50+ Likert Scale Questions for 2025 [With Types & Examples]
Kate Williams
Last Updated: 9 October 2024
13 min read
Have you ever wondered how to truly capture the feelings and opinions of a group? Whether you're a teacher or a manager, understanding how people think is crucial. That’s where Likert scale questions come in.
Named after psychologist Rensis Likert, these questions allow respondents to express their level of agreement or disagreement with specific statements. They transform complex emotions into clear, actionable data.
In this article, we explain what a Likert scale is, give you some examples, and list the best Likert Scale questions you can ask your customers.
What are Likert Scale Questions?
The Likert scale is a psychometric scale commonly used across surveys to gauge people’s opinions to perceptions.
Likert scale questions gauge the opinions and attitudes of people towards a specific scenario. It can help you measure your audience’s opinions and perceptions with greater nuance than a simple “yes or no” question.
An example - "Our solution meet the specific needs of your company."
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
According to the surveyor’s needs, it provides respondents with five or seven possible answers that range from polar opposites — complete agreement to complete disagreement.
As a result, a Likert type question is deployed in customer surveys to
- Accurately measure a consumer’s beliefs.
- Accurately assess the experiences your customers had with your brand, product, or service. This information is vital to designing a better experience.
Here's a Likert Scale questionnaire template developed with SurveySparrow. We hope this could be better in helping understand these questions are used in a survey.
Likert Scale Questionnaire Template
Use This TemplateThe template is completely free for use, so don't shy away. Just sign up using the free forever plan and use the template.
7 Types of Likert Scale Questionnaire – With Examples
In addition to helping you measure agreement, the Likert scale can help you assess and measure frequency, importance, quality, likelihood, etc. Moreover, Likert scale questions allow you to assess the following in detail.
#1. Satisfaction Scale
Understand how happy or satisfied your audience is with your support
Example: How satisfied were you with our customer service?
- Not satisfied at all
- Somewhat unsatisfied
- Neutral
- Somewhat satisfied
- Completely satisfied
#2. Level of Agreement
Enable customers to indicate the extent to which they agree or disagree with a particular statement.
Example: Please select how much you agree or disagree with the following statement: Cats make better pets than dogs
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
#3. Likelihood to Recommend
Measure the potential for word-of-mouth recommendations
Example: How likely are you to recommend our service to your friends and family?
- Not at all likely
- Somewhat unlikely
- Neither likely nor unlikely
- Somewhat likely
- Very likely
#4. Level of Importance
Gauge how much your audience values a certain service
Example: How important is it to have 24/7 customer service?
- Not important at all
- Somewhat unimportant
- Neutral
- Somewhat important
- Extremely important
#5. Frequency Scale
Assess how often they use certain services to discontinue perhaps the ones they don’t care about
Example: How often do you use our chatbot to troubleshoot?
- Never
- Less than once a week
- About once a week
- More than once a week
- Most days
#6. Quality Scale
Quality scales assess respondents’ perceptions of the quality of a product, service, or experience.
Example: Rate the quality of our customer service.
- Very poor
- Poor
- Average
- Good
- Excellent
#7. Effectiveness Scale
Effectiveness scales are used to evaluate the effectiveness or performance of a product, service, or program.
Example: How effective do you find our online tutorial sessions?
- Not effective at all
- Slightly effective
- Moderately effective
- Very effective
- Extremely effective
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45 Commonly Asked Likert Scale Questions
The following are some of the most asked Likert scale questions in the surveys. We have categorized the questions into each question type for your convenience.
NOTE: Trouble coming up with Likert Scale questions on your own? SurveySparrow is here to help you!
What you see above is the working of SuveySparrow’s AI feature. You can now create an entire survey by just adding the right prompt. As you can see, within seconds, you can expect the required survey questions for your survey and, with another click, an entire survey.
The feature is available to you with the free plan of SurveySparrow. So, don't shy away from trying it out!
Satisfaction: Likert Scale Questions
1. How satisfied were you with your stay at our hotel?
- Very dissatisfied
- Somewhat dissatisfied
- Neither satisfied nor dissatisfied
- Somewhat satisfied
- Very satisfied
2. How well does this product meet your needs?
- Did not meet my needs at all
- Met very few of my needs
- Met some of my needs
- Met majority of my needs
- It met all of my needs
3. How intuitive did you find using/navigating our website?
- Not intuitive at all
- Not very intuitive
- Somewhat intuitive
- Mostly intuitive
- Extremely intuitive
4. How satisfied were you with your in-store experience?
- Delighted
- Satisfied
- Not satisfied at all / frustrated
5. What was your level of satisfaction with our product(s) (or service)?
- Extremely satisfied
- Very satisfied
- Neither satisfied or disatisfied
- Slightly dissatisfied
- Not satisfied at all
6. How helpful are the instruction videos provided on our website?
- Extremely helpful
- Somewhat helpful
- Neutral
- Not very helpful
- Not helpful at all
7. How satisfied were you with our new menu?
- Very satisfied
- Reasonably satisfied
- Neutral
- Slightly dissatisfied
- Very dissatisfied
8. To what extent did our customer service team meet your expectations?
- Significantly exceeded expectations
- Met expectations
- Did not meet expectations
9. How would you rate your recent customer service call?
- Exceptional
- Good
- Fair
- Poor
- Very poor
10. What do you think about our online prices?
- Very happy
- Happy
- Neither happy or unhappy
- Not very happy
- Not happy at all
Agreement: Likert Scale Questions
11. Please select how much you agree or disagree with the following statement: Cats make better pets than dogs.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
12. On a scale of 1 to 5, how strongly would you agree or disagree with the following statement: Chocolate flavor tastes better than vanilla flavor?
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
13. Please select the option that most accurately reflects your agreement/disagreement with the following statement: I enjoy long walks on the beach.
- Strongly agree
- Somewhat agree
- Neither agree nor disagree
- Somewhat disagree
- Strongly disagree
14. Please indicate how strongly you agree or disagree with the following statement: I like eating fruits more than chocolates.
- Strongly agree
- Somewhat agree
- Neither agree nor disagree
- Somewhat disagree
- Strongly disagree
15. [Brand/organization] invests time and money to keep employees updated with technology.
- Strongly agree
- Agree
- Neither agree or disagree
- Disagree
- Strongly disagree
16. The online store checkout process was straightforward.
- Strongly agree
- Agree
- Neither agree or disagree
- Disagree
- Strongly disagree
17. The user manual provided clear guidance on installing and setting up the application.
- Completely agree
- Mostly agree
- Neither agree or disagree
- Slightly disagree
- Completely disagree
18. The conference speakers were knowledgeable and informative.
- Strongly agree
- Agree
- Neither agree or disagree
- Slightly disagree
- Totally disagree
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Likelihood to Recommend: Likert Scale Questions
19. How likely are you to recommend our product/service to friends or colleagues based on your overall satisfaction?
- Very unlikely
- Unlikely
- Neutral
- Likely
- Very likely
20. Given your recent customer service experience, how likely are you to recommend our company to others?
- Very unlikely
- Unlikely
- Neutral
- Likely
- Very likely
21. Considering the value for money of our products/services, how likely are you to suggest our brand to someone else?
- Very unlikely
- Unlikely
- Neutral
- Likely
- Very likely
22. Based on the quality of our products, how likely are you to recommend our products to others?
- Very unlikely
- Unlikely
- Neutral
- Likely
- Very likely
23. How likely are you to recommend our website/application to others, considering the ease of use?
- Very unlikely
- Unlikely
- Neutral
- Likely
- Very likely
Importance: Likert Scale Questions
24. Please tell us how important the new features added to [product] are to you.
- Highly important.
- Moderately important
- Neutral
- Low importance
- Not important at all
25. How important are the prices of our products to you?
- Very important
- Important
- Neutral
- Low importance
- Not important at all
26. How important is the product warranty to you?
- Very important
- Important
- Neutral
- Low importance
- Not important at all
Frequency: Likert Scale Questions
27. In the last few days, how often have you read articles on your phone vs in a physical newspaper?
- Much less on phone than in a newspaper
- Moderately less on phone than in a newspaper
- About the same
- Moderately more on phone than in a newspaper
- Much more on phone than in a newspaper
28. When shopping for groceries in the last six months, how often did you pay with cash?
- Never
- Rarely
- Sometimes
- Usually
- Always
29. How often did you use public transportation during a regular week before COVID-19?
- Never.
- 1 to 2 days a week
- 3 to 4 days a week
- 5 days a week
- 6 to 7 days a week
30. How often do you seek assistance from customer support?
- Very frequently
- Often
- Occasionally
- Rarely
- Never
31. Please select how much you agree or disagree with the following statement: Cats make better pets than dogs.
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
32. On a scale of 1 to 5, how strongly would you agree or disagree with the following statement: Chocolate flavor tastes better than vanilla flavor?
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
33. Please select the option which most accurately reflects your agreement/disagreement with the following statement: I enjoy long walks on the beach.
- Strongly agree
- Somewhat agree
- Neither agree nor disagree
- Somewhat disagree
- Strongly disagree
34. Please indicate how strongly you agree or disagree with the following statement: I like eating fruits more than chocolates.
- Strongly agree
- Somewhat agree
- Neither agree nor disagree
- Somewhat disagree
- Strongly disagree
35. [Brand/organization] invests time and money to keep employees updated with technology.
- Strongly agree
- Agree
- Neither agree nor disagree
- Disagree
- Strongly disagree
36. The online store checkout process was straightforward.
- Strongly agree
- Agree
- Neither agree nor disagree
- Disagree
- Strongly disagree
37. The user manual provided clear guidance on installing and setting up the application.
- Completely agree
- Mostly agree
- Neither agree nor disagree
- Slightly disagree
- Completely disagree
38. The conference speakers were knowledgeable and informative.
- Strongly agree
- Agree
- Neither agree nor disagree
- Slightly disagree
- Totally disagree
Quality: Likert Scale Questions
39. How would you rate the durability of our product?
- Very poor
- Poor
- Average
- Good
- Excellent
40. How do you rate the quality of materials used in our products?
- Very poor
- Poor
- Average
- Good
- Excellent
41. How would you rate the quality of our customer service?
- Very poor
- Poor
- Average
- Good
- Excellent
Effectiveness: Likert Scale Questions
42. How effective is our product/service in meeting your needs?
- Not effective at all
- Slightly effective
- Moderately effective
- Very effective
- Extremely effective
43. How effective is our solution in solving your problem?
- Not effective at all
- Slightly effective
- Moderately effective
- Very effective
- Extremely effective
44. How effective do you find our customer support in resolving issues?
- Not effective at all
- Slightly effective
- Moderately effective
- Very effective
- Extremely effective
45. How effective do you find our website/application in enhancing your user experience?
- Not effective at all
- Slightly effective
- Moderately effective
- Very effective
- Extremely effective
9 Likert Scale Questions for Students
Likert scale questions an excellent way to measure student attutudes and experiences. If you are a teacher, professor, or any one in an educational institute, try asking the following questions.
46. How satisfied are you with the course material provided?
- Very dissatisfied
- Dissatisfied
- Neutral
- Satisfied
- Very satisfied
47. Rate the instructor's ability to explain concepts clearly.
- Very poor
- Poor
- Average
- Good
- Excellent
48. The classroom environment is conducive to learning.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
49. I feel confident in my ability to complete assignments on time.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
50. I believe I can achieve my academic goals this semester.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
51. I actively participate in class discussions.
- Never
- Rarely
- Sometimes
- Often
- Always
52. I find the subject matter of this course interesting.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
53. I have adequate access to learning resources (e.g., library, online materials).
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
54. The support services (e.g., tutoring, counseling) offered by the school meet my needs.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
These questions can be formatted using various Likert scales (3-point, 5-point, or 7-point) depending on the level of nuance desired in the responses.
Difference Between Bipolar Scale & Unipolar Scale
Feature | Bipolar Scale | Unipolar Scale |
Measurement | Measures feelings or opinions from negative to positive. | Measures the level or intensity of one specific quality or feeling. |
Scale Range | Has two opposite ends (e.g., Happy to Sad). | Starts at zero and increases in one direction (e.g., Not at All to Very Much). |
Purpose | To understand if opinions are positive or negative and how strong these feelings are. | To measure how much someone feels a certain way about a single attribute. |
Example Question | “How do you feel about this event? Very Sad – Neutral – Very Happy” | “How satisfied are you with our service? Not at All – Slightly – Moderately – Very” |
Bipolar Scale
A bipolar scale helps figure out how someone feels about something by offering two opposite choices.
Imagine asking if someone is happy or sad about an event. They can pick a spot on the scale from “very sad” to “very happy.” This scale shows not just how much someone agrees or disagrees but also how strongly they feel one way or the other.
Unipolar Scale
A unipolar scale, on the other hand, looks at just one quality and sees how much of it is there. It doesn’t go from negative to positive but starts at zero and moves up to a lot of that one thing.
For example, if you’re asking how satisfied someone is with a service, they can say “not at all” up to “very much satisfied.” It’s all about measuring how much of a single feeling or opinion someone has.
Likert Scale Analysis
Likert scale analysis, as you may have deduced, summarizes the feedback data and lets you know your customers’ perceptions. It uses numbers to see what most people feel or think about a topic. This includes looking at the most common answers (median) and how much people’s opinions differ (standard deviation).
Likert scale analysis deals with numbers and helps us spot trends or differences in opinions. By carefully examining these numbers, we get a better picture of everyone’s views. This data can help you in making informed decisions based on what people actually think.
It’s all about making sense of people’s responses in a clear way.
Final Thoughts
Likert Scale questions allow you to understand your customers’ opinions, sentiments, and views towards your brand, product, or statement more deeply. When done right, Likert scale surveys can help optimize and improve business performance.
If you are finding it difficult to come up with the apt Likert scale questions for your surveys, then we suggest using SuveySparrow’s AI feature.
Just like GPT, you just share your prompt, and the questions will be ready to use, just like that. You can save a significant amount of time and quickly launch the surveys to collect feedback.
Also, there are 1000+ pre-defined templates available in SurveySparrow, which you can use as such or after customization.
We hope this article will help you create an effective Likert scale survey.
Have you got any questions on creating Likert scale surveys? Got any interesting tips or hacks for creating an effective Likert scale survey? Let us know in the comment section below.
If you’re wondering whether SurveySparrow is the right fit for you and would rather have someone walk you through our platform, reach out to us for a free, personalized demo!
Kate Williams
Product Marketing Manager at SurveySparrow
Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.
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