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Top QuestionPro Alternatives of 2021

Kate William

7 min read

Are you looking for QuestionPro alternatives for your online survey needs? Look no further. The online survey software market has some great options for you to choose from. Whether it’s better pricing or improved design you’re looking for, there is something here for everyone. 

In the past decade, businesses have discovered the sheer power of data, whether for targeted advertising or a more efficient sales strategy. Customer data has been used to make ads more relevant through Facebook and Google. For businesses, the online survey has now become a crucial component of data gathering and analysis. 

Businesses have plenty of use cases for survey tools like QuestionPro. From making market research easier to facilitating internal communications, online surveys help businesses in many ways. But when it comes to online survey software, everyone has different needs. You don’t need to fret, though. We will help you find the perfect QuestionPro alternatives to suit your online survey needs. 

What To Look For In QuestionPro Alternatives?

QuestionPro has been around for a long time. It was started in Seattle in 2005, but over the years, the company has expanded globally. However, the company doesn’t have dominance in the survey market. A few crucial areas where QuestionPro lags behind give competitors like SurveySparrow or Qualtrics an edge. 

If you’re unhappy with QuestionPro or are simply curious about what’s new in the market, we’ve got you covered. There are great QuestionPro alternatives that have emerged. These options could be cheaper or have better functionality and customer support. But first, here’s what you should be looking for when in the market for QuestionPro alternatives. 

1. Survey Design 

When you think of a survey, what is the image that comes to mind? Is it that of a black and white printout with checkboxes? Or perhaps a lengthy Google form? Historically, survey design has been uninspired and boring. With the emergence of online survey tools like SurveySparrow, that’s changing. Now, surveys are starting to look inviting and beautiful.  

QuestionPro, like a lot of other classic survey tools, is a relatively straightforward tool when it comes to online survey design. If you’re looking for QuestionPro alternatives, keep an eye out for survey tools that let you design beautiful surveys. Good design can help invite more people to take your surveys. Beautiful surveys designed using SurveySparrow, for example, see a 40% higher response rate. 

2. Distribution Methods

There was a time when survey distribution involved door-to-door campaigns. We later moved to share links of online surveys on emails. But believe it or not, survey distribution methods are now more advanced, utilizing the power of tools like social media and the company website. 

Enterprise tools like QuestionPro often don’t focus too much on making surveys look inviting and attractive. But online survey tools nowadays include integrations with social media and aesthetic email campaigns. These features boost your survey participation. 

When you’re looking for QuestionPro alternatives, pay special attention to distribution features. In the attention economy, it is a challenge to get people to fill out your survey. You want to make sure your online survey tool is up to the task. 

3. Ease of Use

Enterprise software can, at times, be tough to get comfortable with. Not being consumer-facing, they don’t have to focus on ease of use and can appeal to a niche market of specialists. Since QuestionPro is focused on large enterprises, you might find it tough to gain familiarity with their interface and make use of all the features. 

If you don’t need advanced logic workflows from your survey tool, you’re better off using a QuestionPro alternative with a more user-friendly interface. With SurveySparrow, for example, you can design a survey in minutes. Online survey tools offer plenty of templates and drag and drop functionality to make survey designing a breeze. 

Now that we’ve listed some features you should look for in QuestionPro alternatives, we can finally talk about your options. Here are a few online survey tools that serve as powerful replacements for QuestionPro. 

QuestionPro Alternative #1. SurveySparrow

Launched in 2017, SurveySparrow has speedily climbed the charts to become one of the most popular online survey software available. In a very short time, SurveySparrow has gained a presence across 149 countries. But what makes SurveySparrow a great QuestionPro alternative?

SurveySparrow focuses on making surveys conversational and intuitive. With SurveySparrow, you can design surveys that feel like conversations, not data gathering exercises. There are various different ways SurveySparrow has made surveys more fun and interactive. Driven by these efforts, surveys made on SurveySparrow get 40% more responses. Clearly, something clicked here. 

You can embed SurveySparrow’s conversational surveys on a page, or have it be a chatbox on your website. You can also choose from a range of mobile-first surveys, designed to be filled on a smartphone. The online survey software also lets you make aesthetic e-mail campaigns on the platform. By focusing on crafting beautiful surveys that get more responses, SurveySparrow has made itself into a tempting QuestionPro alternative. Here’s a survey created using SurveySparrow.. 

To create similar online surveys, you can sign up on SurveySparrow for free.

The surveys look beautiful and introduce a conversational aspect, but that doesn’t mean that SurveySparrow isn’t a full-fledged analysis tool. You can visualize data gathered from these surveys in a variety of ways. SurveySparrow also offers filters so that you can glean more insights from the collected data. Whether you want an employee engagement survey for your company or a pre-sales survey on your website, SurveySparrow is a great QuestionPro alternative. 

QuestionPro Alternative #2. Qualtrics

Qualtrics is an online survey tool that began as a survey software for researchers. Eventually, it transitioned into a powerful enterprise tool and hasn’t looked back. If you’re looking for advanced survey features, Qualtrics might be the QuestionPro alternative for you. 

In 2019, Qualtrics was acquired by SAP, the enterprise software giant. Through the years, Qualtrics has become an established name in the online survey industry, trusted by companies globally for its approach to surveys rooted in academic research.

Qualtrics Research Core uses a survey design interface that is completely block-based. You can also easily set up logical branching options. In terms of UI, Qualtrics lets you switch easily from one project to the other from the menu on the upper-left-hand side. It also lets you import questions from an old survey, saving a lot of time and energy. 

If you need advanced survey features, Qualtrics is the way to go. Qualtrics is an expensive QuestionPro alternative, though. The basic plan, the Research Core 1, starts at US$1500 per year. There are cheaper options available like SurveySparrow. If you’re a heavy user looking for advanced survey design, though, Qualtrics is a great QuestionPro alternative. 

QuestionPro Alternative #3. SurveyMonkey

SurveyMonkey has been around for two decades now, and it has established itself as an online survey tool that’s easy to use. Making surveys accessible and easy has been the company’s mission since it started. For people looking to avoid a steep learning curve, SurveyMonkey is a great QuestionPro alternative. 

SurveyMonkey boasts that 20 million questions are answered using its online survey software daily. Successful companies like Johnson & Johnson and Cisco trust SurveyMonkey as their survey tool of choice. Focusing on ease-of-use, SurveyMonkey has come a long way. 

One important way in which SurveyMonkey makes surveys easy is by offering templates. On SurveyMonkey, you will find templates for all kinds of surveys, from employee engagement to internal communications. Like SurveySparrow, the online survey tool makes surveys easier by letting you go with a pre-designed template. 

Even though SurveyMonkey does not have the advanced design features of QuestionPro, the online survey software still might make a great QuestionPro alternative. Here’s why – Not all companies need advanced survey features that QuestionPro offers. For some, an easy to use survey tool is all they need. If you’re one of them, SurveyMonkey is a great option.

Pricing is a huge reason that SurveyMonkey is a good QuestionPro alternative. SurveyMonkey is priced aggressively, with plans starting at only US$28 per user per month. For enterprises, custom plans are offered based on their needs. 

QuestionPro Alternative #4. TypeForm

If you’re in the market for a people-friendly survey tool, then TypeForm might be the QuestionPro alternative to fit your needs. Like SurveySparrow, TypeForm focuses on conversational surveys, asking one question at a time. 

TypeForm is experimenting with new ways to conduct surveys, including video surveys in which you ask the questions on video. They have three simple survey options: forms, surveys, and quizzes. TypeForm also offers templates in each category to make your survey designing process easier. 

Enterprise survey tools like QuestionPro are not focused on beauty and simplicity. That’s the weakness that gives online survey software like TypeForm and SurveySparrow their edge as QuestionPro alternatives. By focusing on conversational surveys that are well-designed, they simply offer a better survey experience.  

If you choose to go with TypeForm, you will also get app integrations. You can be assured that your survey design tool will work well with the other apps you use, like Slack or Zapier. Starting at US$35 per month, TypeForm is priced a bit higher than other QuestionPro alternatives like SurveySparrow. But if it suits your specific surveying needs and you can afford it, TypeForm might be the one for you. 

QuestionPro Alternative #5. Google Forms

This member of our list may come as a surprise, but for some people, Google Forms might actually be the perfect QuestionPro alternative. Our first four options are great paid options for companies with advanced survey needs. But for a lot of companies, the most basic online survey tool (i.e. Google Forms) might be all the need. 

The secret to an efficient allocation of company resources is to cut down on unnecessary costs. If you are a QuestionPro user who doesn’t even use most of its features, I’m talking to you. Look deep inside you and ask if you really need the advanced branching and piping features. If not, then using a cheaper option like SurveySparrow or a completely free option like Google Forms might save you some money. 

Let’s be clear, though. While Google Forms is free and intuitive to use, it can’t do everything enterprise survey tools can do. For conducting extensive performance evaluations and leadership assessments, you need online survey software that can handle complex surveys. 

Google Forms has its benefits, though. For one, it is familiar to respondents and extremely easy to use. But what if you find yourself attracted to Google Forms but also need the advanced features of enterprise survey tools? In that case, a QuestionPro alternative like SurveySparrow or TypeForm might be the middle ground that works best for you. 

Wrapping Up…

We’ve discussed five of the best QuestionPro alternatives that you can pick from in 2021. As we saw, each survey tool has its own quirks, so it comes down to your needs and preferences. If you’re looking for a more powerful option, Qualtrics might be the one. If beautifully-crafted conversational surveys sound more like what you need, SurveySparrow is the survey tool for you.

The world of online surveys has seen a lot of innovation in the past few years. With NPS surveys and AI chatbots, we are constantly finding new, effective ways to conduct better surveys. Keep an eye out for these developments, so you don’t miss out on the most exciting trends in survey design and implementation. 

Companies like QuestionPro are well-established and have proven themselves over the years. But they also run the risk of falling behind with new disruptive survey tools like SurveySparrow. Pick a survey tool that fits your needs and budget, and enjoy the benefits of a great survey tool that fetches you great insights!

Kate William

Content Marketer at SurveySparrow

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