How to Track Reviews on Tripadvisor: The Ultimate Guide for Businesses

Managing your business's online reputation can feel like a full-time job. And when it comes to Tripadvisor—the world's largest travel platform with over 1 billion reviews—the stakes couldn't be higher.

Take a moment to think about it: every day, potential customers are making decisions based on what they read about your business. A single negative review can cost you bookings, while a stream of positive feedback can catapult you to the top of search results. Crazy, right? 

But here's the problem: most businesses are either overwhelmed by the sheer volume of reviews or unsure how to effectively track and respond to them. 

That's why we've created this comprehensive guide. We'll walk you through proven strategies to:

• Set up efficient tracking systems (both manual and automated)
• Respond to reviews in ways that boost your reputation
• Turn negative feedback into opportunities for improvement
• Leverage positive reviews to attract more customers

Why do I need to track Tripadvisor Reviews? 

Let's cut to the chase—TripAdvisor is one of the world’s largest travel review platforms, attracting almost 500 million monthly visitors. Its influence on consumer decisions is undeniable. 

To put things into perspective, while you're busy running operations, potential customers are peeking through this door 24/7, deciding whether to step in or walk away. And with 67% of travelers admitting they won't book without reading reviews first, ignoring your TripAdvisor presence is like leaving money on the table.

Plus, these reviews are your customers telling you exactly what works and what doesn't (for free!). When someone raves about your rooftop bar or complains about slow check-in, that's pure gold for improving your business. Plus, actively engaging with reviews shows you care, and guess what? Businesses that respond to just 25% of their reviews see 35% more bookings. Now, that's what we call a win-win.

How much does a Tripadvisor business listing cost?

Great news for business owners! Getting your business on Tripadvisor won't cost you a dime. Yup, that's right—creating a basic business listing is completely free.

What's Included in a Free Tripadvisor Listing

• Full business profile
• Ability to respond to customer reviews
• Basic visibility on the platform
• Management Center access

How to Find Your Reviews on Tripadvisor

Ever wondered if your business has a Tripadvisor page, even if you didn't create one? You might be surprised! The fact of the matter is TripAdvisor often creates listings automatically when customers leave reviews. 

Here's how to find and manage your reviews:

Searching for Your Business

• Visit Tripadvisor's owner page: https://www.tripadvisor.com/Owners
• Type your business name in the search bar
• If your business appears, click on it

Claiming Your Listing

Found your business? Great! Now you can:

• Claim your free listing
• Register as the owner
• Start managing incoming reviews

Quick Search Method

Want a faster way? Try this:

• Go to https://www.tripadvisor.com/
• Enter your business name in the main search bar
• Click on your business if it appears
• You'll see all reviews, including photos, left by guests.

How to track reviews on Tripadvisor

Step #1: Set Up Your Tripadvisor Management Center

Your Management Center is the command hub for tracking and responding to reviews. Here’s how to get started:

Claim Your Business Profile:

Search for your business on Tripadvisor.

Click “Claim Your Listing” and verify ownership via email or phone.

Enable Review Alerts:

Turn on email notifications to receive instant updates for new reviews.

Customize Your Dashboard:

Track metrics like average rating, review volume, and response rate at a glance.

Step #2: Track Reviews Manually

For small businesses, manual tracking can be effective:

A. Check the Management Center Daily

Navigate to the Reviews tab to see recent feedback.

Sort reviews by date, rating, or keyword (e.g., “cleanliness” or “staff”).

B. Set Up Email Alerts

Tripadvisor sends alerts for new reviews, but you can customize frequency (daily/weekly).

Step #3: Automate Tracking with Tools

Manual tracking becomes impractical as review volume grows. Use these tools to streamline the process:

A. Review Scrapers

Apify’s Tripadvisor Reviews Scraper: Extract reviews at scale by entering URLs. Get data like ratings, dates, and reviewer details in CSV or Excel.

GuestRevu’s Tripadvisor Report: Track performance trends, response rates, and sentiment analysis in one dashboard.

B. Review Management Software

While basic scrapers and monitoring tools can help you collect reviews, modern businesses need a more comprehensive approach. This is where an all-in-one review management platform becomes invaluable.

SurveySparrow's reputation management software, for instance, goes beyond basic tracking to help you build a complete review strategy. Here's what makes it particularly effective:

Smart Inbox: Imagine having all your TripAdvisor reviews (plus reviews from other platforms) flowing into one clean, organized dashboard. No more tab-jumping or missed notifications. You can respond to everything from one place, saving hours each week.

AI-Powered Insights: The platform doesn't just collect reviews – it understands them. Its advanced sentiment analysis picks up on subtle customer feelings and trends you might miss. For example, it might notice that terms like "slow service" spike during peak tourist season, helping you staff up before it becomes a problem.

Automated Workflows That Make Sense: Set up custom alerts for negative reviews that need immediate attention. Create response templates for common scenarios while keeping enough flexibility to personalize each reply. It's like having a virtual assistant who knows exactly how you'd handle each situation.

Performance Analytics: Get detailed reports on your rating trends and guest satisfaction patterns. These insights help you make data-driven decisions about everything from staff training to amenity upgrades.

What's particularly valuable is how these features work together. For example, when a new review comes in, the system can automatically:

• Analyze the sentiment and urgency
• Route it to the right team member
• Suggest a personalized response template
• Track the response time
• Showcase your best reviews 

Book a Free Demo!

Step #4: Identify and Report Fake Reviews

Fake reviews harm credibility. Here’s how to spot and remove them:

Red Flags:

• Generic language (e.g., “Great place!” with no details).
• Suspicious reviewer profiles (e.g., no profile photo or history).

Report a Fake Review:

• Go to your Management Center > Respond to Reviews.
• Click “Report Review” next to the suspicious post.
• Choose a reason (e.g., “Review Fraud”) and submit evidence.

Note: Tripadvisor typically reviews reports within 24–48 hours.

Step #5: Respond to Reviews Strategically

86% of travelers say review responses improve their perception of a business. Use these best practices:

Red Flags for Fake Reviews

• Generic language: Reviews that lack specific details about the experience (e.g., "Great place!" or "Terrible service" without elaboration).
• Suspicious profiles: Reviewers with no profile photo, history, or only one review to their name.
• Unnatural language patterns: Overuse of "I" and "me" or hotel jargon unlikely to be used by genuine guests.
• Extreme opinions: Overly positive or negative reviews without balanced feedback.
• Burst of similar reviews: Multiple reviews with similar language posted in a short timeframe.

How to Report a Fake Review

• Access your Management Center: Log into your Tripadvisor account.
• Navigate to "Respond to Reviews": Find the suspicious review.
• Click "Report Review": This option appears next to each review.
• Select a reason: Choose "Review Fraud" or the most appropriate option.
• Provide evidence: Explain why you believe the review is fake, offering as much detail as possible.
• Submit your report: TripAdvisor typically reviews reports within 24–48 hours.

Step 6: Generate More Reviews

Encouraging satisfied guests to leave reviews boosts your profile’s credibility:

• Post-Stay Emails: Send a follow-up email with a direct link to your Tripadvisor page.
• Incentivize Responsibly: Offer a discount on future bookings (ensure compliance with Tripadvisor’s guidelines).
• Train Staff: Remind employees to politely ask guests for reviews during check-out. 

Step 7: Analyze Reviews for Actionable Insights

Track Key Metrics 

Turn raw data into improvements with these steps:

Use Keyword Analysis

Tools like SurveySparrow highlight frequently mentioned terms (e.g., “family-friendly” or “noisy rooms”).

Benchmark Against Competitors: Compare your ratings and review volume with top competitors on Tripadvisor.

Final Thoughts

Tracking Tripadvisor reviews is a continuous process that pays off in reputation, customer loyalty, and search visibility.

By combining manual oversight with automated tools like SurveySparrow, you’ll stay ahead of feedback trends and turn insights into actionable improvements. Start today—your next five-star review could be the one that seals a booking!