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50+ Brand Awareness Survey Questions to Ask in 2023


6 February 2023

5 min read

Brand awareness surveys help you measure what your potential customers think about your brand, how loyal they are, and whether they trust your brand. In this article, we’ve put together a list of the best brand awareness survey questions you can ask your customers to measure your brand’s market recognition.

Here’s what we’ll cover in this article; feel free to jump to the relevant section:

What is a brand awareness survey?

50+ brand awareness survey questions to ask your target group

4 tips for building an effective brand awareness survey

What is a Brand Awareness Survey?

A brand awareness survey lets you measure your customers’ awareness of your brand. Simply put, it helps you better understand what your customers think of your brand.

With a brand awareness survey, you can learn:

  • What feelings and emotions your customers associate with your brand
  • How loyal your customers are to your brand
  • Whether they share the same values as your brand
  • How much they know about your products and services

55 Brand Awareness Survey Questions to Ask Your Target Audience

Here are the best brand awareness survey questions to measure your brand awareness:

  1. When you think of {product category or type}, what brands come to mind?
  2. When was the last time you used a {product type or category}?
  3. What is the first brand you think of when thinking of {product type}?
  4. Which of the following brands have you heard of?
  5. Which brands do you purchase {product type} from?
  6. What brand is the most recognizable in {the product category}?
  7. Which of the following brands make you most happy?
  8. Considering {product type}, which brands would you consider purchasing from in the next 6 months?
  9. Which of the following things would make you loyal to our brand?
  10. If {brand name} was a person, how would you describe that person?
  11. How did you find out about {the brand name}?
  12. When thinking of buying a {product type or category}, which product comes to mind as your top choice?
  13. Which of these aspects led to this choice?
  14. What characteristics or values of our brand make it recognizable?
  15. What makes our brand more recognizable than other competing brands?
  16. Have you seen {brand name}’s advertisements?
  17. Where did you see the advertisements?
  18. How familiar are you with {brand name}’s products and services?
  19. List five words you would choose to describe this brand?
  20. Do you currently use any products or services from any of these brands?
  21. Of all these brands, which do you feel is the market leader?
  22. What is it about {brand name} that makes you feel that way? explain briefly
  23. When it comes to buying {product type}, are you the main decision maker?
  24. How often have you used {product type} in the past?
  25. Which of the following messages do you associate with {the brand name}?
  26. Which of the following emotions do you feel when you think about {the brand name}?
  27. What stood out most from the ads you have seen?
  28. Which of the following traits do you associate with {brand name}?
  29. When you have {a certain problem}, what company do you turn to?
  30. Which of the following words describe {the brand name}?
  31. Of the words you selected, how do you feel about each?
  32. How would you describe your level of emotional attachment to {brand name}?
  33. When you think of {brand name}, how do you feel?
  34. When did you first hear about our brand?
  35. How would you describe {brand name} to your friends or colleagues?
  36. How would you describe your last experience with {the brand name}?
  37. Which best describes your last experience with {the brand name}?
  38. Have you purchased our product before?
  39. Which of the following products have you tried?
  40. Have you heard of {brand name} before?
  41. Which of the following types of customers are ideal for our brand?
  42. How was your experience with our product?
  43. Do you currently use our product?
  44. Do any other brand comes to mind when you think about our brand?
  45. Where have you seen or heard about our brand in the past three months?
  46. How familiar are you with our brand?
  47. When did you first hear about our brand?
  48. How often did you hear people talking about our brand in the past few months?
  49. How would you describe your overall opinion of our brand?
  50. If you had to describe our brand in three words, what would they be?
  51. How favorably do you think about our brand?
  52. How has your perception of our brand changed over the last few months?
  53. Rank the following values, from the one you think, is closest to our brand to the one that is furthest?
  54. How likely would you recommend our brand to your friends or colleagues?

Get started with a free brand awareness survey template

Conversational brand awareness surveys receive the highest completion rates! Build one the easy way with a premade template!

Try our brand awareness survey to test the conversational experience!

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4 Tips for Creating an Effective Brand Awareness Survey

Here are some tips for creating brand awareness surveys that let you effectively measure and track brand awareness

1. Identify Your Ideal Audience

It all starts with who you’d want to take your survey. you need to narrow down your target market. You’d have to target a specific segment within that market with your brand awareness survey. This is the segment that’s best for your brand or product.

2. Ask the Right Questions

Now that you’ve identified the right audience, you need to ask questions that help you determine their thoughts about your brand and whether they know it well enough to use your products and services. Keep your questions relevant to what you want to learn.

3. Start Out with Unaided Questions

There are two kinds of brand awareness questions: aided and unaided. Both provide insights into the extent to which your potential customers recognize your brand. Unaided questions help you identify whether your customers can remember your brand without providing any assistance.

4. Dig Deeper into What Your Audience Thinks about Your Brand

You can dig a little deeper other than learning whether they know your brand and the associations they make with it. Ask more questions to understand how they perceive your brand. You can follow up with open-ended questions to get more feedback from them.

Final thoughts

Do your potential customers know your brand well enough to choose you over your competitors? Or do they even know your brand? When they think about your brand, what do they associate with it? A brand awareness survey can help you answer these questions.

The insights you gain will help you build brand credibility and establish trust between you and your potential customers.

Are you looking to conduct a brand awareness survey to measure how familiar your brand is to your potential customers? SurveySparrow provides you with everything you need to create your own brand awareness survey that matches your brand’s personality.

It provides you with a simple drag-and-drop interface and premade template that anyone can use to create a brand awareness survey in minutes.

Most of your customers will complete your survey as they would be pleased to take surveys that are conversational in nature and are quite different from the long, boring forms you’ve seen on the internet.

If you’re looking to boost your survey responses and create pleasant experiences, take the conversational way and try SurveySparrow today!

Have you got any questions on creating a brand awareness survey? Any interesting tips or hacks for creating effective brand awareness surveys? Let us know in the comment section below.

Looking for a survey tool that makes it easy and effective to conduct interactive and conversational brand awareness surveys? Wondering whether SurveySparrow is the right fit for creating and sharing your brand awareness surveys? Reach out to us for a free, personalized demo!


I'm a developer turned marketer, working as a Product Marketer at SurveySparrow — A survey tool that lets anyone create beautiful, conversational surveys people love to answer.


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