Unlocking extraordinary customer experiences is the secret recipe for businesses to not just survive, but thrive in today’s competitive landscape. Customers crave genuine appreciation, utmost respect, and the feeling of being truly valued.

While GoMedallia is undoubtedly a great platform for customer experience management, we’re here to take you through the best alternatives to GoMedallia in the market.

Top GoMedallia Alternatives for 2023

• SurveySparrow
• ZohoDesk
• Wufoo
• HubSpot
• SproutSocial
• SurveyLab
• Help Scout

1. SurveySparrow:

By optimizing customer acquisition through precise customer persona tracing, SurveySparrow ensures you attract the right audience effortlessly. With the ability to embed survey bots on your website, SurveySparrow allows you to efficiently resolve queries, provide support, and collect valuable website feedback. So what makes it one of the best GoMedallia alternatives?

Key Features:

• As an online survey tool, it offers a chat-like survey experience that makes all the difference when you want to collect feedback from different stakeholders. 
• Their ticketing tool feature lets you close the feedback loop for your surveys. The responses are taken and they are assigned a value based on its priority. 
• You can create action items to resolve and track the cases inside the SurveySparrow platform itself. 
• The shared inbox ensures that someone or the other takes up customer tickets so that they don’t get a lot of time to get resolved.
• You can unify the entire transaction history of your customers by running multiple surveys and feedback programs. 
• Share Customer Effort Score (CES) surveys right after each sale or interaction to see if they would stick to your brand. 
• Hit the product-market fit by sharing customer pulse surveys. 
• Use transactional NPS to gauge the customer’s satisfaction after their recent interaction with your brand.

Pricing: 

• Under SurveySparrow’s NPS + CX Suite, the CX Basic plan is priced at $199/month, while the full suite is customizable.
• SurveySparrow also provides a Forever Free plan with limited features. Plus, a free trial for testing the product. Sign up below to try it out.

2. ZohoDesk

ZohoDesk is an omnichannel customer service solution that is a favorite among businesses of all sizes, especially in industries like hospitality, finance, telecom, etc. As one of the top GoMedallia alternatives, ZohoDesk offers a seamless and intuitive interface, robust ticketing system, intelligent automation, and a 360-degree view of your customers, This enables you to deliver personalized experiences at scale. 

Key Features:

• It automatically assigns tickets to customer service agents and informs the stakeholders about how the ticket resolution is progressing
• Its self-service API can be embedded into websites and mobile apps 
• There are several features that make it easy for agents to collaborate and communicate effectively. 
• Customer queries can be tracked across different channels, products, brands, departments, etc.
• There are several payment gateways that you can use from ZohoDesk to receive payments.

Pricing:

• The Standard, Professional, Premium, Elite, and Ultimate plans are priced at $15, $40, $60, $120, and $240 per month, respectively.
• You can buy several add-ons, based on your requirements. 

3. Wufoo: 

Whether you’re creating application forms, surveys, payment forms, or registration forms, Wufoo’s cloud-based form builder has got you covered. Trusted by over 3 million users, Wufoo offers a user-friendly experience with its intuitive drag-and-drop functionality.

Key Features:

• Its integration capabilities help businesses automate workflows. 
• Wufoo’s servers are in a SOC 2, Type II audited data center in the US. Therefore, the integrity and security of data is never an issue.
• The analytics dashboard lets you create custom reports that will help you identify trends and patterns.
• Create forms quickly with more than 400+ templates.
• You can add your organization’s brand identity elements to the form.
• Get real-time notifications when someone completes a form. 

Pricing: 

Wufoo’s Starter, Professional, Advanced, and Ultimate plans are priced at $14.08, $29.08, $74.08, and $183.25 per month, respectively.

4. HubSpot:

What makes HubSpot one of the GoMedallia alternatives? Its robust customer experience platform, HubSpot Service Hub. With features such as customer experience analytics, a native CRM, seamless integrations, workflow automation, and knowledge base publishing tools, HubSpot offers everything you need to drive customer satisfaction and loyalty.

Key Features:

• Businesses can use the knowledge base functionality to create one for themselves. It can significantly reduce the number of customer service queries, making it easy for your agents to concentrate on more complex tasks.
• HubSpot’s VoIP software can be employed to call customers directly from the platform. Even inbound calls from customers can be received on the HubSpot platform.
• HubSpot Service Hub offers more than ten reporting dashboards. 
• If you are an existing user of HubSpot, it becomes easy to integrate. 

Pricing:

The Starter, Professional, and Enterprise plans are priced at $45, $450, and $1200 per month. The free trial option is available only for 14 days. 

5. SproutSocial:

An all-in-one social media management platform, SproutSocial is a great addition to your customer service efforts. It enables you to provide the kind of service and care that can convert passive customers into brand advocates. 

Key Features:

• You can get a glimpse of the ground reality through its social listening feature that helps you uncover emerging trends, find out about your competitors, and connect with relevant brand influencers. 
• Get competitive reports for your various social media handles, including Instagram, Facebook, and Twitter.
• Leverage the content tagging feature for incoming and outgoing messages. 
• The reports generated from SproutSocial offer deep insights into the actions of your customers.
• It allows you to provide personalized service that will help build long-lasting relationships. 
• The tool provides greater visibility across the entire team and offers seamless in-app collaboration.

Pricing:

SproutSocial’s Standard, Professional, and Advanced plans are priced at $249, $399, and $499 per month per user. 

6. SurveyLab:

Another GoMedallia alternative, SurveyLab is widely used for surveys in customer experience, market research, customer experience, and UX. The platform provides dedicated customer support and on-demand development for its customers. It is a fantastic customer experience platform for businesses of all sizes. You can get started with SurveyLab quickly as all you need is a web browser. There is no need to spend time installing the software. 

Key Features:

• It supports a variety of devices that include laptops, mobiles, tablets, mobile phones, SMS, QR codes, etc. 
• SurveyLab integrates with Zendesk, Slack, Salesforce, LiveChat, Google, and custom CRM tools.
• The survey results can be collected from multiple channels that include SMS, Web Widget, SMS, email, popup, Facebook, Twitter, mobile app, QR code, etc. 
• The system automatically detects browser language settings and displays proper survey translation. 
• The platform provides you access to more than 100 million panelists across 150 countries. 
• It allows for integration with Zapier, LiveChat, Salesforce, Zendesk, Slack, Dropbox, CINT, Sona Systems, Dynata, etc. 
• Send customer satisfaction surveys such as CES, NPS, and CSAT. 

Pricing:

The Startup, Advanced, and Professional plans are priced at $49, $99, and $249 per month. Get in touch with the sales team directly if you are looking for more advanced features and functionalities. The free version is available for 14 days. 

7. Help Scout:

This is a SaaS-based customer experience management platform that caters especially to small and medium businesses. As on the top GoMedallia alternatives, it combines elements of customer support with a CRM into a single platform. Help Scout is an excellent customer experience platform for the following niches: SaaS, eCommerce, education, financial services, healthcare, logistics, manufacturing, media, professional services, and property management.  

Key Features: 

• The live chat feature offered by Help Scout supports other collaboration tools as well.
• The Workflows tool helps automate repetitive tasks. 
• You can provide support with the help of in-app messages. 
• Help Scout helps you provide quick support as it allows you to quickly reference each customer’s profile, website activity, and from previous conversation history. 
• The tool allows for more than 50+ integrations. You can even use its APIs or SDKs to customize the experience for your customers. 
• Track your KPIs efficiently with the help of its reporting feature. 

Pricing: 

The Standard, Plus, and Pro versions are at $20, $40, and $65 per user per month. You can also try their free option. 

Wrapping Up

GoMedallia is a much sought-after customer experience management platform. While it might be perfect for a few businesses, others will be better served with the help of other tools. For this reason, we have outlined some of the best GoMedallia alternatives, and it includes information about the features it offers and its pricing.

Choose a GoMedallia alternative based on the factors that are specific to your organization. The last thing you want to do is choose a tool that doesn’t really bode well with your requirements. 

If you are looking for the best alternative to GoMedallia, look no further than SurveySparrow. It houses some of the most powerful features that brands of all sizes will ever want from a customer experience management platform. Let us help you understand how it can supercharge your customer experience. 

FAQs:

Who are the competitors of Medallia?

Medallia is a platform for managing customer experiences. The insights offered by the tool are great for improving customer experience, employee experience digital experience, and contact center experience. Some of the top competitors of Medallia are Concentrix, GetFeedback, SproutSocial, Wufoo, SurveySparrow, etc. Check out our list of the top 10 Medallia competitors. 

What is the difference between Medallia and Qualtrics?

Qualtrics offers specialized survey tools while Medallia provides users with a complete customer experience platform. Medallia doesn’t provide a lot of survey templates, so that is one area where you will find the platform lacking. Businesses of all sizes use them, especially enterprises.

Is Medallia a Salesforce?

Medallia for Salesforce comes with a bi-directional integration with Salesforce Sales and Service Clouds that combines customer data insights and ensures that it is possible to close the feedback loop. It includes features like targeted invitation management, push notifications, event-driven feedback management, automated closed-loop feedback actions, embedded experience insights, and more. 

Is Medallia a SaaS company?

It is a SaaS customer experience management and employee experience management platform software that mainly caters to the following niches: software to hospitality, financial services, retail, B2B business companies, etc.

How do I get more CSAT surveys?

Below are some sure-shot ways to improve your CSAT scores:

• Make sure your objectives are clear. If you have multiple objects from the CSAT exercise, you will end up asking the wrong questions.
• Frame the right questions.
• Segment your audience based on shared characteristics.
• Personalize your customer experience.
• Analyze the CSAT results.
• Make sure you close the feedback loop by answering the feedback. 
• Build a framework for quality. 
• Get back to customer queries as soon as possible. 

Kate William

Content Marketer at SurveySparrow