Survey & Feedback
Questionnaire On Consumer Awareness: Sample Template + Survey Questions
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
16 min read
19 September 2025
Survey & Feedback
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
16 min read
19 September 2025
There’s a growing need for a questionnaire on consumer awareness for people to express what they know and what they don’t.
This article has the most comprehensive list of consumer awareness survey questions that you’ll ever need. Use it directly against your competition or to pique customer interest.
This article covers:
So, let’s get into it.
As the term ‘consumer awareness’ (or buyer awareness) clearly suggests, it’s the buyer’s knowledge and depth of understanding about a particular product, type, or company to get the best results out of their purchase.
Having buyer awareness allows consumers to make well-informed decisions that are going to be fruitful for their health and daily work.
Example of consumer awareness:
The knowledge of macros in your food. If you know how much carbohydrates, proteins, and fats to take daily, you will pick the right food items from the supermarket.
That’s consumer awareness for you.
Well, in general, these are surveys that measures the awareness of consumers about product, competitors and market.
In this blog, we will discussing the kinda questions you should ask in this survey so as to acquire accurate insight about consumers’ awareness.
Since you are here for survey questions related to consumer awareness, we thought a sample template regarding the same might help you. With that in mind, we created something specially for you. Have a look it.
Consumer Awareness Survey
Use This TemplateThere are 1000+ more such pre-built survey templates with SurveySparrow. These templates are completely free for your use…no cost, no fuss! Sign up and try them out.
The questions you should ask to check the awareness levels of your or your competitor’s products come next. So, here are 50+ consumer awareness questionnaires that you can start using right away, starting with general consumer awareness survey questions.
The consumer awareness survey questions of this type talk about the general customer awareness in their day-to-day buying. It does not delve into anything specific while understanding the level of general awareness of a respondent.
In any awareness survey, the starting few questions should always be of this type, as it sets the tone and gives you a basic outlook about the level of awareness of a survey-taker. These are the questions falling under the general consumer awareness type.
When it comes to product-specific awareness, the questions are always focused on the level of awareness of a customer about a specific product. You’re not concerned about the overall customer awareness here. For example, you don’t wish to know if a customer is aware of your brand’s mission.
Here’s another survey template to help you with.
Consumer Awareness Survey of Product
Use This TemplateInstead, what’s their level of awareness about one of your specific offerings or products? That’s the intended goal of these consumer awareness questionnaires.
Understanding a customer’s awareness of your brand helps you measure what the potential and existing customers really think about your brand, whether they trust it, and their loyalty towards it.
With brand awareness survey questions, you learn how customers feel about your product and how much they value it. And it’s not just that. You can measure your customer’s loyalty and, thereby, satisfaction level as well.
We don’t want to overwhelm you, but here is another survey template you can use if you are interested.
Consumer Awareness Survey of Brand
Use This TemplateHere are some questions you ask here.
Understanding your customer’s competitor awareness is just as important as knowing their awareness about your products and services. It helps you with two things:
Here are the top questions to ask them in this category:
Lastly, consumer awareness of your brand and offerings can also be in the form of market research. Here are the questions to use straight away.
What remains now? The steps to build a fantastic, absolutely rocking consumer awareness survey. These 6 steps, if followed, will give you an awareness survey that customers will readily accept and answer. With no further ado, then, here they are.
Before you start creating a consumer awareness survey, know the goals and objectives of why you want to do it. We gave 5 different types of awareness questions for this very reason. All of those have contrasting relevance and potential objectives that you can achieve from them.
A set goal will help you choose consumer awareness survey questions that are effective enough to help you collect the intended information.
The times of paper surveys conducted physically are long gone. Everyone wants to take a survey based on their schedule and comfort. Online survey tools like SurveySparrow do the job here. It lets you create whatever survey you want, be it customer feedback, market research, or employee assessment, from scratch.
You can either make use of the AI feature, which would create a brand new survey from scratch in seconds. Or choose from the 1000+ pre-built templates and edit (customize) it your needs and share them.
To conduct a customer awareness survey, too, you need an efficient tool like this. And this is an important step to determine if you gather enough responses to make your survey. A simple example of a survey tool’s importance is the sharing capabilities it offers. Your respondents can literally take the survey from anywhere, be it through email or a website pop-up. Fantastic, isn’t it?
A personalized walkthrough by our experts. No strings attached!
Once you’ve selected the tool, the next step is to select the right survey template. Check out these pre-built survey templates from SurveySparrow.
The template you select has to be logical and comprehensive. Your customers may not have much time to answer your survey, and the template will be decisive. It will allow you to arrange and organize the entire content so respondents can easily read all questions and select answers.
Another thing to take note of is the fact that a survey template should be consistent with your brand’s message, logo, and look. So, use the company logo in your survey and the color that customers can easily identify and associate. Only then you will have a chance to entice them enough to start taking your consumer awareness survey.
Well, this goes without saying. You have to formulate questions clearly. It must be direct and not vague. Vagueness in questions will hinder respondents from answering them. You can directly use the 50+ questions we’ve given, but if you wish to create your own, here are some tips.
After preparing the question draft, review it well and make sure to get a few more eyes on it. That will allow you to edit all errors and make the questions better. You can also go ahead with a trial test to see if the survey is hitting all intended goals.
Suggested Read: How to write a proper survey question
The subject line becomes crucial when you’re sending the awareness survey through email. Mention clearly that your survey is short and will only take a couple of minutes to respond. That way, survey-takers will have a clear idea that the survey won’t be a burden! If you’re giving incentives to respondents, mention that as well.
In an email survey, clearly state your call to action. It’s as important as setting the subject line.
For example, mention that clicking the colored link will immediately lead to the survey or make a button that respondents can click to start with the survey. The point is that they must not find it hard to find where they should go to answer the survey.
So an enticing subject and a clear CTA. Don’t miss out on these two for your awareness survey.
Email or snail mail, write encouraging invitation for respondents to answer the survey. It serves as an offer for them to answer the survey and they feel respected by your brand that way. This respect goes a long way in developing a great relationship that eventually brings business.
In the invitation, briefly state the purpose of your awareness survey and how a respondent will positively contribute to it. Also, state how long it will take for them to complete the survey. With this, you’re all set to hit that send button and collect rich consumer awareness data. And that’s what we all like, eh?
“Phew, that was a long article!” – You’re feeling this, right?
Well, we feel you. But we also know for a fact that you’re not disappointed with the information you have now. That 50+ vital questionnaire on consumer awareness will forever act as your helping hand. And then there are the 6 key steps for getting outstanding responses to your consumer awareness survey, always!
So the article might feel long, but if it was worth your time, we’re going home happy. And if you have questions about SurveySparrow, we’re just a chat away. Happy surveying!
Create engaging surveys that people actually complete. Try SurveySparrow now!
Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.
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