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Advantages Of Adding Chatbot For Website

Kate Williams

3 March 2023

9 min read

When you’re trying to run a business successfully, you have to automate your work process to increase profits. In the business world, your customers always want fast responses to their queries. They want to interact with your brand without filling a long-form. They want assistance and support from your brand. And, you can’t provide excellent customer support without the help of automation.

However, not every business owner realizes the value of automation tools. They don’t understand how automation can make things more productive and profitable. One such tool is chatbots. Chatbot tools are getting attention recently, but many businesses are not aware of their benefits. 69% of consumers love chatbots because they provide quick and simple responses.

Wait, there’s more to convince you! According to a report, 33% of the consumers are likely to place online orders and make reservations using chatbots. If you are still confused about using a chatbot for a website, then you’ve come to the right place. Here we’ve discussed all the advantages of chatbots in detail. Go through the entire post and wonder how your business ever managed to survive without one!

What is a Chatbot?

A chatbot is a computer programmed chat interface that acts as a virtual assistant. Chatbots are designed to interact with the website visitors like a real-human. Chatbots are programmed to mimic human behavior and guides website visitors via text messages or voice-based conversations.

Chatbots are similar to live chat tools. The only difference is the responses and questions are fully automated. You can think of a chatbot as a website tour guide. They will guide your website visitors not to get lost and find the right information smoothly.

You can embed chatbots on your website and gather users’ information and feedback effectively. You can create the best chatbot for a website without depending on third party services like WeChat and Facebook Messenger.

Now let’s expand your knowledge with a little bit more information about chatbots before discussing their advantages.

Different Categories of Chatbots

Mainly we use two types of Chatbots- Command based chatbots and AI chatbots for websites. Command based chatbots give a response by choosing an answer based on the question. Command-based chatbots need manual help to provide responses. They can only reply to limited questions set.

AI chatbots are the best chatbot for websites. They can answer multiple questions. Your website users don’t have to be specific while asking their queries to the AI chatbots. AI chatbots can answer using natural language processing and become smarter with time and past questions.

One such chatbots you can add to your website is SurveySparrow. Here’s a chatbot for website created using SurveySparrow..

If adding a neat and conversational chatbot for website is all you’re looking for, you can sign up for SurveySparrow for free. Moving on to why you should add a best chatbot to your website and what it can do to your business… well, read on to find out…

Eight Advantages of Chatbot: What’s all the Hype?

Chatbots Will Make Things Simple

Websites are like a massive box of information. It offers every detail about your products or services to your customers. A website offers everything one wants to know about your brand. In this digital age, every customer will look for your business online. Instead of wasting time on searching, modern customers want a one-tap solution.

This is where chatbots come into the picture. Chatbots are like magic pills that make things easy for your website visitors. The primary role of chatbots is to engage with your customers and offer them all the information they are looking for without any hassle. Other than that, chatbots can make your work life easier by working as an event/ project or task management software. Moreover, chatbots can make your HR activities like recruiting and onboarding simple and smooth.

For example, in 2018, the famous cosmetic brand L’Oreal introduced its new AI recruiter, Mya chatbot. Now Mya provided excellent candidate support by answering their questions. Mya chatbot engages with 92% of the candidates and achieved near 100% satisfaction rates.

Impress Your Customers

Chatbots are designed to give a smooth customer experience. 8 out of 10 customers who have used chatbots stated that it was a positive customer experience. This means your business can win the customer engagement game after adopting the best chatbot for websites. Chatbots are programmed to act politely even if the customers use lousy language or behave rudely. It ensures that your customers are highly satisfied after their website visit.

They are available for your customers 24/7 and give reply as quick as possible. Timely response and all-time availability enhance the customer service of your business. However, while selecting the best chatbot for a website, make sure they are bug-free, professional, and match well with your business personality. A good chatbot will work seamlessly on any device and can provide a solution to every question.

For example, Autodesk, an American multinational software company, used cognitive technology to improve its customer experience with the help of real-time service. Autodesk has a customer service chatbot, AVA (a virtual agent), that interacts with customers in real-time at any time or day of the year. With this virtual agent, Autodesk has massively enhanced customer response times by 99% percent!

Chatbots Can Save Your Money

Every year approximately 265 billion customer support requests are made, and it costs businesses $1.3 trillion to service them. You can easily cut down these costs by implementing AI chatbots. If you want to give 24/7/365 support to your customers, you have to spend many bucks on hiring a customer representative, resources, and a lot of things. But with chatbots, you can save the operational cost easily and save a lot of money.

Chatbots can help your business to save money on customer service by enhancing response time and answering all their queries in real-time. Bots will never call for a sick day or never bad mouthed about your company. On top of that, with chatbots, there will be no scope for human errors. Also, several experts have stated that chatbots are cheaper to develop than mobile apps. So, it is a no-brainer that it will cut down your operational costs and increase business productivity effortlessly once you integrate chatbot.

Go with the Trends

If you want to keep your business relevant, then you have to go with the trends. According to Mobile Marketer, 40% of the millennials said they engage with bots on a regular basis. Moreover, a huge number of your customers daily use social media platforms like Facebook and Telegram, which supports chatbots.

Just like any other platform, you can implement chatbots on your website too! This will help you to increase user engagement and retain customers in the long run.  A well-designed AI chatbot keeps your user satisfied by offering relevant information about your business, and it also gives existing information to help them make the right decision. For instance, popular AI chatbot platforms like SurveySparrow, Chatfuel, Mobile Monkey, and Botsify are designed to provide your customers’ best service.

Here’s a great example of a good chatbot. The advanced eBay e-commerce chatbot is built entirely for the Google Assistant. You can ask this chatbot to buy anything, and it will show you immediately. This impressive website chatbot is designed beautifully with a voice-only interface. eBay is definitely one of the best chatbot website examples in the world.

Collect Data Effortlessly

The best chatbot for websites will help you to collect data seamlessly. You can gather your website visitors’ names, professions, contact details at ease. You can use these data later to build your customers’ profile, learn about their product preference, their queries, and much more.

You can also use chatbots to engage your customers through push notifications. Also, chatbots can provide your service or product details to the customers and suggest related content if needed.

Here we can give you one of the best chatbot website examples. The famous cosmetic brand Sephora implemented chatbots that increased their customer engagement. Their customers get in touch with the brand through their chatbots and ask them questions about make-up products and recommendations. The chatbot sends them video recommendations and product reviews accordingly.

Chatbots Boost Brand Values

Bot websites can boost your brand value by engaging with your customers in a friendly manner. Chatbots act like humans and keep the conversation natural and organized. This will help you to fulfill your customers’ expectations and raise the brand value. In many ways, chatbots can build better rapport with your customers and boost brand values.

Do you know that every second, nearly 2.4 million emails are delivered? But the open rates are only 5-10%. But, chatbots have high open rates than emails. Chatbots are designed efficiently to engage with the users actively and deliver them quick responses. That’s why chatbots have higher response rates, and it can help you get close with your customers.

Conversational chatbots will make you feel like you are conversing with a real-life human. Also, it will send videos, images, and relevant content to keep your customers interested. Thus your brand will achieve better user engagement. With chatbots your every customer will get a personalized experience. As they can interact with chatbots at any time, it ensures customers’ satisfaction. This way, you will be able to boost brand values and gain popularity among the users.

Enhance Lead Generation

There’s no point in having a website if it doesn’t generate leads for you. With a good AI chatbot for a website, you can turn prospects into leads. If you want to generate leads, then you need a good understanding of your prospects’ requirements. According to Chatbot Magazine, 67% of millennials said they would like to purchase products from brands with chatbots.

Once you implement the best chatbot for the website, it will follow up with your prospect. Chatbots will give all the necessary information about your service or products during your prospects’ website visit. This wonderful chatbot experience will ultimately transform your prospects into leads.

Engage with Wide Range of Audience

As we mentioned before, almost 40% of millennials use bots daily. In today’s era, almost every social media platforms use chatbots. These platforms have huge customer support.

That means if you implement chatbots on your website, it will give you access to all the audience of these social platforms. If you are a start-up then using chatbots on your website will take you to new heights for sure. Having perfect quality chatbots on your website will market your service or products to a large audience base.

Now that you know all the advantages of AI chatbots, it’s time to figure out which chatbot be the right one for your business.

Five Best Chatbots for Your Website

With more and more brands choosing chatbots to scale up their business, it’s difficult to know which one is the best chatbot for your website. But as usual, here we’ve got your back! In this article, we’ve listed the five best chatbots for websites. Go through the list and decided according to your own preference.

1. SurveySparrow

SurveySparrow is one of the best AI chatbots for websites. This widely popular online survey tool allows you to create chatbots without any programming knowledge. You can create websites with chatbots within a few minutes and easily. SurveySparrow’s chatbots platform helps you interact with customers and will allow you to collect actionable data and feedback. You will get multiple advantages without the need for coding.

SurveySparrow’s no-code feedbot offers a lot of unique features:

  • With a conversational bot, you can design engaging chatbots to get actionable responses. You can even make your chatbot more human-like by adding a picture or avatar.
  • SurveySparrow’s Feedbot lets you embed chatbots anywhere on your website. They make data collection absolutely easy.
  • You can style and design the chatbot exactly the way you want. With custom themes and CSS, you can create engaging chatbots. Also, you can use the skip logic and display to design the conversation flow.
  • SurveySparrow’s Feedbot also lets you analyze the data in real-time. You can even filter the responses, study the data, and export reports easily with the cross-tabulation feature.

With SurveySparrow’s intelligent and conversational chatbot, you can increase user engagement. It will work like a lead generation machine and transform the dull customer experience into an engaging one!

2. Microsoft Bot Framework

Microsoft Bot Framework is another best chatbot for websites. The best part about this platform is, you can easily connect it to an app, online site, Skype, Slack, Telegram, and SMS. The bot is smart enough to give proper recommendations and translate or recognize website visitors in images.

With its cognitive service, you will be able to create a bot with the ability to listen, speak, and understand your users. Also, Microsoft Bot Framework offers enterprise-grade solutions that integrate well with your current IT ecosystem.

3. Mobile Monkey

Mobile Monkey is designed to create fun chatbots for websites, Facebook, and SMS. Mobile Monkey offers multiple templates for e-commerce and customer support. You can easily integrate Mobile Monkey with Stripe and Paypal. This chatbot, respond to web chat, SMS messages from your mobile app or desktop. Mobile Monkey is perfect for small businesses as it offers simple and efficient features.

4. Flow XO

In our list of best chatbot website platforms, Flow XO deserves to be in the fourth position. This chatbot has more than 100 built-in modules and integrations. Flow XO is designed to complete different tasks, like scheduling appointments. With this chatbot, you can gather information easily and analyze it through Google Sheets and Trello. Flow XO chatbot definitely helps you to save time and interact with your web visitors effectively.

5. Botsify

Another best chatbot website platform is Botsify. You can easily integrate this chatbot into your system, and the pre-built templates will save a lot of time for you. Botsify can converse with your website visitors in multiple languages. It also offers conversational forms, analytics and reporting, and a dedicated account manager for chatbot development. With all the features and capabilities, Botsify deserves to be on this list.

Wrapping Up

Chatbots are here for the long game. 80% of businesses say that they would implement some form of chatbot system by 2021.  It’s always there for your business and will never abandon you for a better salary or take sick leaves frequently! If your customers have an urgent query, they will be there to assist them effectively. From improving your customers’ experience, 24/7 availability, lead generation to build trust and brand loyalty, the chatbot has a lot to offer. With all the features and benefits, you won’t regret investing in a chatbot platform.

So, go ahead and implement the best chatbot for your website. Leverage its advantages fully and build a strong relationship with your customers.

Kate Williams

Content Marketer at SurveySparrow

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