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Typeform vs Formstack: Choosing the Right Online Form Builder

Kate Williams

Last Updated:  

1 March 2024

8 min read

Typeform vs Formstack!

Choosing the best can be overwhelming. I get you.

But what if I tell you the team and I have researched for you? That’s right; we went in-depth and came up with all you need to know to make an informed decision.

But, before that, let me give you an overview of the two platforms.

If you want to jump right ahead to the comparison, feel free to do so.

Before that, here’s a table of comparison for a quick sneak peek!

Best ForVisually Appealing FormsLogic and Branching
G2 Reviews Rating4.54.4
Intuitive Interface
CX Module TemplatesCSAT, NPS
Mobile First Surveys
Insert Images & Videos
Conditional Logic
Payment Gateway
PricingStarts at $29/monthStarts at $50/month

Off we go, then!

What is Typeform?


Typeform is the visual master of form builders. It was founded in 2012 by David Okuniev and Robert Muñoz, two web designers who shared the same view.

The platform steps away from the traditional forms by offering an interactive model to the customers. It offers an intuitive interface and advanced features to enhance user engagement and streamline form-building.

Now, the sleek design is one to speak for. With it, Typeform has garnered widespread acclaim in online surveys and data collection.

G2 Rating: 4.5/5 (710 reviews)

Key Features

  • Conversational interface: Dialogues create a long-lasting impression compared to monologues. With the platform, you can give a more engaging and user-friendly experience.
  • Conditional logic: Ask only what is required and show what’s important. Personalizing the form experience by branching questions based on previous responses.
  • Multiple Question Types: Engage the audience with various question formats, including multiple-choice, open-ended, and Likert scales.
  • Design Options: I can’t go without mentioning it. (Again) Typeform offers a variety of themes and customization options to match your brand identity.

If you wish to explore, here is a list of the Best Typeform Alternatives.

Time for the next contender!

What is Formstack?


Ade Olonoh created Formstack in 2006. The platform offers a comprehensive suite of tools to simplify the form-creation process and is renowned for its versatility and scalability.

Businesses of all sizes can collect and manage data effectively, driving operational efficiency and informed decision-making. It has something for everyone.

G2 rating: 4.4/5 (399 reviews)

Key Features

  • Advanced logic branching: The platform enables intricate conditional logic workflows for complex forms. Build smart web forms that speak to your audience!
  • E-signatures: Allows for collecting legally binding signatures directly within the form. You don’t have to wait around for paperwork.
  • Payment integrations:  Facilitate secure online payments through Paypal, Stripe, and other integrations.
  • Detailed analytics: It offers in-depth reporting and data analysis capabilities. Pinpoint the issues with Field Bottleneck or enable UTM tracking. 

Here’s a list of the top Formstack Alternatives to look out for. 

That’s it for the overview. Let’s get on to the comparison of the two form builders.

Typeform vs Formstack: An Eight-Point Comparison

Jump around if you want:

1. Form Features and Customization


  • Vieoask: Connect directly with your customers with video forms. This can enhance engagement levels.
  • Formless: Collect more data with AI forms. Reach audiences around the globe with forms that speak 120+ languages.
  • Conversational format: It’s almost like you are having a chat with your friends. You can present questions sequentially, mimicking a dialogue for a more engaging experience.
  • Multiple question types: You can choose from a whole array of question types – whether it’s picking your favorite option, typing out your thoughts, or even rating. (Multiple choice, open-ended, Likert scales, picture choices, and more)
  • Logic branching: One-size-fits-all forms that can’t cater to your unique needs. Branching questions based on previous responses lets you personalize the experience.
  • Progress bar: Typeform takes away the guesswork. Provides users with visual progress throughout the form, increasing completion rates.


  • Efficient Setup: Use File import forms, display questions one at a time, and enable save-and-resume functionality for smoother data collection for smooth surveys.
  • Centralized Control:  Manage fields like a pro based on user input. You can personalize forms with conditional logic and enhance brand recognition with custom subdomains.
  • User-Friendly Design: You can build professional forms with a drag-and-drop builder, customize themes and CSS, and ensure accessibility with compliant forms.
  • Enhanced Data Collection: Get e-signatures on the fly, save time with pre-filled fields, and ensure your forms look great on any device.
  • Efficient Optimization: Streamline the process for both employees and customers. Create responsive forms to improve efficiency with SSO-powered prefill.

2. Ease of Use


  • With its intuitive layout, aesthetic design, and seamless navigation, Typeform captivates users. It enhances user experience, resulting in higher engagement and satisfaction.
  • The drag-and-drop builder makes form building a piece of cake.


  • Formstack offers a user-friendly interface, it may appear slightly more traditional compared to Typeform’s avant-garde design.
  • However, the former compensates with its robust functionality and comprehensive feature set.

3. Templates


  • Typeform offers various templates that can be customized to suit different needs and preferences.
  • The forms are a sight to behold! They have many well-designed pre-designed templates.


  • Formstack hooks you with ready-to-go templates for both forms and documents, saving you heaps of time and energy.
  • With over 300 versatile templates in their arsenal, you’ll find the perfect fit for all your project needs.

4. Analytics and Reporting


  • Drill down each user’s progression through the form, identify drop-off points, and integrate with Google Analytics, Tag Manager, or Zapier for additional insights.
  • The reporting and analytics features are also basic compared to its competitors.


  • Formstack stands a bit in the frontline here. The platform offers advanced analytics features to dive deep into your data.
  • You’ll get a comprehensive view of your form performance, from raw figures to eye-catching graphs.
  • Calculate conversion rates easily, track abandonment rates effortlessly, and integrate with other software solutions for advanced data analysis.

5. Integrations


You get an array of useful integrations with Typeform. Hey, you can check Typeform Integrations for a detailed outlook. Here, we will look into a few major categories.

  • For CMS, you have Contentful and Hubspot.
  • In terms of File Management, you get Hubspot, Google Docs, and Dropbox, to name a few.
  • Stripe and Square for Payment and E-Commerce.


Visit the Formstack Integrations page to see all the categories.

  • For CMS, WordPress, Hubspot, Drupal.
  • When it comes to CRM, you get ActiveCampaign, Drip, and Lime Go, to name a few.
  • If you need Accounting needs, Free Agent, Freshbooks, and Google Sheets will be of help.

6. Offline Forms


  • Typefrom, surprisingly, does not offer an offline form service. That means you need internet anytime, anywhere.
  • Currently, they have an ongoing offline beta program where users can create and collect data offline using specific instructions provided by the platform.


  • Paired with Formstack Go, their offline forms let you collect data at the remotest of corners.
  • Once your team members reconnect to the web, everything seamlessly falls into place, ensuring smooth and uninterrupted collaboration.

7. Security


  • Typeform adheres to various international standards like ISO 27001, ISO 27701, SOC2, GDPR, and HIPAA to ensure data protection and privacy.
  • They provide transparency about their security practices, encourage secure procedures from both sides and offer features like multi-factor authentication and single sign-on (SSO) for enhanced security.


  • Formstack follows all the rules to keep your information safe. They follow HIPAA, PCI, GDPR, and WCAG standards.
  • They use invisible reCAPTCHA and secret passwords to keep them safe. Your documents are well protected. SSL, encryption, and firewalls keep them safe from harm.

Now comes the most important point.

8. Pricing


Typeform has something for everyone.

Plan NamePrice
Basic Plan$29/month
Plus Plan$59/month
Business Plan$99/month
Enterprise PlanContact Sales

A free plan is available.

Here’s a detailed view of the plans:

Basic Plan

  • $29 USD/month
  • 100 responses/month included
  • Unlimited Typeforms

Plus Plan

  • $50 USD/month
  • 1,000 responses/month included
  • Remove Typeform branding

Business Plan

  • $83 USD/month
  • 10,000 responses/month included
  • Drop-off rates

Enterprise Plan

  • Contact Sales
  • Single Sign-On (SSO)


Formstack’s pricing caters to a diverse audience.

Plan NamePrice/Month
Recommended Suite$191/month

Yes, there is a free plan with limited features.

Forms Plan

  • $50/month
  • 1,000 Submissions Per Form
  • Form Integrations and Payment Integrations are included

Documents Plan

  • $92/month
  • 150 Merges
  • Session Management and Data Routing features

Sign Plan

  • $18/month
  • Unlimited eSignatures
  • Mobile Signing

Recommended Suite

  • $191/month
  • Unlimited Document Templates
  •  Copilot


  • Customized

That’s it! We’re done with the comparison of the two form-building giants.

But wait, what if I tell you there is a better alternative to both? Yes. It is SurveySparrow!  Hold up. Don’t just trust my words. Let me tell you why.

Why is SurveySparrow a Better Alternative?

Surveysparrow is an experience management platform that lets you create conversational, chat-like forms,  1000+ pre-designed survey templates you can customize, advanced analytics, and reporting! You get not just the best of both worlds but also more!


Key Features

  • Single Page Forms: Say goodbye to long forms! SurveySparrow keeps it simple with single-page forms so users can breeze through questions without getting overwhelmed.
  • Conversational Forms: What better way to reap responses than engaging in conversations with your audience? And, you do not need a coder’s brain here.
  • AI Form Builder: The AI surveys, featuring the innovative Wing feature, provide insightful suggestions for enhanced engagement and superior results.
  • Executive Dashboard: Visualize the insights with the help of the dashboard and make informed decisions.
  • White Label: Add a personal touch, brand logo, color, or theme to make the surveys your own.
  • Integration: Salesforce, Zapier, Hubspot, MailChimp, Stripe, Slack, and Google Analytics are a few big players.


Pricing PlansStarting PriceFeatures
Basic Plan$19Multiple question types and basic features
Business Plan$79Advanced features
Professional Plan$249Additional features
CX Suite$249NPS, CSAT, CES surveys- measuring customer loyalty, satisfaction, and effort scores
360 AssessmentsCustom QuoteResearch-backed question banks, advanced performance analytics, and group reports
Reputation Management$0Limited free version; $79 for full features

Why don’t you give it a try? The 14-day free trial will give you a glimpse of everything you’ll ever need. Again, don’t take my word for it. Take it for a spin today!

Here is a table for a sneak peek when in doubt.

Table of Comparison: Typeform vs Formstack vs SurveySparrow

Best ForConversational FormsVisually Appealing FormsLogic and Branching
G2 Reviews Rating4.44.54.4
Intuitive Interface
CX Module✔ CSAT, CES, NPSTemplatesCSAT, NPS
Mobile First Surveys
Insert Images & Videos
Conditional Logic
Payment Gateway
PricingStarts at $19/monthStarts at $29/monthStarts at $50/month

What to Look for in an Online Form Builder

Here are a few points you should consider before investing your time and money:

  • Easy to Use/Intuitive: Go for a form builder where you can easily drag and drop elements to create forms. Look for features like real-time changes and previews to build your forms effortlessly.
  • Integration with Other Platforms: Choose a form builder that works well with your existing platforms, like Salesforce, PayPal, Wix, and Mailchimp. This makes managing your data smoother and more efficient.
  • Templates: Make sure the form builder has good-quality templates that are easy to customize. You want templates that convert quickly and give you the freedom to design them how you want.
  • Customization: Find a form builder that lets you tweak templates to fit your brand. Customizing elements like the Thank You page can improve interaction with your customers.
  • No Coding Skills Required: Pick one that doesn’t need any coding skills. This way, everyone can create forms easily, even if they’re not tech-savvy.

Wrap Up!

Alright, let’s sum it up! When it comes to picking the right tool for your needs, it’s crucial to consider what matters most to you. But hey, here’s the thing – choosing just one can be tough. Each tool brings its own set of strengths to the table. So, Typeform vs Formstack can’t have a winner.

Now, how do you choose? Well, think about what features are essential for your project. Do you need offline capabilities? Want a visually appealing design? Or maybe detailed analytics are your top priority. Whatever it is, there’s a tool out there that’s perfect for you.

Happy Exploring!

Kate Williams

Content Marketer at SurveySparrow

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