what is data-driven content

Did you know that using data to guide content creation can boost marketing ROI by 5-8 times? That’s not all. You’d be surprised to know that 60% of top marketers rely on data to create more relevant and engaging content. All these stats point towards one direction – the glaring need for data-driven content.

So, What Exactly is Data-Driven Content?

Simply put, it is content created using insights and information extracted from data.

Businesses conduct a thorough study into their audience behavior, analyse their preferences, and trends to tailor their content

Data-driven content uses both quantitative and qualitative facts for the creation of its materials rather than relying entirely on instinct or creativity.

Improving content performance and ensuring positive audience responses are the two main objectives of data-driven content marketing.

It may include info on audience behaviour, market events, keyword effectiveness, and other relevant stats. The following are key features of data-based content:

Audience Insights: Through analytical measures like surveys or research, users can understand the preferences and tendencies of their followers, thus producing relevant material.

Tap into data-driven content strategies and level up your marketing game

Get started with SurveySparrow today!

Signup

14-Day-Free Trial • Cancel Anytime • No Credit Card Required • Need a Demo?

Performance Metrics: Looking into past performances of content (e.g., page views, click-through rates) assists in determining best practices in content creation.

Search Engine Optimisation (SEO): The use of keyword search and analysis of search trends are used to produce materials that rank highly on search engines, thus enhancing natural traffic flow into one’s website.

Personalisation: This is customising information targeting specific people drawn from behaviour patterns like user demographics.

Trend Analysis: This refers to utilising information from various sources, such as social media or news reports, to identify hot subjects and ongoing trends.

Content creators can use information to generate meaningful and focused contents that speak directly to what is desired by the viewers, thereby increasing audience participation and better performance.

Why Choose Data-Driven Content Marketing?

The term data-driven content is becoming very popular in marketing; with brands using data to support their respective contents, they stand out as the ones who offer fresh angles, hence differentiating themselves from others.

Focussing on your own data can make all the difference when it comes to content development. Here’s why it’s worth the effort:

It’s Interesting and Shareable.

BuzzSumo reports that data-backed articles receive 37% more shares than those without these aspects. Original data is new and exciting, thus making people want to share it more often.

Raw data can be transformed into insights, infographics, or even charts, which simplifies its understanding, thereby increasing its chances of going viral.

Boosts PR

PR needs plenty of visuals like infographics or research reports, which are considered data-driven ideas. These visually appealing materials are often picked by media houses, pushing your trademark into the light.

Strengthens SEO

Measuring key performance indicators (KPIs) is essential for a data-driven marketing approach since it allows effective distribution of resources.

By monitoring organic traffic, social media engagement, email open rates, and conversion rates, one can find out what is working out and change accordingly.

Bounce rate and session duration are website engagement metrics, while return on ad spend is an advertising metric that gives valuable information.

FURTHER READING: How to Write an SEO Questionnaire: Complete Guide?

Improved Targeting of Customers and Segmentation

When you divide your market into main customer types, you are able to come up with customised marketing materials; this way you can cut down on distribution expenses by concentrating on smaller groups and therefore perfect your brand image in such a manner that it complies with what each segment stands for.

Reports like demographics, socioeconomics, and behaviour provide you with the necessary information about age, gender, and even interest to enable you to refine your targeting skills.

Tools for Gathering Data-Driven Content

To implement data-driven content, you need to use various tools and techniques to gather and analyse data. Here are some of the renowned as well as effective ones:

SurveySparrow

SurveySparrow is an easy-to-use survey tool that helps you gather valuable feedback from your audience. Create engaging surveys that reach people where they are—through email, social media, or your website. With customizable templates and a user-friendly interface, you can quickly get insights that inform your content strategy.

Use SurveySparrow’s powerful analytics to understand what resonates with your audience. This data helps you refine your content and make smarter decisions. Integrate with tools like HubSpot and Mailchimp to streamline your process. Start with SurveySparrow today and create content that connects!

Tap into data-driven content strategies and level up your marketing game

Get started with SurveySparrow today!

Signup

14-Day-Free Trial • Cancel Anytime • No Credit Card Required • Need a Demo?

CoSchedule

This is one of the most user-friendly and efficient tools for content planning and management. It enables management of your content calendar and workflow. It also aids in content distribution and promotion across platforms and channels, as well as content optimisation for search engines and user experience.

HubSpot

A far-reaching platform for inbound marketing that delivers devices for crafting material, managing social media, as well as practicing e-mail advertising alongside customer relationship management (CRM).

Moz

It is an SEO resource that aids in keyword research and conducts audits for sites, in addition to tracking ranking. It also provides insights regarding domain authority and backlink profiles, thereby simplifying your content optimization process in search engines.

Tableau

This data visualisation tool helps with the creation of interactive dashboards that can be shared around easily, thus making it simpler to interpret and communicate data-gathered information.

Hotjar

Software that offers session recordings, heat maps, and user feedback on how site visitors interact with a website. Therefore, using such data will help you enhance the website usage experience, thus optimising your contents.

Crazy Egg

A useful tool that facilitates heatmaps as well as A/B testing so that you can figure out which aspects of your content draw in more attention and how to alter them for the better.

Mailchimp

An email marketing platform designed to provide marketers with detailed reports on their campaigns, thereby enabling them to optimise it for emails.

Optimizely

This is an online application meant for A/B testing and experimentation, which aids in testing various versions of your message in order to find out the one that performs effectively among your target audience.

BuzzStream

This tool allows users to reach out with their materials while managing those relationships, enabling them to commune with influencers or media outlets towards increasing the visibility of their production.

You can also use other tools, such as social media platforms and feedback forms, depending on your specific needs.

How to Create Data-Driven Content?

While data-driven content is crucial, it’s only the start. There is a need for strategy to help you get the best out of it. Here is an outline for how to create one:

Mine Your Data for Insights

The first thing to do is to explore the information you have gathered from your existing customers. This first-party data is highly valuable, especially now that third-party cookies are coming to an end.

Get Creative with Your Findings

Treat this information as inspiration for your creative process. Let numbers guide you when creating content ideas and strategies since they provide inspiration.

Create Content Backed by Data

You need to be a thought leader by using your own research. However, even if you produce a lot of content, ensure that it has accurate and relevant data behind it always.

Choose the Right Channels

Analyse the data so that you will know which distribution channels work well with your audience and what their preferences are. Check who is following you on social media, if they align with your target market or whether there exists another segment that may be reached.

Track and Adjust

As part of this plan, look through your KPIs and metrics regularly while rolling out your strategy. Use this information to make adjustments and improve results over time.

Tips for a Successful Data-Driven Content Strategy

• Set Content Goals: Your content should align with your business objectives and target audience. To create effective content, segment it by funnel stage and purpose. Avoid creating content just for its own sake, as this can waste time and money.
• Go Beyond Basic Demographics: Don’t just focus on age, gender, or location. Dive deeper into behaviours and preferences using surveys, customer interviews, and social media listening. This helps refine your messaging and targeting.
• Focus on Topics: Not Just Keywords: SEO is important, but creating content based on audience interests, rather than chasing high-volume keywords, will make your content stand out.
• Align with Sales and Customer Success: Tap into insights from your sales and customer service teams to address real-world challenges in your content, making it more relevant and useful.
• Develop Core Content First: Start with content that highlights your unique value and addresses key audience pain points. Tailor your approach depending on your brand’s maturity, focussing on awareness or conversion-driven topics as needed.
• Create a Logical Content Hierarchy: Use website analytics to structure content that guides users through their buying journey. Focus on evergreen content and common questions to create a meaningful experience.
• Publish with Purpose: Have a clear distribution plan for each piece of content and regularly update existing content to keep it relevant, improving rankings and conversions.
• Diversify and Personalise Content: Offer a variety of content types across the customer journey, from blogs to interactive quizzes. Use customer data to personalise content based on prior engagement.
• Publish Consistently and Prioritise Human Resonance: Maintain a steady flow of high-quality content, balancing AI research with human creativity. Incorporate reviews and testimonials for authenticity.
• Test Everything: Use A/B testing to optimise content, design, and CTAs, ensuring they align with your goals.
• Centralise Content Management: Use a modern CMS to manage and measure content across all channels, keeping it consistent and personalised at scale.

By following these tips, you’ll create a content strategy that resonates with your audience and drives better results.