Likert Scale Questionnaire Template

Use Cases with Example Questionnaire

Likert Scale Template can be used for different purposes that assist in measuring customer satisfaction and brand satisfaction, and product experience. Each use case offers a specific purpose it can be for customer satisfaction, customer service, employee engagement, product feedback, healthcare provider performance, workplace training, educational feedback, event evaluation, etc.

These 5-point, 7-point, and 10-point Likert Scale templates measure customer satisfaction, brand satisfaction, and product experience by quantifying the intensity of feelings and loyalty levels. These can help you be informed of business strategies, improve services, and enhance work environments. Scales with more options give people a chance to answer in a more detailed way. This helps get a clearer picture of how happy or engaged they are.

Here is a sample 5-point Likert Scale questionnaire template on Customer Satisfaction. Look at our 7-point Likert scale questionnaire on Brand Satisfaction and 10-point Likert Scale questionnaire on Product Feedback.

When and How to Use a Likert Scale?

Well, apart from using our Likert scale template, there are some other key pointers that you should keep in mind while making your questionnaire. Some of them have been mentioned below:

When Likert Scale be helpful?

Assessing Attitudes and Opinions:

Likert scales are particularly useful for surveys aimed at understanding how people feel about certain issues. They allow researchers to quantify subjective attitudes and opinions by providing a range of responses from “strongly agree” to “strongly disagree,” for example.

Measuring Changes Over Time:

When researchers want to see how attitudes or self-reported behaviors change over a period, Likert scales can be consistently applied at different time intervals. This enables a clear, quantitative comparison of how responses may have shifted.

Comparing Groups or Variables:

Likert scales can be used to make direct comparisons between different groups within a study (such as different demographics, customer segments, or employee departments) to see how attitudes vary across these cohorts.

Quantifying Subjective Data:

In areas where data is inherently subjective and qualitative, such as emotional reactions or personal satisfaction, Likert scales provide a method for turning these reactions into numerical data that can be analyzed statistically.

Evaluating Intensity of Perceptions:

A Likert scale can measure not just directionality (agree or disagree) but also the intensity of the respondents’ perceptions. This can be particularly informative when the degree of response is as important as the response itself.

How to Use a Likert Scale?

1. Ask yourself, what do you want to measure?

Let’s say you’ve noticed some people love ordering online, while others don’t, they would instead go out and you want to quantify this. Likert questions will help you here. Keep in mind that your focus may be measuring satisfaction, engagement, experience, etc.

2. Create your list of statements

A word to the wise, a Likert scale survey works best when you want to learn about something that can’t be understood with one question. That means you have to measure indicators – specific types of questions that help you understand the concept you’re trying to measure.

Likert scale is great for judging a customer’s decision-making behavior. For example, in a supermarket, there are several characteristics that can influence the phenomenon: perceived quality, customer expectations, pricing, speed of service or delivery, and so on. Each of these is an indicator of customer satisfaction. You can find out if the customer is delighted with their purchase overall, or very dissatisfied.

3. Decide on the type of response scale you want to use

There are two types of response scales, namely semantic scale and number scale.
Some examples of Semantic Scale are: Agree – Disagree, Helpful – Not Helpful, Excellent – Poor, Satisfied – Dissatisfied, Always – Never, and Highly Likely – Highly Unlikely.
Number rating scales can have 10 points, 7 points, or 5 points to measure the opinion of the target audience.

4. Test repeatedly

The key to successful research is testing, analyzing, revising, and improving the way you collect data as surveying is an iterative process. Surveys has to be conducted at regular intervals to match up the upcoming trends.

Benefits of using a Likert Scale Questionnaire

A Likert scale template can offer numerous benefits for data collection and analysis in various fields. Here are three key advantages, simplified across different usages.

1: Easy to Use and Understand

Simple: Everyone can fill it out quickly because the questions and choices are clear.

Clear Results: It makes seeing what most people think really easy.

Flexible: It works for all sorts of questions, from how happy customers are to what employees think about their jobs.

2: Provides accurate data

Detailed Feedback: It gives more than just ‘yes’ or ‘no’ answers, showing shades of opinion.

Sensitive to Change: It can pick up on small shifts in opinions over time or after changes are made.

Versatile: It’s useful for lots of topics, from product reviews to measuring training effectiveness.

3: Enhances Data Analysis

Quantifiable Opinions: Turns feelings into numbers that can be counted and compared.

Comparative Insights: Allows you to compare different groups or track changes across time.

Adaptable: Fits a wide range of surveys, such as customer satisfaction, staff engagement, or educational assessments.

More Features of this Likert Scale Questionnaire Template

As a brand, we understand you must be seeking answers to N number of questions from your customers. But, asking too many questions in a feedback survey can churn your customers. So, we’ve designed this Likert Scale Questionnaire Template that lets you get all your answers in a fun way, without disappointing your respondents. Read along to know more.

Embedded Likert Scale Template

This Likert scale survey template can be embedded on your website or emails. Apart from placing the template on your webpage, you can also implement it as a pop-up card. Set a time when the card will be displayed, customize the card, add a label, and get started!

Customized Themes

We’ve designed a plethora of themes for you to choose from. Pick one, apply it to your template, and get going. Or, you could customize the theme according to you. Add or change the colors, adjust the background pixel, customize the font and font colors – redesign it your way. Oh yes, you can also customize the CSS with a couple of clicks!

Go Offline

Planning to go door to door with this template? Don’t worry, we’ve got your back. We understand the internet issues you might face while on a run. Just download our offline application and gather your feedback on your device directly. Set an auto-sync timing, and your offline data will be synced to your online system!

Gain Rich Insights

Our templates come with features like real-time reporting, cross-tabulation, and advanced report filters to make your survey more powerful. While the real-time reporting feature saves the responses soon after the Submit button is hit, thus reducing the turnaround time, the cross-tabulation feature allows you to compare previous responses for a detailed analysis. The advanced report filters let you filter your responses based on the time frame, questions or the type of answers, compilation status, and many more.

Multiple Sharing Options

The trickiest part of a survey is to reach out to the targeted audience. So, this 1 to 10 rating scale template with multiple sharing options. Send SMS or emails with the link to the survey. You could also share the survey over various social media platforms. Apart from all these, you can also share scannable QR codes.

As a brand, we understand you must be seeking answers to N number of questions from your customers. But, asking too many questions in a feedback survey can churn your customers. So, we’ve designed this Likert Scale Questionnaire Template that lets you get all your answers in a fun way, without disappointing your respondents.