Likert scale questions help you measure your audience’s opinions and perceptions with a greater degree of nuance than a simple “yes or no” question.
In this article, we explain what a Likert scale is, give you some examples, and list the best Likert Scale questions you can ask your customers.
Feel free to jump to a relevant section:
What is a Likert Scale?
Likert scale questions gauge the opinions and attitudes of people towards a specific scenario. In other words, Likert questions are typically used to measure how much an individual agrees or disagrees with a given statement.
A Likert scale question provides respondents with five or seven possible answers that range between polar opposites — complete agreement to complete disagreement.
As a result, a Likert type question is deployed in customer surveys to
- Accurately measure a consumer’s beliefs.
- Accurately assess the experiences your customers had with your brand, product, or service. This information is vital to designing a better experience.
Likert Scale Questions – Uses & Examples
In addition to helping you measure agreement, Likert scale can help you assess and measure frequency, importance, quality, likelihood, etc. Moreover, Likert scale questions allow you to assess the following in detail:
#1. Level of agreement
Enable customers to indicate the extent to which they agree or disagree with a particular statement.
Example: Please select how much you agree or disagree with the following statement: Cats make better pets than dogs
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
#2. Likelihood to recommend
Measure the potential for word-of-mouth recommendations
Example: How likely are you to recommend our service to your friends and family?
- Not at all likely
- Somewhat unlikely
- Neither likely nor unlikely
- Somewhat likely
- Very likely
Level of importance
Gauge how much your audience values a certain service
Example: How important is it to have 24/7 customer service?
- Not important at all
- Somewhat unimportant
- Neutral
- Somewhat important
- Extremely important
Degree of satisfaction
Understand how happy or satisfied your audience is with your support
Example: How satisfied were you with our customer service?
- Not satisfied at all
- Somewhat unsatisfied
- Neutral
- Somewhat satisfied
- Completely satisfied
Frequency of service use
Assess how often they use certain services to perhaps discontinue the ones they don’t care about
Example 1: How often do you use our chatbot to troubleshoot?
- Never
- Less than once a week
- About once a week
- More than once a week
- Most days
Example 2: How often do you submit a help desk ticket?
- Never
- Less than once a week
- About once a week
- More than once a week
- Most days
Example 3: How often do you call our customer service hotline?
- Never
- Less than once a week
- About once a week
- More than once a week
- Most days
Get Started with a Free Likert Scale Survey Template
Conversational Likert scale surveys receive the highest completion rates! Build one the easy way with a template!
Try our Likert scale survey template below!
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25 Likert Scale Questions
Satisfaction
- How satisfied were you with your stay at our hotel?
- Very dissatisfied
- Somewhat dissatisfied
- Neither satisfied nor dissatisfied
- Somewhat satisfied
- Very satisfied
- How well does this product meet your needs?
- did not meet my needs at all
- met very few of my needs
- met some of my needs
- majority of my needs were met
- It met all of my needs
- How intuitive did you find using/navigating our website?
- Not intuitive at all
- Not very intuitive
- Somewhat intuitive
- Mostly intuitive
- Extremely intuitive
- How satisfied were you with your in-store experience?
- Delighted
- Satisfied
- Not satisfied at all / frustrated
- What was your level of satisfaction with our product(s) (or service)?
- Extremely satisfied
- Very satisfied
- Slightly dissatisfied
- Not satisfied at all
- How helpful are the instruction videos provided on our website?
- Extremely helpful
- Somewhat helpful
- Not very helpful
- Not helpful at all
- How satisfied were you with our new menu?
- Very satisfied
- Reasonably satisfied
- Slightly dissatisfied
- Very dissatisfied
- To what extent did our customer service team meet your expectations?
- Significantly exceeded expectations
- Met expectations
- Did not meet expectations
- How would you rate your recent customer service call?
- Exceptional
- Good
- Fair
- Poor
- What do you think about our online prices?
- Very happy
- Happy
- Not very happy
- Not happy at all
Frequency
- In the last few days, how often have you read articles on your phone vs in a physical newspaper?
- Much less on phone than in a newspaper
- Moderately less on phone than in a newspaper
- About the same
- Moderately more on phone than in a newspaper
- Much more on phone than in a newspaper
- When shopping for groceries in the last six months, how often did you pay with cash?
- Never
- Rarely
- Sometimes
- Usually
- Always
- How often did you use public transportation during a regular week before COVID-19?
- Never.
- 1 to 2 days a week
- 3 to 4 days a week
- 5 days a week
- 6 to 7 days a week
- How often do you seek assistance from customer support?
- Very frequently
- Occasionally
- Rarely
- Never
Agreement
- Please select how much you agree or disagree with the following statement: Cats make better pets than dogs.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
- On a scale of 1 to 5, how strongly would you agree or disagree with the following statement: Chocolate flavor tastes better than vanilla flavor.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
- Please select the option which most accurately reflects your agreement/disagreement with the following statement: I enjoy long walks on the beach.
- Strongly agree
- Somewhat agree
- Neither agree nor disagree
- Somewhat disagree
- Strongly disagree
- Please indicate how strongly you agree or disagree with the following statement: I like eating fruits more than chocolates.
- Strongly agree
- Somewhat agree
- Neither agree nor disagree
- Somewhat disagree
- Strongly disagree
- [Brand/organization] invests time and money to keep employees updated with technology.
- Strongly agree
- Agree
- Disagree
- Strongly disagree
- The online store checkout process was straightforward.
- Strongly agree
- Agree
- Disagree
- Strongly disagree
- The user manual provided clear guidance on installing and setting up the application.
- Completely agree
- Mostly agree
- Slightly disagree
- Completely disagree
- The conference speakers were knowledgeable and informative.
- Strongly agree
- Agree
- Slightly disagree
- Totally disagree
Importance
- Please tell us how important the new features added to [product] are to you.
- Highly important.
- Moderately important
- Low importance
- Not important at all
- How important are the prices of our products to you?
- Very important
- Important
- Low importance
- Not important at all
- How important is the product warranty to you?
- Very important
- Important
- Low importance
- Not important at all
Final thoughts
Likert Scale questions allow you to understand your customers’ opinions, sentiments, and views towards a particular brand, product, or statement more deeply.
When done right, Likert scale surveys can help optimize and improve business performance. We hope this article will help you create an effective Likert scale survey.
Are you looking to create and conduct a Likert scale survey by yourself? SurveySparrow provides you with everything you need to create and conduct a conversational Likert-scale survey!
Conversational surveys typically tend to boost survey responses and create pleasant experiences. Most of your customers will complete your survey as they would be pleased to take surveys that are conversational in nature.
These surveys are different from the long, boring forms you’ve seen on the internet.
SurveySparrow provides you with a simple drag-and-drop interface and a free Likert scale questionnaire template.
If you’re looking to boost your survey responses and create pleasant experiences, take the conversational way and try SurveySparrow today!
Have you got any questions on creating Likert scale surveys? Got any interesting tips or hacks for creating an effective Likert scale survey? Let us know in the comment section below.
If you’re wondering whether SurveySparrow is the right fit for you and would rather have someone walk you through our platform, reach out to us for a free, personalized demo!
