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15 Best Medallia Competitors & Alternatives of 2024

Kate Williams

Last Updated:  

23 May 2024

13 min read

Medallia was one of the first tools to bring innovation and analytics to customer and employee feedback. Since then, it has come a long way and helped many businesses find relevant patterns in their survey data.

But they have glaring drawbacks that make looking at Medallia competitors necessary. We have 12 such competitors (or alternatives) for Medallia here that you should surely check out in 2024.

Time to begin, and on we go.

A Run-Through of the Top 15 Medallia Alternatives & Competitors

Alternatives & CompetitorsPricing [Start at*]Free VersionAI SurveyConversational Survey
SurveySparrow$19 per month
QualtricsAvailable upon request
HubSpot$19 per month
InMomentAvailable upon request
ForstaAvailable upon request
NICE$71 per month
QuestionPro$99 per month
Formstack$50 per month
Typeform$25 per month
Jotform$39 per month
Culture AmpAvailable upon request
SpidergapAvailable upon request
123FormBuilder$32 per month
ProProfs$19.95 per 100 responses per month
WPForms$199.90 per annum

15 Best Medallia Competitors & Alternatives: Detailed

Here are the 15 Medallia competitors that are surely going to be the right fit for your business needs.

#1 SurveySparrow


SurveySparrow is one of the best online survey tools and a versatile CX platform. It empowers brands to grow through active engagement, smart insights & proactive actions based on customer feedback.

By helping brands improve their customer satisfaction and loyalty, SurveySparrow positions itself as an ideal competitor to Medallia. The tool also offers an efficient way to listen and act on customer voices, further solidifying its stance.

The tool is highly intuitive and cost-effective in comparison to Medallia. To give you a sneak peek into its UI, here’s what the dashboard would look like.

Executive Dashboard


The powerful features of this survey software can form an entire article. But here’s the ultra-compact version that beats Medallia and most of its competitors by a mile. Here we go, then:

  • Conversational Interface: SurveySparrow’s conversational interface keeps the survey respondents engaged while boosting results. You’ll be hooked to its interactive and easy-to-use interface. And we’re not kidding!
  • NPS Surveys: The NPS software is truly the best, both in terms of functionalities and accessibility. Try it. You’ll agree, too.
  • Offline Surveys: With just a few simple steps, conduct surveys that don’t require an internet connection with SurveySparrow’s offline survey feature. Cool, right?
  • Unique Audience Management: SurveySparrow’s audience management feature is simply unique. It allows for sending specific forms based on people’s profiles. You can segment that completely using the audience management dashboard of its form builder app.
  • Powerful Tracker: While conducting a survey, you want crucial information. As such, it does make sense to send interested respondents an email with a unique survey link. Using that, all responses and activities are tracked to give information on who has completed the survey fully or left in-between. This knowledge ultimately allows you to take necessary action.
  • Integrations: Medallia might make your surveys fancy, but it doesn’t offer much-needed integrations. SurveySparrow does, making it one of the best Medallia alternatives around.
  • Mobile-Friendly Surveys: Using SurveySparrow, your surveys are mobile-friendly, making it easy for respondents to fill them out from anywhere using their mobile devices.
  • 360 Degree Surveys & Reports (Now ThriveSparrow): SurveySparrow takes pride in its 360-degree feedback feature. Customizable 360-degree employee reports, appraisals, and performance reviews, assessment tracking in a specific employee portal, and a custom 360-degree feedback survey. All of this is quick and extremely easy with this feature.
  • Polls, Quizzes, Chatbot: Multi-channel data collection, polls, online audience panel, chatbot, and the power of automated workflows make SurveySparrow a clear alternative and a superior competitor to Medallia.


SurveySparrow offers a free version for those who want to do basic surveys and a 14-day trial for those who want to try out premium features.

The pricing starts from a meager $19 per month. Learn more on SurveySparrow pricing. Or You can try the tool for free!

#2 Qualtrics

homepage of the cx software - qualtrics
Source: Qualtrics

Qualtrics is a comprehensive Experience Management (XM) platform. With the range of features it offers, the tool serves as both a competitor and alternative to Medallia.

It can handle complex research projects, integrate with various data sources, and provide real-time insights. The tool is designed for organizations that want to understand and enhance the experience of their stakeholders.

However, its focus on enterprise solutions makes it expensive, which may not be suitable for small businesses and individual entrepreneurs just starting out. In a comparison between Medallia and Qualtrics, Qualtrics is the preferred option.


  • Their survey software adjusts according to your business needs, making the everyday work a smooth sail.
  • Qualtrics is an ideal software for conducting advanced research.
  • It is specifically designed to deliver solutions for enterprises.
  • The user interface is fluid owing to the block-based questionnaire design and logical branching that make the survey creation process simple with Qualtrics.

Qualtrics Pricing

You can take a free trial that Qualtrics offers, but no free plan. And their prices are based on your requirements. So, variable prices.

#3. HubSpot

homepage of hubspot tool
Source: HubSpot

Medallia is an experience management platform, and with the range of tools offered by HubSpot, it strives for the same. Therefore, it can be considered an ideal alternative to Medallia. From sales and customer service to marketing, it offers a comprehensive solution. As a result, it helps you attract, engage, and delight customers with ease.


  • Service Hub helps you connect with customers and manage them effectively.
  • Its CRM allows you to track, monitor, and nurture leads and customers.
  • The CMS tool makes it easier to create and manage website content with ease.
  • HubSpot Sales allows you to improve productivity and provide context about customers.

HubSpot Pricing

The free version of the tool is very limited. Though the starting pricing is just $19 per month, as you scale, the pricing will increase dramatically.

#4 InMoment

homepage of inmoment software
Source: InMoment

The next on the list is InMoment, a cloud-based customer experience optimization platform. It’s a worthy Medallia alternative for businesses focused on improving customer satisfaction. The tool is designed for companies looking to deepen their understanding of customer experiences and foster meaningful connections.


  • It automates survey creation using AI for efficient and effective feedback collection.
  • The tool engages customers through conversational interfaces and bots for real-time feedback.
  • You can monitor and manage social media feedback for comprehensive reputation management.
  • It can collect multimedia feedback for richer insights into customer experiences.

InMoment Pricing

They don’t provide pricing details on their website. But you can always contact their team and get personalized quotes.

#5 Forsta

homepage of the software - forsta

Confirmit, FocusVision, and Dapresy combined in 2021 and are now Forsta. It offers CX, EX, and market research, positioning it as a strong Medallia competitor. It’s ideal for those needing a complete solution for customer journey insights and employee engagement.


  • It offers online panel management software and VoC software for comprehensive feedback collection.
  • Its centralized data hub, text analytics software, and voice sentiment analysis provide in-depth data analysis and insights.
  • Data storytelling and effective reporting tools offer visualization and sharing insights.
  • The mobile notifications and action workflow & alerts provide for operational efficiency and implementing insights into action.

Forsta Pricing

The details of their pricing plan are available upon request.


Homepage on the survey software - NICE
Source: NICE

NICE, a CX platform, is known for its cloud and on-premises enterprise software solutions. It excels in offering analytics, workforce optimization, and automation tools that enhance customer interactions and improve service delivery. As a Medallia alternative, it’s suitable for businesses aiming to elevate customer experiences.


  • Its cloud migration elevates experiences and efficiencies by moving operations to the cloud.
  • It increases operational efficiency with AI-driven solutions for better resource management and cost reduction.
  • The tool utilizes tools and insights to boost conversions and win rates and accelerate financial success.
  • It protects consumers with pre-built compliance solutions, ensuring safety and reliability.

NICE Pricing

You can sign up using your company email ID for a free trial. The basic plan starts at $71 per month.

#7 QuestionPro

homepage of the survey software - questionpro

QuestionsPro is a survey software offering a range of features and solutions. It’s this that makes it one of the best Medallia competitors. It offers solutions for almost all survey and research needs, along with a user-friendly website, informative articles, and videos to help you create surveys easily.

Plus, its focus on data security has garnered them rave reviews. Some of its other features are:


  • Real-time data analytics allows for changes on the go.
  • Extremely advanced market research features to make full use of.
  • NPS, contactless, mobile, 360-degree feedback surveys, and so much more to use.
  • A database of over 22 million respondents for your research needs
  • 24 hours, all year long, global support over chat, email, and even phone.


QuestionPro comes with a free forever plan, and the premium plan starts from $99 per month on annual billing.

#8 Formstack

homepage of the software - formstack
Source: Formstack

Formstack doesn’t just build forms but does a lot of invaluable work for its users. It quickly turns all text and images into beautifully designed forms that are easy to read. It can even do customer signatures through its online forms and documents.

You don’t have to write a single line of code for all this, making Formstack a fantastic Medallia competitor and alternative. But their pricing is higher than the majority of survey tools on this list. So, think it through before going for it. Other than that, we can’t think of any reason to not call Formstack one of the best Medallia competitors around.


  • You get to personalize each form in Formstack using conditional logic.
  • It employs security measures like encryption and 256-bit SSL to safeguard all collected data.
  • Formstack comes with HIPAA compliance.
  • Formstack completely simplifies your team’s workflows, which is a big advantage for large organizations.
  • Comes with advanced form analytics to find relevant patterns in the collected data.


This survey tool doesn’t offer any free plan, and the paid plans start at $50 per month when billed annually.

#9 Typeform


Typeform’s popularity comes from its user-friendly interface, clean design, and visually appealing templates. It’s a fantastic choice to create a lasting impression on your consumers with a well-designed survey.

For us, the flowchart feature in Typeform is a standout because it automatically updates as people proceed through your survey. It also shows if people are leaving the survey in between, which is always useful information to have.


  • Typeform simplicity is why making forms with it is fun.
  • Powerful analytics options for finding relevant patterns to act upon.
  • A customer support team that’s there to help you 24/7 all year around.
  • You can embed chat boxes, create personalized logical trajectories for your users, and customize the forms the way you wish to.


Typeform comes with a free version and a free trial, while the premium plans start from $25 per month for annual billing.

#10 Jotform

Source: Jotform

Jotform is one of those Medallia alternatives that you can use to embed forms by copying and pasting a code snippet. And although Medallia offers more solutions and industry experience, there are lots of customization and integration options that Jotform has, but Medallia doesn’t. Let’s look at the features:


  • Create simple and quick forms using the drag-and-drop builder.
  • Ready-to-use templates based on specific needs and goals.
  • Connect your website to email marketing tools. Integrations to all top CRMs, project management apps, and payment processors are available in Jotform.
  • It lets users add signatures, make calculations, and take pictures to upload in forms.
  • Send forms directly via email or social media and get a unique shareable link every time.

Jotform Pricing

The free plan includes 5 forms and 100 submissions/month. After that, the premium plans start at $34 per month (billed annually).

#11 CultureAmp

homepage of the survey software culture amp
Source: Culture Amp

CultureAmp is an excellent employee engagement and management tool that focuses on building a positive culture for its clients.

We liked its single-minded approach to empowering employees by helping companies deliver outstanding experiences. This same approach makes it a bit unique on this list, as other Medallia competitors are more of survey and performance management platforms, but CultureAmp solely focuses on employees.


  • Powerful employee engagement surveys and questions that work even for remote employees.
  • Completely and easily customizable survey templates.
  • CultureAmp’s customer support helps you set up every survey, and they’re the experts at analyzing all survey results to find relevant patterns.
  • Sleek user interface with timely updates.
  • Detailed report pages where you get to view the data in multiple ways.
  • CultureAmp gives the feature to benchmark your survey results against your industry or region. This gives a clear context to your results.
  • Science-backed questions in all employee areas like DEI, team effectiveness, individual progress, onboarding, exit surveys, and more.

Culture Amp Pricing

The pricing depends on your requirements, and you need to speak to the CultureAmp team for that.

#12 Spidergap

homepage of spidergap

Spidergap specializes in 360-degree feedback assessments, offering a unique approach to employee development. They offer out-of-the-box templates to start collecting feedback, and options to fully customize questions for surveys. Though Spidergap is not a direct Medallia competitor, its 360-degree feedback assessment performs better than Medallia’s.

Organizations use Spidergap for their fantastic support and easy-to-manage processes that allow them to scale from 10 to 10,000+ participants in no time and with little effort. Your employees will love their engaging feedback reports that are easy to understand and fully actionable, resulting in both employee and organization growth.


  • Extremely simple to use and set up. Does what’s required with minimal configurations.
  • Powerful automation for evaluations and analysis.
  • Exceptional customer service where the Spidergap team is always rooting and working hard for your campaign’s success.

Spidergap Pricing

They offer a brilliant free plan that has a lot of features. For the premium plans, you have to talk to the Spidergap team.

#13 123Form Builder

homepage of the software - 123form builder

123FormBuilder is a fantastic option for creating bespoke and branded forms. It’s a great alternative if you wish to build some simple forms and don’t wanna pay for them. They do come with a paid plan, but a chunk of their good features are present in the free version, too.

It’s not the most user-friendly platform, to be honest. The interface requires time for better understanding, and that sometimes puts people off.


  • Form building is easy with the drag-and-drop feature.
  • 123 form builder doesn’t just build forms, but surveys, questionnaires, and a lot more of that good stuff.
  • Here, the data collected is exported with a click of a button.
  • Over 1900 templates are available for use in 123 form builders.
  • Powerful analytics (even in the free plan) to track how your forms are doing.

123FormBuilder Pricing

They offer a forever-free plan, and the paid one starts from $32 per month for annual billing.

#14 ProProfs Survey Maker

homepage of the tool - proprofs

One of the most multi-functional Medallia competitors around, ProProfs offers 100,000+ professionally created templates to pick from. Yes, 100,000+! Users can also create their own templates based on their requirements.

They offer question types like multiple-choice, rating scale, open-ended, and a checkbox for your surveys, along with a sophisticated analytics tool, which gives real-time insights into your collected data. You’ll see who filled out your form completely, what questions they answered, how many they skipped, and so on. Powerful, isn’t it?


  • Create intriguing and interactive forms in just a minute. In just a minute.
  • 100,000 ready-to-use questions for any survey campaign.
  • Easily and fully customizable colors, logos, themes, and pictures.
  • The multiple choices for sharing are form links, email, social networking, and even website embedding.
  • Easy integrations with Zendesk, Salesforce, and WordPress.
  • Powerful analytics dashboard and advanced reporting.
  • Real-time notifications.

With this Medallia competitor, you can build a variety of surveys, quizzes, polls, exams, and evaluations along with basic forms. From intelligent reporting and a customer-friendly interface to mobile responsive design, ProProfs Survey Maker has it all.

ProProfs Surveys Pricing

The paid plans start at $19.95 per 100 responses per month for annual billing. ProProfs also has a free plan and gives a free trial.

#15 WPForms

homepage of wpforms

When it comes to determining which Medallia alternative or competitor is the best WordPress form builder, there is no competition. WPForms stands out tall! It is the alternative you need when you’re looking to make fancy forms and do much more with them. Some of its top features are:


  • They come with a very specific WordPress form builder tool.
  • It’s a tool ideal for someone new to survey creation.
  • WPForms come with drag-and-drop functionality for visual form building. Cool, isn’t it?
  • You can easily make all forms feel more human with this tool. To be honest, that is the only USP of Typeform!
  • The data analysis is great and effective in WPForms using smooth graphs and patterns.
  • WPForms has Captcha and additional levels of protection for combating spam.
  • Direct integrations with all key CRMs and email marketing tools.

WPForms truly is a multi-purpose form generator, but it functions only when WordPress is your content management system. If that’s not the case, you can go with SurveySparrow or any of the other 13 Medallia alternatives!

WPForms Pricing

WPForms has no free trial, with the paid plan starting from $199.90 per annum.

Why Look For Medallia Competitors?

Medallia is a customer and employee experience management tool with fantastic features. People like its variety of solutions and how Medallia delivers them. The main benefits are a convenient dashboard, in-depth insights into real-time data, and solutions for comprehensive analysis.

But there’s another side of the story, too. The number of clunky features far outweighs the useful ones in Medallia. And once you take the relatively higher costs of its solutions into account, the reasons to justify a lookout for Medallia competitors become clear.

The disadvantages of Medallia that make people look for better feedback & survey tools are:

  • There’s no way to access Medallia through mobile devices. In today’s day and age, mobile phone accessibility is a must-have, and Medallia misses out here.
  • Medallia offers no ownership over its platform. It forces businesses to engage with its dedicated Project Team to make, edit, and send surveys. This amps up the costs involved while the overall process takes longer to complete.
  • In Medallia, charges are for both “units” and users. “Units” are just named individuals in surveys who have no log-in privileges. That takes up the costs even higher, making it not feasible for most businesses.
  • There are very few survey templates to choose from in Medallia. You’ll find more beautifully designed templates for separate use cases in all the 15 Medallia competitors.
  • The lack of guides and FAQs makes it a difficult tool for new users. Also, your team needs to have some basic coding skills to use Medallia properly. Another stumbling block!
  • There are a variety of solutions in Medallia, no doubt. But the add-on price is high, making it unusable for most businesses.

Final Thoughts

Medallia is a fully featured software that allows users to harness the usefulness of customer and employee feedback in improving overall operations. But at what cost? Also, can you work around its drawbacks?

The silver lining is that you don’t need to! You have 15 fantastic Medallia competitors and alternatives to choose from. With the features that SurveySparrow has and its pocket-friendly plans, we’re sure it’d be the right fit for your business. So, give it a try. Make the correct choice. Ciao.

Kate Williams

Product Marketing Manager at SurveySparrow

Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.

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