Our surveys come with superpowers ⚡

Blog Customer Experience

15 Voice of Customer Methodologies to Unleash the Power of Feedback


23 June 2023

7 min read

Hello there, fellow customer-centric enthusiasts! Today, we’re diving deep into the world of customer feedback. More specifically, we’re exploring the voice of customer methodologies. These techniques help us understand what our customers truly want and need. So, buckle up, and let’s get started!

What is the Voice of the Customer (VoC)?

Firstly, The Voice of the Customer (VoC) is a research method that captures customers’ expectations, preferences, and aversions. Essentially, it’s the process of listening to your customers’ needs and wants, then using that information to improve your products or services.

The Importance of VoC for Businesses

Businesses need Voice of Customer because it gives them insight into what customers really want. It helps businesses understand their customers better, leading to improved products, services, and overall customer satisfaction. It’s like having a direct line to your customers’ thoughts, allowing you to make data-driven decisions.

What is  the Definition of Voice of Customer Methodologies 

First of all, The term “VoC” refers to several techniques that businesses use to capture what customers are saying about their products, services, and brands. These methodologies are designed to gather, analyze, and interpret customer insights to help businesses understand customers’ needs, wants, expectations, and aversions.

Customer experience

Why is Voice of Customer Methodologies Important in a Business? 

Furthermore, There are several reasons why VoC methodologies are crucial:

  • Customer-Centricity: They enable businesses to become more customer-centric by understanding and responding to customer needs and expectations. This can lead to improved customer satisfaction and loyalty.
  • Product Development: VoC methodologies can guide product development by highlighting what features and improvements customers want to see, helping to ensure that new products meet market demand.
  • Competitive Advantage: Understanding your customers better than your competitors can provide a significant competitive advantage. It can enable you to deliver superior customer experiences and build stronger customer relationships.
  • Business Growth: By improving customer satisfaction and loyalty, VoC methodologies can drive repeat business, reduce customer churn, and increase customer lifetime value, contributing to business growth.
  • Risk Mitigation: VoC can also help businesses identify and address issues or problems before they escalate, helping to mitigate risk and protect the brand’s reputation.

Hence, The goal of Voice of Customer methods is to listen to and understand your customers’ perspectives in order to make better business decisions based on the information they provide. They are a critical tool for any business that wants to succeed in today’s customer-centric world.

Creating a VoC Strategy: What You Need

Thus, creating a VoC strategy involves several steps. First, you need to identify your objectives. What do you hope to achieve with your VoC program? 

Next, you need to determine the best methods for collecting customer feedback, including surveys, interviews, or social media monitoring.

Above all, VoC can also be used to evaluate new concepts, ideas, and solutions. Gathering customer feedback allows you to test new ideas before fully implementing them. This reduces the risk of launching a product or service that doesn’t meet your customers’ needs.

Top 15 Voice of Customer Methodologies to Look Out For:  

You can find a list of the top 15 ways to collect feedback on the voice of customer process here. These are some of the voice of customer methodologies that are a go-grab-win for you! 

#1 Voice of Customer ​​Surveys

The classic voice of customer surveys. Simple, straightforward, and surprisingly effective. Depending on your needs, they can be short and sweet or detailed and comprehensive. Remember, the key to a successful survey lies in asking the right voice of the customer survey questions.

#2 Interviews

One-on-one interviews provide a personal touch. They allow for deep, meaningful conversations and uncover insights that surveys might miss.

#3 Focus Groups

A focus group brings together a small number of customers to discuss their experiences and opinions. It’s a great way to get a diverse range of perspectives.

#4 Social Media Monitoring

Social media is a treasure trove of customer feedback in the digital age. Monitor your brand mentions and hashtags to keep a pulse on customer sentiment.

#5 Email Feedback

Don’t underestimate the power of a well-crafted email. It’s a direct line to your customers and can yield valuable feedback.

customer feedback collection

#6 Website Analytics

Your website analytics can tell you a lot about your customers’ behavior. Look for trends and patterns to understand their needs and preferences.

#7 Customer Reviews

Online reviews are a goldmine of customer feedback. They’re honest, unfiltered, and incredibly valuable.

#8 Net Promoter Score (NPS)

This simple metric asks customers how likely they are to recommend your business. It’s a powerful indicator of customer satisfaction.

#9 Customer Effort Score (CES)

CES measures how easy it is for customers to use your product or service. The easier, the better!

#10 Customer Satisfaction (CSAT) Score

You can use this measurement to understand how satisfied your customers are with your product or service.

#11 User Testing

Customer observation involves observing how your customers use your product or service. It’s a great way to identify usability issues and areas for improvement.

#12 Suggestion Boxes

Sometimes, the old ways are the best. A suggestion box (physical or digital) can encourage customers to share their ideas and feedback.

#13 Community Forums

Online forums are great for customers to share their experiences, ask questions, and offer suggestions.

#14 Feedback Widgets

These small tools on your website allow customers to quickly and easily provide feedback.

#15 Customer Advisory Boards

This is a group of customers who provide regular feedback and advice. It’s a more formal, long-term commitment but can provide invaluable insights.

Examples of Voice of Customer Questions

Here are some examples of Voice of Customer (VoC) questions that you might use to gather feedback from your customers:

Here you go!
  1. How would you rate your overall satisfaction with our product/service?
  2. What do you like most about our product/service?
  3. What do you dislike, or what would you change about our product/service?
  4. How likely are you to recommend our product/service to a friend or colleague? (This is often measured on a scale from 0-10 and is known as the Net Promoter Score question)
  5. How well does our product/service meet your needs?
  6. How would you describe our product/service to a friend?
  7. How can we improve your experience with our product/service?
  8. What features or services would you like to see us offer in the future?
  9. How would you rate the value for money of our product/service?
  10. How responsive have we been to your questions or concerns about our product/service?
  11. How easy is it to navigate our website/use our app?
  12. How well did our product/service solve your problem or improve your situation?
  13. What made you choose our product/service over our competitors?
  14. How often do you use our product/service?
  15. If you could change one thing about our product/service, what would it be?

Remember, the specific questions you ask will depend on what you’re trying to learn from your customers. It’s also important to keep your surveys as short and simple as possible to increase response rates.

Why SurveySparrow Tops as the Best Voice of Customer Tool

customer satisfaction survey

In the world of customer experience management, one name that consistently rises to the top is SurveySparrow. This powerful Voice of Customer (VoC) tool is revolutionizing the way businesses listen to, understand, and respond to their customers. Let’s delve into why SurveySparrow is considered the best in its class. 

Notable Features of SurveySparrow

In-depth Customer Understanding: SurveySparrow allows you to listen to your customers and gain a detailed understanding of their opinions about your product or service. This understanding is crucial for delivering excellent customer experiences and staying competitive.

Effective VoC Programs: With SurveySparrow, you can create effective VoC programs that allow you to engage with your customers at every crucial touchpoint in their journey. This improves customer loyalty and leads to more referrals and increased revenue.

Impressive Results: Businesses using SurveySparrow’s VoC tool have seen significant results, including 55% greater customer retention rates, an average 23% decrease in year-over-year customer service costs, and 292% greater employee engagement rates.

Actionable Feedback: The platform goes beyond just collecting customer feedback. It helps you analyze the feedback, identify areas that need attention, and take effective action to resolve issues. This proactive approach to problem-solving is key to customer satisfaction.

Building a VoC Program: SurveySparrow guides how to build a successful VoC program, including practices like making feedback collection a routine, analyzing feedback for insights, taking corrective action, and monitoring customer satisfaction.

Versatile Feedback Collection Methods: our omnichannel experience management platform also supports various methods for collecting VoC data, including engaging surveys, social media monitoring, intercept surveys, and Net Promoter Score (NPS) surveys.

In a nutshell, SurveySparrow is a comprehensive VoC tool that helps businesses listen to their customers, understand their experiences and expectations, and take action to improve their products and services. 

Sign up today for a free trial of our experience management platform and explore the voice of customer surveys to drive overall organizational success. 

Final Thoughts

Remember, the voice of the customer process isn’t just about collecting feedback. It’s about listening, understanding, and taking action. It’s about creating a voice-of-customer program that puts your customers at the heart of everything you do.

Finally, there you have it – 15 voices of customer methodologies to help you gauge real customer feedback. Each one has its strengths and weaknesses, so choose the ones that best fit your business and your customers. And remember, the voice of the customer is the most powerful tool you have. Thus, listen carefully, act wisely, and watch your business thrive.




Passionate, eidetic, and a writer at large.

Growth Marketer at SurveySparrow

Everything about delighting customers.
You’ll find them here.

Leave us your email, we wont spam. Promise!

Start your free trial today

No Credit Card Required. 14-Day Free Trial

Try For Free

Request a Demo

Want to learn more about SurveySparrow? We'll be in touch soon!

Request Demo