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10 Best Email Marketing Tools for 2020

Athira Unnikrishnan

Athira Unnikrishnan

7 min read

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world.

Email survey software and email marketing tools are in huge demand. Why so? An email marketing service provides you with the highest ROI( Return on Investment). In fact, stats say that you can expect an average of $32 for every $1 you spend for email marketing. One of the most cost-effective marketing techniques indeed!

Apart from that you also get a chance to develop a relationship with your customer, keep them informed about the latest updates in your product, create personalized content and even reach out to potential customers. You can even create templates for various purposes like an NPS email survey, customer service etc. Needless to say, with the right email marketing software and its right usage, it’s always a win-win situation for you!

10 Best Email Marketing Tools of 2020

Well, the market offers you tons of email marketing tools with an assortment of features which is why the search for the best tool is going to be quite tedious. Fret not! We’ve simplified the search. Here are the top 10 email marketing tools with the most reliable features. Take a look:

  1. MailChimp
  2. Campaign Monitor
  3. AWeber
  4. Constant Contact
  5. Hubspot
  6. Mailjet
  7. Zoho Campaigns
  8. SendinBlue
  9. GetResponse
  10. SendGrid

#1 MailChimp

Mailchimp is definitely one of the best email marketing tools out there. The platform has over 2000 subscribers and claims to have sent emails that amounts to a whopping 1 billion per day! This email marketing software has a lot of exciting features to its credit. Mailchimp offers an array of pre-built templates and ready-made segments.

Mailchimp offers an array of pre-built templates and ready-made segments.

You also have the provision to personalize the email as well. Send emails to specific audience lists, use the ready-made segments or create one using filters or copy from a recipient email address list. You also have tracking options to know what part of your audience has opened the mail and track links with the most number of clicks. These are great features yet the 1-click Mailchimp automation, the click-free dashboard and built-in analytics of the email marketing platform is the real deal.

Yes, indeed. Mailchimp is a great choice for an email marketing tool but watch out for the steep learning curve.

Pricing: Starts at $9.99 per month.

#2 Campaign Monitor

Campaign Monitor is a popular email marketing software with over 100 pre-built templates. The highly-optimized platform gives a fine performance in mobile devices as well. The intuitive email marketing tool allows you to customize your emails. You can build hyper-targeted segments for your email marketing campaign using the detailed listing and smart segments. The tool also helps you create emails to meet specific results too.

Campaign Monitor is one of the best email marketing tools with 100+ pre-built templates.

The sophisticated analytics suite gives you a decent view of the outcome and performances of your email marketing campaign. The clutter-free, intuitive UI of the email marketing tool is yet another feature that makes you want to go for it, but you might face some issues concerning limited data assessment.

Pricing: Starts at $9 per month.

#3 AWeber

AWeber is one of the best email marketing tools for small businesses. The email marketing software lets you create emails quickly with the help of its drag and drop fields. With automated provisions offered by AWeber, you can seamlessly send dedicated emails to each segment of your audience.

The insightful dashboard, powerful analytics, supportive integrations and the built-in A/B testing of the platform helps you make the most of your email marketing campaign.

AWeber is one of the best email marketing tools for small businesses.

The intuitive tool would have been a flawless pick if it weren’t for the outdated templates and the disability to include multiple segments while sending the mail.

Pricing: The pricing plan starts at $19 per month. 30 free trial available.

#4 Constant Contact

Constant Contact is one of the oldest and best names in the email marketing space, with a lot of interesting features to its credit. The email marketing software lets you create highly optimized emails fit for any device. One of the most interesting features is its seamless reporting. You have a variety of reporting metrics to enhance the real-time reporting and analytics of the email marketing software.

ConstantContact lets you create highly optimized emails fit for any device.

Constant Contact also offers over 100 email templates and promises email deliverability above 90%. However, you have fewer options for editing and the software also exhibits a steep learning curve.

Pricing: Starts at $20 per month.

#5 Hubspot

One of the most popular names in the email marketing arena, Hubspot is our next pick. Hubspot is a user-friendly CRM and email marketing tool that offers a lot of integrations to ease up the workflow. Hubspot too offers a choice of professionally designed email templates.

You can either create your mails via the pre-built templates or build one almost instantly using drag and drop fields. Customize the email layout, add calls-to-action, optimize your emails with the help of A/B testing and dynamic analytics using this intuitive email marketing software.

Well, that’s not all. Since the Hubspot Email is integrated with Hubspot’s CRM, you can easily send personalized emails as per the audience behaviour.

 Hubspot is a user-friendly CRM and email marketing tool that offers a lot of integrations to ease up the workflow.

With intuitive features and 99% deliverability rate, Hubspot is indeed a decent email marketing tool. However, on the downside, it has limited features for an email automation platform and the CRM has a complex learning curve.

Pricing: Starts at $35 per month.

#6 Mailjet

The intuitive email marketing service provider, Mailjet is next in line for the best email marketing tool. Mailjet is a powerful email marketing software that aids in designing, sending and tracking both marketing and transactional emails. The email marketing software claims of an ability to send up to 15M emails/hour via their email API.

The intuitive email marketing service provider, Mailjet is next in line for the best email marketing tool.

The drag and drop builder of MailJet allows you to create emails quickly without any complications. With the help of this cloud-based email marketing software, you can A/B test your emails, send event-triggered emails and analyse your campaign results using powerful reporting analytics but on the downside, Mailjet offers comparatively fewer templates and the automation features need a bit more polishing.

Pricing: The pricing plan starts with $8.69 per month. You can use the free version as well.

#7 Zoho Campaigns

Zoho Campaigns comes under the email marketing tools that are suited for both large and small businesses alike. The email marketing software offers pre-designed templates, layouts, drag and drop editor and integration with Zoho CRM to facilitate smooth workflow.

You can also personalize your emails with the help of the dynamic content, pre-built sign-up forms, email polls and automated list segmentation. With real-time reporting of Zoho Campaign, you can efficiently track the open rates, click rates and analyse audience behaviour.

Zoho Campaigns comes under the email marketing tools that are suited for both large and small businesses alike.

Zoho Campaign also takes your engagement quotient a notch higher by its permission-based email marketing. Yes, the software has a lot of great features but it is not very easy to use and is not optimised for consistent workflow in mobile devices.

Pricing: The pricing plan of Zoho Campaign starts with $5 per 500 subscribers. Free Version is available.

#8 SendinBlue

A feature-rich email marketing software, SendinBlue can be regarded as one of the best in the market. The intuitive email marketing tool allows you to build emails effortlessly with its drag and drop features. You can also send bulk emails to customers based on transactions, A/B test the elements, store subscriber data in the integrated CRM of SendinBlue and even segment audience in order to send personalised emails.

A feature-rich email marketing software, SendinBlue can be regarded as one of the best in the market.

One of the best features the email marketing platform offers is the machine learning-powered send-time optimization. With such a feature in place, you can send the emails at perfect timings and receive more open rates and click rates.

SendinBlue is definitely an email marketing platform that you can rely on but it comes with the limited number of integrations and is also a tad pricey.

Pricing: The pricing plan of SendinBlue starts at $25 a month. Free Version is available.

#9 GetResponse

GetResponse is an email marketing tool that is apt for small businesses. You can schedule and send bulk emails using the email marketing software. You also have various customizing provisions like dynamic content and adding custom fields to contact lists. The powerful analytics, integrations and the real-time reporting of the email marketing platform will help you track the number of open rates, click rates and the number of unsubscribed users.

GetResponse is an email marketing tool that is apt for small businesses.

GetResponse does make for a good email marketing platform but it has a steep learning curve.

Pricing: The starting price of GetResponse is $15 per month. A 30-day free trial is provided.

#10 SendGrid

SendGrid is a popular email marketing platform that lets you build effective email campaigns to grow your business. You have drag and drop tools and dynamic template for easy email creation, audience segmentation for personalising emails and various other features and integrations to smoothen the process. Analyse various aspects of your campaign with the help of powerful and insightful analytics.

The email marketing tool may not be very intuitive but you can totally rely on the prompt 24/7 customer service of Sendgrid in case of any enquiries.

SendGrid is a popular email marketing platform that lets you build effective email campaigns to grow your business.

Pricing: The pricing plan of SendGrid starts at $15 a month. Free Version is available.

Well, these are our top picks for email marketing tools. Do make sure that the email marketing software you choose has a good deliverability rate, personalization provisions, helpful integrations and a good choice of templates. The rest should depend on the objectives and requirements of your email marketing campaign.

Athira Unnikrishnan
Athira Unnikrishnan

Content Marketer at SurveySparrow

Just a plain soul enthralled by the power of words and the aroma of food!

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