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13 Best Email Marketing Tools for 2024 for All Businesses

Athira Unnikrishnan

Last Updated:  

14 June 2024

10 min read

Email survey software and email marketing tools are in huge demand. Why so? An email marketing service provides you with the highest ROI (Return on Investment). In fact, stats say that you can expect an average of $32 for every $1 you spend for email marketing. One of the most cost-effective marketing techniques indeed!

Apart from that you also get a chance to:

  • Develop a relationship with your customer.
  • Keep them informed about the latest updates in your product.
  • Create and share personalized content.
  • Reach out to potential customers.

You can even create templates for various purposes like an NPS email survey, customer service etc. Needless to say, with the right email marketing software and its right usage, it’s always a win-win situation for you! But at first, to gain new customers and communicate with existing ones through email marketing, it’s vital to identify, prevent, and deal with any security issues with email. Enforce strict security standards like DMARC to strengthen your digital marketing reputation.

13 Best Email Marketing Tools of 2024 You Can Rely On

Well, the market offers you tons of email marketing tools with an assortment of features which is why the search for the best tool is going to be quite tedious.

Fret not! We’ve simplified the search. Here are the top 13 email marketing tools with the most reliable features. Take a look:

  1. SurveySparrow
  2. Mailchimp
  3. Campaign Monitor
  4. AWeber
  5. Constant Contact
  6. Aeroleads
  7. Mailjet
  8. Zoho Campaigns
  9. Brevo (formerly SendinBlue)
  10. GetResponse
  11. SendGrid
  12. Omnisend
  13. Sender

#1. SurveySparrow

SurveySparrow might be a surprising choice for an ideal email marketing tool – but hear us out. While it’s one of the top online survey apps, you can also use its research tools to go beyond just surveys. With SurveySparrow, you can create customized surveys, and seamlessly integrate them into your email marketing campaigns.

In addition, you can automate your email surveys, send reminder emails to non-respondents to take the survey, send follow-up emails to your NPS surveys, and close the feedback loop once and for all.

SurveySparrow email marketing tool

With SurveySparrow, you can put interactive surveys right in your email campaigns to gather feedback, and see how satisfied customers are. This feedback helps you divide your customers into groups based on their preferences and interests.

By using these targeted surveys, you can gather important details about what your subscribers like and need. This information lets you create personalized emails that speak directly to each person, making their experience better. This leads to more people getting involved and taking action, like making a purchase or signing up for something.

Pricing: With 10 different plans, ranging from Basic to Platform, SurveySparrow offers a variety of options to fit different needs. The platform also offers a Forever Free plan with limited features, as well as a free trial for users to test out the product.

Sign up below to try it out. 

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#2. Mailchimp

Mailchimp is definitely one of the best email marketing tools out there. The platform has over 1 million subscribers and claims to have sent emails that amounts to a whopping 1 billion per day!

This email marketing software has a lot of exciting features to its credit. For starters, Mailchimp offers an array of pre-built templates and ready-made segments.

Mailchimp offers an array of pre-built templates and ready-made segments.

In addition, Mailchimp offers the flexibility to personalize your emails. You can target specific audience lists, use pre-made segments, or create customized segments using filters or by copying from a recipient email address list.

Furthermore, the platform provides tracking options to monitor email open rates and track link clicks. These are great features. Yet the 1-click Mailchimp automation, the click-free dashboard, and built-in analytics truly set this email marketing platform apart.

Yes, indeed. Mailchimp is a great choice for an email marketing tool but watch out for the steep learning curve.

Pricing: Starts at $9.33 per month.

#3. Campaign Monitor

Campaign Monitor is a popular email marketing software with over 100 pre-built templates. The highly-optimized platform gives a fine performance in mobile devices as well.

With its intuitive interface, this email marketing tool empowers you to customize your emails according to your preferences. Additionally, you can create hyper-targeted segments for your email campaigns using the comprehensive listing and smart segments feature. The tool also helps you create emails to meet specific results too.

Campaign Monitor is one of the best email marketing tools with 100+ pre-built templates.

To evaluate the performance of your email marketing campaign, Campaign Monitor offers a sophisticated analytics suite, providing valuable insights into performance. The clutter-free, intuitive UI of the email marketing tool is yet another feature that makes you want to go for it. But you might face some issues concerning limited data assessment.

Pricing: Starts at $9 per month.

#4. AWeber

AWeber is one of the best email marketing tools for small businesses. The email marketing software lets you create emails quickly with the help of its drag and drop fields. With automated provisions offered by AWeber, you can seamlessly send dedicated emails to each segment of your audience.

Moreover, the insightful dashboard, powerful analytics, supportive integrations and the built-in A/B testing of the platform helps you make the most of your email marketing campaign.

AWeber is one of the best email marketing tools for small businesses.

The intuitive tool would have been a flawless pick if it weren’t for the outdated templates and the disability to include multiple segments while sending the mail.

Pricing: The pricing plan starts at $12.50 per month. 30-day free trial available.

#5. Constant Contact

Constant Contact is one of the oldest and best names among tools for email marketing, with a lot of interesting features to its credit.

The email marketing software lets you create highly optimized emails fit for any device. One of the most interesting features is its seamless reporting. You have a variety of reporting metrics to enhance the real-time reporting and analytics of the email marketing software.

Constant Contact: One of the top 10 email tools

Constant Contact also offers over 100 email templates and promises email deliverability above 90%. However, you have fewer options for editing and the software also exhibits a steep learning curve.

Pricing: Starts at $12 per month. 14-day free trial.

#6. Aeroleads

As an email marketing tool, Aeroleads specializes in gathering better leads via marketing tools that works on email, such as email verifier to email finder.

Additionally, AeroLeads provides top-notch email marketing tools that not only optimize your company’s results but also assist your team in acquiring genuine leads through various channels.

AeroleadsOn the other hand, AeroLeads guarantees you safe extensions for your Google Chrome, which are easy to install and yields better advantages.

Pricing: Get started with a free trial of 10 credits.Their services start from $49 per month.

#7. Mailjet

The intuitive email marketing service provider, Mailjet is next in line for the best email marketing tool.

Mailjet is a powerful email marketing software that aids in designing, sending and tracking both marketing and transactional emails. The email marketing software claims the ability to send up to 15 million emails per hour via their email API.

The intuitive email marketing service provider, Mailjet is next in line for the best email marketing tool.

The drag and drop builder of Mailjet allows you to create emails quickly without any complications. With the help of this cloud-based email marketing software, you can A/B test your emails, send event-triggered emails and analyse your campaign results using powerful reporting analytics.

But on the downside, Mailjet offers comparatively fewer templates and the automation features need a bit more polishing.

Pricing: The pricing plan starts with $15 per month. You can use the free version as well.

#8. Zoho Campaigns

Zoho Campaigns comes under email marketing tools that are suited for both large and small businesses alike. The email marketing software offers pre-designed templates, layouts, drag and drop editor and integration with Zoho CRM to facilitate smooth workflow.

You can also personalize your emails with the help of the dynamic content, pre-built sign-up forms, email polls and automated list segmentation. With real-time reporting of Zoho Campaign, you can efficiently track the open rates, click rates and analyse audience behaviour.

Zoho Campaigns comes under the email marketing tools that are suited for both large and small businesses alike.

Zoho Campaign also takes your engagement quotient a notch higher by its permission-based email marketing. Yes, the software has a lot of great features but it is not very easy to use and is not optimised for consistent workflow in mobile devices.

Pricing: The pricing plan of Zoho Campaign starts with $5 per 500 subscribers. Free Version is available.

#9. Brevo (formerly SendinBlue)

A feature-rich email marketing software, SendinBlue can be regarded as one of the best in the market. The intuitive email marketing tool allows you to build emails effortlessly with its drag and drop features.

You can also send bulk emails to customers based on transactions, A/B test the elements, store subscriber data in the integrated CRM of SendinBlue and even segment audience in order to send personalised emails.

Brevo (formerly SendinBlue)

One of the best features the email marketing platform offers is the machine learning-powered send-time optimization. With such a feature in place, you can send the emails at perfect timings and receive more open rates and click rates.

Brevo is definitely an email marketing platform that you can rely on but it comes with the limited number of integrations and is also a tad pricey.

Pricing: The pricing plan of Brevo starts at $25 a month. A free version is available.

#10. GetResponse

GetResponse is an email marketing tool that is apt for small businesses. You can schedule and send bulk emails using the email marketing software.

You also have various customizing provisions like dynamic content and adding custom fields to contact lists. The powerful analytics, integrations and the real-time reporting of the email marketing platform will help you track the number of open rates, click rates and the number of unsubscribed users.

GetResponse is an email marketing tool that is apt for small businesses.

GetResponse does make for a good email marketing platform but it has a steep learning curve.

Pricing: The starting price of GetResponse is $15 per month. A 30-day free trial is provided.

#11. SendGrid

SendGrid is a popular email marketing platform that lets you build effective email campaigns to grow your business. You have drag and drop tools and dynamic template for easy email creation, audience segmentation for personalising emails and various other features and integrations to smoothen the process.

Analyze various aspects of your campaign with the help of powerful and insightful analytics.

SendGrid is a popular email marketing platform that lets you build effective email campaigns to grow your business.

The email marketing tool may not be very intuitive but you can totally rely on the prompt 24/7 customer service of SendGrid in case of any enquiries.

Pricing: The pricing plan of SendGrid starts at $15 a month. Free Version is available.

#12. Omnisend

Omnisend is yet another top-tier email marketing software. It combines visual email composers with sophisticated marketing automation at an omnichannel approach.

It provides an easy to use drag-and-drop email builder that’s fully customizable, with a wide variety of templates. You can create popups, email capture forms and landing pages for easy email list building.

Omnisend allows combining visual email composers with sophisticated marketing automation at an omnichannel approach.

The email marketing platform offers complex automation workflows that include more channels than any other tool on the market. Prebuilt automation workflows will help you get started quickly.

Several channels can be fully integrated into your workflows like Facebook Messenger, web push notifications, SMS, WhatsApp, Google and Facebook retargeting ads, and more.

Pricing: The pricing plan starts from $16 per month. Free version is available.

#13. Sender

Sender is a standout email marketing tool known for its intuitive user interface and powerful features designed to enhance your marketing efforts. It’s perfect for those who want a seamless experience without the hassle of a complex setup.

Unlike many competitors, Sender doesn’t impose restrictive plans. You can access all email automation features in their Free Forever plan, making it a cost-effective solution for businesses of all sizes.

Sender makes it simple to set up email campaigns for people who don't have experience with the channel.
Source: Sender

One of Sender’s most impressive functionalities is its drag-and-drop email builder, complete with responsive templates that ensure your emails look great on any screen.

With its advanced segmentation and personalization feature, you can target specific audience groups with tailored content. Moreover, you can combine email and SMS marketing campaigns to create an omnichannel experience and boost customer engagement.

Exceptional customer service is another highlight, and it’s available even on the free plan. This ensures you have the support you need whenever you need it. And with its live reporting feature and a newsletter heatmap, you can gain real-time insights into your campaign’s performance and adjust accordingly.

However, it’s worth noting that the Free Forever plan includes Sender’s branding on your emails.

Pricing: Starts at $15 per month (billed yearly). Free Forever plan available.

Wrapping Up

Well, these are our top picks for email marketing tools. Do make sure that the email marketing software you choose has a good deliverability rate, personalization provisions, helpful integrations and a good choice of templates.

The rest should depend on the objectives and requirements of your email marketing campaign.

Email Marketing Tools: FAQs

What are the 4 types of email marketing?

The four types of email marketing are:

  1. Promotional Emails: These emails focus on promoting specific products, services, or offers to drive sales and conversions. They often include discounts, special deals, or limited-time offers.
  2. Transactional Emails: These emails are triggered by a user’s action or interaction with a website or app. Examples include welcome emails, order confirmations, shipping notifications, password resets.
  3. Relational Emails: These emails are aimed at building and nurturing relationships with subscribers. They provide valuable content, educational resources, newsletters, and personalized communication.
  4. Lifecycle Emails: Also known as automated or drip campaigns, lifecycle emails are sent based on specific triggers or actions taken by subscribers. These emails are designed to guide users through customer journeys, such as onboarding sequences, re-engagement campaigns, or renewal reminders.

What are the 4 C’s of e-marketing?

The 4 C’s of email marketing are:

  • Content: Deliver content that engages and resonates with your audience.
  • Consistency: Maintain a consistent and regular email schedule to keep your brand top of mind.
  • Customization: Personalize your emails to cater to the specific needs, preferences, and behaviors of your subscribers.
  • Conversion: Optimize your emails to drive desired actions and conversions – such as making a purchase, signing up for a webinar, or downloading a resource.

Is email marketing a CRM?

An email marketing platform is not a customer relationship management (CRM) system in itself. But it’s often integrated with CRM platforms to enhance customer interactions and manage email campaigns effectively. CRM systems typically encompass a broader range of functionalities beyond email marketing, such as customer data management, sales tracking, lead management, and customer support.

Why use email marketing software?

  • Email marketing software streamlines the process of creating, sending, and managing email campaigns.
  • With an email marketing tool, you can automate tasks like welcome emails and drip campaigns – while delivering personalized and timely communication at the same time.
  • With email platforms, you can segment your audience and send them targeted, relevant content.
  • Email tools provide detailed analytics and reporting features to track campaign performance and gain insights.
  • Email marketing software ensures compliance with regulations and improves email deliverability.
  • Lastly, email platforms let you scale to handle growing subscriber lists and evolving marketing needs.
Athira Unnikrishnan

Content Marketer at SurveySparrow

Just a plain soul enthralled by the power of words and the aroma of food!

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