Top 11 Customer Segmentation Tools and Platforms

Customer segmentation is a crucial aspect for businesses to clearly understand their customers. According to Hanover Research, with segmentation businesses are 130% more likely to understand customer motivations and 60% more likely to understand their pain points.

All the more reasons why you should consider customer segmentation tools.

So, without further ado, let’s look into the top 11 segmentation tools you can try out.

1. SurveySparrow – Best for customer segmentation using surveys
2. Kissmetrics – Best for customer behavioral analytics
3. Segment – Best for customer data integration from multiple sources
4. Heap – Best for product user behavior analysis and segmentation
5. SproutSocial – Best for customer segmentation on social media
6. Google Analytics – Best for customer behavior analysis and segmentation
7. Insightly – Best for customer segmentation for marketing campaigns
8. Amplitude – Best for finding new customer segments
9. Adobe Analytics – Best for predictive customer segmentation
10. Klavyo – Best for segmentation for email campaigns
11. Userpilot – Best for segmenting customers for retention

Let’s discuss each in detail!

1. SurveySparrow

G2 Rating: 4.4 (1900+ reviews)

Capterra Rating: 4.4 (250+ reviews)

Best for – Customer segmentation based on survey responses, demographics, and behavior

Suitable for – Market research, Customer success teams, Healthcare providers, Education Institutions

SurveySparrow helps you with simple customer segmentation through engaging surveys. The tool offers multilingual support and multichannel distribution, helping you collect comprehensive customer data.

Its advanced analytics will further help identify the customer’s demographics, needs, and challenges. Based on these insights, you can improve and tailor your offerings to meet customer expectations.

You can not only segment customers based on demographics but also on customer behavior. For example, if you are using SurveySparrow, with the right set of questions, you can segment at-risk customers from your existing ones. Similarly, you can also segment new users, loyal customers, and more.

Here’s a survey template to help you understand how SurveySparrow can be helpful.

Key Features

• Conversational Surveys
• AI Surveys
• Advanced text analytics
• Sentiment analysis
• Multichannel distribution

Pricing

✓ Free Version

14-Day Free Trial

✓ Free Demo

The starting price of the tool is just $19 per month when billed annually.

2. Kissmetrics

G2 Rating: 4.1 (150+ reviews)

Capterra Rating: 4.4 (10+ reviews)

Best for – Customer behavioral analytics

Suitable for – SaaS and eCommerce businesses

Kissmetrics is a customer analytics platform that can help you with audience segmentation. You can segment your customers based on demographic data like age, gender, location, and so on.

You can also create segments based on the frequency of visits, the types of products they viewed, and engagement with specific features. Therefore, you will have a better understanding of who your customers are and offer personalized offerings.

Key Features

• Funnel analysis
• Behavioral analytics
• Customer segmentation
• Cohort analysis

Pricing

No Free Version

14-Day Free Trial

✓ Free Demo

The pricing is based on the events tracked. For 10K events, they charge $25.99 per month.

3. Segment

G2 Rating: 4.5 (500+ reviews)

Capterra Rating: 4.7 (50+ reviews)

Best for – Customer data integration from multiple sources

Suitable for – Large enterprises

Segment is a leading customer data platform (CDP). It helps you unify their customer data from various sources such as websites, mobile apps, and CRM systems. By consolidating all customer data in one place, the tool allows you to create highly targeted customer segments.

Apart from customer segments, it also allows you to create detailed customer profiles and perform in-depth analysis. As a result, the tool facilitates better decision-making and a more personalized customer experience.

Key features

• Data collection and analysis
• Data governance
• Customer profile creation
• Segmentation

Pricing

✓ Free Version

14-Day Free Trial

✓ Free Demo

There offer two paid plans – Team and Business. The pricing of the Team plan starts at $120 per month, and for the Business plan, the details are available on request.

4. Heap.io

G2 Rating: 4.4 (1000+ reviews)

Capterra Rating: 4.1 (30+ reviews)

Best for – Product user behavior analysis and segmentation

Suitable for – Product teams and UI designers

Heap’s ‘Segment’ tool is very helpful for customer segmentation. It offers both complete and retroactive data on customer behavior, helping you understand user cohorts. As a result, you can build user segments that accurately include all stages of the customer journey.

This user segmentation tool is designed specifically for SaaS products. Therefore, those who are keen on improving your SaaS product’s messaging try Heap.

Key Features

• Segments
• User behavioral analytics
• Funnel analysis
• Session replays

Pricing

No Free Version

14-Day Free Trial

✓ Free Demo

They provide several paid plans, but the clear details of them are only available on request.

5. SproutSocial

G2 Rating: 4.4 (3000+ reviews)

Capterra Rating: 4.4 (500+ reviews)

Best for – Customer segmentation on social media

Suitable for – Marketing and Customer support teams

If you want to segment customers on social media, then try Sprout Social. It provides a tool to create customer segments on social based on several factors. Some of the factors are relationship status, age, location, and education.

You can also segment customers based on their interactions patterns on social media. For example, you can segment those customers who are frequently sharing your posts online. Furthermore, you can run targeted campaigns to keep this segment engaged and entertained.

Key Features

• Social media management
• Social listening
• Media analytics
• Employee advocacy

Pricing

No Free Version

30-Day Free Trial

✓ Free Demo

The tool provides three paid plans with prices starting from $199 per seat per month (billed annually).

6. Google Analytics

G2 Rating: 4.5 (6000+ reviews)

Capterra Rating: 4.7 (8000+ reviews)

Best for – Customer behavior analysis and segmentation

Suitable for – eCommerce businesses and Marketing teams

Google Analytics, used by more than 28 million websites, is one of the most used and free customer segmentation tools globally. The tool can track where your customers are coming from and how they interact with your website. Furthermore, its user attributes feature can help you with customer segmentation as well.

Other than segmentation, GA4 also provides insights into user behavior, traffic sources, and conversion rates. Thereby, it can be an invaluable tool for marketers trying to reach target audiences.

Key Features

• Segment overlap
• Path explorer
• User attributes
• Cohort analysis

Pricing

The tool is completely free!

7. Insightly

G2 Rating: 4.2 (800+ reviews)

Capterra Rating: 4.0 (600+ reviews)

Best for – Customer segmentation for marketing campaigns

Suitable for – Marketing agencies

Insightly is a CRM software that can help your marketing team with dynamic list segmentation. List segmentation basically categorizes contacts based on their behavior, preferences, and engagement levels. This way, you can tailor the messages and make them resonate with specific audience segments.

More importantly, dynamic list segmentation helps you connect to customers who are more likely to convert. This is done using lead scoring. The tool will assign scores to contacts (customers) based on engagement. Based on the scores, you can prioritize and focus on customers with higher conversion potential.

Key Features

• List segmentation
• Pipeline management
• Lead Tracking
• A/B testing

Pricing

✓ Free Version

14-Day Free Trial

No Free Demo

The paid plans are threefold – Plus, Professional, and Enterprises. The starting price for the Plus plan is $29 per user per month when billed annually.

8. Amplitude

G2 Rating: 4.5 (2000+ reviews)

Capterra Rating: 4.6 (60+ reviews)

Best for – Finding new customer segments

Suitable for – SaaS platforms

Amplitude offer customer segmentation through its Amplitude Audience feature. It tracks and analyzes customer behavior and interactions and segment them based on this. Additionally, it can help you find new segments based behavioral trends.

The precise segmentation allows you to tailor the marketing and product strategies to meet specific user group’s expectations.

Key Features

• Cohort analysis
• Funnel analysis
• Audience segmentation
• Product analytics
• Customer data platform

Pricing

✓ Free Version

14-Day Free Trial

No Free Demo

The paid plans start at $49 per month when billed annually. You can get personalized quotes for the other two paid plans they offer.

9. Adobe Analytics

G2 Rating: 4.1 (1000+ reviews)

Capterra Rating: 4.5 (200+ reviews)

Best for – Predictive customer segmentation

Suitable for – Large enterprises and eCommerce

From the Adobe Suite of tools, Adobe Analytics pass to be a good customer segmentation tool. The tool allows its users to define and create segments based on demographics, behavior, and engagement level. You can also do a overlap analysis to understand how different segments interact and behave.

It also uses machine learning to predict future behaviors and segment customers based on predicted actions.

Key Feature

• Advanced segmentation
• Web analytics
• Multichannel data collection
• Cross-device analysis
• Segment compare

Pricing

No Free Version

No Free Trial

✓ Free Demo

It offers custom-built packages for pricing. Connect with their team for more details.

10. Klaviyo

G2 Rating: 4.6 (1000+ reviews)

Capterra Rating: 4.6 (400+ reviews)

Best for – Segmentation for email campaigns

Suitable for – Small to Medium Enterprises

If you are looking for customer segmentation tools to help you with email campaigns, then try Klaviyo. The segmentation is based on their interactions with your emails, website, and products. For example, segment by purchase history, browsing behavior, and email engagement.

Unlike other tools, Klaviyo allows for real-time segment updates. The created segment list will be automatically updated as customers interact with your website.

Key Features

• Automated flows
• Web forms
• Segmentation
• Klaviyo AI

Pricing

✓ Free Version 

✓ Free Trial

✓ Free Demo

For running campaigns on email for 1000-1500 active profiles, they charge $45 per month.

11. Userpilot

G2 Rating: 4.6 (300+ reviews)

Capterra Rating: 4.6 (50+ reviews)

Best for – Segmenting customers for retention

Suitable for – SaaS companies

Retaining your existing customers is crucial as acquiring new ones is comparatively costlier. This is where Userpilot comes into play. It helps you activate your existing customers and improve the retention rate. How do they do this? Through proper customer segmentation.

It offers detailed insights into how customers are interacting with your app. This includes the devices they are using, time spent on your app, the features they used, and so on. So, by segmenting those who visited a new feature page, you can tailor the messaging and increase the chance for upselling.

Eventhough the tool is very efficient in what it does, it can be expensive when compared to other customer segmentation tools.

Key Features

• User segmentation
• In-app messaging
• User onboarding
• Product analytics

Pricing

No Free Version

✓ Free Trial

✓ Free Demo

The Starter plan of the tool is priced at $249 per month.