The birth of online survey tools has made it incredibly easy for businesses to get feedback from their customers. Hearing your customer’s opinion and being able to analyze the responses in a jiffy was a luxury for businesses earlier, and cumbersome too. And choosing an online survey tool or a survey software can often confuse you. So, in this article, we’ll do a Typeform vs SurveyMonkey comparison to let you choose what’s best for you.
There was a time when they had to carry stacks of paper, give it to people, wait for them to finish the survey and go through thousands of sheets manually to find patterns or any other type of feedback that might be important. Online survey tools complete this job in seconds; all you need is a list of email contacts, either your subscribers or of your customers or employees.
Without further ado, let’s get into our SurveyMonkey vs Typeform detailed comparison and how one online survey tool stands out form the other.
Typeform vs SurveyMonkey
Typeform is a great online survey tool to use if you are looking to build fun surveys. It is one of the popular SurveyMonkey alternatives and is considered as the online survey tool with one of the best user experiences. Its minimal design is what most users rave about, and the fact that it is easy to set up just adds to its charm. Typeform also has a plethora of fantastic features which makes it a great choice for your surveys.
SurveyMonkey is easily one of the most popular names in the online survey industry. There is hardly any other tool that enjoys the same kind of face value. But thanks to a lot of new entrants, SurveyMonkey is not the most ‘cool’ tool anymore. Using SurveyMonkey, you will easily be able to gather feedback and arrive at insights from it. Its advanced reporting and analysis feature allows you to view responses in real-time which makes SurveyMonkey one of the most sought after Typeform alternatives in the market.
Features that a Survey Software should offer:
The type of features that an online survey tool provides is an indicator of how it will be able to help the end-user and smoothen their experience. The more features there are, you can safely assume that it will be able to handle complex surveys. Along with the right kind of features, one more aspect that is usually overlooked is the fact that no matter how fancy the features you offer are, if it doesn’t provide a smooth and easy experience for the respondents, then the features don’t make any sense. Before we get into the detailed SurveyMonkey vs Typeform comparison, let’s take a look at some of the features that an ideal survey software should offer. An ideal online survey tool should enable you to:
- Roll out NPS surveys and online surveys that are multi-device compatible
- Integrate with other applications seamlessly
- Send customer feedback surveys, employee engagement surveys, white-labeled surveys
- Conduct performance appraisals using 360 degree feedback software
- Rich dashboard for in-depth analysis of extracted data
- Add chatbots for websites
- Share online surveys through email, sms, etc.
Moving on to our Typeform vs SurveyMonkey comparison, let’s take a look at the different features offered by these survey software.
Features of Typeform
Personalized user flows:
Remember, every customer is unique, and they have their requirements and expectations that might be completely different from what other customers want. So if the experience that you offer for each customer is going to be a cookie-cutter survey that is the same for everyone, they will not have the motivation to complete the survey. With the help of Typeform, you can create workflows that are perfect for different segments of customers.
Typeform’s drag and drop builder makes the entire process of customizing your survey absolutely easy. Using this feature, you can easily build your survey with minimal effort.
The API provided by Typeform helps in easy application and deployment of the software. It will allow you to integrate your surveys, forms, etc., with every other application.
One of the best features that it offers is conditional logic which helps respondents skip questions that are not relevant for them. Using Typeform’s tools, and the logic in which you want questions to appear based on user responses, you will be able to optimize the experience of the respondent so that they do not have to answer survey questions which do not apply to them.
Unlimited forms with its free account:
Typeform allows for unlimited forms and surveys, even with just a free account.
Typeform takes the data of its clients extremely seriously. There are no ifs and buts when it comes to protecting the data of its customers. The data that is transferred in any transaction is encrypted.
In this feature, answers from a previous question are pulled so that the respondent can see how they answered. When a survey has multiple-questions, the respondents might not be able to remember all the answers they have written, so this becomes a helpful feature where they don’t have to go back to check.
Typeform has many pre-built templates too, which makes it easy for a business to create surveys on the fast lane.
Features of SurveyMonkey
Branded for your business:
SurveyMonkey’s customer surveys are clean and white-labeled for your business. It is a great opportunity for your customers to see your brand in its full glory as you can add all of your brand elements.
Customer surveys are great to know about what they think of your brand. It is pivotal that you provide them with the choice to respond in a language they are comfortable with. SurveyMonkey supports many languages and is also accessible from any device.
You can embed NPS questions:
Net Promoter Score is one of the best indicators for customer satisfaction and even understanding their loyalty. SurveyMonkey allows you to embed NPS questions in the invitation emails itself to get maximum response.
Fun editing interface:
It is possible to change colors, make changes to how the surveys look, customize the language in which you want to send the surveys, and edit questions. All of this allows for a smooth experience for the business that is drafting the online survey.
Entirely based on NPS:
SurveyMonkey’s surveys begin with the NPS question every time. With a simple question like “How likely are you to recommend SurveyMonkey to your friends and family,” used at the right places, SurveyMonkey gets the best output for each survey.
Close the loop:
A survey’s effective usage lies in how you close the feedback loop; otherwise, it will be just a bunch of collated data that wouldn’t make sense. Your customers need to know if you have taken any steps based on the feedback from them; it is called closing the feedback loop. SurveyMonkey’s DNA is built in such a way that you will be prompted to ask follow-up questions, take action, and close the feedback loop.
Add custom filters:
Slice and dice your data and add custom filters that are specific to your business. It helps you during the analyzing phase as it will contain your own filters that your team understands.
Trigger NPS surveys:
Based on business logic from Salesforce, you can trigger NPS surveys to your customers at the right time. This NPS data will also be synced back to Salesforce.
Use APIs as a trigger:
SurveyMonkey even allows you to use its API to trigger surveys through emails.
It has more than 240+ pre-written templates which make it easy to create surveys as you don’t have to start from scratch. Each of these templates is for different use cases. No matter which industry you are in, you will be able to find the template that you are looking for.
Typeform vs SurveyMonkey: Integrations
Integration of software with other tools is important because it enables your customers to access data from various sources. Thanks to the easy data sharing process and integration capabilities, there will never be issues with missing data. Providing exceptional customer service is one of the advantages of software applications that allows for integrations.
It has integration capabilities with the following types of software: Collaboration, Customer support, Documents, Email marketing, File management, IT & engineering, Lead generation, Marketing automation, Productivity, Research and customer experience and Sales & CRM.
Some of the popular apps that Typeform has integration capabilities are: OneDrive, Intercom, Airtable, Monday.com, Slack, Thinkific, Coda, ActiveCampaign, Infusionsoft by Keap, Salesforce, Pipedrive, etc.
The online survey tool has integration capabilities with software of different kinds: customer support, digital gifts, education, email, events, marketing, productivity, social, CRM, analytics and reporting, G Suite and Office 365.
Let us give you an idea of the tools that can be integrated. For marketing functions, you have tools like Marketo, Eloqua, ActiveCampaign, Benchmark email, CleverReach, HubSpot, MailChimp, and more.
For customer support functions, it allows you to integrate with apps like C-Connect, an entire suite of FreshDesk’s products, and Jitbit Helpdesk.
Automate.io, Azuqua, Blendr.io, Built.io Flow, etc., are some of the tools that are for productivity.
Typeform vs SurveyMonkey – Pricing
Pricing is an important factor when it comes to buying SaaS tools online because there are a lot of options available, and customers are spoilt for choice. Let’s look at the pricing options available for each of the two tools in this Typeform vs SurveyMonkey comparison.
While SurveyMonkey’s basic plan is free, the Team Advantage plan costs $28/user/month. SurveyMonkey’s Team Premier plan is priced at $75/user/month. The Advantage plan and above allows for unlimited responses while the standard plan allows only 1,000 responses per month. If you are looking for more powerful integrations, admin tools, and other resources for collaboration, then check with their customer service team to get details about their Enterprise plan.
Typeform has three different plans, and they are priced according to the difference in features.
Its Essentials plan is billed at $30 per month when paid annually. The Professional plan is priced at $35 per month for annual billing. Typeform’s Premium plan, which is priced at $59 per month (annual billing) is suitable for big brands. They do help with a custom solution based on your requirements.
SurveyMonkey vs Typeform: Why choose the right online survey tool?
We will let you figure out which online survey tool to choose from this Typeform vs SurveyMonkey comparison based on the information we have put out. But you need to keep in mind that you have to choose an online survey tool that resonates with your business and fulfills all your expectations, there should be no ifs and buts about it.
Getting feedback from your customers and properly using it is the best thing that you can do to grow fast. By closing the feedback loop, you will gain the trust of your customers. They will even be advocates for your brand when they realize that you are bent on providing them with the care that they deserve.
Ensure that the online survey tool that you choose has all the features that you require from your customer’s stand view for feedback. If you think a particular feature would add value for your customers, then search for online survey tools which have them.
An online survey tool doesn’t just send survey questions to your customers, but it does much more. Here’s what it can do:
- It can measure your customer journey
- Understand how satisfied your employees and customers are
- Manage your audience and see how they feel when they visit your website
- Send questionnaires to your target audience to understand more about their needs, etc.
Each of these objectives can be achieved with the help of an online survey tool. We hope this Typeform vs SurveyMonkey comparison helps you choose the online survey software that fits you perfectly. With the right online survey tool, you can collect a goldmine of information that can be extremely helpful for your business. So please do not slack when it comes to choosing the right tool.
Typeform vs SurveyMonkey: Conclusion
We hope we’ve passed on considerable information to you with our Typeform vs Surveymonkey blog. You will be able to understand what they bring to the table and decide accordingly. Just to give you an idea, these are the numbers from G2, a business software review site, SurveyMonkey is rated at 4.4 out of 5 stars from 16,284 reviews while Typeform is rated at 4.5 out of 5 stars with 405 reviews. Please note that there is a staggering difference in the number of reviews because SurveyMonkey has been in existence for a long time.
If you are looking for more survey tools, here is a plug from us. SurveySparrow is an omnichannel online survey tool that has mastered the art of sending conversational questions. From visual workflows to sentiment analysis, we do it all. Talk to our customer success managers to understand how we can help your business by collecting customer feedback.
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