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Why Should Your Surveys Be Mobile Compatible?

Kate Williams

9 November 2020

7 min read

The usage of mobile phones is at an all-time high. Everyone owns a smartphone, and we accomplish our daily tasks using this handheld device. As a result, mobile devices are increasingly driving internet traffic. Many companies have realized this and are optimizing their websites to be mobile compatible. Now the question arises, shouldn’t we do the same for surveys as well? What makes surveys any different. When you send a survey to your respondent, regardless of whether you intend it or not, most respondents will view it through their mobile phones. So, it goes without doubt that surveys need to be mobile compatible. Mobile surveys are surveys that are optimized for smartphones and tablets. Such surveys make it easier for businesses to connect with customers and enhance their brand value.

What are Mobile surveys?

Mobile surveys are mobile-optimized surveys that can automatically adjust themselves based on the device’s screen size upon which the survey is being viewed. It will appear the same on a desktop, but on a mobile device, the survey questions will adapt themselves to fit according to the mobile screen size. Questions in a matrix format, grids or tables, all are reformatted to become readable on mobile devices. The properly optimized survey would have a fast load time and a good UI/UX design. The aim should be to reduce or minimize the vertical and horizontal scrolling to view questions.

Touch is an essential aspect of mobile devices, and surveys should have mobile-friendly features such as Larger radio buttons to select answers and more surface area to scroll. Another factor to be noted is that as good as open-ended questions are, their usage in a mobile survey should always be limited. The usage of large images that take up a lot of screen space should also be avoided.

How to create Mobile-friendly surveys

To further increase your response rate, apart from the technical aspects that power the survey, make sure to craft the right questions, only add the essential questions needed to serve the purpose of the survey. Incorporate responsive scaling of questions and, if possible, distribute the surveys in-app through mobile app surveys. By following the best practices in designing a mobile compatible survey, you can increase the response rates by a large per cent. The chances of the survey being dropped midway – can be eliminated.

A mobile-unfriendly survey is the exact opposite of this – designers do not keep in mind that it must be taken on a mobile phone and uses the same method as the desktop survey. This includes questions that require long scrolling and questions that are difficult to answer on a mobile device. This leads to frustration on the respondent’s side, and they quickly exit the survey.

What happens if you do not optimize online surveys for mobile?

By not making online surveys mobile compatible, the only respondents you get will be desktop users. The purpose of surveys is to obtain customer insights from a larger sample. By not optimizing the survey for Mobile, you defeat the purpose of surveys by setting yourself up for selection bias. The customer insights obtained will be only from a small group of desktop users, and a huge chunk of customers’ opinions will be missed out on. The accuracy of insights obtained from surveys increases as more customers fill the online survey.

In the following sections, we shall delve deeper into the benefits of a mobile compatible survey:

1. Reach a wider audience:

According to Statista, the number of smartphone users worldwide is 3 billion, and this figure is expected to rise in the coming years. With so much of your audience on these devices, it is only wise to make sure that your surveys are compatible with their devices. Mobile surveys ensure that your respondents can respond at their convenience. This, in turn, improves the response rate and decreases the survey completion time. The Gen Z cohort spends most of their time in front of these devices, and if this demographic is your target, then Mobile surveys are a must. It is a solution to attaining data as fast as possible.

2. Easy to share:

Mobile surveys are more comfortable to share than their counterpart- Desktop surveys. Desktop surveys are usually opened on the respondent’s computer. Mobile surveys enable easier sharing through social media and messaging apps. SurveySparrow online survey tool has various means by which you can share your mobile surveys through SMS and popular social media channels.

3. Real-time information:

Obtain survey data on a real-time basis. You could make the respondent fill the survey on the kiosk while demonstrating the product or in the shop while using the services or products. Information that is shared on a real-time basis exactly at the moment the transaction took place would be more accurate as opposed to a response based on previous interaction.

4. Immediate Response:

Smartphones have become a part of our daily lives; they are with us at every waking moment. Mobile surveys guarantee an immediate response from the respondent. When surveys are sent without much delay, we can expect honest feedback from their part. By giving out Mobile-friendly surveys, we can expect customers to provide their valuable feedback to us at the earliest.

5. Offline survey:

Certain survey apps can also work in offline mode and online. Respondents can thus fill out their responses even when they are not connected to the internet. Offline survey apps also facilitate the collection of information from remote locations with limited internet connectivity.

6. Customer-centric:

Phone surveys are customer-centric and allow them to engage with your business directly. It requires no extra effort, energy, or time on their part. They can complete the survey while waiting in line at their favorite café or sitting in a subway. Mobile surveys ensure that customers can interact when they want or wherever they want, allowing more flexibility. On the other hand, Mobile app surveys provide the additional benefit of enabling companies to follow up with thank you messages, push notifications, and various other promotional messages.

Among online surveys, mobile surveys are becoming more popular day by day. Many businesses have realized the value it brings in terms of ease and convenience for the respondent. These surveys can be taken by them anywhere- while waiting in line at a store or in the comfort of their home. It makes the gathering of customer insights and sentiments as effortless as possible while at the same time causing minimum intrusion for the respondents without taking up much of their time.

There is a myriad of online survey software available- each one different based upon the respondent and the purpose for which it is used. SurveySparrow offers various online survey software to garner valuable feedback from your client. SurveySparrow’s survey app offers a seamless survey experience with its diverse question types, Dual Interface and advanced reporting filters.

An online mobile survey tool, apart from enabling you to design online surveys that are mobile compatible, should be offering you other rich features for you to design the surveys that yields desired results. Here’s some of the features offered by SurveySparrow..

Customer Feedback Tool: 

A customer feedback survey can be used to assess a customer’s level of satisfaction with the company’s product or service. Customer Feedback is an essential step in the development cycle of products whereby the company can identify areas of improvement and continually work on their products/services. Businesses need to thrive in this highly competitive environment, and one way to set themselves apart is to gain feedback from their customers. Gauge your customer’s expectations and learn where you stand with the help of a properly implemented Customer feedback system.

Get started with SurveySparrow’s refreshing customer feedback surveys that promise 40% more responses and an interactive conversational interface. Features include a dual UI Platform, Audience segmentation, dashboards, share features across multiple platforms, and integration with other apps.

360 degree feedback software:

360 degree feedback tools can be used as an effective way for employees to receive feedback on their overall performance and competency. It is a holistic method by which they can gain insights into their strengths and weaknesses. 360 assessment tools enable the employee’s manager, peers, and colleagues to rate him /her on their various skill sets. By gaining a 360 feedback on his/her performance employees, receive constructive criticism that ensures continual improvement of work. SurveySparrow 360 degree feedback Assessment tools with customizable employee 360 reports offer insights into their strengths, weaknesses, and personalized development plan charted out by their manager.

3. Chatbots for Website

Leverage the use of chatbots for website to enhance user engagement and generate leads. Chatbots are chat interfaces programmed to interact with a website visitor in a conversational manner. They assist the customers who land on your website to clear their queries and easily navigate the website without feeling lost. Chatbots respond with lightning speed, keeping your visitors engaged and enriching the customer experience by collecting their feedback in no time. You can create a chatbot with little to no coding knowledge required. 

SurveySparrow offers the best chatbot platform. These chatbots for websites have various features such that they are easy to set up, conversational, and can be integrated with multiple applications like slack, salesforce, Zendesk and many more. Apart from being used as customer service bots, they can also be leveraged as employee engagement bots to monitor employee engagement and run employee polls and pulse surveys.

4. NPS Software

 NPS survey also called Net Promoter Score, is a measure of how likely the customer would recommend your product to their family, peers, and colleagues. SurveySparrow’ s NPS tool works well on Mobile and allows your customer to fill in real-time information. By letting you identify each detractor and promoter, the NPS tool is a critical survey that can help you improve customer satisfaction. If your NPS score happens to be low, you can undertake measures to increase it. SurveySparrow’s NPS tool is rich in features that enable sentiment analysis and generation of a word cloud, Automation of NPS surveys, creation of the dynamic list, and respondents’ segmentation based on predefined criteria. Moreover, you can embed your NPS survey in your app or share it via SMS or email.

Additionally, SurveySparrow also has a wide variety of survey templates. Get started with our custom-made survey templates ranging from Employee Satisfaction surveys to banking survey templates and student feedback surveys. Simplify your data collection process with Surveysparrow classic surveys and interactive chat surveys.

Wrapping up..

A majority of the population is using Mobile as a means of accessing the internet. It is the need of the hour for companies to adapt their surveys for their mobile-centric customers by ensuring mobile compatible surveys. Mobile surveys make the gathering of information easier as mobile devices are the most accessible and omnipresent. Above all, we should remember that a survey’s essence is to obtain open communication, feedback, and active engagement from the customer. Online survey tools will enable you to stay one step ahead of your competition. Surveys depend upon technology, the device being used for accessing the surveys, and the choice of words for crafting beautiful surveys. At the end of the day, as you decide which type of survey is apt for your business, you must consider the customer’s preference and the device with which they are most engaged.

Kate Williams

Content Marketer at SurveySparrow

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