Create interactive online surveys & accurate responses
Share online surveys with your audience via various channels
Slice and dice the survey data and gather new perspectives
Set up a plan of action based on the inference uncovered
Online Survey Software has absolutely changed the way surveys are conducted. Most of us would’ve, at some point or the other in our lives taken a survey, giving feedback about a product or brand. Whether it be about the experience at a restaurant or that of using a product, online surveys can target and pick out data that are extremely useful for your business. As a matter of fact, there is so much data mining happening on customer feedback from these online surveys.
The software market today, is flooded with umpteen online survey software that can cater to the specific of businesses. Here are a few pointers that will pick the online survey software that's most ideal for you.
Businesses worldwide drive on one pivotal component- data. The digital revolution has made it possible for organizations to collect data efficiently to make business decisions that are beneficial in many ways. The traditional methods of data and feedback collection suffered various shortcomings- cost, time to create a survey and get responses, quality of responses, ease of administering surveys, to mention a few.
However, an online survey software removes all these drawbacks from the equation and presents a clear picture. Most survey software come with an easy-to-use platform that helps even a novice to create surveys with little efforts. Unlike paper surveys and postal questionnaires, online surveys are easy to create, easier to administer, and the analysis module takes care of yielding rich conclusions from the results. Thus, it is safe to conclude that online survey software has not only made data collection simpler but also efficient. Listen to the voice of customer with the finest online survey software.
Simply put, an online survey software is so popular because they make life easy for both the survey creator and the survey taker. However, let’s look at some facts that make an online survey software tick!
Paper surveys are infamous for moving at snail’s pace. When it comes to executing such surveys, each phase takes a considerable amount of time, a cumulative of which would result in a hefty amount of time being spent. Online survey tools, on the other hand, are quicker and much more efficient. A great online survey software with an active internet connection is enough to set things in motion.
When majority of the people have access to the Internet, online survey software is the obvious choice over any other form like telephone interviews, intercept surveys or paper questionnaires. When smart devices surround us, participants can pick out a convenient time, fill in the survey and hit submit button!
Online survey software saves you the trouble and money which alternatives like paper questionnaires would cost you. Thus, you can efficiently allocate resources and capital. Right from sending out the survey to collecting and processing the responses, an online survey software erases all the needless expenses from the equation.
Having a stack of papers with responses may not be the most pleasant sight that greets you when it comes to reviewing them and gathering insights. Just picture the effort that must go into analyzing and drawing conclusions! It's best not to delve into telephonic survey interviews. Online survey software solves this problem in a jiffy. Advanced analytic platforms, which come along with the online survey software, come to your aid. Thus you can quickly gather profound insights, which can potentially be overlooked.
An online survey software is more user-friendly and brings honest feedback from the survey takers. As evident, readability and presentation are major contributing factors to gain candid feedbacks. Imposing questions puts off the survey taker, and the whole point of sending out the survey would reduce to rubbles.
An online survey software is built on many codes. This opens up a window making it possible to implement advanced logic features which are unavailable in other forms of survey. Customizing the survey for respondents, providing an option to skip a question, triggering alerts for survey provider, are some of the things that you can do. This degree of flexibility offered by an online survey software makes it the best pick any day!
Online survey software doesn't require attention to detail while entering the right answers. Therefore, the margin of error associated is very less.
As we said already, there is a host of online survey software available in the market today. But how do you round in on one that'll tick every box in your requirement list? Well, here are some benchmark features which you must definitely look for in an online survey software.
When you spend a lot of time browsing through and searching for the best online survey software, it's only wise to spend a tad bit more on having one that has an intriguing interface. Why bore your audience when you can capture their attention with an online survey software that boasts of an impressive UI! Get quality responses and higher completion rates than never before!
Opt for data collection tools that not only collects data efficiently but also help you gather rich insights from it. The process of gathering data is finished only when the insights inferred help to throw perspectives on the objective. A data collection software that can provide detailed reports, graphical representation and so on is an ideal option. Extract pertinent information and take actionable measures.
When you build your survey, a lot of thought goes in to draft the perfect one to fetch quality responses with high completion rates. Thus it is imperative to ensure that your surveys receive maximum reach and visibility. Grab an online survey software that has multiple survey share options like email survey, weblinks, social media and such. More the share, higher are the survey completion rates!
Surveys are infamous for being mundane. So one must take utmost care to provide an engaging experience so that your audience merrily answers the questions. But imagine asking a vegetarian their favorite steak? Avoid this using an online survey software that asks just the relevant questions by employing logic branching feature. Ask what's relevant, skip the rest! This provides a more personalized experience to your users.
Build surveys without frowning your brows thinking about the questions! You ask us how? Templates pre-loaded with relevant questions and prepared after thorough research. The online survey software you choose should have a collection of the most popular templates from across various domains. Be it employee engagement, customer satisfaction, or market research ; a template is all you need to get started in a blink.
Collecting data and feedback with an online survey software can be accomplished in 5 simple steps.
Set clear objectives for your online surveys. Outlining the survey objective will help you draft crisp surveys that contain only relevant questions. Very often, it is easy to get carried away while you create a survey in an attempt to gather feedback about different aspects. Consequently, the online survey becomes unnecessarily long and the respondents end up abandoning it midway.
Creating a survey is the next step. Ensure that you keep your surveys short, relevant, and conversational. Survey fatigue is a real challenge. The best way to overcome it is by respecting the time and efforts your audience set aside for this. Therefore ask what's relevant, remove all the unnecessary elements, and make the survey engaging.
Once you draft the online survey, the next step is to share it across different channels. Be it email surveys, social media, web links, or embedding surveys on your website. Furthermore, you can share online surveys via SMS option to get higher open rates & response rates.
Once you get the survey results in hand, the reporting module of the online survey software helps you analyze the data at a granular level and help you gain new perspectives and rich insights.
Based on the insights inferred from the survey results, you can identify the blind spots, recognize the scope of improvements, and take steps to boost your business.
Moving on to the million dollar question- Why SurveySparrow is an excellent choice for an online survey software? Here are some points to make your decision quick and easy!
SurveySparrow provides two unique themes of survey experience for our users- Chat-like interface and conversational forms. You can pick out your preferred theme based on requirements and which suits your purpose the best.
When survey questions are just like a conversation, the refreshing experience will leave the audience pleasantly surprised. This ensures more people take up the survey, resulting in a higher number of responses. Do you want numbers? We’ll hand them to you. With SurveySparrow, we have a 40% increase in the survey completion rates!
You needn’t spend hours on help articles to understand how to use our online survey software. It is simple to understand and even easier to use.
Leaving no stone unturned, there are diverse question types you can choose from. With the simple star rating to the complex matrix question type, we got it all covered for you as we know asking the right questions is equally important.
We have a rich dashboard that provides you refined information from the raw data collected. Pie charts, histograms, and tabular entry helps you get profound insights from your survey.
You can also find out how well your survey is performing with SurveySparrow. Share your surveys across multiple channels like web links, social media, email survey, SMS share and such. Maybe one channel gives you excellent responses while another fetches you lukewarm ones. Identify this crucial aspect, and you can thus steer your strategic efforts accordingly.
Are you spending hours on sending and resending the same periodic surveys? SurveySparrow automates sending out such surveys using the recurring survey feature. Initial survey configuration is all you need to do- we take the rest from there!
Why don’t you take a quick tour to find out more about SurveySparrow? We are sure you’ll become a part of our family in a blink. Make the best out of your online surveys using SurveySparrow! A troublesome internet connection? Our offline survey app stands by your side even if your internet doesn't! Meanwhile, if you want to know the nitty-gritty of our software, book your appointment for an Online Demo from one of our experts, right away.
"Smart, varied and loaded with opportunity for users to share insights they might not otherwise feel comfortable sharing..."
Digital Producer at Heat + Deloitte Digital
Market Intelligence & Strategy Manager at Paysafe
Business Manager at Brella
Founder at Parisa Consulting
Business Advisor at Exceeding Limits