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Top 10 Customer Thermometer Alternatives in 2024

Kate Williams

19 April 2024

11 min read

What is it that’s making you look for a Customer Thermometer Alternative? Do you find it complex, or is it too simple for your liking? Or perhaps, you want something new to try out. Right? 

You have arrived at the perfect place my friend. The team and I spent a whole day finding the best alternatives to this customer feedback platform. And guess what, out of the lot, I have picked the top 10, and jotted down their best features, pricing plans, and a bit about why you should use them!

Oh, hey, we might start with an overview of the tool. You need to know what we’re getting into right? But if you wish to skip to the alternatives, feel free to jump right ahead:

Now, if you want to take a sneak peek at the alternatives, I have added a table at the end

Off we go!

What is Customer Thermometer?


Customer Thermometer is a customer feedback software that makes measuring customer satisfaction simple and quick. The platform has a simple and user-friendly interface that does not require a coder’s brain to operate. You can create your account in a span of a few minutes and start sending out email surveys that bring instant results.

Key Features

Survey Creation Made Simple

Easily create surveys with the intuitive survey wizard and access a vast email library and embedded thermometer templates.  Customization is limitless with instant survey design options and an icon playground.

Seamless Feedback Collection

Capture feedback effortlessly through various channels including email thermometers, embedded surveys, and signature thermometers for popular email platforms. Their tablet surveys and iOS app ensure accessibility on the go.

Feedback Management

No feedback will go unaddressed with the closed-loop process for efficient customer follow-ups. You can block multiple responses, customize landing pages, and prompt agents for follow-ups, enhancing engagement and response rates.

Reporting and Analysis

Gain actionable insights with the full out-of-the-box reporting suite and real-time mission control dashboard. That’s not it. Personalizable ribbon reporting, CSAT & NPS trend analysis, and geolocation of responses empower informed decision-making.

Plus, users on G2 praise their dashboard and easy-to-access reports. If you’re looking to send out transactional surveys this might be the perfect tool for you.

Enterprise-Grade Security and Support

You will benefit from enterprise-grade data security, multi-user access options, and Stevie Award-winning customer support! With up-and-downgrade flexibility, annual billing options, and custom enterprise plans, they cater to a variety of business needs.

Now comes the part you’ve been looking forward to.

Why look for a Customer Thermometer Alternative?

Oops. It’s not the list of alternatives we’re gonna talk about. Yet.

Hey, don’t be disappointed. It is important to have a clear idea of why you’re looking for an alternative and most importantly what to look for in the next tool you opt for. We’ll keep it simple and short.

And, let me know if any one of these listed reasons is why you are here.

  • More Features Needed: Some businesses need extra features like surveys across different channels, linking with CRM systems, or specialized surveys.
  • Cost Concerns: This is for those small businesses that may want cheaper options while still getting good features.
  • Better User Experience: Businesses want tools that are easy to use and have good support.
  • New Technology: Some businesses look for tools with new tech like AI or predictive analytics to understand feedback better.
  • Meeting Rules: Certain industries have rules about data security. Businesses may look for tools that follow these rules better.

You ask for alternatives, you get alternatives. Here you go:

Top 10 Customer Thermometer Alternatives

Here’s the first in the lot…

1. SurveySparrow: For Advanced Survey Needs


What better way than conversational surveys to reap those responses? SurveySparrow lets you create chat-like surveys with the help of a simple drag-and-drop form builder. Well, it is not just about creating but sharing via multiple channels, collecting valuable feedback, analyzing it, visualizing the data on the executive dashboard, and making informed decisions based on the rich insights gained.

The best part? With Sentiment Analysis and the Word Cloud, you can easily decode open-ended questions and track your customers’ feelings and interests!

Let’s take a look at why SurveySparrow is one of the best Customer Thermometer Alternatives.

Key Features

  • Multi-Channel Distribution: Share surveys through not just one but multiple channels, including email, social media, website embeds, QR codes, and more, to reach a wider audience and gather feedback from diverse sources.
  • Extensive Question Types: Choose from a variety of question options, such as multiple choice, rating scales, and text fields, to gather diverse feedback from respondents. You’ll never be bored. Nor will your customers!
  • Branded Surveys: Customize survey themes, fonts, and logos to match your brand’s identity. Plus this ensures a consistent and professional look across all surveys.
  • Multimedia Integration: This is one of the best ways to enhance survey engagement. Including images, videos, and audio clips to provide visual and auditory context to your questions.
  • Skip & Display Logic: Tailor the survey experience for each respondent using conditional logic and question piping, ensuring that questions are relevant and personalized based on previous responses.
  • White-Labeling: Present surveys under your brand name by removing SurveySparrow branding.
  • Real-Time Reporting & Analytics: Gain instant insights into survey responses with interactive dashboards and detailed reports, allowing you to track trends and make informed decisions in real time.

Pros of SurveySparrow

  • User-friendly interface
  • Customization options
  • Affordable pricing



(A customer loved the simplicity of the chat-like surveys and took to G2 to share a review of the “Beautifully crafted app”)


  • A forever-free plan is available
  • The basic plan starts at $19/month


SurveySparrow integrates with various CRM, analytics, and payment platforms, including:

  • Mailchimp
  • Salesforce
  • Zoho CRM
  • Freshdesk
  • Hubspot
  • Microsoft Dynamics 365
  • Google Analytics
  • Stripe
  • PayPal

Suitable For Personal use, Businesses of all sizes, Academic researchers, HR professionals, Healthcare Practitioners, E-commerce, Finance and Retail Industry

Don’t take my word for it. Use the platform and see for yourself. Nope, you need not share your card details to try it out.

Take it for a spin today!

2. Formstack: For Targeted Audience


Did you know Formstack was founded in 2006 by Ade Olohoh? The most exciting part is the reason for its formation. He was so done with coding online forms that he created a no-code builder that is accessible to all!

Known for its user-friendly interface and extensive features, it helps businesses of all sizes gather valuable feedback, conduct market research, and measure customer satisfaction. If you’re looking for something powerful to impact your customer base, this might be the tool for you.

Key Features

  • Template Library: Choose from over 300+ pre-designed templates, with question types including multiple-choice, open-ended, rating scales, and branching logic.
  • Branded Surveys: Make the surveys your own by adding a personal touch. Maintaining brand consistency with customizable themes, logos, and colors is important.
  • Logic & Piping: Only show relevant questions based on previous answers and personalize the survey experience.
  • Real-Time Reporting & Analytics: Gain instant insights into responses with interactive dashboards and detailed reports. You can also conduct AB testing, enable partial submission, and identify field bottlenecks.


  • Wide range of templates
  • Advanced logic and branching options


  • Users feel that the free plan has limited features.
  • Some advanced features may require technical expertise




Offers several pricing plans, catering to individual and organizational needs:

  • Free Plan: Limited features
  • Suite: $199/month
  • You can also choose the individual plans- Sign priced at $18, Forms at $50, and Documents at $92


Here are some big players to name a few:

  • Zapier
  • Google Drive
  • Microsoft Teams
  • Hubspot
  • Mailchimp
  • Salesforce

Suitable For Medium to large enterprises, Marketing and sales professionals, Customer service teams, Human resources professionals, and the hospitality and tourism industry.

Now you know why we have the tool in our alternative list. But again, if you’re looking for alternatives to Formstack, try going through our blog.

3. Birdeye: For Comprehensive Reputation Management


Birdeye serves as an alternative to Customer Thermometer with its comprehensive reputation management capabilities. While the latter primarily focuses on gathering feedback, Birdeye goes beyond! How? By specializing in managing online reviews, gathering feedback, and enhancing brand reputation.

Key Features

  • Multi-Platform Review Management: Keep track of reviews from different platforms all in one convenient location.
  • Automated Review Generation: Make things hassle-free. You can prompt customers to leave reviews using automated email and SMS requests.
  • Sentiment Analysis: Understand customer feelings and pinpoint areas for enhancement by analyzing sentiment in reviews.
  • Social Listening: Stay informed about customer opinions by monitoring social media mentions and responding to feedback promptly.


  • Multi-platform support
  • Automated review generation

Customers on G2 appreciate the fact that Birdeye is an all-in-one place platform! 


  • At the same time, some users on G2 find the platform to be a bit slow.
  • Some also find the price to be a tab bit higher than its competitors.




  • The Standard Plan is priced at $299/month
  • The Professional Plan at $399/month


Here are some of the CRM integrations:

  • Salesforce
  • Solution Reach
  • Ynot
  • Brightwheel

Suitable For industries such as Retail, Automotive, Real Estate, Legal

If you wish to go a bit further and explore, check out this list of Birdeye Alternatives.

4. Nicereply: For Advanced CX Metrics


Nicereply was founded in 2012 as a customer experience platform. You get simple one-click feedback surveys for better-quality insights.

While Customer Thermometer provides basic feedback collection, Nicereply specializes in measuring customer happiness and automating feedback processes. This allows businesses to gain deeper insights into customer satisfaction levels.

Key Features

  • Customizable Surveys with Various Scales: Tailor surveys with different scales, such as 2 thumbs, 3 smileys, 5 stars, or 10 stars, to match your brand and gather detailed feedback effectively.
  • Feedback Collection Everywhere: Gather feedback from various touchpoints. This includes emails, websites, and social media.
  • Automated Survey Generation: Streamline the feedback process with automated email and SMS requests. This ensures high response rates and timely insights.
  • Easy Analytics: Get insights from real-time feedback and visualize trends with simple charts.


  • Mobile-ready surveys for a seamless user experience
  • Code-free customization for brand consistency


  • Learning curve for new users to fully utilize all features
  • There is no Free plan available




  • The Essential Plan is priced at $79/month
  • You can get the Pro Plan at $149/month


Nicereply integrates with top CRM players like:

  • Freshdesk
  • Hubspot
  • Salesforce
  • Pipedrive
  • Mailchimp

Suitable For the Hospitality and tourism industry, Education, Financial Services, and the field of technology

5. Zonka Feedback: For Comprehensive Multi-Channel Feedback


It was founded by Sonika Mehta and Rajiv Mehta in 2014.

Zonka Feedback presents an alternative to Customer Thermometer with its emphasis on comprehensive multi-channel feedback collection.

We know that Customer Thermometer primarily focuses on email-based feedback. Zonka Feedback on the other hand offers a broader range of feedback collection methods, including offline feedback, website embeds, QR codes, and more. It lets you have a holistic approach to gathering customer insights.

Key Features

  • Comprehensive CX Metrics: You get to use proven CX metrics such as Net Promoter Score (NPS®), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) to track customer loyalty, effort, and satisfaction in real time.
  • Multi-Channel Satisfaction Measurement: Gauging customer satisfaction has never been this simple. With the tool you get to measure across various touchpoints, including offline, on-premises, websites, emails, SMS, and mobile, ensuring comprehensive feedback collection for holistic insights.
  • Proactive Customer Retention:  Prevent Churn! Set up alerts for at-risk customers. You can proactively address their concerns and prevent churn.
  • Versatile Survey Customization: Customize CSAT surveys effortlessly with a no-code survey builder. Various question styles, follow-up questions, and advanced features like survey triggers and workflow automation let you create tailored interactions.


  • Real-time reporting and analytics for quick decision-making
  • Automated workflows to streamline feedback management processes


  • Advanced features require higher plans
  • Reporting customization options could be more extensive




  • You can avail the 7-day free trial for the paid plans
  • The starter plan is priced at $39/month


Zonka Feedback integrates with some of the top CRM platforms:

  • Salesforce
  • Mailchimp
  • Pipedrive
  • Hubspot

Suitable For Nonprofits, Real estate, Event Management, Education, Financial services

6. Jotform: For Versatile Form Building

Source –

Jotform serves as an alternative versatile form-building and survey tool. Jotform offers a wide range of customizable survey templates and form-building capabilities. You can make everything your own! The platform allows businesses to create tailored surveys for various purposes beyond just feedback collection.

Key Features

  • Drag-and-Drop Design: Easily craft forms by simply dragging and dropping elements onto your canvas, eliminating the need for any coding skills.
  • Pre-Designed Templates: Access a wide range of professionally designed form templates covering various categories, allowing you to kickstart your form creation process instantly.
  • Conditional Logic: Create dynamic forms that adapt to user responses by showing or hiding questions based on specific conditions, enhancing user engagement and data relevance.


  • Secure data storage
  • User-friendly interface for easy form creation


  • Some advanced features may require technical expertise to implement
  • And a little expensive compared to the competitors




  • You can start with the free plan
  • The Bronze plan starts at $39/month


Jotfrom integrates with leading CRM platforms, such as

  • Zoho CRM
  • Active Campaign
  • Salesforce
  • Keap
  • Zendesk

Suitable For Businesses of all sizes, Healthcare, HR and Recruitment, Event Management

Now, if you are yet not satisfied, we’ve got you. Here’s a list of Jotfrom Alternatives

7. Trustpilot: For Customer Review Management


Trustpilot stands out with its robust customer review management capabilities. While Customer Thermometer focuses on collecting feedback through surveys, Trustpilot specializes in managing online reviews from customers, allowing businesses to build trust and credibility through transparent customer feedback and ratings.

Key Features

  • Brand Visibility: You can provide a platform for customers to share their experiences with your business. This boosts your online presence and visibility. Even better, verified reviews contribute to your Google Seller Rating. Enhance your credibility and attract more clicks on Google ads.
  • Transparency Builds Trust: Clarity is key for trust! Trustpilot ensures that every review undergoes fraud detection screening to maintain authenticity.
  • Enhance Website Conversions: The TrustBox widgets will help you display reviews directly on your website, email signatures, or newsletters. By showcasing real customer feedback, you instill confidence in potential customers.


  • Gain valuable customer insights for better decision-making
  • Trustpilot Stars Widget to display review stars and ratings on your website


  • Some integrations might require additional fees




  • A free plan can be availed with limited features, a basic profile, reply to reviews
  • The Standard Plan is priced at $299/month


The platform integrates with

  • Salesforce
  • Medallia
  • Dotdigital
  • Zendesk

Suitable For  Industries such as Technology, Automotive, Education, E-commerce, Hospitality

8. Zoho Survey: For Integrated Survey Solutions


Zoho Survey is part of the Zoho suite of business software, offering seamless integration with other Zoho applications. This integration allows businesses to streamline workflows and consolidate data across multiple platforms.

The platform serves as a versatile online survey platform designed to cater to the needs of businesses and individuals alike. If you want to create engaging surveys, collect valuable data, and gain insightful reports to inform decisions and improve customer experience, this is your Customer Thermometer alternative.

Key Features

  • Versatile Survey Creation: You get a variety of question types, drag-and-drop functionality, in-mail surveys, scoring options, skip logic, and a library of
  • Templates: You have 200+ templates to choose from!
  • Survey Distribution Channels: Share through multiple channels such as web links, custom domain links, private group access, email campaigns, social media platforms, and QR codes.
  • Collaboration & Teamwork: Share surveys and collaborate with colleagues on analysis and reporting.


  • Offline surveys
  • Intuitive interface and user-friendly design.


  • Certain customization options may be limited in lower-tier plans.




  • A free plan is available
  • Basic plan starts at $35/month


Zoho survey integrates with Zoho CRM, from which you can directly send your surveys.

Suitable for  Human Resources Departments, Educational Institutions, Healthcare organizations, Non-profit organizations

Read More: Top Zoho Forms Alternatives

Customer Thermometer Alternatives: Table of Comparison

ToolEase of UseKey FeatureStarting PriceTarget Users
SurveysparrowVery user-friendly with an intuitive interfaceConversational surveys that feel like a chat$19/monthSmall to large businesses
FormstackEasy to use with a drag-and-drop interfaceAdvanced conditional logic$18/monthIndividuals and businesses
BirdeyeSimple interface with straightforward setupReputation management and customer experience platform$299/monthLocal businesses and enterprises
NicereplyUser-friendly with customizable survey templatesIntegration with CRM systems for feedback analysis$79/monthCustomer service teams
Zonka FeedbackIntuitive interface with drag-and-drop survey builderReal-time survey insights and analytics$39/monthBusinesses of all sizes
JotformEasy-to-use interface with drag-and-drop form builderExtensive integrations with 150+ platforms$39/monthIndividuals and businesses
TrustpilotUser-friendly platform for collecting and managing reviewsGoogle Seller Ratings integration$299/monthE-commerce and service-based businesses
Zoho SurveyIntuitive survey creation with personalized themesMulti-lingual surveys and customizable end pages$35/monthSmall to large businesses

Wrap Up!

Did you find the perfect Customer Thermometer Alternative for you?

Remember that the ultimate tool depends on your needs and preferences. I hope this comprehensive list of options meets your feedback collection needs. Each alternative offers unique features and pricing plans tailored to various business requirements.

If you’re confused right now, take SurveySparrow for a spin in the meantime. Ask for a demo or straight up try out creating an account today. It’s free!

Kate Williams

Content Marketer at SurveySparrow

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