Conceptualize & create interactive surveys to collect feedback smartly
Maximize the reach & visibility of your surveys using various channels
Slice and dice the survey data and gain in-depth insights
Set up a plan of action and strategies based on the survey results
Online survey tools are SaaS solutions that help organizations to make better decisions and move to the next level. With online survey tools, you can create surveys, share to your audience, collect feedback, and analyze the survey responses.
Unlike the traditional options available, online survey tools are quick and cost-effective. You can build an online survey with your preferred online survey tool and share to your contacts with the time it takes you to have a cup of coffee. Plus, most of the online survey tools come with a free plan, which makes it even more appealing to your budget.
Today, with an outspread number of platforms in the likes of Email, Social Media, SMS, Website and many more, you can effortlessly reach your target audience and collect their valuable feedback.
The following infographic will get you an extensive idea on how online survey tools work.
Online survey tools help you collect customers’ feedback with which you can oversee how happy your customers are with your products/services. Once feedback is collected, you can analyze the insights, optimize the same and improve the quality of your products or services.
If you’re looking to build a great workplace, online survey tools might be the best solution for you. It lets you create a remarkable work culture by understanding what your employees are looking for in your organization. You can check employees’ engagement, know how satisfied they are with the job, analyze how happy they are with the benefits, or identify the reasons behind attrition if that were the case with employee pulse surveys.
With online survey tools, you can check your brand’s Net Promoter Score and understand how likely your customers would recommend your company to their colleagues or friends. Moreover, you could improve the NPS by optimizing the current pitfalls.
Online survey tools let you validate your business idea. If you’re launching a product or planning to provide a particular service, you can do your market research with it. You can thus understand the requirement of your customers and deliver exactly what they are looking for by sending out well-laid out market research surveys.
With website feedback surveys, you can convert anonymous visitors to customers. You can collect their attributes and feedback, understand their needs, and eventually convert them. Placing an embedded survey on your website, you can optimize your web experience, improve your product or service, and talk to your prospects.
Having an online survey tool that has the bare-minimum features would definitely hinder with your feedback collection process some time or the other. Thus it is important to search and round-in on an online survey tool that has features which make the survey process, beginning from creating a survey to analyzing & building strategies, a hassle-free endeavor. Here are some note-worthy features online survey tools must have in it's kitty:
Let's not bore your audience with a survey that has a missable interface. When the survey-taking process is considered a chore by itself, why make it more mundane with a depressing interface! So make sure you have an online survey tool that has a pleasant and welcoming UI. This will be a refreshing change to your users and they wouldn't mind taking up your survey and completing it.
Imagine asking a lactose-intolerant their favorite flavored yogurt! That picture isn't one bit pretty, right? How can you ask only the relevant questions to your audience? Well, there's an impressive feature which an online survey tool has in its possession. It's the conditional branching feature which poses only the relevant questions to the respondent based on their previous answers. In this manner, you can avoid bombarding your audience with the wrong questions.
An online survey tool that refuses to join hands with others tools is a dead investment. A business requires applications from multiple domains to work efficiently. This is done with the help of webhooks, third-party integrations and so on. Make sure to choose an online survey tool that can integrate with other applications and create a fully-automated, well-organized workflow for you smoothly.
When you build your survey, you aim at achieving maximum response rates for it. This is made possible by sharing surveys across various channels. Be it email surveys, social media, web links, SMS, and more, an online survey tool must have these multiple options up its sleeve. You can identify which channel has fetched you impressive response rates and steer your strategies accordingly.
The ultimate aim of sending out surveys is to collect valuable feedback and gather even more valuable insights from it. It is these insights which help one's business to identify opportunities, solve challenges and set out structured strategies. The online survey tool you opt for must have an advanced reporting system to furnish out detailed reports and analysis and identify the crucial points.
Being a great solution to reach and engage with your audience, Online Survey Tools come with a lot of advantages over traditional surveys.
Creating a survey, distributing to the audience and analyzing the results are all done online. With predefined templates, it takes only a few clicks to build your online survey. The best part is you will see the results as your start responding.
Compared to the traditional survey options, online survey software are way more affordable as you don’t need to go one by one with a paper.
Most Online Survey Tools provide proven templates. Simply select the survey template that suits your needs and your first online survey is just a few clicks away.
With Online Survey Tools you can amplify reachability of your surveys through multiple channels in the likes of Social, Mobile, Web, and Email.
Sometimes surveys are advised to be confidential so that the responders feel more comfortable to provide open and honest feedback. It will also help improve the completion rates of the survey.
Having your information available online, you can make better decisions in a quick time. And online survey tools are ultimately built for that.
To finalize an online survey tool for your business, you ought to go through few parameters to ensure that you’re choosing the best feedback software for your business. If your requirements match and the pricing doesn’t axe your wallet, you could go with the chosen online survey tool. Following are the major facts you have to consider before deciding a survey software:
No one is going to go with a boring survey till the end. You need to offer an engaging and personalized experience to your survey takers. If not, the responders will drop the survey halfway and such survey fatigue is bound to affect the completion rate staggeringly. So ensure your survey software offers an unconventional, engaging experience.
The ease of use is certainly a primary reason to choose any software product. No one wants to sit for long hours and learn how to use it. It is supposed to be a learning-as-you-go approach. Sign up for the account and explore the entire journey only if you can do it smoothly.
The fundamental parameter to decide a survey software is its features. Before looking into the features, you need to have a clear picture of your survey goals. This way, it will be easier for you to research on a survey tool’s features and decide to freeze it.
One of the most important features you must consider is automation. If the survey software comes with recurring and reminder functionalities, it will help you a lot in terms of saving man-hours. You can set things once and for all and the survey system will take care of itself.
You just can’t compromise it. You need to get a timely response from your survey software support team whenever you’re stuck. A support that assures round the clock assistance makes you to go with it.
Surveys are truly an essential part of a business. But every business may not keep apart a huge budget allocated for surveys. Let’s break it down further. If an established company can afford to invest heavily in market research, it may not be the story of a startup or a mid-sized company. It is important that a survey software be affordable.
SurveySparrow is an awesome survey software when it comes to completion rate. It helped me get 93% of completion rate for my recent survey, which I got below 25% with another tool.
CEO at Xdesigns, USA
Entrepreneur at i9 Sports, USA
Partner at I5C Digital, Thailand
Founder at Parisa Consulting, USA
Managing Partner at Mindless Tower Productions Inc, USA
Business Advisor at Exceeding Limits, USA