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Top 10 Online Reputation Management Software & Tools (2023)

Kate Williams

31 October 2023

8 min read

In this era where clicks, shares, and reviews define a brand, your reputation isn’t merely a reflection—it’s the engine propelling your success forward. Astute marketers and forward-thinking business leaders recognize that reputation management tools are not just shields but also radars. These tools give a pulse on real-time sentiments, allowing businesses to engage, adapt, and evolve proactively.

It’s about harnessing feedback, setting the pace, and steering your brand confidently into the future. That’s where online reputation management software comes in.

With such tools, you can effortlessly emphasize and project your positive online reviews while minimizing negative ones.

4 Key Benefits of Choosing an Online Reputation Management Software

A brand’s online reputation is akin to a firm, confident handshake in a boardroom. It sets the tone, the pace and often leaves an indelible mark. Using Online Reputation Management (ORM) tools is like refining that handshake, ensuring every digital interaction resonates with authenticity, trust, and positivity. Think of it as mastering the art of the perfect digital introduction.

  1. Boosted Brand Image: With the vast majority of consumers relying on online reviews, ORM tools curate and highlight positive feedback. This not only enhances a brand’s image but reassures potential customers of its quality and reliability.
  2. Effective Damage Control: Negative feedback, if left unaddressed, can tarnish a brand’s reputation. ORM tools allow businesses to identify swiftly, respond to, and rectify any unfavorable reviews, showcasing their commitment to customer satisfaction.
  3. Sales Amplifier: A stellar online reputation is a magnet for potential customers. By showcasing positive reviews and testimonials, ORM tools can directly influence purchasing decisions, driving sales and revenue.
  4. Strategic Insights: Beyond damage control, ORM tools provide valuable insights into customer sentiments, preferences, and pain points. This feedback can be instrumental in refining products, services, and overall customer experience.

10 Best Online Reputation Management Software in 2023

When it comes to your business enterprise, you can’t take chances. We totally get that! And that’s exactly why we’ve listed out the top ten online reputation management tools of 2023 after thorough research. Read on.

  1. SurveySparrow
  2. BirdEye
  3. Podium
  4. BrandYourself
  5. SurveyMonkey CX
  6. AskNicely
  7. Wootric
  8. Mention
  10. Reviewtrackers

1. SurveySparrow

white-label online reputation management software

SurveySparrow’s online reputation management software helps you manage your Google and Facebook reviews at ease. SurveySparrow is one of those online survey tools that wear many hats.

The multi-UI platform provides various services to help improve market research, online reputation management, customer satisfaction, and experience. So, what are the features of this reputation management tool?

Key Features:

  • Monitor your online reputation across all major review sites.
  • Get alerted whenever someone mentions your brand online.
  • Respond to reviews and manage your online reputation proactively.
  • Collect reviews from your customers via their conversational forms, chat-like, and NPS surveys with a promised response rate that is 40% higher.
  • It’s also a top-tier white-label review management software, helping you fully embrace and solidify your brand’s identity.
  • This mobile-friendly tool automates your workflow and lets you share your surveys through multiple channels.
  • Though comparatively young, the intuitive software offers tons of additional features to its credit – like the customizing provisions, easy audience management, seamless integrations, click-free dashboards, insightful analytical reports, and excellent customer support.

how to manage google reviews

Emotional Benefits:

  • Rest easy knowing you’re always on top of ‘negative sentiment about your brand.
  • Enjoy the peace of mind that comes with knowing you control your online reputation.

SurveySparrow has recently been selected by Windows Report as one of the best reputation management tool. Windows Report is a highly trusted web resource for all tech-related news and tips.

Even better, we provide a Forever Free plan with limited features and a free trial for testing the product.

Managing online reviews has never been easier. Sign up below to try out SurveySparrow for free. 


2. Birdeye

Birdeye lets you be a relevant online presence by helping you gather reviews and manage them at the same time.

Claiming to be serving around 50,000 businesses worldwide, Birdeye is the first in our list of the best online reputation management software. Birdeye lets you be a relevant online presence by helping you gather and manage reviews simultaneously.

Key Features:

  • This reputation management tool provides you with an array of features that effectively drive review generation, monitoring and marketing, customer surveys, social media monitoring, and business insights.
  • You also can trigger emails and text messages asking your customers for review submissions.
  • As for the initial setup process, you can be sure of a hassle-free one!
  • The insightful analytics, click-free dashboards, webchats, and responsive customer service make it one of the best available. But all this comes with a hefty price tag.

This intuitive reputation management software is viable for all sorts of businesses, regardless of size.

Related: Find the top 10 Birdeye alternatives here.

3. Podium

Podium is a one-stop-shop where you can track, monitor and generate reviews and customer interactions from various sources.

One of the best online reputation management tools, Podium mainly focuses on local businesses, helping them improve their reputation on popular sites like Google, Facebook, Health Grades, Edmunds and more.

Key Features:

  • Like most popular online reputation management software, Podium also offers features like review monitoring, social media monitoring, sentimental analysis, response management, and more.
  • With Podium, you can painlessly link your point of sale and know who has asked for reviews, who is submitting the review, how many have been asked, etc.
  • The reputation management software is truly user-friendly owing to its intuitive UI, simple set-up process, and easy navigation.
  • In fact, the only noticeable drawback of the tool would be its loading time at some sections, which is comparatively slow.

Podium is a one-stop-shop where you can track, monitor and generate reviews and customer interactions from various sources.

Read more: Find the top 10 Podium alternatives here.

4. BrandYourself

BrandYourself is a personal branding and online reputation management software that’s been supporting both large and small businesses alike.

BrandYourself is a personal branding and online reputation management software supporting both large and small businesses. The tool lets you generate and manage reviews, helping you establish a powerful online presence.

Key Features:

  • The highest-rated features of BrandYourself include a supportive dashboard, social network, and digital media monitoring.
  • The software delivers a free reputation report that dives into your online presence, analyses it, and gives you a score accordingly.
  • That’s not all. They also highlight the risk factors and suggest measures to help improve your score.
  • BrandYourself is a decent reputation management tool, but it is quite pricey.

One key USP of BrandYourself is that it offers a range of managed services packages to handle the entirety of the personal branding process for individuals.

5. SurveyMonkey CX

SurveyMonkey CX is an NPS solution that facilitates customer loyalty, experience and online reputation management.

SurveyMonkey CX is an NPS solution that facilitates customer loyalty, experience, and is the best review management software . With the help of their insightful solutions, you can improve your revenue. In addition, you can conduct customized NPS surveys, gather reliable reviews and feedback, take measures accordingly, and close the loop.

Key Features:

  • SurveyMonkey is an extremely intuitive software that lets you customize surveys and share links on various social media platforms.
  • The highest-rated features of SurveyMonkey CX include Brand Design Consistency and System Monitoring Feedback.
  • While SurveyMonkey is primarily known as an online survey tool, its surveys can also be used for reputation management.
  • But watch out for a few drawbacks like its expensive pricing plans and unresponsive customer support system.

By using surveys, businesses can identify weaknesses in their reputation and improve their value offerings accordingly.

6. AskNicely

AskNicely aids in effective reputation management through its Net Promoter Score, CSAT and CES solutions.

AskNicely aids in effective reputation management through its Net Promoter Score, CSAT, and CES solutions. You can gather accessible reviews from various channels like SMS, email etc., using their customizable surveys.

Key Features:

  • Seamless integrations, intuitiveness, automated workflows, push notifications, email triggers, and smart analytics make AskNicely a decent tool.
  • Additionally, this reputation management software provides live reports and real-time leaderboards. This allows users to monitor customer feedback and track performance across locations and individual team members.
  • AskNicely also allows users to set up canned responses to customer feedback. This can help improve response times and increase customer satisfaction.
  • However, it does have its share of drawbacks, like its steep learning curve and its lagging reporting features.

AskNicely provides a mobile app for coaching, personal scorecards, messaging, and recognition, which can help businesses motivate their teams.

7. Wootric

Wootric is a platform that focuses on both customer experience and online reputation management.

Wootric is an online reputation management service/platform that focuses on both customer experience and online reputation management.  It offers you various services like the Net Promoter Score, CSAT, CES, and other surveys to help you in review generation and management. Additionally, they enable you to do this through various channels, which include emails, text, mobile-in-app, etc.

Key Features:

  • Gather and manage customer sentiments in real-time.
  • Leverage integrations with top CRMs and customer success software like Hubspot and Totango.
  • Capture qualitative responses supported by AI-driven text and sentiment analytics.
  • It is a good tool with not many drawbacks except that it might be a tad expensive.

One key USP of Wootric as a reputation management tool is its use of AI-powered customer feedback insights.

8. Mention

Mention allows you to keep track of social media and identify mentions in online conversation threads.

Mention is one of the best reputation management tools, with around 4,000 enterprise clients from over 125 countries. it allows you to keep track of social media and identify mentions in online conversation threads. This online reputation management software helps you monitor more than 1 billion sources daily, including social media, forums, blogs, and many more.

Key Features:

  • It provides integrations with Twitter, Facebook, and Instagram so that you can respond directly to your accounts.
  • Monitor what is being said about your brand online and measure the impact of your marketing campaigns.
  • Sort positive and negative user comments.
  • Manage social media posts and create relevant content with the help of features like Listen and Publish.
  • In short, Mention is an excellent choice for a reputation management tool, although the pricing is steep.

They focus on monitoring brand mentions across a wide range of sources make it a valuable tool for businesses looking to improve their online reputation.


Popular online reputation management software, is primarily dedicated to serving large enterprises to help them manage reviews and improve customer experience.

Yet another popular online reputation management software,, is primarily dedicated to serving large enterprises to help them manage reviews and improve customer experience. The reputation management platform offers myriad services like online reviews, surveys, social suite, business listing, reviews module, etc. to up your ‘review’ game.

Key Features:

  • Reputation Live’s feature deserves special mention as it lets sales reps collect online reviews on their mobile devices post-user interaction.
  • You also have pre-set responses tailored for specific reviews so that you don’t have to start from scratch when replying to customer reviews.
  • The customizable reputation management tool is quite intuitive has a simple onboarding process, commendable customer support, and many reliable features.
  • However, the social suite is not up to the mark and needs improvement. focuses on providing a comprehensive solution for managing online reputation.

10. Reviewtrackers

The reputation management software lets you analyse and gather user reviews from 100+ sites and manage them efficiently.

Reviewtrackers is one of the best tools for reputation management and, for that matter, a popular one too. The reputation management software lets you analyze and gather user reviews from 100+ sites and manage them efficiently. It also has many features to collect reviews, improve customer satisfaction, and increase revenue.

Key Features:

  • This tool’s best features include customizable review notifications, an insightful dashboard powered by reporting and analytics, centralized real-time review monitoring, and, of course, review generation and management.
  • Reviewtrackers is supported in every device and is indeed a great pick for a reputation management tool.
  • However, the syncing of review updates could be improved.

ReviewTrackers allows businesses to generate online reviews, and capture first-party and third-party feedback.

Winding Up!

Reputation management is indeed the need of the hour, and you need to be extra cautious when it comes to choosing reputation management software for your business.

You should have a clear idea of your business requirements, your challenges, and the goals you want to achieve with your reputation software. You can then compare them with the reputation management tools listed above and choose the ideal one for your firm. Choose the best, and be the best.

Kate Williams

Content Marketer at SurveySparrow

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