Emails from businesses aren’t necessarily something that the average customer looks forward to because they are usually automated, lacks charm and is unapologetically formal. If you are a business, would you like to be counted as one of these companies? What’s the solution to not sound detached and uninterested in your customer? Sending personalized messages to each customer? That’s certainly not possible.
Each interaction with your customer is valuable to you because you are creating a relationship with them. The right words can create a huge impact. Making your customers come back to you requires a lot of effort, the way you communicate with them is of prime importance.
The answer to ensuring that your customers stay happy with you is using customer service email templates that can be used when communicating with them.
Benefits of using customer service email templates:
While you will need to be empathetic towards your customer and personalize your message, there is no harm in using template emails that will make the point.
Imagine typing down the same content over and over again. If you identify an issue that everyone is facing, then prepare an email template that can be sent to your customers whenever that issue is mentioned. By following this strategy, not only will you have an email template for any kind of situation, but you will also be saving precious time of your customer service team.
With email templates, you can get back to your customer complaints in a jiffy. The faster your responses, the happier will be your customers. If you can get back to your customer in an hour when they are expecting your reply only after a day, you have delighted them and it will encourage them to reach out to you more in the future.
You don’t have to respond -” Will get back to you asap”
While the above response is the standard from most companies, your customers have seen this kind of messages so frequently that it doesn’t offer them any solace. Instead of sending an email where you ask them for more time, you can shoot back a reply with the right response if you have a customer service email template for each situation.
Give structured information
Your customer might not be aware of your product and a long response each time they ask you for something can make them lose trust in you. When you start sending customer service email templates, you keep refining the content so that it looks extremely crisp and conveys the point across in fewer words as possible. Use bullet points or a step-by-step method where the information is passed in a clear way.
Consistent messaging across your brand
When you get a lot of related questions, you will be able to send them solutions that are the same across different platforms which reduces the confusion among your audiences. For example, if two customers ask the same query, imagine using different wordings to respond to it.
10 customer service email templates
Here are the 10 reliable customer service email templates that you can use in any situation:
1. The Questionnaire email
Businesses these days love getting the feedback of customers. They use online survey tools like SurveySparrow to pick the brains of their clients. From sending NPS (Net Promoter Score), Customer Effort Score (CES), to other questionnaires, you will be sending a lot of email correspondences. Since customers get a lot of requests to complete feedback forms like this, you need to be crafty so that they will feel like opening the email and responding to it.
Email template when sending questionnaires
Thanks for your recent purchase with us.
Hope you are enjoying using our product.
Could you do us a small favour by letting my team know how satisfied you are with the product? You can also use this survey to fill out your grievances if any. It will be a short survey form so that you aren’t inconvenienced.
We appreciate your time and for choosing us.
Great day ahead.
2. Response to an angry customer
If you are in business, please know how much ever you try, you will push the wrong buttons for at least one customer. You cannot satisfy everyone. It can happen thanks to a myriad of reasons. Your customer’s anger might be directed at you for something that you weren’t responsible. When you receive an angry email, you need to be empathetic and respond to them with kindness and patience.
Do not respond to angry emails immediately as you might be consumed with emotions. Your customers are people too with fluctuating emotions and with their own problems. The best thing you can do is to douse the fire with an appropriate response.
Email template for an angry customer
I am extremely sorry that you had such a terrible experience with us.
We care about serving our customers and we have always believed that we leave no stone unturned to make it possible. Unfortunately, it seems like that’s not the case as we couldn’t keep you happy.
I hate to let you go, but is there anything that we could have done to make your experience with us better. We understand how upset you would be and I would like to apologize again for the trouble that you had to go through.
We wish you all the best. Let us know if we can be of assistance in any way.
3. Customer follow-up
In sales, one of the most powerful things that you have to do is taking follow-ups. When someone reaches out to your business from any channel, it is your duty that you go out of your way to get back to them and solve their queries. A lot of businesses do not realize the importance of a follow-up, so most customers aren’t habituated with businesses getting back to them with a solid response. It forms a good impression and you are closer to finalizing the deal or you are helping them stay with your business.
There are two kinds of follow-up emails:
1. When a prospect reaches out to you in the initial stages
2. When you send an email to a customer asking how they liked using the product.
Customer Service Email Templates for follow-up
Email template when a prospect reaches out to you
Thanks for reaching out to us.
We understand that you are interested in Product A based on the form that you filled. I have attached a few documents that will help you get a detailed understanding of the product.
Based on your industry, I have sent a special report which will help you understand how our product A will be specifically helpful for your business.
Would love to discuss further over a call. You can choose a time based on your availability next week and we can schedule the call.
In the meantime, let us know if you have any other questions.
Email template to a customer asking how they liked using the product
Hi [customer name],
We are thrilled that you decided to join our family and are hoping that you share the same emotions.
Are you enjoying using our product? I am hoping that you feel you have made the right decision.
If it isn’t too much to ask, I’d love to know how you are liking the product. Shoot us any questions you have about using the product.
I am just an email away for any queries. Would love to hear from you soon.
Not everyone is going to like your product and it is perfectly all right. If you have a refund policy, customers are going to use it to their advantage. Sometimes, the problem is not with either of the parties. Maybe it is not the right time for your customer to use your product. They might become your customer in the future. Never burn the bridges with your customer.
When you get a refund request, you can let them know that while you are sad to see them go, you are hoping that you can rekindle the relationship in the future. Also, there are no negative emotions associated with this.
Email template for Refund
Hi [customer name],
As requested by you, we have processed your refund and it should reflect in your bank account in the 2-3 business days.
We are sad to see you go, but we hope that we could work together in the future where our product will be useful for your business.
If you are still on the lookout for other options, please do let me know, as I’d be able to help you choose other options that might be the right fit for you.
Please do stay connected. Have a great day.
5. Responding to happy customers
If you ever thought why you would be responding to happy customers, then you are missing out on something huge. Learn from someone who loves as to why they love you in the first place. Get them to respond to a survey and maybe even add a review on your app or a social media networking website.
Email template for happy customers
Hi [customer name],
Everyone at the office here is thrilled that you are happy with us. We couldn’t be more excited, this means a lot to us. The promise is to keep you happy and we are gladdened that we could accomplish it.
Would you be kind enough to share your experience with us on this survey including a review that you can post on these social media websites? Our prospects would find reviews extremely helpful when they are searching for a similar product.
If you are interested, we could rope you in on our loyalty program that is exclusive to special customers like you. Reply with a ‘Yes’ and I’ll send you more details.
6. Responding to needy customers
You will always come across needy customers no matter how good your support team is. Some of their queries might be reasonable while some of them could be not worth wasting your time on unless the account value is huge and the customer is eligible to such support. These customers feel entitled to a lot of attention because they are your paying customers. So it is a fine line that you need to cross because you don’t want to upset them and at the same time, you don’t want to give in to all of their whims and fancies. Take care of this issue with grace and a lot of politeness, otherwise, they might end up badmouthing you for no fault of yours.
Email template for needy customers
Hi [customer name],
Thanks for reaching out to us with your queries. We would love to solve your issue and we think phone calls are the best way to go about it.
Would you love to get on a call with us to discuss? Please do get back to us with your available timings and kindly leave a number so that we can call.
We look forward to taking care of your issues. Thanks for choosing us.
7. Responding to customers who give feedback
These are the best type of customers, aren’t they? They go out of their way to tell you what they feel about your product and might even include one or two ways that you can make it better. Use this opportunity to strengthen the relationship and graciously accept the feedback. A customer who sends feedback without any prompt cares about your business and is using feedback as a tool to get a feature that might help with their business.
We have discussed the email template for how to ask feedback to a customer.
Email template for customers responding with feedback
Hi [customer name],
Thanks for choosing us and we are extremely glad about that.
We are extremely grateful that you took the time to send us feedback about our product. We read through it and some of these suggestions seem insightful. I will pass it on to our product team to see if they could incorporate this in the upcoming versions. We will surely keep you apprised of it.
Would you be kind enough to fill your comments in this feedback survey since we use it to keep track of customer’s comments?
Looking forward to hearing more from you.
8. Email template to get in touch with a customer who has gone MIA
We all have customers who have gone Missing In Action (MIA). How? You don’t hear back from them when you send emails. Your email tracker says that they aren’t opening your emails. They were enthusiastic users of your product and all of a sudden there is a muted silence from their end. You want to know if you could help them in using the product better because they seemed to have stopped using it.
Email Template for MIA customer
Hi [customer name],
We haven’t heard from you in a while and we are worried.
Hope all is well at your end.
We see that you haven’t used our product of late. Would you like to talk to us about it? Maybe you would be able to use our product better after the call.
Is there any way we could be of help in using our products better?
9. Responding to a technical support request
Emails aren’t the first option for most of your customers to send you questions that the technical support team would ask. Why? Because technical support issues are always urgent and an email query usually takes 1-2 business days for a response. But emails are effective if the customer doesn’t need immediate resolution because you can have detailed discussions (although it is a time guzzler).
Email template for technical support request
Hi [customer name],
Thanks for reaching out to us with your query.
Before we dive deep into it, can you give us more information about the issue you are facing here? When did you see this issue first? Has it been recurring? Did you get assistance from anywhere else?
Based on the above answers, I will get back to you with a resolution.
10. Welcome email to a customer
Yay! You have a new customer. It’s time to celebrate. There are few things as satisfying for business as getting new customers. While you keep growing, complacency sets in and you don’t care about the newer customers that join you. Do not be that company. Make each of your customers feel valued.
Sending a welcome email to your new customer is pivotal to making them feel a part of your business. Let them know that they are important to your business and you will ensure that they will have a happy and productive journey with you.
Email template for welcome emails
Hi [customer name] ,
We are thrilled to have you on board!
I am glad that you chose to work with us and I’d like to take this opportunity to thank you on behalf of everyone at (insert company name).
You can use this link to get a deeper understanding of our products, how other companies use (product name) and what you can do to make it work for you. Subscribe to our blog and newsletter to learn more tricks on how to use our product to its best abilities.
If you want to know more, feel free to get in touch with me. I’m always there to help.
You will face situations that are tricky, customer service email templates like the above will be your saving grace. It will also help you keep your branding and messaging consistent which your customers will appreciate immensely. They are immensely helpful for your customers since these templates are readied after much deliberation because you want to be crisp and to the point. These email templates will keep you in the good books of your customers.
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