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11 Best Social Media Management Tools of 2020

Athira Unnikrishnan

Athira Unnikrishnan

7 min read

I don’t even have a flicker of doubt when I say that Social Media is the undisputable King when it comes to marketing and audience outreach. It is one of the most powerful medium to increase your audience, procure customers and fortify your brand. Today, almost every business enterprise has a strong social media marketing strategy in place because you never know, it might just take a single post to drive an impressive amount of traffic to your site, helping you in lead generation, gaining more customers and of course, driving revenue.

Well, how do you implement your social media strategies in the most effective way and leverage it? Social Media Management Tools, they are your guiding light here.

What are Social Media Management Tools?

Social Media Management tools help you publish, monitor and manage content in multiple social media channels from a single interface. Sharing and scheduling social posts and engaging with followers becomes much easier and effective with such a tool in place.

11 Best Social Media Management Tools of 2020

The market offers tons of social media management tools with an array of similar features. Evidently that’s confusing. But, you don’t have to worry. As per expert recommendations, we have curated a list of the 11 best social media management tools that 2020 has to offer. Take a look:

  1. Hootsuite
  2. Buffer
  3. Sendible
  4. Sprout Social
  5. AgoraPulse
  6. Sprinklr
  7. Socialbakers
  8. Loomly
  9. Zoho Social
  10. Social Pilot
  11. ContentStudio

1. Hootsuite

Hootsuite is an out-and-out social media management software that serves over 800 of the Fortune 1000 companies. You can effortlessly manage your social media activities as per the market trends, improve customer relationships and grow revenue with the help of Hootsuite.

With Hootsuite, you can have a seamless workflow to carry out your social media strategies as they are supported by 200+ integrations. Also, manage multiple accounts, monitor social activities, run ads and schedule an array of contents at a go, over 35 social media platforms including Instagram, Facebook etc.

Hootsuite is an out-and-out social media management software that serves over 800 of the Fortune 1000 companies.

Summing Up: The efficacious content management features, the provision for work collaboration, extensive analytics and supportive integrations makes the mobile-friendly platform, Hootsuite one of the best social management tools out there. Yet it does have its share of drawbacks like the steep learning curve and the poor customer support.

Pricing: Starts at $29 per month per user. Free Version Available.

2. Buffer

One of the oldest and popular free social media management tools, Buffer mainly focuses on the scheduling of posts over social networks. This free social media management tool primarily supports platforms like Instagram, Facebook, Twitter and Linkedin. Free users can leverage any three of the platforms while paid Pro users can schedule posts over Pinterest as well. Buffer offers you a suite of tools to publish, engage the audience, collaboratively work with your team and draw insightful conclusions from the efficient analytics.

Buffer mainly focuses on the scheduling of posts over social networks.

Summing Up: Buffer is a mobile-friendly, intuitive tool with a supportive dashboard and helpful features but post-performance insights are scanty and publishing features are basic wherein you can’t tag pages.

Pricing: Starts at $15 per month per user. Free Version Available.

3. Sendible

Sendible is a social media management software specially designed for SMEs with quite a large clientele. The tool allows you to connect with over 20 relevant social media platforms and blogging sites including Facebook, Twitter, Tumbler, Linkedin, Blogger etc. You have some great scheduling tools like Smart Queues that lets you adjust publishing times, automate recycling of the best-performing content and Shared Calendar that allows you to connect and curate RSS feeds. You also have the shared media library to collaborate work and delegate tasks to team members. Sendible also has a lot of other exciting features to effortlessly automate your workflows like Social Inbox, Post previews, GMB buttons and many more.

Sendible is a social media management software specially designed for SMEs with quite a large clientele.

Summing Up: Though it could be a tad friendlier in mobile devices, Sendible, with its significant suite of integrations, advanced analytics powered by Google Analytics integration, customizable dashboard and white-label provisions, is definitely one of those social media management tools that can’t be ignored.

Pricing: Starts at $29 per month per user. Free Trial Available.

4. Sprout social

Sprout Social is yet another social media management tool that lets you monitor social media activities with much ease. Social Sprout is one of the few social management tools that provide CRM features to help you know your customers better and build a strong relationship with them.

Social Sprout is one of the few social management tools that provide CRM features.

Schedule post and connect to social media platforms like Facebook, Twitter, Insta, Linkedin and Pinterest. The platform provides you with a series of scheduling tools that helps you to simultaneously schedule posts through multiple networks, tag updates, to reuse them for analytics and track campaigns. Smart Inbox of the software aids you in bringing Twitter, Facebook and Insta inboxes together into a single interface.

Summing Up: All in all Sprout Social is a tool that you can consider for your social media management needs but watch out for the high pricing plans.

Pricing: Starts at $99 per user per month. Free Trial Available.

5.  AgoraPulse

AgoraPulse is a social media management software that can be used by marketers, small and large businesses alike. Like the other classy social media management tools, AgoraPulse also offers features for scheduling, publishing, responding, monitoring social channels, identifying key influencers and working collaboratively with your team. But the most attractive fact of Agorapulse is that it provides you with an analysis of your competitors. It also has features like Facebook contest apps, Facebook Barometer, Autopost, allowing you to label contents to retrieve, analyse posts and reach a hyper-targeted audience.

AgoraPulse definitely makes for a good social media management platform owing to its decent list of features, affordable price and responsive customer service team.

Summing Up: AgoraPulse definitely makes for a good social media management platform owing to its decent list of features, affordable price and responsive customer service team. However, the reporting features are basic and can be made better.

Pricing: Starts $79 per month for two users. Free Version Available.

6. Sprinklr

A popular social media management platform, Sprinklr is yet another platform that helps all sorts of businesses irrespective of size. Sprinklr also has a noteworthy clientele to its credit like McDonald’s, Nike and Microsoft. Sprinklr helps you manage followers, run ads, social media marketing campaigns and engagement activities across multiple social channels. Through Sprinklr, you can connect and schedule posts through more than 23 social channels and forums.

Sprinklr helps you manage followers, run ads, social media marketing campaigns and engagement activities across multiple social channels.

Summing Up: The highly customizable tool would have been a great choice if it weren’t for the hiccups in the set-up process and the inability to directly delete contents from Facebook or Twitter.

Pricing: Contact to get a quote.

7.  Socialbakers

Socialbakers is an AI-enabled social media management software. The software lets you understand customer personas, find the right social influencers for your business and leverage AI to drive your social media reach. Social Bakers has a suite of efficient features like conversion tracking, contact management, multi-account management, sentiment analysis, advanced audience analysis, customer targeting and much more.

Socialbakers is an AI-enabled social media management software.

Summing Up: The insightful analytics, performance evaluation, customised dashboards and seamless integrations make Socialbakers one of the best social media management tools, but on the downside, the pricey tool has a steep learning curve.

Pricing: Request to get a quote.

8.  Loomly

Loomly is yet another social media management tool that has made it into our list. The software lets you manage social media effortlessly through its efficient suite of features. Publish, optimize content and control brand messaging with the help of features like Post Ideas, Post Optimization Tips and Post Mock-ups and Approval Workflows. Maximise your reach and create engaging social content via native scheduling, post targeting and individual content calenders.

Loomly lets you manage social media effortlessly through its efficient suite of features.

Summing Up: Overall, the feature-rich, intuitive tool does make a good choice for a social media management software but Loomly does have a few cons like its limited auto-publishing features and mediocre integration with Instagram.

Pricing: Starts at $25 per month for 2 users. Free Trial Available.

9.  Zoho Social

Maximise your social media outreach using Zoho’s social media management software, Zoho Social. The best features of Zoho Social includes publishing calendar, brand safety, bulk scheduler and repeat post which are almost flawless. Target customers, automate publishing, monitor mentions, filter keywords, track conversion and built customised reports or make the most of pre-built reports effectively using the tool. The monitoring dashboard of Zoho Social is yet another great tool that lets you engage with your audience and respond in real-time.

The best features of Zoho Social includes publishing calendar, brand safety, bulk scheduler and repeat post which are almost flawless.

Summing Up: Yes, intuitiveness and efficiency of Zoho Social have made it one of the best social management tools available in the market. However, Zoho Social can improve a bit more when it comes to the number of integrations it has with the social channels.

Pricing: Starts at $15 per month. Free Version Available.

10.  Social Pilot

One of the top-tier social media management tools, Social Pilot is the next platform in our list. Social Pilot helps you manage, monitor and publish content using the array of features provided by it. The tool helps you share multiple posts, connect over 100 profiles with a single account, collaborate work, manage social media conversations and schedule posts. The top features of the tool include Social Inbox, Social Media Calendar and Social Media Analytics. Another great feature of Social Pilot is that it helps you curate impressive content with Content Suggestions.

The best features of Zoho Social includes publishing calendar, brand safety, bulk scheduler and repeat post which are almost flawless.

Summing Up: The feature-rich dashboard, priority email support and supportive integrations might have made it a great choice if it weren’t for the lack of customer targeting provisions.

Pricing: Starts at $83 per month. Free Trial Available.

11. ContentStudio

ContentStudio is the final social media management tool on our list. The tool enables advertisers, agencies, and various other businesses to make the most of their social media channels in order to surpass the competition.

It is a one-stop solution for social media management that collaborates with the major social channels and gives you a deep understanding of how your account performs in each. ContentStudio offers some top-notch features like multi-channel publishing, RSS feed reader, auto-scheduling, editorial calendar, and brand management.

Social Media Management Tool - ContentStudio.

Summing Up: Overall, ContentStudio with its excellent suite of features and its intuitiveness makes for a decent social media management tool.

Pricing: Starts at $49 per month. Free Trial Available.

Well, here you go. The given social media management tools are the best that the market offers. Your hunt for the best social media management software has been made a lot less confusing. Now all you have to do is find the right tool for you!

Athira Unnikrishnan
Athira Unnikrishnan

Content Marketer at SurveySparrow

Just a plain soul enthralled by the power of words and the aroma of food!

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  • Great content! Keep it up! 🙂

  • Sahil Technians

    The article is good and has something new mentioned as I have read many articles before. Thanks to the author for such a wonderful article.

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