Influencer Surveys 101: Questions, Template & Examples

Influencer surveys are not what you think it is. It’s not some way to decide on the yearly statistics…it’s much and more. 

We all know how influencers are dominating social media. Not to mention the brand-new marketing channel it opened up for everyone to tap into. However, with so many influencers (from nano and micro to macro and mega), it can be hard to pick the right influencers. 

Similarly, How will you know the influencer marketing trends and audience perceptions? 

It all comes down to one thing - Influencer surveys. 

You can expect to understand the following from the blog - 

1. What is an influencer marketing survey? 
2. Purpose of running influencer surveys
3. Who can use them (& for what)
4. Influencer survey questions to ask
5. Benefits of influencer surveys
6. How to create an influencer survey

So, let’s get going!

What is an Influencer Marketing Survey?

In simple terms, influencer surveys or influencer marketing surveys are surveys used by digital marketers to collect feedback from both influencers and their audiences.

With social media overwhelming with brand collaborations and promotions, marketers like yourself will have to pitch the right way. By right way, we mean using the right approach and influencer to attract customers.

Here's a sample template for an Influencer survey that focuses on understanding social media users. 

Influencer Survey Template

Preview Template

Use This Template

There's more where the template comes from. And the best part...all are free for use. So, if you like this survey and want to use it for your business, feel free to use the template!

Purpose of Conducting Influencer Marketing Surveys

This is something new and upcoming, so it's natural that you might have doubts about what exactly is the purpose. It's okay. Here is something to help you understand the purpose and importance of influencer surveys.

Understand Influencer Perspective

Surveys can be a great way to collect feedback from influencers you are working with. You can learn about their experience, preferences, and expectations when it comes to brand collaborations.

From reaching out to influencers to deciding on the payment method, you can learn how you can do things better. Imagine knowing what exactly hooks influencers in the outreach mail. Great, right?

Customer Insights

Now, there are influencer marketing tools you can use to vet your audience. But what if we told you we could get a bit more than that? Like for example, understanding why they are following the influencer in the first place.

Moreover, you can learn about the social media platforms they are active on and the type of content they consume. All you need to do is target your survey and ask the right questions.

All these can help you track down the influencer you want for the campaign and refine the campaign to resonate with your audience.

Find New Trends

A carefully tailored survey with the right questions can provide you with actionable insights. Have doubts? Consider the following example.

A lifestyle brand is thinking of ways to promote its brand-new clothing. But, they are having trouble focusing on the right audience to target or how to reach them.

So, the marketer heading the campaign ran a survey with their existing customers. The response came in. Leveraging an online survey tool like SurveySparrow, they analyzed the survey results, and they found the following.

Customers interested in the clothing (although unisex) were predominantly women.

• They fall between the age group 25-35.
• Some influencers they follow are Kaylee Clark and Emma Chamberlain.
• Almost 80% of them are active on Instagram.

Et Voila!

In one stroke, the marketer understood who to target, where to target, and what kind of influencers to collaborate with.

It's that simple!

Who Can Use Influencer Surveys and for What

Now, you might be wondering if the surveys are for me. Well, let’s get that doubt out of the way. The following table depicts who can primarily use influencer surveys and for what. 

NOTE: The usage of the survey is not limited to the following. However, the listed ones can make the most out of influencer surveys.

Influencer Survey Questions to Ask

We told you about the importance of asking the right survey questions. So, here we are. The following section discusses different scenarios and the right questions to ask. Let’s have a look at them. 

A SPECIAL NOTE: Finding it difficult to come up with survey questions…use SurveySparrow AI.

The feature is available with the free forever plan. So, feel free to sign up and try out the feature. Use the form below for easy signup. 

Social Media Influencers Questionnaire

Focused on specific social media platforms, these questions can help understand the perception of social media platform users about influencers. Additionally, you can understand the platform users' behavior, their trust level in influencers, the frequency at which they use a platform, and so on.

Some questions about social media influencers are 

1. How frequently do you use social media platforms?
2. Which platforms do you spend most of your time in?
3. On a scale of 1-5, how would you rate your trust in social media influencers?
4. What type of influencers do you follow?
5. How likely are you to purchase a product endorsed by influencers?
6. Which type of products have you purchased from influencer suggestions?

Influencer Marketing Questionnaire

These questions are all about understanding the effectiveness of influencer marketing.  You can learn about the impact of the campaign on the customers. 

The questions are as follows - 

1. How did you first learn about the product promoted by the influencer?
2. Did you engage with the influencer’s recent post on a product endorsement? 
3. How authentic did you feel about the influencer’s recent promotion? 
4. How much do you value the opinion of an influencer?
5. On a scale of 1-5, how likely are you to purchase a product endorsed by an influencer?

Survey Questions Digital Marketing Agencies Can Ask Influencers

These include the questions you can ask the influencers to get an overview of the influencers. The results can help you easily segment the influencers based on their niche, followers, engagement rate, and so on. Moreover, it will be easier to choose them. 

Here are some questions you can ask.

1. What’s your primary niche? 
2. What category do you fall under? (nano, micro, macro, mega)
3. Which platform/s are you active on?
4. Can you select the engagement rate range of your profile?
5. What is your go-to content strategy for a campaign? 
6. What’s your most preferred mode of collaboration? 

Survey Questions to Ask the Influencer’s Audience

As the heading indicates, if you want to learn more about an influencer’s audience, ask the questions listed below. The idea is to understand the reason why they are following the influencer, have they purchased any product endorsed by the influencer, and so on. 

The questions you can ask the influencer. 

1. Can you state the main reason why you follow an influencer?
2. Have you ever purchased a product suggested by an influencer?
3. How credible do you find the influencers on social media?
4. What type of content do you enjoy the most? 
5. Have you ever found the influencers you follow to be offensive or ignorant?
6. Which are the top influencers you currently follow? 

4 Benefits of Using Surveys in Influencer Marketing

You may have already understood the benefits of what we discussed earlier. However, we don't like to let things go unsaid. So, here are the four major benefits of using an influencer survey.

Benefit 1 - Identify Audience Preference

The feedback from targeted surveys can provide a plethora of customer insights. You can get insights from their preferences and interests to their behaviors. The data can be leveraged to find suitable influencers that align with your brand values and audience.

Benefit 2 - Measure Campaign Effectiveness

We know that real success is measured through the number of conversions or the leads generated. But, sometimes, the campaign might spread the brand name and attract prospects. In this case, you can run targeted surveys among your target audience and check whether the campaign was successful or not.

Benefit 3 - Insight on How to Select Influencers

This is something we have discussed in the survey's purpose section. By asking proper questions you can understand who the influencers your audience already follows. This way, you can skip the research process altogether and jump straight to outreach.

Benefit 4 - Personalize Marketing Strategies

The more you know about your audience the more tailored you can make the campaigns. Surveys are one of the best to know your audience - as said earlier - you have to ask the right questions. 

Related Read: How to Measure Return on CX

How to Create the Perfect Survey For Your Influencer Marketing Campaign?

With SurveySparrow you have two options to create influencer marketing surveys. 

• With AI
• Manually 

Before we jump into the steps, you need to decide on what kinda survey you want to share. For example, let’s take it that you are creating a survey to measure the satisfaction level of influencers’ collaboration with you (or your business). 

Also, a common (and mandatory) step in both is signing up (sign in). If you already have an account, log in to it. Otherwise, use the following form to sign up. 

With AI

In the dashboard, click on “New Survey” and click on “Wing it with AI”. A pop-up will come up asking you to add the prompt for the survey (your requirement). Once the prompt is ready, the tool will do the rest. 

You can rearrange or customize the questions and improve designs if needed. And that’s it. You have got yourself a new survey to share with your customers. 

Manually

To create from scratch - go to CX surveys and select CSAT. Once you have selected the CSAT surveys, you will be taken to a new tab to add the survey questions. 

The tool offers a variety of survey questions to choose from. Go through it and choose the ideal one for you. In our case, for CSAT surveys, the main question will look something like this. 

Depending on the score provided by the respondents, follow it up with relevant follow-up questions. For example, suppose a respondent chooses the score 2. The score refers to the dissatisfaction level of the customer. Therefore, follow it up with questions like - 

“Would you let us know the reason for your score?” 

This will yield more insight into customer needs and preferences. 

NOTE - The tool also offers countless options to design your surveys, including a custom option. 

With the survey ready, it’s time to share it. 

You must choose the right time and channel to share your survey. This is why SurveySparrow offers 10+ sharing channels. 

Do the required research and find out what the most preferred channel by your customers is and select that platform to share the surveys. 

And that’s it!