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Qualtrics Login Steps

Kate William

7 min read

Getting the correct feedback from the people who matter, Be it your customers, employees, or even for market research, can do wonders for your business. The best way to accomplish this is through Online Survey tools that let you create surveys effortlessly. Qualtrics XM has been touted as a pioneer in the online survey market and the likes of SurveyMonkey. 

Qualtrics is an all-in-one experience management platform that collects, organizes, and derives customer and employee data insights. Such insights drive businesses to be more people-centric and promote continuous improvement.

With four main functions: Customer XM, Product XM, Employee XM, and Brand XM, each focusing on crucial aspects of your business. Can’t wait to get started with Qualtrics? Jump right in as we guide you through Qualtrics Login Steps, its features, pricing, and much more.

Before we get into our Qualtrics login guide, feel free to use a free trial of SurveySparrow, an omnichannel experience management platform that lets you create more than just surveys.

What is Qualtrics?

Qualtrics is a cloud-based SaaS company that focuses on Experience Management and incorporates customer, product, employee, and brand experiences into a single platform. Qualtrics collects actionable feedback from all these four pillars, integral to a business’s success using survey software. Surveys software lets you create surveys with relevant questions and pre-defined templates that catch the respondent’s attention. Finally, these surveys can either be integrated into your website or directly through messaging apps or emails.

Get Started With Qualtrics: Qualtrics Login

The very first time you log in to any application, you will be asked to change/reset your password. The same holds for Qualtrics login as well. Your IT admin would have given you a temporary password, and the first step in Qualtrics login is to change the password to something only you know.

The way you log in to Qualtrics depends on the type of Qualtrics account you have.

1. Check the type of Qualtrics Account 

Your Qualtrics account could be that of an organization you belong to – The company you work for or your university. If the organization you are affiliated with has a license with Qualtrics, make sure you use the correct URL to log in. It would usually be in the format: You could get this link from your co-workers, IT Team or retrieve it from your organization’s employee portal.

Qualtrics login types

Qualtrics Login is either through Single Sign On (SSO) or the standard login. 

Single Sign-On (SSO)

On using your company’s branded Qualtrics URL, you might land on your organization’s login page. This indicates that your organization uses Single Sign-On. This convenient login method lets you sign in to many different websites with just a single username and password. Use your organization username and password for Qualtrics login.

Standard Login

Suppose your company doesn’t have a Special Qualtrics Login Method. In that case, head on to the URL: to log in to your account.

Apart from enterprises and Universities, users can use a free version of Qualtrics. Qualtrics offers a free version of its account with basic features for users to get a sense of their platform. Free users can also login from their Qualtrics login page.

2. Two-step Verification

With all the cybersecurity breaches happening and the increasing importance of data privacy, organizations have stepped up their cybersecurity safeguards. Two-step verifications have thus become the norm. In case your company has added this extra cybersecurity measure, do not be surprised! You will be asked to verify your account by having a code sent to your email or using an authentication app to retrieve it. Let’s take a look:

Email Verification:

As a part of email verification, a code will be sent to your email to verify your Qualtrics Account.

Authenticator App verification:

Qualtrics will provide a list of recommended authenticator apps like Google Authenticator, Duo Mobile, and a QR code you can use to scan. If your QR code doesn’t scan, you can always enter the displayed code into the app.

Other options 

It includes offline backup codes. This can help you ensure proper Qualtrics login if you happen to be offline or lose access to your primary 2 step method. 

3. Qualtrics Login Issues

Sometimes you may face some issues while logging in. Here we have summed up some common problems encountered and ways to solve them.

Your account has expired

When your account expires, the data within the account remains safe. Once you contact your Brand Administrator, you can access your account. A brand administrator is a Qualtrics user who can moderate the company license and change the features of your account.

Disabled User Account

If you view this message upon Qualtrics login, it means your organization has disabled your account. The data within the account is safe but just temporarily unavailable to you. Not to worry, get in touch with your brand administrator to get the access back. 

Branded URL

Most organizations use Qualtrics with a license, and these are your company’s custom URL or branded URL. Qualtrics does not have www in its branded URLs

 If you use SSO, ensure that you use Qualtrics with this branded URL. SSO is a unique system that lets you log in to different websites, your employee portal, and Qualtrics with the same login credentials.

When you type in your branded URL, two scenarios take place:

Scenario 1

You land on your organization’s portal, and you can log in just like you usually do, with your organization ID.

Scenario 2

In this case, you land on the Qualtrics login page with your organization’s logo. So you will need to determine if it’s an SSO or not. If you can log in with your company portal login, you can rest assured that your license uses SSO.

In the instance it doesn’t work, your organization may not be using an SSO.Use your email address to log in. Still can’t log in? Click on “Forget password” to reset it.

At last, you were able to log in by following all the Qualtrics login steps. To cross-check whether your organization uses SSO or not, go to your account settings and click on the Recent Logins Section. Check out if there is a # in your username- If there is one, it means your organization uses SSO. The value after # is the organization ID for logging in through SSO.

Support Portal

Unable to access Qualtrics login, chances are that you wouldn’t be able to access the support portal either. Click on the “Can’t log in or Don’t have an account” option below the support portal. Qualtrics support will assist you with Qualtrics login issues in case none of the above steps works.

Password Resets

Sometimes you might forget your password, and there arises a need to reset your password. The way you reset your password depends on your account type.

While using a standard Qualtrics login, click on the forgot your password link.

For SSO Qualtrics login, always reset your passwords at the organization portal and not in the Qualtrics Home Page.

Qualtrics Login For Linked Accounts

Having multiple accounts with the same username on different brands will result in linked accounts. Upon logging in, Qualtrics will ask you to choose from the list of accounts. How do your accounts get linked? Perhaps you were entered as a participant in a previous survey, and your participant and standard account got linked due to the same username both of them had. Change either of the usernames with the help of a brand administrator to get accounts unlinked or reach out to Qualtrics Support.

Qualtrics Features

Qualtrics first started in 2002 as a tool exclusive for researchers but soon expanded its features for enterprise use. It was also the first experience management platform to measure employee experience with key metrics. In 2019, Qualtrics was acquired by SAP, and since then, there was no looking back. Combining Operational data like sales data, leads, and HR data with X data or experience data, Qualtrics doesn’t just collect your data; it explains why things happened and suggests improvements.

Customer XM

The first core feature of Qualtrics is Customer XM that steps up customer experience to the next level. This function lets you identify the pain points and issues that may arise during a customer journey. This tool has a very intuitive UI which makes it simple for anyone to use. Its innovative IQ technology analyses customer’s past data to predict their following action.

Product XM

Products are created with the customers in mind, and they should be met with great enthusiasm by your customers. This tool helps you receive live feedback from customers and incorporate this feedback in real-time at every stage of your product creation. Yet another essential feature is a list of product testers that help you gain insight from a target demographic.

Employee XM

Employees are the ones who face your customers. So it’s essential to have happy employees. Employee XM consists of tools to gauge employee welfare, measure employee pulse and overall satisfaction. From onboarding to exit, various tools measure and help improve employee well-being, promoting a healthier workplace.


Branding plays a significant role in any business. These days, it revolves around digital branding- from social media to email marketing and search engine optimization. Brand XM tool helps you track your customer’s perception of you. You can easily measure the effectiveness of your campaigns with the Brand XM tool.

What Is The Use Of Qualtrics?

Qualtrics helps you to understand your customers and the common issues they face while using your products. You can receive feedback from critical demographics and Target Markets. Apart from all this, Qualtrics also offers sentiment analysis for survey responses and organizes all vital data on a single platform. Viewing all insights from a single place leads to better experience management. 

Qualtrics Survey Templates

Qualtrics has a wide variety of 50+ survey templates with 100+ Question Types. The surveys range from 360-degree feedback, A/B Testing, Employee Engagement Surveys, NPS, etc. Multiple surveys can be posted at once, and that too in 48 languages. Super useful for researchers as Qualtrics allows exporting data directly to SPSS, PDF, and excel format. Its advanced survey logic can help create surveys for complex topics.

Qualtrics Pricing

Qualtrics has a free account for sending surveys to customers. The free trial plan lets you send out ten outgoing mails,7 question types in the survey software, and access to online reporting, summary reports, and survey logic.

When it comes to paid services, Qualtrics works on a SaaS model with subscription-based fees. Prices are usually quoted upon contacting them. Plans typically start at $1500 per year and can even go up to $5000 per year. The pricing varies based on what features your business needs, the size of the business, and the number of active team members who would be using it. Choose a plan that works best for your enterprise.

 As you might have noticed, Qualtrics is a little bit on the pricier side. On the other hand, Qualtrics Alternatives like Surveysparrow are quite affordable and packed with exciting features. If you are looking to test the waters, they offer a 14-day free trial letting you get comfortable with their survey software platform. 

Moreover, SurveySparrow Pricing plans start at $19 /month. Plans range from basic to premium and Enterprise level plans. SurveySparrow features include Data Analysis Tools, Mobile Surveys, offline response collection, Question Library, Question branching, Skip Logic, Feedback Management, Reporting Tools, and much more.,

Wrapping Up…

Qualtrics was one of the pioneers in the Survey Software Industry. Initially created as a means for students to conduct research, it has now grown into a full-fledged experience management platform. Qualtrics experience management platform is further bifurcated into four sections that let you focus on Customers, Brand, Employee, and Product. All these data are combined into one single platform.

This article provided an overview of Qualtrics Login Steps, the different types of accounts available, common issues faced during Qualtrics login, and how to get started with this experience management platform.

Kate William

Content Marketer at SurveySparrow

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