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10 Best Marketing Automation Software to Look for in 2020

Athira Unnikrishnan

7 min read

Trends! Trends!

As a marketer, you can never get over that word, can you? We are all in that race to keep up with the trends or if possible even to set a trend. Well, if not, you might as well consider yourselves out of the game!

Today’s marketing landscape demands a marketer to be agile, up-to-speed and quick. The arena is unpredictable and is evolving at an indefinite speed. Keeping up with it is no walk in the park!

But what if I tell you can actually simplify the long exhausting processes? Oh! Yes, you can, with a Marketing Automation Software in place!

All those time-consuming processes of sending emails, targeting potential customers etc. can be simplified through automation.

Jillions of marketing automation tools are available out there to help marketers make their daily tasks less sophisticated and effective at the same time. But, that’s not all. With such tools in place, you save oodles of time too!

Now, don’t you think a marketing automation software would be an asset for your organization? Yes? Well, then, it’s time to deploy one.

10 Best Marketing Automation Software of 2020

Hang on! You don’t have to go hunting in Google for the best marketing automation tools in the market. That’s one herculean task! But, never mind, you’ve come to the right place. After seeking some expert advice we have collated a list of the best marketing automation software to help you keep up with the marketing trends of 2020. Dive in.

  1. Pardot
  2. Marketo
  3. Autopilot
  4. Hubspot
  5. Mailchimp
  6. Intercom
  7. Oracle Eloqua
  8. MoEngage
  9. Clevertap
  10. Act-On

1. Pardot

The marketing automation tool, Pardot, allows the sales and marketing teams to collaborate effectively in order to find leads, close more deals and procure a high ROI.

The marketing automation tool, Pardot, allows the sales and marketing teams to collaborate effectively in order to find leads, close more deals and procure a high ROI. Being the child platform of Salesforce, you just know that it is one of the best marketing automation software in the market. The excellent suite of features just proves the aforementioned.

You can integrate Pardot with Salesforce CRM, leverage email marketing, automate lead nurturing, receive real-time sales alerts, monitor prospect interaction on your site, measure the ROI supported by closed-loop reporting and get insightful ROI reports.

Pardot definitely is quite helpful as a marketing automation platform. However, on the downside, it is not very intuitive and has a steep learning curve.

Pricing: Starts at $1,250/ month.

2. Marketo

A cloud-based marketing automation software, Marketo from Adobe, is one of those tools that support both small and large businesses alike.

A cloud-based marketing automation software, Marketo from Adobe, is one of those tools that support both small and large businesses alike. Build customer relationships effortlessly by leveraging the comprehensive series of efficient features offered by the software.

The popular features of Market include lead scoring, social marketing, drip campaigns, web forms, website visitor tracking, ROI analytics, segmentation, mobile marketing and email marketing. Moreover, Marketo ’s marketing automation and sales effectiveness software is one of the world’s first integrated solution for social marketing automation.

The clients of Marketo don’t have many disagreements on the efficiency of the software, but it seems like they would appreciate an up gradation in the reporting system.

Pricing: Contact to get a quote.

3. Autopilot

Autopilot is a platform that provides marketing automation services to facilitate capture and conversion of leads, customer relationship and engagement.

Autopilot is a platform that provides marketing automation services to facilitate capture and conversion of leads, customer relationship and engagement. The impressive features of this marketing automation software make it stand out amongst its competitors.

Create customer journeys with the help of Autopilot’s visual canvas, create a personalised experience by integrating it to various supportive applications, make the most of multi-channel experiences and track your performance in real-time.

The software is intuitive, easy to set up and has a very responsive customer support team who will help you almost instantly in solving issues and enquiries.

Overall, Autopilot is a decent tool but do watch out for its frequently changing pricing patterns.

Pricing: The pricing plans start at $49/month.

4. Hubspot

Hubspot helps you increase traffic, capture and convert leads backed by its powerful set of features.

The popular Hubspot is next in line to make it to our list of the best marketing automation tools. Basically an inbound marketing tool, Hubspot helps you increase traffic, capture and convert leads backed by its powerful set of features.

With Hubspot, you can personalise your marketing campaigns based on the lead behaviour, create a targeted workflow, automate lead nurturing with email drip campaigns, trigger notifications for your team and use workflows to manage bulk data painlessly and set up webhooks.

You can indeed depend on the tool for its efficacy, intuitiveness, its unsophisticated setup procedures and its awesome customer support.

Pricing: Hubspot pricing starts at $35 per month.

5. Mailchimp

Mailchimp helps millions of businesses around the world by providing them AI-powered tools to help streamline workflow.

Now, it wouldn’t be wrong to say that this list would look incomplete without the crowd-pleasing marketing automation software, Mailchimp. The all-in-one marketing platform drives growth in small businesses by providing them with simple yet powerful solutions.

Mailchimp helps millions of businesses around the world by providing them AI-powered tools to automate their messages, create targeted ad campaigns, forward plenty of marketing emails, design landing pages, send postcards and procure powerful reports and analytics.

Being one of the best email marketing tools, Mailchimp lets you trigger emails depending on the sign-up date and website activities of the prospective customer. Mailchimp, since its launch in 2001, continues to impress its large clientele with its seamless integrations and excellent features.

Pricing: Starts at $9.99

6. Intercom

Intercom offers its clients with powerful chatbots and email marketing functionalities.

Building customer relationships is way easier with Intercom as your marketing automation software. Streamline and automate your marketing activities with the help of a myriad of features that can facilitate growth like email marketing, lead scoring, A/B testing, ROI tracking, Drip campaigns, auto-responders, subscriber management, market segmentation, and website visitor tracking etc. Moreover, Intercom offers its clients with powerful chatbots and email marketing functionalities.

Though the marketing automation software provides tons of articles, FAQs and guides to help you through the set-up and employment of functionalities, Intercom does have a slightly sophisticated learning curve.

Pricing: Starts at $39 per month.

7. Oracle Eloqua

The marketing automation software, Eloqua, provides a comprehensive suite of solutions for B2B marketers.

Oracle’s marketing automation platform, Eloqua comes next in our list. The marketing automation software provides a comprehensive suite of solutions for B2B marketers.

Enable successful implementation of your marketing strategies aided by features like A/B testing, dynamic content , lead scoring, sales intelligence, segmentation, website visitor monitoring, web forms and ROI tracking. The Insight feature of Eloqua deserves a special mention though. The reports and analytics fetched projects every outcome of your marketing campaign in detail.

Oracle also claims to have a marketer-friendly UI that accelerates lead capturing and conversion processes without having to face any roadblocks though the customers think that learning curve may be a tad complicated.

Pricing: Request for a quotation

8. MoEngage

MoEngage is a marketing automation software that helps you conduct your marketing campaigns through multiple channels.

MoEngage is a marketing automation software that helps you conduct your marketing campaigns through multiple channels like mobile, email, in-app and websites etc. The platform makes its way to our list mainly because of its AI-driven automation, powerful optimisation abilities and its robust in-built analytical system.

The best features of MoEngage includes A/B testing, Customisable CTAs, dynamic content, drip campaigns, web forms, segmentation, churn management, website visitor tracking and ROI tracking. Though MoEngage is quite a decent tool, it does seems to have a few limitations when it comes to catering sophisticated use cases.

Pricing: Contact to get a quote.

9. CleverTap

CleverTap lets you hyper-target your users, trigger campaigns based on user behaviour, design user journey and set up omnichannel messaging campaigns seamlessly.

Leverage real-time analytics and improve customer relationship with CleverTap, one of the best marketing automation tools out there. With CleverTap you can hyper-target your users, trigger campaigns based on user behaviour, design user journey and set up omnichannel messaging campaigns seamlessly.

One of their best features is definitely Flows. The remarkable feature allows you to get a detailed view of the user’s journey like where exactly his/her engagement dropped off or the activities performed right before leaving your site.

This intuitive marketing automation software is definitely worth a try considering its efficient features and excellent quality of support though a bit more sophistication in features would be appreciated.

Pricing: Contact for a Quotation

10. Act-On

Act-On is an extensive marketing automation platform that couples inbound and outbound leads to manage your lead nurturing activities in the best way possible.

Act-On is an extensive marketing automation platform that couples inbound and outbound leads to manage your lead nurturing activities in the best way possible. The software brings you a comprehensive suite of features like seamless one-click integrations, email automation, website visitor tracking, lead scoring and nurturing, drip campaigns, web forms, social media listening, prospecting and publishing etc.

Though it has scads of features to offer, one can’t call Act-on very intuitive because of its outdated UI.

Pricing: $900 per month.

Winding Up!

Final thought? Yes, marketing automation is imperative to overcome the cut-throat competition and stay ahead of the curve. Automation saves time allowing you to focus on other activities that can drive growth in your organization.

We have just made your search easier. We have listed out top ten from the overcrowded market. Now, all you have to do is choose and employ the marketing automation software that you think is the right fit for your organization. But don’t keep it for later. Act now!

Athira Unnikrishnan

Content Marketer at SurveySparrow

Just a plain soul enthralled by the power of words and the aroma of food!

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