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Post Webinar Survey Questions: 30+ Examples, Template and Checklist

Parvathi Vijayamohan

12 July 2022

4 min read

How do you host better webinars with every session? By starting with post-webinar survey questions.

In this article, we’ll:

Top 30+ Post-Webinar Survey Questions

Before we scroll down, here’s a customizable post-webinar survey that works as an excellent template for follow-ups.

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Webinar Feedback Form Template

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We’ll break down our list of post-webinar feedback questions into 4 categories:

1. Webinar attendee satisfaction questions

  1. Hello! Can you tell us your name?
  2. On which date did you attend the webinar?
  3. Which session did you attend?
  4. Rate your satisfaction with the session.
  5. How satisfied were you with the attendee Q&A?
  6. Rate your satisfaction with the session arrangements?
  7. How likely are you to attend the next session?
  8. What did you enjoy most about the webinar?
  9. How likely are you to recommend the webinar on a scale of 1-10? (an NPS question!)
  10. Did the session match your expectations?
  11. What can we improve on?

2. General post-webinar questions

  1. What motivated you to attend the webinar?
  2. How did you learn about this session?
  3. Was the webinar helpful for you?
  4. What were your favorite/least favorite moments during the webinar?
  5. Was the webinar structured well?
  6. How was the pace of the session?
  7. Will you join us for our future webinars?
  8. Please rate your overall event experience.

3. Post-webinar questions about the content, format, and speakers

  1. How accurate was the session description?
  2. Was the webinar helpful for improving your {topic-related} skills?
  3. How would you rate the speakers?
  4. How informative was the session?
  5. What were the biggest takeaways for you?
  6. What topics would you like to see at future events?
  7. Please rate the content of the slides/online aids/presentation etc.
  8. Please rate the speaker’s presentation skills.
  9. Rate the speaker’s knowledge of the topic.
  10. Would you like to learn more on this topic?

4. Technical post-webinar questions

  1. Were you able to join the webinar easily?
  2. Did you experience any technical issues?
  3. Please rate the audio quality.
  4. Please rate the video quality.
  5. How easy was it to use {platform name}?
  6. How satisfied were you with the networking tools?

You can pick and choose the questions relevant to you. For example, here’s a post-webinar survey that we’re using right now for our own webinars. Simple, functional and serves the purpose.

Post webinar survey by SurveySparrow

After all, none of your attendees will have the time or the patience to answer loads of questions!

Here’s a tip: Suppose you want to drill down deeper into the different aspects of attendee satisfaction – like satisfaction with the content, the speakers, the platform, or the overall experience. But you also don’t want to cram the survey with more questions than necessary.

In that case, you can use SurveySparrow’s matrix gridrank order, or group rank question types to measure these aspects. These will help you kill two (or three or five) birds with one stone.

Why should you do a post-webinar survey?

To scale up your efforts

Data by Businesswire shows that the use of webinars has increased by a whopping 162%. And attendance? Quadrupled to more than 60 million people.

That means that a lot of people and businesses that have never made webinars before are making them now. In order to scale up (and stand out), you need some feedback on how you’re doing.

To improve the webinar quality

Here’s something we learned while getting our webinar series off the ground: the effort of planning, executing, and marketing a webinar event from scratch is huge. Especially for people who are doing this type of event for their organization for the first time.

In other words: things will not always run smoothly, and there will always be room for improvement. Post-webinar survey questions provide the feedback you need to refine every aspect of your webinar event, from technical issues to topic ideas to the overall experience.

To understand your audience

Post-webinar survey questions deepen the relationships you’ve begun with them through the webinar. By strategically asking follow-up questions, you can understand your audience and their needs better.

Post-webinar questions can also identify the factors that will drive an audience member to become a recurring attendee. After all, you’re trying to create value for them so that they will keep attending your webinar, and eventually become sources of qualified leads.

To earn social proof

When you follow up with post-webinar survey questions, it makes your audience feel valued, and this helps with brand building.

Moreover, post-webinar surveys can yield a powerful form of social proof – good reviews. You can take promote them on your webinar landing page. They will help drive more registrations for future events. This is particularly helpful when you are launching an online course or starting a regular seminar.

Checklist to conduct an effective post-webinar survey

After all the time and labor spent on the event, you want to extract all of the benefits you can! So here’s a 10-point checklist to help you out.

  1. Send your survey as soon as the webinar ends, and not more than an hour afterward.
  2. Share the survey as a URL, SMS, or embed for quicker responses.
  3. Thank your attendees for showing up.
  4. Contact the no-shows – the ones who registered but didn’t turn up for the webinar. They were interested in your content, so use this opportunity to send them a recording of the webinar.
  5. Follow up on the bad reviews. They are helpful to figure out where you went wrong, and a potential opportunity to turn detractors into promoters.
  6. Promote your next webinar or a related event. This is a good way to get signups early.
  7. Analyze your key webinar metrics: the click-throughs, number of attendees, and audience viewing time.
  8. Evaluate the post-webinar survey feedback.
  9. Plan your next webinar. With all of your learnings from this webinar and feedback, you will make your next event even better!
  10. Repurpose the webinar content into blogs, social media clips, infographics, and content pieces. This extends the content’s lifespan and reaches even after the session winds up.

For example, here are a couple of blogs based on re-purposed content from our HR virtual event RefineEx:

Wondering how to share the survey?

Post-webinar surveys can be sent separately after the “Thank You” message. Or you can include the survey link in your “Thank You” message.

SurveySparrow lets you share personalized thank-you emails that include a link to your post-webinar survey. What’s more, you can track the number of responses for each survey share, and set reminder emails for non-responders.

Wrapping Up

That’s all, folks!

Any tips or good questions we missed out on? Let us know in the comments below.

Parvathi Vijayamohan

Growth Marketer at SurveySparrow

Fledgling growth marketer. Cloud watcher. Aunty to a naughty beagle.

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