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Top 20 CRM software in 2019; Everything you need to know!

Indhuja Lal

Indhuja Lal

10 min read

You have decided to employ a CRM app for your business? Congratulations! It means your business is growing. Or is it because your current system to manage your clients has proved to be dysfunctional? No worries, you have come to the right place.

A customer relationship management app or software can be called as the nuclear of any business. Be it small or large, your company needs a CRM app to deliver a seamless customer experience. Not a single business can thrive without loyal and happy customers. Customer feedback then becomes the crust of any good customer relationship. If you manage to handle both to go hand in hand, a powerful CRM with an engaging customer feedback system, you will be able to know your customers as you should. A recent study by customer thermometer revealed that 68 percent of your customers leave due to the perceived interference. A CRM app is the perfect solution to be proactive and intuitive.

In this article, we have put together the top 20 CRM software in 2019. There are more than a hundred CRM apps out there, claiming to be the best. They are in every form and style. They can be free or expensive. They can track your clients or your deals with them or even the conversations.

Here, we have divided these 20 CRM apps into four categories according to their features and average pricing plan. From the lot, decide which one is better for your requirements. It’s not wise to force a square peg in a round hole, just because it’s free or looks pretty!

So let’s first divide these into categories, for everyone’s sake.

Contact management CRM

  1. Batchbook
  2. Nimble
  3. Vtiger
  4. Insightly
  5. Clevertim
  6. Google Contacts

CRM for tracking conversations

  1. Close.io
  2. SalesforceIQ
  3. Nutshell
  4. Contactually

CRM to follow up with leads and deals

  1. Pipeliner
  2. PipelineDeals
  3. Base
  4. Zoho CRM
  5. Prosperworks
  6. Pipedrive
  7. HubSpot CRM

Multipurpose CRM

  1. TrackVia
  2. Odoo
  3. Podio

Contact Management with a CRM

You would always want to know more about your customers and potential leads. CRMs that are centered on individuals rather than tracking your conversations can help you better there. A contact-centric CRM would help to know everything you need to know about your potential customers at a glance.

Top CRM Software#1: Batchbook

BatchBook has integrations with email apps and social media which allows it to add customer information from them. It’s integration with Hootsuite, helps the app to connect to multiple social networks and display the CRM data right alongside.

With every plan, the CRM app offers unlimited users and hence your entire company can make use of it. And though the upfront price is comparatively higher, it will work out to be far cheaper if yours is a large organization.

Price: $55/month for unlimited users

Top CRM Software#2: Nimble

Staying in touch with your customers is not just about connecting them via social networks anymore. You will be collaborating with them on their Google calendars and sending more emails to and fro than you would want to. Nimble can help you with that. It can automatically create contact cards and then suggest the people you should follow-up. The app can identify the most promising clients and more. It’s also good at following up on leads and deals. The Kanban-style layout helps to get your leads through the sales process. An everything-in-one-app, Nimble has only one pricing plan so you don’t have to go through another process to upgrade or change your billing plan.

Price: $15/user/month for everything

Top CRM Software#3: Vtiger

It is a CRM that does it all. It can help you manage your contacts like a contact-centric CRM does, but it also includes an email inbox

Vtiger will manage your contacts similar to a contact-focused CRM, but also includes a combined email inbox for your team to collaborate on communications in. Depending on your plan, it also includes a support system where you can answer customer emails, and build support documentation so customers can solve their own problems. And it also has a project management tool for your team to plan your own work. It’s a CRM that’ll help you keep track of everything about your team and customers, and will keep everything in one place.

Price: $10/user/month Starter plan for either sales or support features; $25/user/month Ultimate plan for full sales and support features.

Top CRM Software#4: Insightly

Featuring the deep Google integration along with a design that looks very similar to that of Google apps, Insightly provides you more than just a CRM app. It would work fine with any apps you use, not just Google apps. It has some added contacts-centric features to help you. It can automatically find the social network profiles of your contacts including LinkedIn information and more. The CRM data can be shown alongside emails, tasks or notes with that specific contact. It can be considered as a standalone CRM with features such as task management, advanced reports and many more!

Price: $9/user/month; up to 3 users for free

Top CRM Software#5: Clevertim

Clevertim lets you get a quick glance at your contacts’ information. You don’t have to click through to individual pages on them. The quick summary of your customer in the contact list is displayed to you. You will be able to access the email or their phone number even without spending a click. Filter your contact lists easily by name, demographics and more without having to navigate through to specific contact pages. Clevertim also hosts features to handle tasks, cases or even your team appointments in the same app. Clevertim is a simple way to keep a tab on your contacts and company.

Price: Around $4/user/month; up to 2 users for free

Top CRM Software#6: Google Contacts

Contacts is more than just an address book that is built into Gmail. You can add any contact information to your contact list. Google automatically updates your contacts with Google+. You can keep ‘notes’ on contact pages, which is an amazing way to track information rather than saving it in the contact’s page in the CRM app. Contacts also have an option to list all your correspondence with that particular contact. If you select an email, you will be able to see your contact’s information on the side similar to many CRM add-ons. Though it is not marketed under CRM, using its features let you be part of a CRM for free.

Price: Free; included with Google Apps for Work, starting at $5/user/month

Tracking conversations with a CRM

Conversational CRMs surfaces the contacts that you need to follow up or identifies promising leads. It helps to keep up with all the conversation you have or manage multiple users in a conversation.

Top CRM Software#7:Close.io

Close.io manages your phone conversations and emails. It is a platform that is built around integration with the phone. You will be able to make sales calls without opening another window. You can keep a track of logging and recording. This CRM app can be used to transfer sales calls to other sales agents too. When a customer calls you or your company, you will be able to complete contact information including the previous conversations you had with them automatically.

Close.io lets you get in touch with the reports and contacts views with one-click links. If you or your company rely on the phone more rather than email, this app would be perfect.

Price: $59/user/month

Top CRM Software#8: SalesforceIQ

Imagine that you had an assistant who goes through all your team’s emails and identifies the most important contacts and then shares it with everyone who needs to be updated. That is SalesforceIQ. Though a part of Salesforce apps, Salesforce IQ couldn’t be more different from the rest. It has the most unique user interface. Rather than packed with database fields that are customizable, SalesforceIQ focuses more onto your conversations. Formerly known as Relatel IQ, Salesforce will help you to get an overview of your relationship with the customers.

Price: $69/user/month

Top CRM Software#9: Nutshell

Nutshell is powerful enough to collaborate with your Gmail conversations. It identifies and displays tasks and contacts that need your attention on that day. It has also added features to pull in information like weather, time or even their Twitter profile information of your contacts.

This can help you with knowing what to say the next time you speak or to make small conversations to break the ice on your introduction. Nutshell too uses a Kanban board-style sales process. It can help you stay always on top of the sales process. The feature-rich dashboard lets you know even the tiniest details about where your business is moving to while maintaining the much needed personal interaction with each contact.

Price: $22/user/month

Top CRM Software#10: Contactually

If close.io is built around integration with the phone, Contactally is built around email conversations. It has many customizable email templates that can save a lot of your time and effort. The dashboard of Contactually is organized based on the priority of your contacts and last emails. You will be able to follow up via emails from the app itself. You can also evaluate your performance with the conversations you had. Contactually ensures that your conversations are proactive.

Price: $29/user/month

Following up the leads and deals with a CRM

If you look back, it was the salespersons that brought CRM apps into popularity. They were called leads and deals CRM that could track potential leads and follow until they close the sale. These apps are designed to track customers throughout their customer journey. They start as potential leads and turn into deals.

Top CRM Software#11: Pipeliner

With Pipeliner you can link your contacts together and also list the deals according to the stages they are in. Pipeline can turn every piece of your CRM process and visually present it in graphics. This lets you see how your potential leads and deals go together.

After organizing all your deals and leads on the Kanban-style board, you should link al your contacts into groups in a feature called the mindmap-style editor. This helps you to decipher how everyone’s linked. The native PC and Mac apps for Pipeliner ensures that you can work offline too.

Price: $35/user/month

Top CRM Software#12: PipelineDeals

With PipelineDeals, you would be able to see what needs to be done for the day. While many CRM apps organize the dashboard based on the most important conversations whereas, PipelineDeals displays everything on the dashboard. Your team’s activities, urgent tasks, and charts with ongoing deals can be viewed. An email that summarizes your daily tasks and details will be sent to you daily.

With a simple sentence style sort field, PipelineDeals keeps it easy for you to find deals or tasks you require.

Price: $24/user/month

Top CRM Software#13: Base

The majority of CRM apps highlight the feature where they are capable to display all your contact lists or your pipeline stages in just one screen. With Base, the interface is a bit different. It is simplified to show you just what you need to do next. If you look at a step of your sales process, you will be able to see just that one step and a bar for navigating to the next step. Drag deals directly to the next stage with ease.

It is not just the workflow that gets simplified with Base. It helps to simplify the contact information, recent conversations, calls on a page or notes that you access easily. If text isn’t enough, Base can always call or message your contacts.  Base also has features to keep a log and record your calls along with tracking the notes and emails. It is a one-stop solution for all of your communication even if it includes phone conversations.

Price: $15/user/month

Top CRM Software#14: Zoho CRM

From word processing to hosting email service and spreadsheet apps to accounting apps, Zoho’s suite of apps includes everything essential. Zoho CRM is a CRM app that hosts many features you would expect from an advanced CRM.

You will able to gather leads from the forms on your website or even Facebook page. You can then automate the workflow by bringing these leads into and through your sales funnel. The app uses Pulse and Forecasting tools to identify the most promising contacts and leads. The integration with Zoho helps you to mail merge all the documents from your contacts. You could initiate email conversations or a video conference call from the app. The custom modules help you to extend the features and make it the CRM you were looking for

Price: $12/user/month; up to 3 users for free

Top CRM Software#15: Prosperworks

Prosperworks lets you track the leads and deals along with keeping up with your contact lists and conversations. With an apt blend of three features with Gmail integration helps to get your information automatically updated.

ProsperWorks will always watch out for new contacts and turn them easily into leads. See all your conversations, track and follow important interactions. And finally, with the Kanban-style board transform them into deals through your sales process.

Price: $19/month

Top CRM Software#16: Pipedrive

While some CRM apps focus on just one thing or stop with giving an overview of the sales process with a Kanban board. The easy-to-view board of Pipedrive is a favorite amongst many. It is simple yet gives a relevant summary of what is going on in the CRM process. You use filter down the deals and access just what you need. The timeline view of your deals lets you analyze how far it has progressed and also generate an accurate forecast for the months ahead.

Price: starting from $12/user/month

Top CRM Software#17: HubSpot CRM

HubSpot CRM is a brand new free CRM app from the HubSpot team that is best known for marketing automation tools. You are given an option to use it with other professional marketing services offered by the team or you can use the CRM app on its own. If you add a contact’s name and email, the HubSpot CRM will find all correlated information about them. If it is a company’s domain name that you are adding, the CRM will gather any relevant information needed from the web and also your email inbox. You can arrange the dashboard based on any priority that you would like it to be in. You can drag and drop fields or simply rearrange the deal lists. Hubspot CRM is flexible, smart and free.

Price: Free; premium features and upgrade to full the HubSpot marketing suite available

Multipurpose CRM

Do more than what many CRM apps do with these apps. Some are specialized to track your contacts while some can make calls or send messages for you. While some select to manage your projects, the others maintain deep third-party integrations. Multipurpose appa typically helps to use more than one app together in one place. Experience and enjoy the good of all worlds!

Top CRM Software#18: TrackVia

Even If you don’t have a CRM, you’re likely to have some other system to keep up with your contacts or leads, and deals in some other way. You are most likely to have a spreadsheet for it. Now Most CRM apps would have you upload that particular spreadsheet and update the data automatically.

With TrackVia you can do more than that. It lets you transform your spreadsheet into a CR app that works based on your instructions. It is a tool for creating database-powered apps with preset designs for project management, CRM and many other popular apps. The ability to customize these from the scratch or to mixed features, lets you own your personalized CRM app. If you already have an idea about the dashboards and filters that you want in the app, you could try this. Granted it takes a bit time to set-up, you will be owning an app that is truly personalized for you.

Price: Custom pricing available upon request

Top CRM Software#19: Odoo

Though Hosted web apps work just fine, it doesn’t have the appeal you have for running your apps in your own server. An open-source app platform similar to WordPress open-source CMS, Odoo will help you to have a completely personalized CRM experience. It includes 30 business apps that are yours to install and run on your own server for free.

Multiple integrations with supplier apps and financial organizations, lets you integrate your work with Odoo. Despite its interface, Odoo isn’t quite as difficult as it seems to start using.

Price: $15/user/month for each app;

Top CRM Software#20: Podio

Run by Citrix team, Podio provides you with everything that you need for your business. From a lead and deal focused CRM app to a dedicated contact app, Podio has everything in place. With the same interface, you can own about 700 apps and with a brilliantly designed notification system, it’s very easy to keep up with all of them. Together, these apps are powerful to integrate all the requirements from your company and you can also build apps of your own too.

The built-in group chat and social network-style status updates make ‘getting in touch’ with your customers a pleasant experience.

Price: $9/user/month; up to 5 users for free

Wrapping up!

Now that you have identified the right CRM app for you, it’s time to put it all together.

Depending on the CRM you opted for, you would be able to either import your leads, conversations, and contacts automatically or sync with Gmail.

CRM can be proved to be useful only when there are adequate information and feedback available to work on. And how do you get relevant information from your customers? Customer Feedback! Choose your tool wisely and it will be worth the double. And together with an efficient CRM, your business is all set to climb new heights.

Indhuja Lal
Indhuja Lal

Product Marketer at SurveySparrow

A dilettante bohemian soul mesmerized with the magic of words, sworn to be unpredictable, and spellbound with the simplicity of humanity...

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