NPS Calculator

Here’s how to calculate your NPS score — Subtract the percentage of detractors from your promoters. For
example, if 70% of your NPS survey respondents are promoters, 20% are detractors, and 10% are passives, your
Net Promoter Score (NPS) would be 70 - 20 = 50.

Worry not! We’ve applied the NPS formula for you. Use our Free NPS Calculator to calculate
your NPS score now!

Calculate your NPS

Add up the number of responses provided for each score.
promoters
Promoters
10
9
passives
Passives
8
7
detractors
Detractors
6
5
4
3
2
1
0
0%
of total responses
0%
of total responses
Promoters

NPS promoters are customers who
respond with a score of 9 and 10

Passives

NPS Passives are customers who
respond with a score of 7 and 8

Detractors

NPS Passives are customers who
respond with a score of 6 and less

Your Net Promotor Score is

(% of Promoters - % of Detractors)

0

Calculate your NPS Score in Seconds!

NPS surveys are the perfect way to measure customer satisfaction. Take your
business to the next level with our Free NPS tool!

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What is a Good NPS Score?

A good NPS score is anything above 50. NPS is calculated on a scale of 0-100, with a score of 50 indicating
that half of the customers are promoters and half are detractors. Scores above 50 are considered good, while
scores above 70 are considered excellent.

approve-method

Absolute Method

When you are analyzing your NPS using the absolute method, any score above 0 is deemed a great score. A positive score means that your customers are willing to stick to your brand and recommend it whole-heartedly.

relative method

Relative Method

In this method, your NPS is benchmarked with the industry value to understand where you stand compared to your competitors. It is always a good practice to benchmark your NPS to self-evaluate and identify your biggest competitors.

How to Calculate NPS (Manually)
NPS Formula

To calculate NPS, subtract the percentage of detractors from the percentage of promoters. This will give you your NPS score. For example, if you have an NPS score of 30, 30% of your customers are detractors and 70% are promoters.

No. of promoters - Number of detractors

Number of responses

X

100

Interpreting your NPS Score

Interpreting NPS Scores

Interpreting your NPS score can be tricky, as it is on a scale of 0-100. However, a good way to think about NPS is that anything above 50 is good, while anything above 70 is excellent. NPS can also be used as a KPI if it is tracked over time to see how customer experience is improving.

interpreting-nps-scores
spot-trends

Spot Trends

The best way to spot NPS trends is to track NPS over time. This will allow you to see whether customer experience is getting better or worse. To track NPS, simply calculate NPS at regular intervals and track the results. NPS can be an extremely useful metric for businesses of all size.

Close NPS Feedback Loop

After your NPS score calculation, the next step is to close the feedback loop. This means contacting customers who gave you a low score and asking them why they were unhappy. This can be a difficult process, but it is essential to to convert your detractors to promoters.

close-nps-feedback-loop

Compare your NPS against others in your industry

NPS benchmarks by industries help you track your NPS score against others in
your industry.

BENCHMARK YOUR NPS

FAQs

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