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Start, Stop and Continue Framework: Unleashing its Importance

Hinduja MV

14 June 2023

4 min read

Today, we’re diving into the world of performance management and professional development. As we navigate this multifaceted terrain, we’ll be focusing on a valuable tool for nurturing growth in any organizational setting: the 360-degree feedback model.And more specifically, we’ll discuss the Start, Stop, Continue framework within this model. So, let’s roll up our sleeves and get started!

The 360-Degree Feedback Model: An Overview

Before we delve into the Start, Stop, Continue aspect, let’s briefly touch on the concept of 360-degree feedback. In essence, this model is all about collecting comprehensive feedback from all angles. Therefore, this includes feedback from supervisors, peers, subordinates, and sometimes even customers.

The goal is to provide individuals with a holistic view of their performance, offering valuable insights from multiple perspectives.

Start, Stop, Continue: The Heart of the Matter

Now, how does the Start, Stop, Continue framework fit into the 360-degree feedback model? Well, it’s a simple, yet effective methodology for giving constructive feedback. It helps individuals understand what they should start doing, stop doing, and continue doing.

Let’s unpack each of these:



This refers to new behaviors or practices that the individual should adopt to improve performance.


This implies behaviors or practices that are hindering the individual’s performance or negatively impacting the team, which should cease.


This identifies the positive behaviors or practices that the individual is currently doing well and should keep up.

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In Action: Start, Stop and Continue with Examples

To make this a bit more tangible, let’s imagine that we’re giving 360-degree feedback to Alex, a project manager in a tech firm.


Alex is a competent manager, but there are areas where he could enhance his leadership. One of the recommendations might be:

Start: “Alex, you should start delegating tasks more often. You have a talented team and by sharing responsibilities, you’ll not only reduce your workload but also help your team members grow and feel more engaged.”


Alex has a habit of checking in too frequently on tasks, which can make his team members feel micromanaged. A piece of feedback could be:

Stop: “Alex, we’ve noticed that you tend to micromanage tasks. While we appreciate your attention to detail, it can sometimes inhibit our sense of autonomy. We recommend you stop checking in too often and trust us to execute our tasks.”


Alex is an excellent communicator, always clear and concise in his instructions. A positive reinforcement might look like:

Continue: “Alex, your communication skills are top-notch, which greatly facilitates our understanding of the tasks at hand. We encourage you to continue providing clear and concise instructions.”

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The Power of the Start, Stop and Continue Framework

The beauty of this framework lies in its simplicity. It’s straightforward, making it easy for anyone to provide and receive feedback. But don’t let this simplicity fool you—this method has a profound impact.

By providing direct, actionable feedback, individuals can clearly see where they shine and where there’s room for improvement.

More importantly, it promotes a growth mindset. By acknowledging what one is doing well, highlighting what should change, and identifying new beneficial behaviors, it underpins the idea that we are all works in progress.

Feedback is the fuel that drives professional growth. It’s through receiving insights from others that we can gain a deeper understanding of our strengths and weaknesses.

Thus, in the 360-degree feedback model, the Start, Stop, Continue method serves as a practical, efficient tool for cultivating improvement.

The Balance in Feedback

The Start, Stop, Continue framework also encourages balanced feedback. Too often, feedback sessions lean towards what an individual is doing wrong, leaving them feeling demotivated. By ensuring there are positive ‘continue’ points and constructive ‘start’ points along with the ‘stop’ points, the feedback remains balanced.

Hence, this balance keeps the individual motivated, acknowledging their strong points while also pointing out their areas for improvement.

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Practical Tips for Effective Start, Stop and Continue Feedback

Giving feedback is as much an art as it is a science. Here are some tips to make your feedback session more effective:

Be Specific:

Vague feedback can leave individuals confused about what exactly they need to change. Try to be as specific as possible when detailing what they should start, stop, and continue. Use clear examples that illustrate your point.

Be Objective:

Keep your personal feelings aside when giving feedback. Focus on the individual’s behavior and its impact on the team and the organization.

Be Respectful:

Feedback should be delivered respectfully. Be mindful of your language, tone, and timing. However, your goal is to help the individual grow, not to belittle or embarrass them.

Wrapping It Up

The 360-degree feedback model, with its Start, Stop, Continue framework, is a potent tool for nurturing growth and enhancing performance in a professional environment.

Not only does it offer a comprehensive view of an individual’s performance, but it also provides actionable steps for improvement, and promotes a balanced and respectful feedback culture.

So, whether you’re a manager seeking to coach your team or an employee looking to develop yourself professionally, give this model a try. After all, as the saying goes, “Feedback is the breakfast of champions.”

The Start, Stop, Continue model embedded in the 360-degree feedback system is a simple yet powerful way to make this process more structured, effective, and impactful.

So, let’s embrace this model and set the stage for continued growth and development. Happy feedback!

Hinduja MV

Growth Marketer at SurveySparrow

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