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SMS Surveys: The Ultimate Guide

Parvathi Vijayamohan

6 October 2022

5 min read

In this day and age, it’s all about the mobile user experience. People are constantly on their phones, and businesses need to find new ways to connect with them. One great way to do that is through SMS surveys.

In this guide, we will explain:

We’ll also give you three examples of an SMS survey in action. And lastly, we’ll list the best SMS survey software for 2023. So let’s get started!

What are SMS surveys?

SMS surveys (or text message surveys) are simply surveys that are sent to mobile phones via text message.

SMS surveys are quick and easy to create, and they’re a great way to reach your target audience where they’re already spending most of their time – on their phones.

With an SMS-based survey, respondents can text your number to access the survey. However, if you have permission, you can message the survey with the link directly to their number.

You can use an application like Twilio or CallRail to send your survey to as many people as possible. There are also a number of software platforms that offer SMS survey capabilities, like SurveySparrow and Typeform.

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How to create an SMS survey

Creating an SMS survey is easy! All you need is a list of phone numbers and a question or two that you want to ask.

Here’s how to create a text message survey using the survey template in SurveySparrow (see below).

#1. Go to the survey builder and select a template.

#2. Customize the template questions and design, and save.

SMS surveys: How to build one

#3. Click on SHARE to open the survey sharing options.

SMS surveys: Selecting a share option

#4. Select SMS from the list.

SMS surveys: Selecting SMS survey share

#5. Connect it to your Twilio number and test it before sharing. Then click on ‘Proceed.’

SMS surveys: Customizing and sending a test survey

#6. Schedule your SMS survey according to the date, time, and contact list. You can also schedule reminders to be sent to non-respondents.

SMS surveys: Scheduling according to date, time and contact list

Benefits of SMS surveys

There are a number of benefits to using SMS surveys.

  • First, they’re an incredibly efficient way to gather feedback. Because they’re sent directly to people’s phones, you don’t have to worry about them forgetting to fill out your survey or losing the link.
  • Second, they’re quick and easy to fill out – most people can finish an SMS survey in less than a minute.
  • And lastly, they’re a great way to reach people who may not be active on social media or who don’t regularly check their email.

Three examples of SMS surveys to get you started

Now that we’ve gone over what SMS surveys are and how to create them, let’s look at three examples so you can see how they work.

1. Customer Feedback Survey

Your customers are the lifeblood of your business, so it’s important to get their feedback on a regular basis.

An SMS-based survey is a great way to do that. You can use it to ask questions about their experience with your product or service, what they think of your customer service or anything else that’s important to you.

2. Market Research Survey

If you’re planning to launch a new product or enter a new market, conducting an SMS survey is an effective way to gather information about your target audience.

You can use it to ask questions about their needs and wants, what they think of your product or anything else that will help you make decisions about your business.

3. Stay-in-Touch Survey

If you have a large customer base, keeping in touch with all of them can be challenging. An SMS survey is a simple way to stay connected with your customers and get their feedback on a regular basis.

You can use it to ask questions about their experience with your product or service, what they think of your customer service or anything else that’s important to you.

Best SMS survey software for 2023

Now that you know all about SMS surveys, you’re probably wondering which software platforms offer the best SMS survey capabilities. Here are our top four picks for the best SMS survey software for 2023:

1. SurveySparrow

SurveySparrow is a great option for businesses of all sizes. It offers a wide range of features, including the ability to create custom, white-labeled surveys, send automated follow-up messages, and track survey responses in real time.

Additionally, its ticketing software is an excellent add-on for customer retention; in other words, you can assign unhappy feedback to a team member for action, track the status, and update on closure.

SurveySparrow also offers a mobile app to collect feedback even when you’re on the go.

2. SurveyMonkey

SurveyMonkey Enterprise is another preferred provider for SMS surveys. Like SurveySparrow, SurveyMonkey’s SMS surveys are mobile optimized and can be sent to any kind of mobile device.

Moreover, their text message surveys are also customizable and schedulable.

3. Typeform

Typeform is another great option for businesses of all sizes. It offers a simple, user-friendly interface that makes creating surveys quick and easy.

Plus, it has various features like logic jump capabilities, answer piping, and file uploads. Like SurveySparrow, Typeform also integrates with several popular business tools, like Salesforce and Zapier.

4. Twilio

With Twilio Studio, you can build simple, effective SMS surveys using their drag-and-drop editor. You don’t need coding skills, and you can have your first survey up and running in minutes.

Twilio offers several features to help you get the most out of your surveys, like sending follow-up messages and tracking responses in real-time.

Each of these platforms offers a different set of features, so be sure to check out their websites to see which is the best fit for your needs.

SMS Surveys: The Ultimate Guide: Wrapping Up

SMS surveys are a great way to connect with your customers and get their feedback on a regular basis.

In this guide, we’ve explained what SMS surveys are, how to create them, and the benefits of using them. We’ve also given you three examples of SMS surveys so you can see how they work.

And lastly, we’ve listed the best SMS survey software for 2023. So, what are you waiting for?

Parvathi Vijayamohan

Growth Marketer at SurveySparrow

Fledgling growth marketer. Cloud watcher. Aunty to a naughty beagle.

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