In this digitized era, if there’s anything that you should monitor closely, then it is your online reputation. One wrong review of your enterprise and you are at the risk of losing customers. Online reputation management is, therefore, no trivial matter and without a doubt, you should invest a share of your time and money in it. This is where online reputation management software come into play. With such tools in place, you can effortlessly emphasize and project your positive online reviews while minimizing negative ones.
10 Best Online Reputation Management Software in 2020
When it comes to your business enterprise you simply can’t take chances. We totally get that! And that’s exactly why we’ve listed out the top ten online reputation management tools of 2020 after thorough research. Read on.
Claiming to be serving around 50,000 businesses worldwide, Birdeye is the first in our list of the best online reputation management software. Birdeye lets you be a relevant online presence by helping you gather reviews and manage them at the same time. The intuitive reputation management software is viable for all sorts of businesses irrespective of the size.
The tool provides you with an array of features that effectively drives review generation, monitoring and marketing, customer surveys, social media monitoring, and business insights. You also have the provision to trigger emails and text messages asking your customers for review submission. As for the initial setup process, you can be sure of a hassle-free one!
The insightful analytics, click-free dashboards, webchats and responsive customer service do make it one of the best available but all this comes with a hefty price tag.
The reputation management tool, Podium mainly focuses on local businesses, helping them improve reputation on popular sites like Google, Facebook, Health Grades, Edmunds and more. Podium is a one-stop-shop where you can track, monitor and generate reviews and customer interactions from various sources. Like most of the popular online reputation management software, Podium too offers features like review monitoring, social media monitoring, sentimental analysis, response management and more.
With Podium, you can painlessly link your point of sales and know who has asked for reviews, who is submitting the review, how many have been asked etc. The reputation management software is truly user-friendly owing to its intuitive UI, simple set-up process and easy navigation. In fact, the only noticeable drawback of the tool would be its loading time at some sections which is comparatively slow.
SurveySparrow is one of those online survey tools that wear many hats. The multi-UI platform provides various services to help improve market research, online reputation management, customer satisfaction and experience. Collect reviews from your customers via their conversational forms, chat-like and NPS surveys with a promised response rate that is 40% higher. The mobile-friendly tool automates your workflow and lets you share your surveys through multiple channels.
Though comparatively young, the intuitive software offers tons of features to its credit like the customizing provisions, easy audience management, seamless integrations, click-free dashboards, insightful analytical reports and excellent customer support.
BrandYourself is a personal branding and online reputation management software that’s been supporting both large and small businesses alike. The tool lets you generate and manage reviews thereby helping you establish a powerful online presence. The highest-rated features of BrandYourself include supportive dashboard, social network and digital media monitoring.
The software delivers a free reputation report that dives into your online presence, analyses it and gives you a score accordingly. That’s not all. They also highlight the risk factors and suggest measures to help improve your score.
BrandYourself is definitely a decent reputation management tool but it is quite pricey.
5. SurveyMonkey CX
SurveyMonkey CX is an NPS solution that facilitates customer loyalty, experience and online reputation management. Improve your revenue with the help of their insightful solutions. Conduct customized NPS surveys, gather reliable reviews and feedback, and take measures accordingly and close the loop. The tool that is extremely intuitive lets you customize surveys and share links in various social media platforms.
The highest-rated features of SurveyMonkey CX include Brand Design Consistency and System Monitoring Feedback.
Well, the software does help you in reputation management but do watch out for a few drawbacks like its expensive pricing plans and its meagrely responsive customer support system.
AskNicely aids in effective reputation management through its Net Promoter Score, CSAT and CES solutions. You can gather accessible reviews from various channels like SMS, email etc. using their customisable surveys.
Seamless integrations, intuitiveness, automated workflows, push notifications, email triggers and smart analytics make AskNicely a decent tool. However, it does have its share of drawbacks like its steep learning curve and its lagging reporting features.
Wootric is a platform that focuses on both customer experience and online reputation management. Gather and manage customer sentiments in real-time. Wootric offers you various services like the Net Promoter Score, CSAT, CES and other surveys to help you in review generation and management, through various channels which include emails, text, mobile-in-app etc.
Leverage integrations with top CRMs and customer success software like Hubspot and Totango and capture qualitative responses supported by AI-driven text and sentiment analytics. Wootric is a good tool and does not have many drawbacks except that it might be a tad expensive.
Mention is one of the best reputation management tools out there that have around 4000 enterprise clients from over 125 countries. Mention allows you to keep track of social media and identify mentions in online conversation threads. This online reputation management software helps you monitor more than 1 billion sources daily which includes social media, forums, blogs and many more. Mention also provides integrations with Twitter, Facebook and Instagram so that you can respond directly to your accounts.
Monitor what is being said about your brand online, measure the impact of your marketing campaigns, sort positive and negative user comments, manage social media posts and create relevant content with the help of features like Listen and Publish.
Mention is indeed a great choice for a reputation management tool, although the pricing’s steep.
Yet another popular online reputation management software, Reputation.com is primarily dedicated to serving large enterprises to help them manage reviews and improve customer experience. The reputation management platform offers a myriad of services like online reviews, surveys, social suite, business listing, reviews module etc.to up your ‘review’ game. The feature Reputation Live deserves a special mention as it lets sales reps collect online reviews on their mobile devices post user interaction. You also have pre-set responses tailored for specific review kinds so that you don’t have to start from scratch when replying to customer reviews.
The customizable reputation management tool is quite intuitive, has a simple onboarding process, commendable customer support and a lot of reliable features. However, the social suite is not up to the mark and needs improvement.
Reviewtrackers is one of the best tools for reputation management and for that matter a popular one too. The reputation management software lets you analyse and gather user reviews from 100+ sites and manage them efficiently. It also has a multitude of features to collect reviews, improve customer satisfaction and increase revenue. The best features of the tool includes customizable review notifications, insightful dashboard powered by reporting and analytics, centralized real-time review monitoring and of course, the review generation and management.
Reviewtrackers is supported in every device and is indeed a great pick for a reputation management tool. However, the syncing of review updates could be improved.
Reputation Management is indeed the need of the hour and you need to be extra cautious when it comes to choosing a reputation management software for your business. You should have a clear idea of your business requirements, the challenges you face and of course the goals you want to achieve with your reputation software. You can then compare them with the reputation management tools listed above and then choose the ideal one for your firm. Well, choose the best and be the best!
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