Mobile app survey questions let you gain actionable insights that would help you build a better experience as well as promote your app better.
In this article, we’ve listed the right mobile app survey questions you can ask your app users to gather feedback that would help you improve your mobile app & experience.
Here’s a quick overview of what you can expect.
- What are mobile app surveys
- Top mobile app survey questions to ask
- Different types of app survey questions include
Let’s delve into it.
What are Mobile App Surveys?
Mobile app surveys are surveys that help you measure the usability and experience of your mobile application.
By asking the right (and relevant) questions, you can understand how your app users feel about the app. This includes how easy it is to use the app, how the design is, how intuitive the interface is, and so on.
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Mobile App Survey Template
Preview Template
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60+ Mobile App Survey Questions You Should Be Asking Your App Users
Here are the 9 categories of mobile app survey questions to ask your app users.
Mobile App Survey Questions on UI and UX
All though everyone say don’t judge a book by its cover, if your mobile app’s UI and UX design is not upto the standard, no ones gonna use it. Ironic,ain’t it? Which is why you need to start including the following questions into the in-app surveys.
The following questions will help you understand more about the app features and the users’ opinions about them.
- How did you first learn about our app?
- What comes to your mind when thinking about our app?
- Why did you choose us over the competition?
- Which of the issues below was the biggest problem during your experience with the app?
- Please describe the problem you encountered in more detail
- How is the navigation of the mobile application?
- The app made it easy for me to update my account details.
- The app made it easy for me to resolve my support question.
- How do you feel about the new app design?
- How does the app run after the updates?
- What confused/annoyed you about the app?
- How functional does the application feel to you?
Mobile App Survey Questions on Features
Use the following survey questions to get insights on what features your users are using and how effective they are.
- Can you tell us about a situation where the application was useful?
- Is our app helping you achieve goals?
- What goals have you achieved with this application?
- What more functions would you like us to add?
- How would you like to rate this new feature?
- Which feature would you likely use the most?
- How often would you use this feature?
- Was this feature/button easy to find?
- What is your goal when you want to use the mobile application?
- With the existing features, does the mobile application help you to achieve your goals? How?
- Describe a situation in which the mobile application was the most useful to you.
- To what extent do you agree or disagree with this statement? This app feature is easy to use.
- Which features of the app are most/least important to you?
- Which features didn’t work as expected?
App Feature Prioritization Questions
Someone who is looking into improving their mobile app – like yourself – may have some doubts on what to add or improve. Well, say ta-ta to those thoughts because the answers to the following question can shine some insights for you.
- Is there any feature you would like to add that could help you reach your goal faster?
- Was there any feature/s that you found on other apps that will be good for our app?
- How often do you use this feature?
- Which feature do you use the least?
- What feature did you expect but not find?
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Mobile App Survey Questions to Rate the App
Learn how much of a impact your app had on your users. The listed questions here, focus on guaging the experience and satisfaction level of users with your app.
- On a scale of 1 to 5, rate your experience using the mobile application.
- On a scale of 1 to 5, rate the interface of the mobile application.
- How would you rate the look and feel of the mobile app?
- On a scale of 1 to 5, rate the intuitiveness of the icons.
- On a scale of 1 to 5, rate the loading speed of the mobile application.
- How satisfied are you with the app navigation?
- What is the reason for your score?
- Would you recommend this app to your family and friends?
- How likely are you to recommend our mobile app after [the latest feature update]?
- Would you like to leave a review or rate us on the app store?
- How happy are you with the [checkout process]?
- What can we do to improve?
Market App Survey Questions on Research
Fixing your app’s worth on the market can be a tough nut to crack. There are many ways to go about pricing your app. A couple of them are value-based pricing and cost-based pricing. But if you are asking the following questions, you can know how much your users are willing to pay for your app and work your way up.
- What price would you be willing to pay for this app?
- How clear do you find our pricing?
- How would you rate our app’s value for money?
- What alternatives to our app are you considering?
- How does the app compare with competitors?
- If the pricing were to change, would you be happy to pay more? Why or why not?
Support Mobile App Survey Questions
It’s ok that your mobile app is the most intuitive one in the app provided you are offering more value. However, make sure you are providing enough help materials wherever and whenever your users require one. The following in-app survey questions will help you with that.
- Did you find what you were looking for?
- How satisfied were you with our support and support personnel?
- How would you rate our support?
- What is your preferred type of communication?
Customer Success Mobile App Survey Questions
These questions go beyond the basic satisfaction measuring ones. Rather it will help you learn more on how your app is influencing their behavior. Interiguing right? Have a look at these questions.
- How has your experience with our product been in the last [x] months?
- Would you renew your contract if you had the option? Why or why not?
- Since you last purchased, what has been the biggest benefit you’ve seen?
- What are you working on this week, and how can we help make this a success?
Beta Testing Questions for Your App
Beta testing is a crucial step before going public with your mobile app. Therefore, it’s your responsibility to make sure that it’s done right. The following survey questions can help you understand whether the testers during the beta test were able to do proper testing or not. Have a look at them.
- Overall, how would you rate our beta program?
- Did you find it easy to know your responsibilities as a tester?
- How easy was it to report issues you encountered?
- Do you have any suggestions or comments about our beta program?
General App Survey Questions
These are mostly open-ended survey questions. The focus is to obtian a more detailed feedback from the users about your app. Using tools like SurveySparrow – with advanced analytics – you can learn more about your users, what they expect, and meet them.
- What do you like most about the mobile app?
- What do you like the least about the mobile app?
- Anything else you would like to share about the mobile app?
- What prompted you to use the mobile app today?
- How would you feel if you can no longer use the app? Explain Why.
- What were you trying to achieve with the mobile app today?
- What triggers would prompt you to use the app?
6 Different Types of In-App Survey Questions
It’s possible that you might already know these types of survey questions to ask in a mobile app survey. But for those who don’t know, here are the questions.
#1. Rating Scale Questions
Typically, these are survey questions we ask to measure the user’s experience or satisfaction level. The answers are quantifiable and can range from either 1-5 or 1-10
Example –
“On a scale of 1 to 5, how satisfied are you with our app?”
#2. Likert Scale Questions
Likert scale questions are used to measure the extent of users’ agreement with a statement. The agreement typically ranges from strongly Agree to Strongly Disagree. The answers to these questions will shine on your users’ opinions and attitudes.
Example –
“Was the mobile app intuitive to your expectations?”
#3. Demographic Questions
Segment and identify how each user segment’s perceptions of your users. The answers can further help you personalize the mobile app experience.
Example –
“Which age group do you belong to?”
#4. Yes/No Questions
These are simple and straightforward questions asking users to answer either “Yes” or “No”. You can use these types of survey questions to measure the approval of your users.
Example –
“Do you find our app easy to use?”
#5. NPS® Questions
NPS® survey questions are used to measure the loyalty of your users. The question asks the users to rate their likelihood to recommend your app to their friends or family. The score will be between 0 and 10, and the score you get will determine how loyal your users are.
Example –
“On a scale of 0-10, How likely are you to recommend our app to a friend or colleague?”
#6. Open-Ended Questions
Ask these questions when you want more detailed answers from the users. The question provides you with qualitative feedback, which is very useful for understanding users in detail.
Example –
“How can we help improve your mobile app experience with us?”
Final Thoughts
Mobile app questions allow you to get actionable feedback from your app users while they experience your app.
When done right, mobile app surveys can help optimize and improve your mobile app. We hope this article will help you create an effective mobile app survey.
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Our survey questions for mobile phone typically tend to boost survey responses and create pleasant experiences. Most of your customers will complete your mobile app evaluation questionnaire as they would be pleased to take your well-timed, well-designed surveys.
Moreover, SurveySparrow provides you with a simple drag-and-drop interface and a free mobile app survey template.
If you’re looking to boost your survey responses and create pleasant experiences, take SurveySparrow for a spin today!
Have you got any questions on creating mobile app surveys? Got any interesting tips or hacks for creating an effective mobile app survey? Let us know in the comment section below.
If you’re wondering whether SurveySparrow is the right fit for you and would rather have someone walk you through our platform, reach out to us for a free, personalized demo!
