How do you host better webinars with every session? By starting with post-webinar survey questions.

It truly is the golden ticket to uncovering the intricate details of your audience’s needs, preferences, and experiences, subsequently allowing you to tailor your content, refine your delivery, and elevate their engagement levels in every session.

So, dive in and explore to discover the transformative power of thoughtful questions, and observe as each and every webinar transitions into a more polished, audience-centric event!

In this article, we’ll:

• Go through 30+ post-webinar survey questions to ask after the event (with a free template)
• Understand how post-webinar surveys can benefit your organization
• Put up a checklist for an effective post-webinar survey

Top 30+ Post-Webinar Survey Questions

Before we scroll down, here’s a customizable post-webinar survey that works as an excellent template for follow-ups.

We’ll break down our list of post-webinar feedback questions into 4 categories:

1. Webinar attendee satisfaction questions

1. Hello! Can you tell us your name?
2. On which date did you attend the webinar?
3. Which session did you attend?
4. Rate your satisfaction with the session.
5. How satisfied were you with the attendee Q&A?
6. Rate your satisfaction with the session arrangements.
7. How likely are you to attend the next session?
8. What did you enjoy most about the webinar?
9. How likely are you to recommend the webinar on a scale of 1-10? (an NPS question!)
10. Did the session match your expectations?
11. What can we improve on?

2. General post-webinar survey questions

1. What motivated you to attend the webinar?
2. How did you learn about this session?
3. Was the webinar helpful for you?
4. What were your favorite/least favorite moments during the webinar?
5. Was the webinar structured well?
6. How was the pace of the session?
7. Will you join us for our future webinars?
8. Please rate your overall event experience.

3. Post-webinar questions about the content, format, and speakers

1. How accurate was the session description?
2. Was the webinar helpful for improving your {topic-related} skills?
3. How would you rate the speakers?
4. How informative was the session?
5. What were the biggest takeaways for you?
6. What topics would you like to see at future events?
7. Please rate the content of the slides/online aids/presentation, etc.
8. Please rate the speaker’s presentation skills.
9. Rate the speaker’s knowledge of the topic.
10. Would you like to learn more about this topic?

4. Technical post-webinar questions

1. Were you able to join the webinar easily?
2. Did you experience any technical issues?
3. Please rate the audio quality.
4. Please rate the video quality.
5. How easy was it to use {platform name}?
6. How satisfied were you with the networking tools?

You can pick and choose the post webinar survey questions relevant to you. For example, here’s a post-webinar survey that we’re using right now for our own webinars. Simple, functional, and serves the purpose.

After all, none of your attendees will have the time or the patience to answer loads of questions!

Here’s a tip: Suppose you want to drill down deeper into the different aspects of attendee satisfaction – like satisfaction with the content, the speakers, the platform, or the overall experience. But you also don’t want to cram the survey with more questions than necessary.

In that case, you can use SurveySparrow’s matrix grid, rank order, or group rank question types to measure these aspects. These will help you kill two (or three or five) birds with one stone.

Sign up and create a post-webinar survey form in just a few clicks.

Why should you do a post-webinar survey?

To scale up your efforts

Data by Businesswire shows that the use of webinars has increased by a whopping 162%. And attendance? Quadrupled to more than 60 million people.

That means that a lot of people and businesses that have never made webinars before are making them now. In order to scale up (and stand out), you need some feedback on how you’re doing.

To improve the webinar quality

Here’s something we learned while getting our webinar series off the ground: the effort of planning, executing, and marketing a webinar event from scratch is huge, especially for people who are doing this type of event for their organization for the first time.

In other words, things will not always run smoothly, and there will always be room for improvement. Post-webinar survey questions provide the feedback you need to refine every aspect of your webinar event, from technical issues to topic ideas to the overall experience.

To understand your audience

Post-webinar survey questions deepen the relationships you’ve begun with them through the webinar. You can better understand your audience and their needs by strategically asking follow-up questions.

Post-event survey questions can also identify the factors that will drive an audience member to become a recurring attendee. After all, you’re trying to create value for them so that they will keep attending your webinar and eventually become sources of qualified leads. Can you add transition words here?

To earn social proof

Following up with post-event survey questions makes your audience feel valued, and this helps with brand building.

Moreover, post-webinar surveys can yield a powerful form of social proof – good reviews. You can promote them on your webinar landing page. They will help drive more registrations for future events. This is particularly helpful when you are launching an online course or starting a regular seminar.

Checklist to conduct an effective post-webinar survey

After all the time and labor spent on the event, you want to extract all of the benefits you can! So here’s a 10-point checklist to help you out.

1. Send your survey as soon as the webinar ends and not more than an hour afterward.
2. Share the survey as a URL, SMS, or embed for quicker responses.
3. Thank your attendees for showing up.
4. Contact the no-shows who registered but didn’t turn up for the webinar. They were interested in your content, so use this opportunity to send them a webinar recording.
5. Follow up on the bad reviews. They are helpful to figure out where you went wrong and a potential opportunity to turn detractors into promoters.
6. Promote your next webinar or a related event. This is a good way to get signups early.
7. Analyze your key webinar metrics: the click-throughs, number of attendees, and audience viewing time.
8. Evaluate the post-webinar survey feedback.
9. Plan your next webinar. You will make your next event even better with all of your learnings from this webinar and feedback!
10. Repurpose the webinar content into blogs, social media clips, infographics, and content pieces. This extends the content’s lifespan and reaches even after the session winds up.

For example, here are a couple of blogs based on re-purposed content from our HR virtual event RefineEx:

• Employee Value Proposition: How to Redefine It for the Post-Pandemic Era
• People Analytics: Examples, HR Metrics & Analytics

Want to create a post-webinar survey in just a few clicks? Sign up using your email address and get free access to our templates and checklist.

Wondering how to share the survey?

Post-webinar surveys can be sent separately after the “Thank You” message. Or you can include the survey link in your “Thank You” message.

SurveySparrow lets you share personalized thank-you emails with a link to your post-webinar survey. Moreover, you can track the number of responses for each survey share and set reminder emails for non-responders.

Wrapping Up

That’s all, folks!

Any tips or good questions we missed out on? Let us know in the comments below.

Parvathi Vijayamohan

Growth Marketer at SurveySparrow

Fledgling growth marketer. Cloud watcher. Aunty to a naughty beagle.