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Decoding Top 10 Alternatives for Enhanced CX

Kate Williams

Last Updated:  

30 May 2024

6 min read

Customer experience is no longer a buzzword but a core strategy that drives business success. Tools like have gained popularity for enabling businesses to create interactive content, thereby enriching the customer journey. However, like any tool, has its limitations, prompting businesses to seek effective alternatives.

If you’re in search of more customized solutions with better data analysis options or just want to explore the sea of customer experience tools, we’ve got you covered. Here are 10 alternatives that might just be the perfect fit for your CX endeavors.

Let’s explore the top 10 Alternatives!

1. SurveySparrow

Engagement takes a front seat with SurveySparrow, as it provides a chat-like survey experience, capturing the attention of respondents like never before. This innovative tool not only provides you with rich insights but also makes the survey experience enjoyable for the respondents.

    Unique Features:

  • Conversational Interface: The chat-like interface feels natural and intuitive
  • Recurring Surveys: Gather feedback at regular intervals, track changes over time, and gain insights into customer satisfaction trends
  • 800+ Survey Templates: Save your time and effort in designing from scratch
  • AI-Powered Survey Builder: Intelligently suggests question types, provides real-time recommendations, and guides you to create effective surveys
  • Audience Management: Segment your respondents, create target groups, and send personalized surveys
  • Advanced Reporting: Gain deep insights, identify trends, and make informed decisions

With plans starting at a reasonable $19 per month, isn’t it a steal?

Try out the free trial to see for yourself!

2. Jotform

Jotform is designed to get more answers and delight your audience. It is also more capable of meeting requirements compared to It’s like a master chef who knows exactly how to mix the right ingredients! With advanced form fields, custom branding, and secure data encryption, Jotform cooks up the perfect forms.

And the best part? It offers a free plan!

    Unique features:

  • Advanced Form Fields: dropdown menus, file uploads, electronic signatures, and payment fields
  • Custom Branding: Add your logo, choose custom colors and fonts
  • Data Portability: Export your form responses and submissions in various formats, such as Excel or PDF
  • Secure Data Encryption: Employs industry-standard encryption protocols to protect your sensitive information

3. WPForms



With a no-code drag-and-drop form builder, the platform makes survey building accessible to all. If you aim to save time, this WordPress form builder might be the one for you! Oh, and WPForms is 100% responsive. it will work on any of your devices, be it mobile, tablet, or desktop.

With plans starting at $199 per year, it’s an investment that can pay dividends in insights.

  Unique features:

  • Multi-Page Forms: Divide the forms into sections to avoid fatigue
  • Smart Conditional Logic: Create dynamic and personalized surveys
  • Instant Notification: Never miss out on updates. Reach out to leads instantly
  • File Uploads: Allow your users to submit files like images or documents

4. Outgrow

Outgrow lets you construct interactive content in the same fun and engaging manner. It’s like a digital architect who doesn’t need any coding knowledge. This interactive marketing platform empowers you to qualify leads better through personalized quizzes, calculators, and chatbots

Its Freelancer plan, starting at $14 per month, is a small investment for massive engagement.

    Unique features:

  • Personalized content: Interactive calculators, quizzes, assessments, and polls
  • Easy embedding: embed your content on your website, landing pages, or blog posts
  • Robust analytics: Insights into user engagement, completion rates, conversions
  • Segmentation: Categorize users into different segments and deliver targeted messaging

5. Wufoo

Wufoo doesn’t just focus on function; they give equal importance to form. Their platform allows you to create visually appealing forms that can handle payments and user registration. Creativity merges with functionality, letting you craft elegant forms while accepting payments and registering users.

With plans starting at $14.08 per month, it’s an option that’s both affordable and aesthetically pleasing.

  Unique features:

  • Payment integration: Collect donations, processing orders, or selling products and services
  • Real-time reporting: monitor form responses and survey data as they come in
  • Logic rules: Create dynamic and conditional forms.
  • User management: Assign different roles and permissions to team members, control access to forms, and streamline the collaboration process

6. Zoho Survey

A tool that helps you uncover customer insights, measure employee satisfaction, and conduct market research all at once. It combines versatility with usability, making it a strong contender in the customer experience management arena.

The pro plan starts at a budget-friendly $20 per month, and it offers premium features.

  Unique features:

  • Diverse question types: Multiple choice, rating scales, text fields, and more
  • Shareable data: Generate shareable links or embed surveys on websites
  • Multi-language support: provide feedback in preferred language.
  • Integrations: Zoho CRM, Zoho Analytics, and Zapier, to name a few


This free tool empowers you to create forms, surveys, and questionnaires that perfectly fit your needs. It’s like your personal tailor, crafting forms that suit your requirements, no matter how niche they are.

And did we mention it’s completely free? Now that’s value!

  Unique features:

  • Email marketing: Automate email campaigns and communicate with your audience effectively
  • Site tracking: Track user behavior on your website
  • Event tracking: Monitor user engagement, measure conversions, and gather valuable data to improve your marketing strategies
  • Automation goals: Set automation goals based on specific triggers or conditions

8. Alchemer


Alchemer is a powerful survey and customer feedback platform that empowers businesses to gain valuable insights and make data-driven decisions. It’s designed to make the process of conducting surveys and collecting customer feedback a breeze.

What’s great about Alchemer’s pricing is its flexibility. They understand that different organizations have different requirements, so they have tailored plans to accommodate businesses of all sizes.

    Unique features:

  • Smart Questioning: Strategically ask relevant questions at the right moments
  • Actionable Insights: Identify important trends, track customer satisfaction, and make informed decisions
  • Alchemer Learning Hub: Access a wealth of resources, including webinars, tutorials, and best practices, through Alchemer University.
  • Customized Surveys: Create surveys that align with your brand’s identity

9. Medallia


Medallia is a powerful platform designed to help businesses truly understand their customers’ needs, preferences, and expectations. By capturing feedback from multiple touchpoints, Medallia enables businesses to gain comprehensive insights and make informed decisions to meet and exceed customer expectations.
Regarding pricing, Medallia offers a customized approach.

Unique Features:

  • Enhanced Customer Experience: Improve customer satisfaction by leveraging valuable employee insights to enhance your overall customer experience
  • Advanced Text Analytics: Discover hidden patterns, perform sentiment analysis, and identify emerging trends within customer feedback, providing you with actionable insights
  • Omni-channel Data Utilization: Make data-driven decisions by harnessing information from various channels, including SMS/text messages and social media comments

10. Formstack



Introducing Formstack, the ultimate solution that revolutionizes the way you create online forms and streamlines your business operations. What sets Formstack apart is its commitment to simplifying your processes and maximizing efficiency. From start to finish, it offers a seamless experience that allows you to create professional online forms with ease.

Plus, it all starts from just $18 per month!

    Unique features:

  • Unleash Workflow Automation: Automate repetitive tasks and save you time
  • HIPAA Compliance for Healthcare: Safeguard patient data and conduct healthcare-related surveys and data collection with confidence.
  • Integration Powerhouse: Formstack seamlessly integrates with over 40 leading platforms, including Salesforce, MailChimp, and PayPal.

Wrap up!

So, in conclusion, while has its strengths, it’s always a good strategy to keep an eye out for alternatives. Each of these tools offers unique solutions that could be the key to elevating customer experience management. Don’t limit yourself. Try out these alternatives, and who knows, you might just stumble upon the perfect tool for your business.

And don’t forget, an exceptional customer journey is just a sign-up away with SurveySparrow. Are you ready to soar to new heights?

Kate Williams

Content Marketer at SurveySparrow

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