Don't miss the future of CX at RefineCX USA!  Register Now

Don't miss the future of CX at RefineCX USA!

Our surveys come with superpowers ⚡

Blog Best Of

Typeform vs Google Forms vs SurveyMonkey: Detailed Comparison in 2024

Kate Williams

2 January 2024

10 min read

Looking for a detailed comparison of Typeform vs Google Forms vs SurveyMonkey?

Which is better, Typeform or Google Forms or SurveyMonkey?

What are the pros and cons of each tool and how do they compare?

In this article, we compare three popular survey tools, Typeforms, Google Forms, and SurveyMonkey, to help you decide which tool best fits your unique needs.

Before we dive into how the three tools compare, let’s look at some of the benefits of online surveys.

Benefits of Online Surveys

It’s really fast

Online surveys are incredibly easy for all the parties involved. It takes less time to create and even less time to respond to it when you use an online survey tool.

Real-time results

The response is almost instant, and you can make decisions based on what the reporting dashboard shows. We hope that towards the end of this Typeform vs Google Forms vs SurveyMonkey comparison, you’d be able to find which survey tools yield you real-time results.

Great accuracy

The margin of error when it comes to collating and analyzing the feedback is zero when using an online survey tool. Humans are prone to error, especially since performing a repetitive task for a long time can result in people losing their focus. There is not much one can do about it, except to make sure that you use an online survey tool instead.

Easy for respondents

It is easy for the users to respond to the surveys, as they can do it from the convenience of their mobile phones. SurveySparrow is one such online survey tool that offers mobile-first surveys. The surveys are designed in such a way that it takes little time to respond and give a customer experience.

Easy for the business

Traditional survey-taking methods were complex, time-consuming, and would be ill-advised if you were to go through the same route now. Businesses have it easy when it comes to creating an online survey using a tool. They are easy to make and share with customers, and the process of analyzing the results is great too.

Market research and customer feedback are great tools for businesses to keep improving. Getting to hear directly from customers about what they like and dislike about your product will give you a goldmine of ideas on ways to change your business for the better.

Typeform vs Google Forms vs SurveyMonkey: Introduction



Considered a popular alternative to SurveyMonkey, Typeform is an extremely popular online survey tool. Typeform is known for its minimal design and as a tool that offers the best user experience. They have a great set of features which makes them extremely attractive. It is best for SMBs, large enterprises, design enthusiasts, freelancers, NGOs, etc. The tool is also known for its customer service.

Google Forms

google forms

Google Forms is a part of Google’s suite of tools for businesses. It is easy to use and is extremely popular because it is a part of the Google family. Google Forms was a feature of Google Sheets, and initially, it was a basic tool where you could collect responses. They added more features in 2016 and are a separate app now. You can add standard question types, customize the form with your themes, gather responses, and save them to a Google Sheets spreadsheet.



SurveyMonkey is a market leader in the online survey tool industry and has more than 60 million users worldwide. It was founded in 1999 and is certainly one of the best tools out there in the market. Connect with your customers at various touchpoints to understand what exactly they want from you. Get opinions from potential customers and existing customers, measure your brand awareness, conduct experiments, etc., with SurveyMonkey’s online survey tool.

Typeform vs Google Forms vs SurveyMonkey: Features

Each online survey tool has its own set of features. We hope you’ll pen down the different features offered by each of these online survey software in this Typeform vs Google Forms vs SurveyMonkey comparison.

Typeform Features

Intuitive Builder

The drag-and-drop interface that Typeform provides makes it easy for those who have no coding experience to finish it efficiently. The effort required to add elements to the survey; however, complex they may be is also easy.

NPS Surveys

With Typeform, you can send NPS surveys at regular intervals, especially during interaction touchpoints. The NPS data can also be synced back to Salesforce, thus ensuring that no data goes missing. The Net Promoter Score will tell you the probability of someone staying with your business. When NPS surveys are used at interaction touchpoints, the response will be based on how the customer’s experience at that touchpoint was.

Custom Filters

If you want more customization and are looking for easy retrieval, using custom filters is a great option. Typeform has the option to add custom filters. The custom filters can be anything using which your team can remember for checking on a particular attribute.

Conditional Logic

It is the ability to allow respondents to skip questions if it is not relevant to them. It will also help you draft the right follow-up questions. You can make the survey feel like a conversation if you use the right words.

Create Relevant Experiences

Create different paths to tailor the survey according to your audience. With Typeform, you can use unlimited logic jumps. This helps you have varied responses instead of having to send different sets of surveys for each segment.

Conversion Tracking

You can retarget by adding a Facebook Pixel ID or Google Tag Manager code for site analytics. It will help you increase the conversion rate of your surveys.

Google Forms Features

Autocompletion of Answers

Machine Learning saves the time of respondents by autocompleting answers with the help of predictive analytics. This feature is available in more than 14 languages, including Spanish, French, Chinese, German, and Arabic, to name a few.

Ease of Use

Google Forms is, without a doubt, the easiest online survey tool out there. No questions asked. While it may not have the most aesthetically pleasing UI, it certainly doesn’t require all the frills.

Plenty of Prebuilt Templates

Google has a bunch of templates that can be used for those who do not have coding experience and are completely new to the world of online surveys. Work request forms, feedback forms, order forms, event registration forms, etc., are some of the most commonly used templates. All you need to do is to select a template, add any customization options that you want to, input the survey questions, and you are good to go.

The Google Ecosystem

If your business is using G Suite, then it becomes easy to navigate between its entire suite of products, including Google Forms. Every tool is connected to the other one, and it will take care of it.


Easily one of the best features in the Google ecosystem is that you can add changes, suggestions, comments, etc., in real-time. If you are working with a team where each of them is a stakeholder, then information exchange becomes easy with Google forms.

Skip Logic

If you want your respondents to be given the option of skipping questions that do not relate to them, then Google Forms helps you with the skip logic condition. It is great when you have respondents who are from various segments. In fact, Google Forms is the only online survey tool that provides skip logic as a feature in its free version.

Unlimited Surveys and Respondents

Even in its free version, Google Forms allows for unlimited surveys and unlimited respondents. For businesses that are on a budget crunch, Google Forms is a lifesaver.

SurveyMonkey Features

Create Workflows

You can create different types of surveys in the same one that you send to customers. Create workflows using SurveyMonkey’s advanced features to create workflows so that you can get the insights that you want specifically. With the tool, you can ensure that there is a perfect sync between all the team members.

Secure Sharing

There are flexible permission controls to share surveys with the stakeholders. The results can be exported in different formats- PPT, SPSS, XLS, PDF, and CSV. Only the ones who are given specific access to edit the file will be allowed even if there are other stakeholders who are given ‘view’ access.

Create Customized Surveys

Choose from a variety of themes, fonts, layouts, colors, etc., to create the best experience for your customers. Host the surveys on your site with your branding. It is also a great time for you to

Reporting Dashboard

After the survey is completed by the respondents, and analysis is done, SurveyMonkey shows the results in an attractive dashboard. Derive insights from the graphs, charts, pies, etc., that are presented in front of you. The pleasing visuals make it easy to come up with brilliant ideas on what the customers are trying to tell you with their feedback.

A/B Testing

SurveyMonkey allows you to A/B test the survey to see which ones elicit the best responses. Finding out the best-performing surveys and bettering them will help you increase response rates.

Kiosk Mode

SurveyMonkey offers the Kiosk Mode where you can launch the survey in full-screen mode even on a tablet and offer an experience similar to that of a tablet. If your business is a regular at trade shows and physical workshops, then it is a great feature to take advantage of it.

Market Research Solutions

SurveyMonkey has a lot more to offer than just online surveys. Its product concept analysis helps you run tests of different product designs to see the one that will resonate better with your customers. They even have an account manager allocated to you if you are looking for marketing resource options.

Typeform vs Google Forms vs SurveyMonkey: Integrations

You can build the right kind of infrastructure for your customers to get the most from surveys by allowing for software integration. Data that is scattered across disparate systems does not result in a well-oiled system. There will be a lot of delays when it comes to implementing things or arriving at a conclusion because data isn’t available in a single place. Integration would allow for a seamless flow and result in outcomes positively. It will reduce errors, and processing delays, and save the time that is spent on doing time-consuming tasks.

Typeform Integrations

It has integration capabilities with a lot of popular apps. Here are the categories in which Typeform has integration capabilities:

  • Analytics and Reporting
  • Customer support
  • Documents
  • Email marketing
  • File management
  • IT and Engineering
  • Lead generation
  • Marketing automation
  • Productivity
  • Research and Customer Experience
  • Sales & CRM.

Let us walk you through the integrations in some of the categories.

For analytics and reporting, Typeform offers Coda, Zapier, EnjoyHQ, Chattermill, Google Analytics, Noko, Axeptio, Mention, Tick, Curated, and more.

The collaboration tools are OneDrive, Contentful, Slack, Paymo, Airtable, Monday, Quip, Yalla, GitLab, Yammer, and more.

For lead generation, here are some of the tools: Crumble, Leadsbird, Zendesk Sell, Chameleon, Neto, Ronin, Targeto, Eventbrite, and more.

Google Forms Integrations

You can integrate Google forms with MailChimp, Salesforce, Trello, Slack, Twilio, etc. MySQL, Airtable, Append, HubSpot, Salesforce, Google Contacts, MailChimp, ActiveCampaign, Trello, Google Calendar, Jira, Asana, etc., are some of the integrations available with Google Forms. No matter what you want to do, Google Forms would allow for that integration.

SurveyMonkey Integrations

Its integration capabilities are well-known as they are available for any support function that you can possibly think of. Integrations are available from digital gifts, education, CRM, analytics and reporting, email, events, marketing, productivity, social, customer support, Office 365, and G Suite.

We are listing some of the apps that can be integrated for different functions.

CRM integrations- Akita, Bpmonline Connector, Gainsight, Salesforce, HubSpot, Affinity Canvas, etc.

Productivity- Cisco Webex teams, Constructive, Freshservice,,, flow, etc.

Marketing functions- Benchmarkemail, CleverReach, HubSpot, Marketo, Eloqua, ActiveCampaign, MailChimp, and more.

Customer support functions- Jitbit HelpDesk, C-Connect, the entire suite of Freshdesk’s products, and more.

Typeform vs Google Forms vs SurveyMonkey: Pricing

Since there are a lot of options available in the market when it comes to online survey tools, it is no wonder that price is one of the most important decision factors. Let’s look at the pricing choices available for the three.

Typeform Pricing

It offers three plans apart from the free one. The Essentials plan costs $35/month and has certain limitations, as it only allows for three logic jumps per survey form. The Professional plan is $50/month and allows for 5,000 responses per month, and unlimited logic jumps. The Premium plan is priced at $70/month. It has much better benefits. You can also get yourself a custom solution based on your requirements.

Google Forms Pricing

The best thing about Google Forms is that it is free if you are using it individually. If you use G Suite, then the price starts at $6/user/month.

SurveyMonkey Pricing

It has three plans for its users: Basic, Team Advantage, and Team Premier (Team stands for team plans, individual plans are also available). The Basic plan is free, and it will not allow more than 1,000 responses per month. The Team Advantage plan puts you back by $28/user/month. The Team Premier plan will cost you $75/user/month. If you are looking for more features with powerful collaboration tools and resources, then you can get in touch with your custom requirements.

Features That An Online Survey Tool Should Have

Branching with Skip Logic

Advanced conditional branching allows for a smooth survey experience for participants. It eliminates irrelevant questions for respondents and useless data for the company.

Anonymous Surveys

There are times when the respondent might be in a position where they do not want to identify themselves. In such a scenario, it is best advised to offer them anonymity. Otherwise, you will never get honest answers.

Collaboration with Multiple Users

Password sharing, multiple licensing, several authentications, etc., might sound like a good thing, but these increase the friction for the stakeholders. While collaboration should be allowed, it can also be done in a restrictive manner where you can keep control of who gets access to what.

Responsive Customer Support

There are chances that you might not be able to figure out everything with the online survey tool. You need to know the level of customer support that they will be offering.

Data Security

How secure will be the data of your business and customers every time you use the online survey tool? That’s one area you cannot slack on. Ensure that the data is secure and they are safeguarding it with care and have processes built around it.

There are a few more must-have tools that you need to look for in the tools that you want.

Typeform vs Google Forms vs SurveyMonkey: Which One to Choose?

We’ve taken a look at Typeform vs Google Forms vs SurveyMonkey comparison in this blog. All of them have their own advantages and disadvantages. We would be delighted to know if this article here helped with the decision-making process of choosing an online survey tool. There are various other tools, too that can be useful for your business. But you should ensure that they are the right tool for you. Having a lot of features doesn’t necessarily mean they are perfect for your business.

Your decision of choosing a particular online survey tool should be based on the fact that it will help you attain your objectives. Check out a few tools, how easy they are to upload, get a feel of how easy it is to use the tool, and so on. Getting customer feedback is one of the most powerful tools that you could possibly leverage to better the performance of your business. You might end up with a goldmine of data, which, when implemented, can bring you unimaginable levels of success.

Here is a plug for SurveySparrow as well. A formidable choice as an online survey-taking tool, SurveySparrow is great at conversation surveys. They help in increasing the completion rates of surveys. With attractive features like automation capabilities, advanced branching, skip logic, 360-degree feedback, enterprise-grade data security, anonymous surveys, and more, SurveySparrow is certainly a choice that you won’t regret.

With 10 plans ranging from Basic to Platform, there are options for different needs and budgets. SurveySparrow also provides a Forever Free plan with limited features and a free trial for testing the product. Sign up below to try it out. 

Kate Williams

Content Marketer at SurveySparrow

Cherry-picked blog posts.
The best of the best.

Leave us your email, we wont spam. Promise!

Start your free trial today

No Credit Card Required. 14-Day Free Trial

Try For Free

Request a Demo

Want to learn more about SurveySparrow? We'll be in touch soon!

Request Demo