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10 Best Formstack Alternatives of 2023 (Free + Better Features)


20 July 2023

6 min read

Have you been using Formstack to create forms and surveys? And you’re now open to better Formstack alternatives for certain reasons?

If you’re looking to compare different Formstack alternatives, you’ve come to the right place!

Formstack is pretty good for creating online forms but apparently, it isn’t the best fit for your needs and preferences. Well, there are plenty of tools out there that offer similar features at a better price range or just the right features that suit your unique needs.

Whether you want to know if a tool offers a certain functionality you need or compare the pricing plans of different tools, in this article, we let you in on everything you need to know to pick the best Formstack alternative.

Ready? Let’s get started

The Top 10 Formstack Alternatives You Must Check Out in 2023

Here are the best alternatives to Formstack for creating forms and surveys online. Feel free to jump to the section that’s relevant to you:

1. SurveySparrow

SurveySparrow is the tool you need if you’re looking to improve your form or survey completion rates.

Our tool helps you provide your respondents a conversational experience that keeps them engaged and holds their attention long enough to complete your survey.

You can use our tool to easily create conversational forms and surveys that your audience will love answering. Some of our users have been able to boost their response rates by 40%!

Also, it’s an affordable Formstack alternative and offers a 14-day free trial—use our tool completely free for 14 days, no credit card required.


  • SurveySparrow has the right feature-set for businesses of all sizes.
  • Add more than text: use emojis, icons, videos, and images like stock photos and GIFs to make your forms and surveys more interactive and conversational!
  • Create all kinds of surveys, from NPS surveys, offline surveys, to employee pulse surveys and 360-degree feedback surveys.
  • Create and add a chatbot to your website with our no-code chatbot builder.
  • Gain access to hundreds of ready-to-use, expertly designed survey and form templates.


  • Free plan available
  • Plans start at $19/month


  • G2: 4.4 (1,432+ reviews)
  • Capterra: 4.4 (50+ reviews)

2. Zoho Forms

Zoho Forms is a simple, affordable online form builder that lets you create all kinds of online forms.


  • Gain access to a wide variety of form fields—over 40 different types of form fields.
  • Lets you split your forms across multiple pages.
  • The Save and resume functionality allows respondents to leave and return to fill the form again.


  • Free plan available
  • Plans start at $8/month


  • G2:  4.3 (90+ reviews)
  • Capterra:  4.5 (87 reviews)

3. Google Forms

Google Forms is a free form builder that lets you easily create simple feedback forms, contact forms, and registration forms.


  • Easy-to-use interface that anyone can use.
  • Offers a set of curated themes that you can easily use to make your forms look good.
  • Integrates with other Google products such as Analytics, Sheets, Docs, Slides, etc.


  • It’s completely free.
  • Paid plans — for Google Workspace (formerly G-Suite) — start at $6/month


  • G2: 4.6 (10,000+ reviews)
  • Capterra: 4.7 (9,356 reviews)

4. Jotform

Jotform is an online form builder popular for creating contact forms. It’s ideal for small businesses who want to create and embed a contact form on their website.


  • Choose from a wide variety of form templates and edit them with a drag-and-drop interface.
  • Offers a theme store with premium premade themes.
  • Integrates with payment processors such as PayPal,, ClickBank, and more!


  • Free plan available
  • Plans start at $24/month


  • G2: 4.7 (1,166 reviews)
  • Capterra: 4.6 (909 reviews)

5. SurveyMonkey

SurveyMonkey is a popular online survey software typically used for conducting surveys and quizzes. You can easily create basic forms and surveys using its text fields and radio buttons.


  • Offers features like sentiment analysis, benchmarking tools, randomization options, etc.
  • Allows you to embed forms and surveys on your WordPress site via a plugin.
  • Gain access to a huge template library.
  • Offers integrations for a wide variety of popular tools.


  • Free plan available
  • Plans start at $32/month


  • G2: 4.4 (17,993 reviews)
  • Capterra: 4.6 (9,340 reviews)

6. Typeform

Typeform is a form builder that lets you create basic conversational surveys, forms, and more. It offers an easy-to-use interface and numerous prebuilt templates for various use cases.


  • Create simple forms—mostly to collect feedback—that look aesthetically pleasing.
  • Integrates with some top marketing tools—Hubspot, Mailchimp, Google Sheets, and Salesforce.
  • Offers basic features such as display logic, skip logic, and conversion tracking.


  • Free plan available
  • Plans start at $29/month


7. Paperform

Paperform is an online form maker that lets you create basic forms, surveys, and payment forms.


  • You get the ability to create landing-page-like forms (or landing forms).
  • Customize a form exactly the way you want with their easy-to-use theme customization tool.
  • Accept payments out-of-the-box with a built-in payment tool.


  • Free plan available
  • Plans start at $12.50/month


8. CognitoForms

Although the interface seems clunky and the design outdated, it’s an affordable alternative to Formstack when it comes to creating basic forms for your site.

CognitoForms provides you with all the basic functionalities you need to create online forms and surveys.


  • Drag-and-drop form building interface that’s easy to use.
  • Offers 15+ form fields to let you collect any kind of data from your respondents.
  • Other basic features such as saving progress, customizable tables, signatures, calculations, pre-fills, etc.


  • Free plan available
  • Plans start at $15/month


9. WPForms

WPForms is a WordPress form builder plugin used to create and embed forms on WordPress websites.

You can create basic forms that can be built with a similar software like Google Forms. But WPForms also gives you the ability to turn your forms into conversational-style forms with the help of an addon.

Also, there’s an add-on that makes it easy to create and manage surveys & polls.


  • Create focused, distraction-free landing pages using the form pages add-on.
  • Personalize your questionnaire based on the respondent’s answers.
  • Quickly create surveys and display the collected data in beautiful charts and graphs.


  • The lite version is free.
  • Plans start at $39.50/year.


10. 123 Form Builder

123 Form Builder is a simple form builder used for creating simple forms for websites without having to write code.

Drag and drop input fields to create an online form in seconds! Choose from a wide variety of form templates for various use cases. Also, integrations are available on all its plans.


  • You get the ability to create multi-lingual forms.
  • Offers basic features such as branching and conditional logic that help you show only the relevant questions.
  • Style and customize your forms to match your brand or company website.


  • Free plan available.
  • Plans start at $25/month.


Final thoughts

We hope you’ve been able to find the right tool from our list of the best Formstack alternatives!

SurveySparrow can best fit the needs of your business, regardless of its size. It’s an all-in-one platform that lets you create all kinds of forms and surveys with a simple drag-and-drop interface and tons of premade templates.

That said, choose only the one that best fits your unique goals and preferences. All the tools listed in this article offer a free trial, so take each for a spin and pick the one that adds the most value to your business.

Which tool on this list best fits your needs and why? Let us know in the comment section below.

If you’re looking to create conversational forms and surveys that create a pleasant experience for your respondents, feel free to take SurveySparrow for a spin today!


I'm a developer turned marketer, working as a Product Marketer at SurveySparrow — A survey tool that lets anyone create beautiful, conversational surveys people love to answer.


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