Takeaways

The term “Brand” is usually associated with business, though the two are different. A brand can be defined as something you’re constantly building is ultimately an affirmation of who you are & what you stand for. Building a personal brand is more important than ever, especially since it shapes the opportunities you attract. Whether you’re a business owner, a freelancer, or a regular employee, your personal brand speaks before you. But where do you start?

Understand the Purpose

When you are trying to build a personal brand for yourself, there are a lot of things to consider. Understand why you’re doing it, and be clear about your purpose. There are two types of branding – Internal branding & External branding.

Internal branding happens inside your organization. What you do to get appreciation, or promotion comes under this. Be specific about the kind of work you do or would like to do so that people would know to come to you for it. External branding is what you people see of you outside the organization. And, that’s what you build through LinkedIn, Facebook, Twitter, and other social media platforms, where your audiences are.

Figure Out your Audience

After creating a value proposition that speaks to what you do, figure your audience, and pass on that value. Create a platform where people can see you. Promote your accomplishments and build your credibility. Interact with your audience and be reliable.

Be Consistent

No matter how good your content is, how hard you work, being consistent is the key. This is ultimately how you can build a personal brand. Build a loyal network of brand ambassadors and let them refer people to you, organically.