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Top 5 AI Survey Tools to Enhance Customer Experience

Kate Williams

Last Updated:  

29 May 2024

5 min read

An AI survey tool is a sophisticated software application infused with artificial intelligence algorithms. It is designed to enhance the entire survey process, from questionnaire creation to data interpretation.

But, why use them?

With the power of AI, these tools provide businesses, researchers, and organizations with the ability to create intelligent, dynamic surveys that adapt to respondents’ inputs, ensuring a more personalized and engaging experience.

Key Features and Benefits of an AI Survey Tool

  • Smart Questionnaires: These clever AI survey tools don’t just ask questions—they personalize them based on your answers. Smart surveys adjust questions based on answers, making it personal and boosting response rates! So, if you love pizza, the next question might be about your favorite topping. That personal touch boosts response rates and gives super-accurate data!
  • Natural Language Processing (NLP): These tools utilize NLP to analyze open-ended responses, extracting valuable insights from qualitative data. This helps in understanding the sentiment and context behind respondents’ answers. It reads between the lines of open-ended responses, catching the sentiment and context behind your answers.
  • Data Analysis and Prediction: AI algorithms process survey data in real time, identifying patterns, trends, and correlations that might be missed through traditional methods. Predictive analytics can also be applied, forecasting future trends based on current responses.
  • Improved Survey Design: AI algorithms can suggest optimal question structures, formats, and order, ensuring clarity and reducing biases. This leads to well-structured surveys that yield reliable results.
  • Efficient Resource Utilization: Automation of mundane tasks, such as data cleaning and initial analysis, frees up human resources for more strategic tasks like deriving actionable insights from the data.

Read more: The Benefits of Using AI in Your Surveys

Use Cases

  • Market Research: Understand consumer preferences, behavior, and trends to make data-driven business decisions.
  • Employee Feedback: Gather insights from employees to enhance workplace satisfaction, productivity, and overall organizational culture.
  • Academic Research: Conduct large-scale research projects efficiently, allowing researchers to focus on analyzing data rather than collecting it.
  • Customer Satisfaction Surveys: Measure customer satisfaction, identify areas for improvement, and enhance overall customer experience.

Top 5 AI Survey Tools

1. SurveySparrowsurveysparrow-for-ai-survey-tools

Let’s kick things off with SurveySparrow, a versatile survey tool that focuses on delivering interactive and conversational surveys. With its intuitive interface and chat-like surveys, SurveySparrow creates an engaging user experience, resulting in higher response rates and more insightful feedback.

Key features that enhance CX:

  • Intelligent Survey Creation: Build personalized surveys effortlessly using the AI-powered survey builder.
  • Integrations with popular CRM and marketing tools for easy data management.
  • Multilingual surveys to cater to a global audience.
  • Offline survey capabilities for collecting feedback even without an internet connection.
  • Mobile-friendly design for better accessibility.
  • Multiple question types and branching logic for personalized experiences.
  • More than 900 pre-designed templates, making it quick and easy to create professional surveys.

Pricing: Offers a free plan and the basic plan is $19 per month.

Try it out for free today!

2. Qualtrics


Qualtrics is renowned for its extensive features and cutting-edge analytics capabilities. With its robust platform, businesses can collect feedback, measure customer satisfaction, and gain valuable insights for informed decision-making.

Delighted AI simplifies customer feedback collection, employing AI to analyze responses and identify trends effortlessly. With automated insights, curated email digests, optimized survey cadence, and advanced response filtering, Delighted AI ensures data accuracy and actionable feedback. It streamlines feedback management, enabling businesses to enhance customer satisfaction and product offerings efficiently.

Key features that enhance CX:

  • Automated Insights: Identify trends effortlessly for actionable decision-making.
  • AI Email Digest: Receive curated feedback summaries for effortless progress tracking.
  • Email Optimization: Prevent over-surveying and maintain high response rates.
  • Response Filtering: Detect and eliminate bot responses, ensuring data accuracy.
  • Web-Based Adaptive Sampling: Optimize feedback collection based on usage patterns for relevant insights.

Pricing: Offers a free plan. Contact the team for a quote.

3. Fillout


Fillout is a no-code form builder designed to make survey creation super-easy, even for beginners. Fillout’s AI survey tool offers advanced features like smart questionnaires, NLP analysis, and predictive analytics, which helps improve the overall survey experience and data quality.

Depending on your chosen plan, Fillout offers the following AI functionalities:

Key features that enhance CX:

  • AI Form Generation: Write a text prompt, or provide a set of questions, and Fillout’s AI will generate a draft survey for you.
  • Smart Question Recommendation: Get suggestions for relevant question types based on the topic, and the type of data you’re trying to collect.
  • Automatic Sentiment Analysis: Analyze the text responses and get a quick breakdown of user sentiment.
  • Data Cleaning and Preparation: Save time on data clean-up by finding and correcting inconsistencies or missing information.
  • Advanced Analytics: Identifying trends and patterns in your data, and generate automated reports with key takeaways.

Pricing: Offers a free plan. Paid plans start at $15/month.

4. Typeform


Typeform’s AI-powered features revolutionize form creation, making it effortless and efficient. By drawing on extensive experience and best practices, Typeform’s AI enhances your questions, ensuring better responses. It streamlines branded form creation by analyzing your website, saving time and effort. Additionally, the AI accelerates form design, suggesting questions and features tailored to your insights needs.

Key features that enhance CX:

  • Enhanced Questioning: Perfect your questions in real-time with AI insights, improving response quality and engagement.
  • Branded Forms Simplified: Automatically create branded forms by analyzing your website, saving valuable time and ensuring consistency in your brand identity.
  • Accelerated Form Design: AI-driven suggestions for questions and features speed up form creation, tailored to your specific data needs.
  • Continuous Innovation: Stay ahead with early access to new AI features, providing more automation options and rapid response analysis within Typeform.
  • Intelligent Optimization: Utilize generative AI to transform marketing strategies, offering innovative solutions for improved customer engagement and business outcomes.

Pricing: A free plan is available. Paid plan starts at $25/month.

5. Yay Forms


Yayforms offers AI-powered surveys, designed to capture audience sentiments effortlessly. With advanced artificial intelligence, it extracts keywords, sentiments, and emotions from responses, ensuring a deeper understanding of your audience. Yayforms provides a responsive design, intuitive logic, integration capabilities, and detailed drop-off insights, enhancing user engagement and data accuracy.

Key features that enhance CX:

  • Responsive Design: Ensure optimal user experience on any device with automatically responsive forms, enhancing accessibility and engagement.
  • Themed Customization: Personalize forms to match your brand’s identity using ready-to-use themes or create your own, creating a cohesive user experience.
  • Intelligent Logic Segmentation: Utilize advanced logic to customize user journeys based on responses, ensuring a personalized experience and accurate data collection.
  • Drop-off Analysis for Conversions: Identify and analyze drop-off points in forms to optimize user interaction, increasing conversion rates and overall survey effectiveness.
  • Seamless Integrations: Integrate with various tools using Webhooks, Zapier, or Make, enabling effortless data transfer and enhancing workflow efficiency.

Pricing: Starts at $15 per month (billed yearly).

Wrap Up!

Choosing the right tool can make all the difference. With these top AI survey tools at your disposal, you can unlock valuable insights, make data-driven decisions, and deliver exceptional customer experiences. So, why wait? Explore these tools, find the perfect fit for your business, and start collecting feedback to enhance every step of your customer journey. 

Now, before we wind up, let me add one more point. When it comes to engaging conversational surveys, you know there’s one tool that stands out: SurveySparrow.

Why not give it a spin today? It’s free to try!

Kate Williams

Content Marketer at SurveySparrow

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