates will have something for everyone.

Cons

• Limited Analytics: Though you get advanced customization features, the analytics could be better.
• Steep Learning Curve: With advanced features comes the possibility of survey novices being a bit overwhelmed.

Rating

• G2: 4.5 / 5 (716 Reviews)
• Capterra: 4.7 / 5 (834 Reviews)

Major Integrations

Typeform lets you connect with Calendly, Hubspot, Slack, Mailchimp, monday.com, Notion, Zapier, and Pipedrive.

Pricing

• Yes, there is a free plan.
• The basic plan, if billed yearly, will cost you $25/month ($29 / month if it is monthly)

Yes, Typeform has everything to be on the list of the best feedback collection tools, but that doesn’t mean it has to be the tool for you. If so, quickly check this list out and return for more!

Read More: 10 Best Typeform Alternatives

9. Zonka Feedback – Omnichannel Experience Management

Zonka Feedback is an all-in-one experience management and customer feedback platform. With the easy-to-use WYSIWYG editor, building forms is simple!

Also, there’s no set time and place for sharing surveys. You can capture customer feedback from multiple channels, including on-premises and offline mode, by embedding it on your website (email, SMS, QR code, and in-app) and linking it to the kiosks in offline stores.

Key features

• Easy Creation: With 100+ expert-written survey templates, various question types, and an AI-powered builder, survey creation becomes effortless.
• CX Metrics: To understand trends and patterns, you can measure CSAT, NPS, and CES.
• Advanced Branching: Apply skip and display logic according to responses to give them a personalized experience.
• Multilingual Feedback & Surveys: Create forms that support 30+ languages and reach a wider audience.

Pros

• Analytics and Reporting: It is powerful and helps you get detailed insights to make informed decisions.
• Ease of Use: Though it has advanced features, customers find the platform simple and efficient.

Cons

• Limited Customization: Some users think that Zonka Feedback offers basic customization options, especially for fonts, colors, or themes.
• Pricing: It might be expensive for those looking for a budget-friendly option.

Rating

• G2: 4.7 / 5 (65 Reviews)
• Capterra: 4.9 / 5 (66 Reviews)

Major Integrations

Jira, Slack, Zapier, Hubspot, Salesforce, Mailchimp, Pipedrive and Freshdesk

Pricing

• A Free Trial is available.
• Their Paid plan starts at $49/month, billed annually.

Still not it? Don’t worry, I’ve got your back…

10. Qualtrics – Experience Management Software

Manage brand, product, employee, and customer experiences with Qualtrics. You can design products loved by your customers by building strategies and conducting thorough market research.

With this advanced customer feedback management platform, you can create long-lasting customer relationships.

Key Features

• Crosstab Options: You can combine employee and customer data to understand which area to focus on to enhance customer satisfaction.
• Customer Surveys: Create and share engaging surveys on multiple platforms to reach your audience in every nook and corner! You can automatically predict churn with Predict IQ and take prompt actions to prevent it.
• Website and Mobile Feedback: Find the most active domain and connect with the customers. Listening is key! Understand, benchmark, and take action to make your program best suited for your users.
• Advanced Features: With features like Reputation Management, Customer Analytics, and Social Listening, you’ll never miss a beat!

Pros

• Intuitive Interface! 
• Powerful AI Features: The AI-powered agent coaching and real-time recommendations add value to the entire package.

Cons

• Steep Learning Curve! It can be overwhelming with all those features hitting you from left and right!
• Cost: According to a customer on G2 reviews, pricing can be a bit more flexible.

Rating

• G2: 4.5 / 5 (2,909 Reviews)
• Capterra-
  
  Strategy & Research: 4.8 / 5 (411 Reviews)
  People Teams: 4.7 / 5 (72 Reviews)
  Customer Frontlines: 4.7 / 5 (246 reviews)

Major Integrations

Outgrow, AskNicely, Sinch, Twilio, Usertesting, Glassbox, Adobe Analytics, Jira, Slack and Zendesk

Pricing

• You need to contact their sales team for a quote.
• Or, request a demo and see if it is what you want.

Now, you see why Qualtrics stands out as one of the sought-after feedback management platforms. Right? Not really? Here you go, then…

Read More: 10 Best Qualtrics Alternatives and Competitors

11. Zendesk – Collect customer feedback through email, chat, and social media

The platform offers a comprehensive suite of customer service solutions for businesses, regardless of size or type. It provides features like ticketing systems, automated chatbots, voice support, and advanced data privacy and protection.

Key Features

• AI and Automation: Zendesk AI is built on the foundation of real-life customer interactions and experiences. The bots converse with the visitors in human language and automatically draft support articles.
• Zendesk Messaging: Reach out to your audience and have deep conversations. The platform lets you create a centralized workspace where all interactions stay in one place.
• Integrated Voice Software: Embed a call button so customers can reach out directly. Real-life conversations help in creating a genuine bond.
• Security and Compliance: With the platform, you get an access log, advanced data retention, and redaction. With data masking, you can control what is visible, and with encryption, you can hide the data.

Pros

• Omnichannel Support: Users love that they can consolidate customer interactions from various channels into a single platform.
• Zendesk Support: Easily solve customer problems with 24/7 support

Cons

• Complexity: Some users complain that agents can’t open attached files from the ticket page. The features can present a steep learning curve for new users.
• Pricing: Some users find the advanced plans pricey.

Rating

• G2: Zendesk Support Suite – 4.3 / 5 (5813 reviews)
• Capterra: 4.4 / 5 (3857 Reviews)

Major Integration

Giphy, Slack, TeamViewer, Nicereply, UserVoice, Delighted, Usersnap, and Zonka Feedback

Pricing

• You can take the free trial.
• Zendesk Suite basic plan starts at $19 / month for one agent.

Does Zendesk fit the bill for you?

12. AskNicely – Specialized in NPS Surveys

AskNicely is a CX platform that focuses on customer satisfaction, uplifting the frontline teams, and tracking impact to understand the trends. Though you can track CSAT and CES, the platform focuses more on NPS measurement. Why not? Why waste time when you can get things done with one question?

Key Features

• User-Friendly Platform: The interface is known for ease of use. Collect feedback and close the loop without any hassle.
• NPS Measurement: The focus is on NPS. This helps you get a clear view of customer sentiment. Moreover, you can create specialized workflows to measure, track, and improve the score.
• Prompt Responses: Take quick action on feedback by enabling notifications. Plus, with the web, mobile app, and TV dashboards, you can post the comments organization-wide in real time!
• Reporting and Analytics: It offers adaptable dashboards, in-depth segmentation options, and trend analyses centered on NPS and customer feedback.

Pros

• Again, NPS measurement.
• Flexibility: Users also praise the platform’s ability to cater to complex use cases.

Cons

• Integration: Customers face problems and need clarification on integration.
• Pricing: It can be expensive for small businesses or those starting.

Rating

• G2: 4.7 / 5 (952 Reviews)
• Capterra: 4.6 / 6 (100 Reviews)

Major Integrations

Slack, Qualtrics, Salesforce, Hubspot, Zapier, Zendesk, Mailchimp, Freshdesk, and Shopify

Pricing

You need to talk to the sales team to get a quote.

Next up…

13. Podium – Manage texts, chats, and online reviews

Podium is like a lead magnet. With website feedback forms, social messaging, SMS messaging, and more, the platform creates a hub for managing online reputation.

Increase your visibility with Facebook reviews and optimize your page with Google reviews!

Key Features

• Centralized Inbox: this enables you to consolidate all your leads from every channel in one place. This helps you close the loop and take further action for improvement.
• Review Requests: It makes increasing your online visibility with Google and Facebook easy with review invites, AI responses, and automation. The reviews will be automatically synced with your customer profiles.
• Webchat: Get more inbound leads and connect with them how they want.
• Messaging: Reach out through social messaging, SMS, and direct calls to turn leads into customers.

Pros

• Easy Communication: A customer on G2 reviews shares that the fact that they can text directly with their users is a big help. They added that their review traffic improved considerably!
• Lead Management: It’s an all-in-one platform. Need I say more?

Cons

• Complex Setup: Some users needed help setting up their accounts. Even then, they claim it took a few days!
• Pricing: Though it has advanced features and most find it worth the cost, small businesses that need the platform’s help won’t be able to afford it.

Rating

• G2: 4.5 / 5 (1535 Reviews)
• Capterra: 4.3 / 5 (493 Reviews)

Major Integrations

ActiveCampaign, Airtable, Calendly, Clio, Freshdesk, Hubspot, and Mailchimp

Pricing

• You’ll get a free trial, or you can ask for a demo.
• The Core Plan starts at $399/month.

14. Plerdy – For digital marketers

The platform calls itself a suite of conversion rate optimization tools. With various free functions for digital marketers, advanced reports, and cross-platform integration, Plerdy gives you insights into user behavior and sentiment.

Other perks include heat maps, SEO checkers, event tracking, and e-commerce analysis that can be integrated directly into websites.

Key Features

• Heatmap: You can analyze performance and user behavior with the website heatmap tool.
• Click Tracking: The first-click analysis helps segment your audience into various channels.
• User Behavior Analysis: With session replay, you can track mouse clicks and use it to make informed decisions.
• Pop-up forms and Website Feedback: Create customized texts, messages, or call-to-actions with the pop-up software. The feedback tool includes NPS, CSAT, and CES to measure customer loyalty.

Pros

• Heatmap Functionality: Some customers find click-tracking the most helpful feature in Plerdy.
• Ease of Use: Setting up your account is a piece of cake. And they get everything on one platform.

Cons

• Learning Curve for Beginners: If you are a beginner, you might initially find it challenging to have your way around the platform.
• Customization: On the contrary, some users find the number of features too much to handle. They want simplified analytics features.

Rating

• G2: 4.7 / 5 (246 Reviews)
• Capterra: 4.9 / 5 (21 Reviews)

Major Integrations

You can use Plerdy extensions for CMS platforms.
Other integrations include Mailchimp, Google Analytics, SendPulse, and Google Search Console.

Pricing

• You can sign up for free with a Free-forever plan.
• The Startup plan can cost you $21/month if billed annually ($32/month when done monthly)

If that’s not enough, why don’t we add a bit of movement to the list?

15. Zoom – For real-time video communication

Though Zoom is primarily known as a video conferencing tool, it is also valuable for managing customer feedback. How? By providing a platform to communicate with your customers through virtual meetings, webinars, and online events,

It also offers AI-powered collaboration, screen sharing, chat, and recording features, making it one of the sought-after tools!

Key Features

• Virtual Feedback Sessions: Collect feedback from meetings, team chats, and AI-powered phone systems.
• Scheduler: Book appointments, schedule meetings, share bookable time slots, and remind your users by automating SMS or Email notifications.
• Recording and Playback: You can record the sessions with Zoom and capture interactions.
• Polls and Surveys: Conduct polls or surveys during meetings or webinars to get real-time feedback and thoughts.

Pros

• Reliability: The platform is easy to use and has an intuitive interface. Users like the large capacity of the platform’s participants.
• Quality: You will get high-quality audio and video for seamless communication.

Cons

• Security Concerns: One of the most common issues customers discuss is the possibility of unauthorized access to Zoom sessions. This can lead to data breaches.
• Glitches: Users have reported audio and video glitches during meetings and webinars.

Rating

• G2: 4.6 / 5 (54,597 Reviews)
• Capterra: 4.7 / 5 (13,791 Reviews)

Major Integrations

Coda, Kahoot, Jira, Google Drive, Workday, Prezi and Coda

Pricing

• Sign up for free with their Basic Plan.
• Pro plan is priced at $14.99/month/user.

16. Mailchimp – For email feedback campaigns

When you think of email marketing, Mailchimp zooms into your mind. Right? It was founded in 2001 and has become one of the most popular tools for combining website hosting with email marketing.
With the platform, businesses can engage with their audience, gather insights, and adapt strategies based on customer responses.

Key Features

• AI Marketing Tools: Mailchimp’s AI growth assistant lets you automate campaigns and generate email content.
• Email Marketing: With the drag-and-drop editor, omnichannel campaign manager, and 300+ integrations, reaching your audience is easy.
• Website and Landing Page Tools: This will help you grow your audience base and optimize marketing strategies. More visibility can lead to an increase in the number of leads!
• Customization: You have email templates that can be designed and customized.

Pros

• Audience Management: The segmentation tool will help you organize customer data.
• Email Campaigns: Getting leads is made easy. Users find A/B testing and the ability to send different versions of the same email helpful.

Cons

• Complex UI: First-time users found it a bit difficult to navigate the platform.
• Design Limitations: There are opinions that the platform can do well with more design options.

Rating

• G2: 4.3 / 5 (12,410 Reviews)
• Capterra: 4.5 / 5 (16,855 Reviews)

Major Integrations

SurveySparrow, Square, Stripe, Canva, Patreon, and Zapier

Pricing

• You get a free Forever Plan with limited features.
• Essentials Plan starts at $4.59/month for 12 months.

Did that meet all your needs? No? Well, there’s one more tool on the list for you…

17. InMoment – For AI-driven analytics

Whether you want customer feedback, outreach, analytics, and employee engagement, InMoment is the all-in-one platform. It focuses on collecting, understanding, and integrating customer feedback.
However, the best thing about this customer feedback tool is granular data and multi-location support.

Key Features

• AI-Driven Insights: With InMoment AI, you can get review responses that personalize the interaction and improve speed.
• Big-Data Architecture Workflow: Resolve customer issues, improve agent retention and performance, and reduce service costs. You can also predict the impact by analyzing the factors influencing the metrics.
• Multi-Location Analysis: Analogy is key! Compare the responses with online reviews and social mentions to get a holistic view of your market stand. It also supports multiple formats, including images and videos, while detecting the trends.
• Digital Listening: Create a strategy by focusing on the behavioral data and increasing the site conversion rate.

Pros

• Data Integration: It is very easy to track CX with survey links. Plus, the dashboard is straightforward.
• Customer Service: InMoment has a Capterra rating of 4.8 for its support.

Cons

• Learning Curve: Given the advanced AI features, it can be a bit complex.
• Slow Support: Though the platform offers premium analytics tools, account managers are a little slow in fixing issues requiring technical expertise.

Rating

• G2: 4.7 / 5 (318 Reviews)
• Capterra: 4.5 / 5 (20 Reviews)

Major Integrations

Salesforce, Workday, Zapier, Zendesk, Adobe, Intercom, and Slack

Pricing

You have to schedule a demo or contact their team for a quote.

Phew! That’s a wrap! But before you go, here are a few things you need to know.

Why Should You Invest in a Customer Feedback Tool?

Investing time and money in your customers’ thoughts and opinions is one of the best ways to build your brand. It will be the foundation of your success and can lead to increased satisfaction, informed decision-making, and loyalty. Moreover, you will gain a competitive edge in the market.

Now, don’t take my word for it. Let the facts do the talking!

A recent study stated that nearly 4 out of 5 customers (77%) feel better about brands that actively listen to customer feedback!

And did you know that…

Focusing on keeping 2% more customers can be just as profitable as cutting your expenses by 10%. It is your key to long-term success!

Here are a few benefits:

• Gather deep customer insights
• Improve product quality
• Enhance satisfaction, retention, and loyalty
• Gain a competitive edge
• Create cost-effective strategies
• Build a customer-centric culture

Table of Comparison

Wrap Up!

Don’t wait!
Closing the loop can boost customer satisfaction and loyalty. Explore your options and choose the best one that fits your needs.

And while at it, if you’re confused, why don’t you take SurveySparrow for a free spin? You might get a clear idea with a 14-day free trial.

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Clare Zacharias

Content Marketer at SurveySparrow.

A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.