Online Surveys Vs. Traditional Surveys - Which one is better?
Even before the advent of the internet, companies/brands surveyed their customers from time-to-time. They used paper, mail, in-person interview, and telephones as a survey medium. Most companies have migrated to Online Surveys- thanks to all the advantages it offers!
On the contrary, some companies are still stuck to this traditional surveying practice. Some of these corporations have conjured a list of advantages that traditional surveys offer them such as the ability to,
- Survey non-tech savvy participants
- Use of trained, professional interviewers
- Read the sentiments of the survey respondent with their facial expressions
- Random sampling options like picking up people from a mall, and the likes.
However, one can see that the advantages of online surveys clearly outrun these so-called disadvantages!