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11 Best Online Reputation Management Tools

Kate Williams

25 April 2024

10 min read

Everything and everyone is online. Therefore, it’s imperative for businesses to keep a positive brand image online. This is where online reputation management tools come into play.

In this blog, we discuss the top 11 online reputation management software tools, their pricing, user reviews, and more.

Without further ado, let’s get started.

Top 11 Online Reputation Management Tools

11 might seem like a few, but we have done thorough research and hand-picked those who are best at reputation management. While each tool on this list hails from different niches, they all have a history of helping brands with online reputation management.

Here’s a quick overview of the tools –

Tool NameG2 RatingBest ForSuitable ForFree VersionFree TrialStarting Price (billed annually)
SurveySparrow4.4Reputation management, Ticket management, Customer feedback analyticsBusinesses of all sizes across industriesYesYes $19/month
Birdeye4.8Review management, Social media management, Social listingsHealthcare organizations and small businessesNoYes$350/month
Podium4.4Customer engagement, Lead generationSaaS businessesNoNo $399/month
Yext4.4Online/digital presence managementB2C/D2C companiesNoNo Available upon request
ReviewPro4.0Guest management, Hotel managementHospitality organizationsNoNoAvailable upon request
Brand244.6Social listening and monitoringDigital marketing agencies, SaaS productsYesYes$79/month
Mention4.3Social media marketingSmall businesses in retail and fashionNoYes$40/month
Broadly4.7Review managementLocal businessesNoNo $249/month
NiceJob4.8Review automationLocal businessesNoYes$75/month
Hootsuite4.2Social media listeningBusinesses of all sizes across industriesNoYes$99/month
BrandYourself4.2Personal branding, Reputation managementSMBs and large businessesNoNoAvailable upon request

Now, let’s dive into them in detail.

1. SurveySparrow

G2 Rating: 4.4 (5)

Best For: Reputation management, Ticket management, Customer feedback analytics

Suitable For: Businesses of all sizes across industries

SurveySparrow’s online reputation management platform is one of the best in the market. You can track, monitor, and respond to customer reviews across multiple platforms. From connecting with loyal customers to attending to the negative ones – it has it all.

white-label online reputation management software

Being the top survey tool, it could act as a hub for gathering and analyzing all kinds of customer feedback [across channels]. This way – SurveySparrow can provide you with deeper actionable insights. Some more reasons why SurveySparrow is one of the best online reputation management tools are –

User review about SurveySparrow:

We started using it solely for the Reputation Management tools. But quickly learned that customizations are useful across all of our domains. SurveySparrow allows us to easily engage and monitor our customer sentiment.” – SurveySparrow G2 profile.

Free Version: Available

Free Trial: Available

Pricing: The tool offers multiple paid plans with pricing starting from $19 per month (billed annually).  

2. Birdeye

G2 Rating: 4.8 (5)

Best For: Review management, Social media management, Social listings

Suitable For: Healthcare organizations and small businesses

Birdeye is a top-rated online reputation management software for local multi-location businesses. Its review management software allows you to connect with customers to leave reviews and reply to the existing reviews.

homepage of the tool birdeye
Source: Birdeye

It also offers a social media management platform where you can create, publish, and manage posts across various social platforms. Furthermore, it also allows you to track and manage your business listings across platforms.

User review about Birdeye:

Birdeye makes it easy for me to stay on top of reputation monitoring in each of our markets. Their text and email campaigns make communicating with patients a breeze.” – Birdeye G2 profile.

Free Version: Not Available

Free Trial: Available

Pricing: The pricing (according to Capterra) is $350 per month.

3. Podium

G2 Rating: 4.4 (5)

Best For: Customer engagement, Lead generation

Suitable For: Saas businesses

Podium is one of the top lead-generation tools. However, it offers solutions to track and monitor customer reviews across Google, Facebook, and industry review sites. Thus it can be considered as a tool for online reputation management.

homepage of the leda generation tool - podium
Source: Podium

Through Google reviews, make your businesses more visible, and through others, you can foster good relationships with your customers.

User review about Podium:

For your reputation and communication with customers/clients, there is no better partner.” – Podium G2 profile.

Free Version: Not Available

Free Trial: Not Available

Pricing: The pricing is threefold, with plans starting at $399 per month.

4. Yext

G2 Rating: 4.4 (5)

Best For: Online/digital presence management

Suitable For: B2C/D2C companies

If you are looking for a platform to help you manage and boost your business online – then go for Yext. The range of features it offers includes review and social presence management.

homepage of review management tool YEXT
Source: Yext

With these features, it allows you to collect and evaluate reviews across platforms. Other features that make it an ideal reputation management software include –

  • Listings
  • Content management
  • Integration with top review platforms

User review about Yext:

The Yext platform makes it easy for our field to keep a close eye on reputation management by seeing various listing reviews in one place.” – Yext G2 profile.

Free Version: Not Available

Free Trial: Not Available

Pricing: The pricing plans of the tool are available upon request.

5. ReviewPro

G2 Rating: 4.0 (5)

Best For: Guest management, Hotel management

Suitable For: Hospitality organizations

Shiji ReviewPro is one of the best online reputation management tools for hotels. The tool can collect customer reviews in 45 languages across 140 review sites. It further offers sentiment and impact analysis to clearly identify the customer perception of your brand.

review pro - reputation management tool for hotel
Source: ReviewPro

In addition to the above, it also allows you to benchmark your business against competitors to see where you stand. This can be highly beneficial in helping you improve your brand reputation and overall guest experience.

User review about ReviewPro:

It’s nearly impossible to monitor the dozens of booking and review sites! ReviewPro does that for you with an easy-to-review dashboard.” – ReviewPro G2 profile.

Free Version: Not Available

Free Trial: Not Available

Pricing: Here also, the details about the paid plans are available on request.

6. Brand24

G2 Rating: 4.6 (5)

Best For: Social listening and monitoring

Suitable For: For digital marketing agencies and SaaS products

Brand24 is a social media listening tool that offers a reputation management platform. It allows you to track brand mentions across various platforms and sentiment analysis of customer reviews.

brand24 - brand monitoring and reputation management tool
Source: Brand24

You can also implement alerts to let you know whenever there is an unusual surge in your brand mentions. The reports and customer insights are AI-powered and can help you manage your online reputation.

User review about Brand24:

Mainly helps me take care of my Clients’ reputation online. It finds negative mentions fast, so I can respond and take care of it before anyone else does.” – Brand24 G2 profile.

Free Version: Available

Free Trial: Available

Pricing: It offers 4 paid plans with pricing starting at $79 per month.

7. Mention

G2 Rating: 4.3 (5)

Best For: Social media marketing

Suitable For: Small businesses falling under the retail and fashion industries

Mention offers a complete suite of tools for social media marketing. Among these tools is brand management, which helps you effectively manage your online reputation. You can identify how customers feel about your brand, evade potential crises, and build a better brand strategy.

homepage of the reputation management tool - mention
Source: Mention

This reputation management tool notifies you whenever a customer leaves a review on a platform along with the sentiment. Therefore, if any negative reviews come your way, you can take prompt action to ensure it doesn’t affect your brand image.

User review about Mention:

I can fully monitor (online) brand reputation and make sure metrics are identified, reviewed, and focused accordingly. It helps business owners monitor their reputation to address and correct any mentions from customers.” – Mention G2 profile.

Free Version: Not Available

Free Trial: Available

Pricing: The paid plans start at $40 per month for one user.

8. Broadly

G2 Rating: 4.7 (5)

Best For: Review management

Suitable For: Local businesses

If you want to manage your reputation and need a long-lasting online presence, then try Broadly. You can use the tool to automate the process of reviewing requests to customers. Also, you can identify negative reviews and take prompt actions to resolve them – keeping the customers satisfied.

online reputation management tool - broadly
Source: Broadly

The platforms it supports for review management are Google, Facebook, and Yelp.

User review about Broadly:

“Auto-Review Request – it automatically sends text messages out after a job is done.” – Broadly G2 profile.

Free Version: Not Available

Free Trial: Not Available

Pricing: They don’t offer insight into their pricing plans, but according to Capterra, it’s $249 per month.

9. NiceJob

G2 Rating: 4.8 (5)

Best For: Review automation

Suitable For: Local business

This is yet another online reputation management software that helps local businesses with their online presence. By automating the process of collecting and monitoring customer reviews across platforms, it helps businesses –

  • Effectively manage online reputation
  • Attract more customers
  • Boost brand image
Reputation management software: NiceJob
Source: Nicejob

Apart from automation, it also sends reminders to those customers who haven’t left a review yet.

User review about NiceJob:

NiceJob does a nice job of earning positive reviews from those who want to leave positive ones. A must-have for any company that cares about their positive reputation.” – NiceJob G2 profile.

Free Version: Not Available

Free Trial: Available

Pricing: The pricing depends on the number of customers you want to reach out to. It charges $75 per month to manage reviews up to 2,500.

10. Hootsuite

G2 Rating: 4.2 (5)

Best For: Social media listening

Suitable For: Businesses of all sizes across industries

Primarily a social media listening tool – Hootsuite is also a contender in the race for the best online management reputation tools. While it may not help with reviews, the tool can track all the brand mentions across social media platforms.

homepage of the social media listening tool - hootsuite
Source: Hootsuite

It offers tools to help you directly connect and engage with your prospects on platforms. Thus helping you maintain positive relationships and manage any issues that may arise.

User review on Hootsuite:

Hootsuite may seem like the end-all, be-all, for social media and network integration and reputation management. It provides a lot of utility, especially within the realm of management.” – Hootsuite G2 profile.

Free Version: Not Available

Free Trial: Available

Pricing: The pricing starts at $99 per month.

11. BrandYourself

G2 Rating: 4.2 (5)

Best For: Personal branding, Reputation management

Suitable For: SMBs and large businesses

BrandYourself is a personal branding and online reputation management tool. But there’s a catch. Unlike other reputation management tools, BrandYourself offers a DIY style. It also allows you to generate and manage customer reviews.

homepage od the online reputation tool - brandyourself
Source: BrandYourself

It will generate a reputation score that you can benchmark with your competitors. It helps you with insights to improve this score as well.

User review on Hootsuite:

The software makes it easy to see what’s helping and hurting you online and then shows you what to do about it.” – BrandYourself G2 profile.

Free Version: Not Available

Free Trial: Not Available

Pricing: The details of the tool’s paid plans are available upon request. Although, we have encountered some reviews stating the tool to be pricey.

Key Benefits of Online Reputation Management Tools

By now you might have already understood what kind of benefits you can expect from online reputation management tools. But to give you a clear idea of how beneficial these tools can be, refer to the following.

5 key benefits of online reputation management tools

#1. Monitor Everything from One Platform

We have already discussed this while listing the tools. Online reputation management tools consolidate all customer reviews into a platform. This way, it’ll be easier for you to understand how the customer perceives your brand.

Furthermore, you can connect this with other customer feedback to get a complete customer experience.

#2. Understand Customer Emotions

Though not every reputation management tool offers sentiment analysis – most do, like SurveySparrow. As a result, you can understand the underlying emotions of customers behind every review.

# 3. Invaluable for Crises Management

Though PR crises don’t happen often, you can’t think you are immune to them. Hope for the best and prepare for the worst, right?

So, in case of such a crisis, online reputation management software can be the lifesaver you need. It lets you swiftly identify the issue’s scope and take appropriate actions. This can be anything from engaging directly with stakeholders to issuing public statements.

#4. Ideal for Competitive Analysis

You might remember reading about benchmarking while reading through the list. It’s the very same thing. By benchmarking your customer review score with your competitors, you can understand where you stand in the marketplace.

If the scores are low, see where you have gone wrong and make necessary changes. Or, even better, look for areas your competitors aren’t focusing on.

#5. SEO

Yes, you heard it right. Online reputation management tools allow you to get listed across all review platforms. Thereby, the tools are increasing your online visibility – SEO. For example, listing your business on Google reviews can be one of the best ways to improve the visibility of your business.

There are a lot more benefits, like getting more customer insights, improving brand images, and so on.

How to Choose Online Reputation Management Tools?

No matter the type of tool you are looking for, choosing the right one is and should always be the aim. It’s the same with online reputation management tools. But with so many tools available online it can be a daunting task.

So, what can you do? Start by defining your end goal. What do you want to achieve with the online reputation tool? Is it just generating positive reviews? Or do you also want to engage with your customers?

Once you have defined the goal, start your research and shortlist the potential candidates. You should cross-check the features the tools offer. And try to make use of free trials and versions to test the usability and efficiency of the tools as well.

Start with SurveySparrow. It offers a free version you can try out. In fact, SurveySparrow has recently been selected by Windows Report as one of the best reputation management platforms.

PS: Windows Report is a highly trusted web resource for all tech-related news and tips.

Sign up for SurveySparrow and see how its online reputation management software can help you.  


Kate Williams

Content Marketer at SurveySparrow

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