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10 Best Product Feedback Tools And Software

Nishanth PK

Last Updated:  

17 May 2024

10 min read

SaaS businesses have steadily been on the rise, bringing the already cutthroat market to a massacre level. So, in order to survive in such market conditions, one must always try to stay unique and offer what the customers are looking for.

Product feedback tools can help you here!

From helping you collect feedback to acting on them, these tools can be the X-factor your business might be looking for.

We will be discussing what these tools are, the top ones in the market, their benefits, and more. So, let’s get to it.

What Are Product Feedback Tools?

These are tools that are designed to collect, analyze, and act on customer feedback on products.

The main aim of using these tools is to understand how the users or customers perceive your product. You can learn their points, preferences, satisfaction levels, and more. The following are some key features a product feedback tool must have.

  • Easy survey creation to collect specific feedback
  • Collect data from different channels like website, in-app, and email
  • Supports real-time analytics and insights for quick identification of issues or trends
  • Visualization of detailed reports and critical data for easy interpretation
  • Supports trigger responses and automation
  • Sentiment analysis to clearly understand customer sentiments

So, keep this in mind as we discuss the top product feedback tools.

Top 10 Product Feedback Tools

We have reviewed more than 20 tools and have finalized the following list. We prioritized those feedback tools (or platforms) that were more product-centric to make it more relevant. The top product feedback tools are –

  1. SurveySparrow – Best for product experience insights and management
  2. Hotjar – Best for product analytics and feedback
  3. Qualtrics XM – Best for in-depth feedback analytics
  4. – Best for the voice of customer insights
  5. UserVoice – Best for collecting user feedback
  6. UserReport – Best for user satisfaction
  7. Roadmunk – Best for converting user feedback to a roadmap
  8. Pendo – Best for product decision making
  9. Feedier – Best for product feedback management
  10. Canny – Best for prioritizing features

Let’s discuss each of these in detail.

1. SurveySparrow

✓ Free Version

14-Day Free Trial

✓ Free Demo

G2 Rating: 4.4 (5)

If you are looking for a software to easily collect product feedback, analyze it for actionable insights, understand sentiments, and manage product experience, then SurveySparrow is the right choice.

The tool offers one of the best text analytics software available. It uses AI to help you with the precise customer emotions, the key drivers that are making (or breaking) your business, and more.

SurveySparrow’s AI-Powered Text Analytics CogniVue

The survey creation process on SurveySparrow is very easy. You can either choose a pre-designed survey template or use its AI feature to create one from scratch. Simply put in the prompt, like what type of survey and question you want to create, and the tool will do the rest.

Whatever kinda feedback survey you want, SureySparrow has got it. Want to measure satisfaction? Try CSAT or NPS® surveys. Want to know the customer effort? Try CES surveys. Here’s an example of a SurveySparrow survey template you can use.

Product Feedback Survey Template

Key Feature

✓ Sentiment Analysis

✓ Real-time analytics and reporting

✓ Trigger responses and survey automation

✓ Customizable dashboard

✓ AI-powered text analytics

Distribution Channels: Website, In-app, Email, WhatsApp, QR code & more

Integrations: Productboard, HubSpot, Tableau, Github, Clickup, IAuditor


➕ Easy to use

➕ Great customer support

➕ Multilingual surveys

➕ Advanced text analytics

➕ Conversational-like surveys

➕ Better response rate


➖ Only 20 types of survey questions

➖ Advanced analytics is currently available only on request

Pricing: The prices start from $19 per month when billed annually.

2. Hotjar

✓ Free Version

No Free Trial

✓ Free Demo

G2 Rating: 4.3 (5)

homepage of hotjar
Source: Hotjar

Hotjar is a user feedback tool you can see for collecting feedback from products. It helps you understand how users are interacting with your digital products. With a combination of both product analytics and feedback, it offers precise info on user perspectives and needs.

Key Features

✓ Feedback polls and surveys

✓ Real-time feedback and analysis

✓ User segmentation

✓ Visual representation of user interactions

Distribution Channels: In-page

Integrations: Mixpanel, HubSpot, Zapier, AB Tasty


➕ Easy to implement

➕ Good customer support

➕ Heatmaps and user sessions

➕ Easy to navigate user interactions


➖ No in-app surveys

➖ Can affect the loading time of your website

➖ No sentiment analysis

Pricing: The starting price of Hotjar is $32 per month when billed annually.

3. Qualtrics XM

✓ Free Version

No Free Trial

✓ Free Demo

G2 Rating: 4.4 (5)

homepage of the cx management software - qualtrics
Source: Qualtrics

Qualtrics is well-known for its heightened level of feedback analytics. This is one of the key reasons why you should consider Qualtrics XM for product feedback. It allows you to create surveys swiftly and offers AI-powered analytics to find actionable insights.

However, we have found several customer reviews stating that the tool is expensive. This could be why some users are looking for cost-effective alternatives to Qualtrics.

Key Features

✓ Advanced feedback analytics

✓ Real-time reporting

✓ Trigger survey responses

✓ Sentiment analysis

Distribution Channels: Email, Web, In-app, and Social

Integrations: Salesforce, Marketo, Tableau


➕ Good customer support

➕ Deeper customer (user) insights

➕ Rapid survey creation


➖ Steep learning curve

➖ Expensive than most product feedback tools

➖ Only suitable for enterprises

Pricing: The details of their paid plans are available upon request.


❌ Free Version

14-Day Free Trial

❌ Free Demo

G2 Rating: 4.4 (5)

homepage of the product feedback tool - Zeda
Source: Zeda is a product management tool that offers VOC surveys to collect product feedback. Its VoC feature effectively collects and consolidates feedback from multiple channels into one platform, making it easier for you to interpret and analyze it.

Furthermore, it can help prioritize product features based on their potential impact.

Key Features

✓ Automatic analysis of customer data

✓ AI-driven feedback analysis

✓ Real-time reporting

✓ Sentiment analysis

Distribution Channels: Email, Slack, and a custom option

Integrations: Salesforce, Amplitude, Intercom


➕ Intuitive

➕ Real-time collaboration

➕ Drag-and-drop interface


➖ Lacks pre-built templates

➖ Analytics great for intermediate tasks only

➖ Limited customization options

Pricing: According to their website, the pricing starts at $499 per month.

Helpful Read 💁: 9 Best Voice of Customer (VoC) Tools

5. UserVoice

❌ Free Version

Request Free Trial

✓ Free Demo

G2 Rating: 4.5 (5)

Homepage of the productfeedback tool - uservoice
Source: UserVoice

UserVoice markets itself as the best product feedback tool. Is that true? Well, the tool offers great features for product feedback and management. It’s one of the reasons we shortlisted the tool in the first place.

The tool offers a platform for users to voice their concerns (or opinions) about your product. Its analytics feature further helps product managers to get helpful insights to act on and improve the product experience.

Key Features

✓ Feedback collection

✓ Roadmapping

✓ Reporting and analytics (not in real-time)

✓ Product research

Distribution Channels: Email, Community forums, and Slack

Integrations: Salesforce, Fullstory, Zendesk, Jira


➕ Easy to integrate

➕ Great support team

➕ Avoid duplicate feedback submission


➖ Very Expensive

➖ Limited user feedback per month

Pricing: They offer only quarterly and annual billing. When billed annually, their starting price is $699 per month.

6. UserReport

❌ Free Version

No Free Trial

✓ Free Demo

G2 Rating: 4.5 (5)

Homepage of the feedback tool - userreport
Source: UserReport

UserReport is a SaaS feedback tool that focuses on engaging with users. The tool is flexible and allows you to understand your users and their needs. It uses surveys and feedback widgets to collect feedback from diverse users across channels.

In fact, users can use these feedback widgets whenever they feel like expressing their thoughts on the product. This user-centric approach can truly help improve the product’s usability and functionality.

Key Features

✓ User surveys

✓ Feedback widgets

✓ User demographics

Net Promoter ScoreSM

Distribution Channels: In-app

Integrations: Google Analytics


➕ Intuitive and easy to use

➕ Complete view of the user experience

➕ Real-time analysis and reporting


➖ No sentiment analysis

➖ Lacks real-time analytics

➖ Limited customization options

Pricing: The details of their pricing are available upon request.

7. Roadmunk

❌ Free Version

14-Day Free Trial

❌ Free Demo

G2 Rating: 4.0 (5)

homepage of the roadmapping tool - roadmunk
Source: Roadmunk

What makes Roadmunk unique from other product feedback tools is its ability to build a roadmap based on user feedback. It captures user feedback and analyzes it to understand what the users value the most. Based on this, it prioritizes what to build (in the product) next.

Key Features

✓ Feature prioritization

✓ Roadmap creation

✓ Feedback collection

Distribution Channels: Emails, Web links and In-app

Integrations: Asana, Pivotal Tracker, GitHub, GitLab


➕ Clean and user-friendly interface

➕ Customizable templates

➕ Responsive customer support


➖ Lacks advanced analytics

➖ No sentiment analysis

➖ Can’t do satisfaction surveys

Pricing: You can get a single roadmapper with the starting paid plan, pricing $19 per month – billed annually.

8. Pendo

✓ Free Version

No Free Trial

✓ Free Demo

G2 Rating: 4.4 (5)

Homepage of the feedback management tool - pendo
Source: Pendo

Pendo is a product experience management software that can help you optimize the product for better performance. It offers a range of survey questions and in-app survey features to collect user feedback. It also supports NPS® surveys to measure user satisfaction.

With the combined power of product feedback analytics, Pendo is up with the best product feedback tools.

Key Features

✓ Robust analytics and reporting

✓ AI-powered analysis

✓ Trigger messaging

✓ Real-time feedback

Distribution Channels: In-app surveys and polls

Integrations: HubSpot, Confluence, Figma, Intercom


➕ Easy to set up trigger messaging

➕ Get both quantitative and qualitative feedback

➕ Customer feedback collection


➖ Not easy to integrate

➖ Steep learning curve

➖ Slow customer support

Pricing: The details of their paid plans are available upon request.

9. Feedier

❌ Free Version

30-Day Free Trial

✓ Free Demo

G2 Rating: 4.5 (5)

Homepage of the tool - feedier
Source: Feedier

Feedier is a product feedback management software that offers real-time customer insights. The feedback forms are customizable and can be tailored for each user segment. The gamification feature also comes in handy as it can improve user participation in feedback.

You can keep track of customer sentiment and trends over time through feedback analytics and reporting.

Key Features

✓ Sentiment analysis

✓ Advanced text analytics

✓ Feedback automation

✓ Real-time reporting and analytics

Distribution Channels: Email, SMS, In-app, and Web

Integrations: Salesforce, Asana, Tableau, Slack


➕ Great analytics report

➕ Feedback forms are simple and easy to create

➕ Good customer support


➖ Expensive for small businesses

➖ Learning curve

Pricing: They only offer demo requests and free trials. Details of their pricing are available upon request.

10. Canny

✓ Free Version

No Free Trial

✓ Free Demo

G2 Rating: 4.5 (5)

Homepage of the tool - canny
Source: Canny

Canny is a feature-request management software that is best at prioritizing feature development. It supports feedback collection and voting systems. The voting system is where users vote on feature requests. It’s through this they prioritize features.

It’s one of the best tools for product managers who want to take advantage of user feedback and improve their products.

Key Features

✓ Customer feedback and analysis

✓ User segmentation

✓ Feature-request management

✓ Product roadmapping

Distribution Channels: Web, Social, and Emails

Integrations: GitHub, Salesforce, Intercom, Zendesk


➕ Simple and intuitive interface

➕ Variety of customization options

➕ Easy to set up and integrate


➖ Lacks sentiment analysis

➖ No trigger survey response or automation

➖ Difficult to contact customer support

Pricing: The starting price of the tool is $79 per month when billed annually.

5 Benefits of Using Product Feedback Tools

There are numerous benefits to using product feedback. You might have already understood this while going through the list of tools. Or you might already know the benefits, which could be why you are here in search of the best tools.

Either way, here are some key benefits of using product feedback tools.

Key benefits of using product feedback tools

#1. Happier customers

Based on the feedback you receive, you can make the necessary changes to your product that align perfectly with customer needs. When customers get what they want, their satisfaction increases—ergo, happier customers.

Don’t forget about addressing customer concerns. It’s also a major factor for customer satisfaction.

#2. More user engagement

When you request or invite users to provide feedback, you are letting them know you value their insights. If you can work on the insights and make the changes, then great! The users will feel more connected and be open to more collaboration.

Follow the link to learn more about the significance of customer engagement.

#3. Surpass your competitors

We mentioned this in the introduction section: You have to be unique to stand out from the market. The best way to achieve this is through user feedback.

With the help of product feedback tools, you can identify trends among users, user behavior, and more. All these can empower you to inform decisions and make your product unique and customer-centric.

#4. User-centric design

Depending on how users are interacting or their preferences, you can tailor the UI/UX design accordingly. This way, the end design will meet user expectations and improve satisfaction.

#5. Feature-prioritization

This is crucial, especially when you are starting up. After the MVP stage, you can use feature-request management tools to understand what exactly user requirements are. As a result, you can prioritize and go with the essential features only.

The above are five of the crucial benefits you expect. Other benefits include reduced customer churn, faster product-market fit, and improved overall product experience.

How to Choose Product Feedback Software?

With a lot of tools available, it can be a daunting task to choose the right one for your business. But don’t worry, it’s not impossible.

The first and foremost thing to do is understand WHY and WHAT.

  • Why are you searching for a tool?
  • What do you expect the tool to do?

The answers to these questions will define your end goal with the product feedback tools. Once that’s fixed, list the features the tool will need to achieve those goals.

Now, shortlist the tools that offer these features. You can make use of the free versions and trials of the tools to check their usability and efficiency. If both aren’t available, request a demo that’ll help you understand the tool.

As a final nail to the coffin, check the feasibility. The pricing of the tool should fall under your budget.

And there you have it.

You can start with SurveySparrow. It offers a free forever plan, a 14-day free trial, and a demo (on request).

Nishanth PK

Sr. Growth Marketer at SurveySparrow.

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