Online Survey Tools help you understand your audience better with their valuable feedback.

Online Survey Tools

Gather feedback efficiently & make well-informed decisions with the help of Online Survey Tools.

Online Survey Tools Lifecycle

Build visually stunning and engaging surveys to collect valuable feedback.

Conceptualize & create interactive surveys to collect feedback smartly

Share surveys across multiple platforms to receive maximum visibility.

Maximize the reach & visibility of your surveys using various channels

Study survey data and extract valuable information from it.

Slice and dice the online survey data and gain in-depth insights

Take actionable measures and strategies to boost your business.

Set up a plan of action and strategies based on the survey results

What are Online Survey Tools?

Online survey tools are SaaS solutions that help organizations to make better decisions and move to the next level. With online survey tools, you can create surveys, share to your audience, collect feedback, and analyze the survey responses.

Unlike the traditional options available, online survey tools are quick and cost-effective. You can build an online survey with your preferred online survey tool and share to your contacts with the time it takes you to have a cup of coffee. Plus, most of the online survey tools come with a free plan, which makes it even more appealing to your budget.

Today, with an outspread number of platforms in the likes of Email, Social Media, SMS, Website and many more, you can effortlessly reach your target audience and collect their valuable feedback.

How do Online Survey Tools Work?

The following infographic will get you an extensive idea on how online survey tools work.

Get a detailed idea about how online survey tools work.

Where are Online Survey Tools popularly used?

1. Customer Survey

Online survey tools help you collect customers’ feedback with which you can oversee how happy your customers are with your products/services. Once you collect the data, analyze the insights, optimize the same, and improve the quality of your products or services. Customer feedback surveyhelps you do this.

2. Employee Survey

If you’re looking to build a great workplace, online survey tools might be the right solution for you. It lets you create a remarkable work culture by understanding what your employees are looking for in your organization. You can check employees’ engagement, know how satisfied they are with the job, analyze how happy they are with the benefits, or identify the reasons behind attrition if that were the case with employee pulse surveys.

3. Net Promoter Score

With online survey tools, you can check your brand’s Net Promoter Score and understand how likely your customers would recommend your company to their colleagues or friends. Moreover, you could improve the NPS by optimizing the current pitfalls using an NPS survey.

4. Market Research

Online survey tools let you validate your business idea. If you’re launching a product or planning to provide a particular service, you can do market research beforehand and take the market by a storm. Therefore, you can understand the requirements of your customers and deliver exactly what they are looking for using market research surveys.

5. Website Feedback

With website feedback surveys, you can convert anonymous visitors to customers. You can collect their feedback, understand their needs, and eventually convert them into customers. Placing embedded surveys on your website helps you to optimize your web experience, improve your product or service, and talk to your prospects.

What are the must-have features of Online Survey Tools?

Having an online survey tool that has the bare-minimum features would definitely hinder your feedback collection process some time or the other. Therefore, it is important to properly search for online survey tools and round-in on one that has features which make the survey process hassle-free. Right from creating a survey to analyzing & building strategies, the online survey tool must be a true wingman. Here are some note-worthy features online survey tools must have in its kitty:

Online survey tools with a sleek interface helps to engage with audience better.
An appealing UI to engage the audience better
Sleek Interface

Let's not bore your audience with a survey that has a missable interface. Taking a survey is a chore by itself, then why make it more mundane with a depressing interface? So make sure you have an online survey tool that has a pleasant and welcoming UI. This will be a refreshing change to your users and they wouldn't mind taking up your survey and completing it. Consequently, response rates increase impressively. Therefore, grab an online survey tool that spells a sleek interface to captivate audience easily.

Ask what's relevant and skip the rest with conditional branching feature of online survey tool.
Conditional Branching to ask relevant feedback questions
Conditional Branching

Imagine asking a lactose-intolerant their favorite flavored yogurt! That picture isn't one bit pretty, right? How can you ask only the relevant questions to your audience? Well, there's an impressive feature which an online survey tool has in its possession. It's the conditional branching feature which poses only the relevant questions to the respondent based on their previous answers. In this manner, you can avoid bombarding your audience with the wrong questions. Let your survey be smart and stunning at the same time.

Connect online survey tool with apps of your choice and create a workflow.
Third Party Integrations to create seamless workflow
Integration with Other Tools

An online survey tool that refuses to join hands with other tools is a dead investment. A business requires applications from multiple domains to work efficiently. This is done with the help of webhooks, third-party integrations and so on. Make sure to choose an online survey tool that can integrate with other applications and create a fully-automated, well-organized workflow for you smoothly. Juggling between various apps to manage data is no longer a headache with the integration feature.

Deploy your surveys via different channels to your target audience.
Multiple survey share options
Share Options

When you build your survey, you aim at achieving maximum response rates for it. This is made possible by sharing surveys across various channels. Be it email surveys, social media, web links, SMS share, embedded share and more, an online survey tool must have these multiple options up its sleeve. As a result, you can reach your target audience in different ways. You can identify which channel has fetched you impressive response rates and steer your strategies accordingly. Consequently, you can avoid throwing darts in the dark.

Convert data into useful information with the online survey tool's reporting module.
Advanced reporting system to gain rich insights
Advanced Reporting System

The ultimate aim of sending out surveys is to collect valuable feedback and gather even more valuable insights from it. It is these insights which help one's business to identify opportunities, solve challenges and set out structured strategies. The online survey tool you opt for must have an advanced reporting system to furnish out detailed reports and analysis and identify the crucial points. In addition, advanced reports filters will help you winnow out crucial information from all the data you collect.

Advantages of Using Online Survey Tools

Being a great solution to reach and engage with your audience, Online Survey Tools come with a lot of advantages over traditional surveys.

Save Your Time With Online Surveys

Creating a survey, distributing to the audience, and analyzing the results are all done online. With predefined templates, it takes only a few clicks to build your online survey. Save time and build online surveys with little efforts.

Reduced Cost

Compared to the traditional survey options, online survey software are way more affordable as you don’t need to go one by one with a paper.

Ease Your Survey Creation with Templates

Most Online Survey Tools provide proven templates. Simply select the survey template that suits your needs and your first online survey is just a few clicks away.

Reach Your Audience Through Multiple Channels

With Online Survey Tools you can amplify reachability of your surveys through multiple channels in the likes of Social, Mobile, Web, and Email.

Collect Responses Anonymously

Sometimes surveys are advised to be confidential so that the responders feel more comfortable to provide open and honest feedback. It will also help improve the completion rates of the survey.

Make Quicker Decisions

Having your information available online, you can make better decisions in a quick time. And online survey tools are ultimately built for that.


How is SurveySparrow the finest Online Survey Tool for your business?

To finalize an online survey tool for your business, you ought to go through a few parameters to ensure that you’re choosing the finest data collection tool for your business. If your requirements match and the pricing doesn’t empty your wallet, you can go ahead with the chosen online survey tool. Following are the major points you must consider before selecting an online survey tool:

Higher Survey Completion Rates

No one is going to endure a boring survey till the end. Patience and time run out and respondents abandon your online surveys without second thoughts. Therefore, you need to offer an engaging and personalized experience to your survey takers. Consequently, the survey completion rates see a pleasant hike. More the number of responses, better is the data analysis. Therefore, ensure your online survey tool offers a unique, engaging experience.

Easy-to-use Platform

The ease of use is certainly a top factor to consider for any software product. No one wants to sit for hours and learn how to use it. It is supposed to be a learning-as-you-go approach. Sign up for the account, try it out, and travel the entire journey only if you can do it smoothly.

Meeting your Requirement

The fundamental parameter that influences purchasing an online survey tool is its features. Before looking into the features, you need to have a clear picture of your survey objectives. Consequently, it will be easier for you to research on the online survey tool’s features and decide to freeze it.

One of the most important features you must consider while purchasing online survey tools is automation. An excellent survey software comes with recurring and reminder functionalities, which helps you save man-hours. You can set things once and for all and the online survey tool will take care of itself.

Superior Timely Support

Support is something that you just can’t compromise. You need to get a timely response from your survey tool support team whenever you’re stuck. A timely support that assures round the clock assistance makes you pick the online survey tool without second thoughts.

Pricing Within Your Budget

Surveys are truly an essential part of a business. But every business may not keep apart a huge budget allocated for surveys. Let’s break it down further. If an established company can afford to invest heavily in market research, it may not be the story of a startup or a mid-sized company. Therefore, it is important that a survey software be affordable.

SurveySparrow's online survey tool hits the ball right out of the park when it comes to all the above parameters. Not just those, SurveySparrow brings you something more! Have a look at what they are.

Conversational Surveys

Did you think online surveys were mundane? Not anymore if you are using SurveySparrow’s online survey tool. SurveySparrow brings users dual survey experience in the form of chat-like surveys and conversational forms. Opt for either and witness the hike in survey completion rates. Ever wondered what online survey tools with engaging surveys can bring you? Quality responses that actually can turn the tables!

Recurring Surveys

If your online survey tool doesn’t take work off your plate, it’s doesn’t fit the bill of your data collection process. A data collection tool like SurveySparrow leaves no stone unturned to make sure it takes care of the tedious tasks- like resending the same online surveys periodically. With the recurring survey feature, users can schedule and share surveys as per needs.

Reporting System

SurveySparrow's online survey tool comes with a rich dashboard that analyzes the survey data to give powerful insights and conclusions. Turn raw data into refined information using advanced filters. Sift out crucial data and tap important outcomes out of it.

Survey Share Options

SurveySparrow’s online survey tool has multiple survey share options to ensure your online surveys reach the target audience in all possible channels. Therefore, respondents can pick a channel that suits them best and answer the survey.

Free Survey Templates

Yes, you heard it right. SurveySparrow has a vast repository of free survey templates that anyone can use to create a survey. Be it market research survey, customer satisfaction survey, NPS survey, or employee feedback survey, we’ve it for you.

Free NPS Calculator

Net Promoter Score has changed how companies see and analyze their customers. Therefore, SurveySparrow has roped in a free NPS calculator for users to compute their NPS score. Looking for a Net Promoter Score Software? SurveySparrow is right here!

Online survey tools have changed the very idea of feedback and data collection. Consequently, companies can make better decisions and strategize cleverly. With SurveySparrow, you have an online survey tool that's an all-encompassing market research software, customer satisfaction software, employee engagement software right at your fingertips.

Happy surveying!

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