Mobile App Survey Questions to Ask

Mobile app survey questions let you gain actionable insights that would help you build a better experience as well as promote your app better.

In this article, we’ve listed the right mobile app survey questions you can ask your app users to gather feedback that would help you improve your mobile app & experience.

Here’s a quick overview of what you can expect.

• What are mobile app surveys
• Top mobile app survey questions to ask
• Different types of app survey questions include

Let’s delve into it.

What are Mobile App Surveys?

Mobile app surveys are surveys that help you measure the usability and experience of your mobile application.

By asking the right (and relevant) questions, you can understand how your app users feel about the app. This includes how easy it is to use the app, how the design is, how intuitive the interface is, and so on.

If you are straightway looking for a mobile app survey, feel free to use this template. Say goodbye to complicated survey setups! Our mobile app survey template offers a seamless, straightforward way to gather the insights you need.

Just a quick sign-up with your email, and you’re all set to go – no costs, no fuss. Start exploring the simplicity and efficiency today!

Mobile App Survey Template

Use This Template

Mobile App Survey Template

Use This Template

NOTE: There are 1000+ such survey templates available with SurveySparrow. And the best part – all of them free for you upon sign up (no cost…no fuss)!

60+ Mobile App Survey Questions You Should Be Asking Your App Users

Here are the 9 categories of mobile app survey questions to ask your app users.

Mobile App Survey Questions on UI and UX

All though everyone say don’t judge a book by its cover, if your mobile app’s UI and UX design is not upto the standard, no ones gonna use it. Ironic,ain’t it? Which is why you need to start including the following questions into the in-app surveys.

The following questions will help you understand more about the app features and the users’ opinions about them.

1. How did you first learn about our app?
2. What comes to your mind when thinking about our app?
3. Why did you choose us over the competition?
4. Which of the issues below was the biggest problem during your experience with the app?
5. Please describe the problem you encountered in more detail
6. How is the navigation of the mobile application?
7. The app made it easy for me to update my account details.
8. The app made it easy for me to resolve my support question.
9. How do you feel about the new app design?
10. How does the app run after the updates?
11. What confused/annoyed you about the app?
12. How functional does the application feel to you?

Mobile App Survey Questions on Features

Use the following survey questions to get insights on what features your users are using and how effective they are.

13. Can you tell us about a situation where the application was useful?
14. Is our app helping you achieve goals?
15. What goals have you achieved with this application?
16. What more functions would you like us to add?
17. How would you like to rate this new feature?
18. Which feature would you likely use the most?
19. How often would you use this feature?
20. Was this feature/button easy to find?
21. What is your goal when you want to use the mobile application?
22. With the existing features, does the mobile application help you to achieve your goals? How?
23. Describe a situation in which the mobile application was the most useful to you.
24. To what extent do you agree or disagree with this statement? This app feature is easy to use.
25. Which features of the app are most/least important to you?
26. Which features didn’t work as expected?

App Feature Prioritization Questions

Someone who is looking into improving their mobile app – like yourself – may have some doubts on what to add or improve. Well, say ta-ta to those thoughts because the answers to the following question can shine some insights for you.

27. Is there any feature you would like to add that could help you reach your goal faster?
28. Was there any feature/s that you found on other apps that will be good for our app?
29. How often do you use this feature?
30. Which feature do you use the least?
31. What feature did you expect but not find?

Mobile app (or In-app) surveys are available on SurveySparrow with our Mobile SDK. You can try this feature (and all others) with a free account.

There’s a free forever plan and 14-day free trial (no credit card details required).

Mobile App Survey Questions to Rate the App

Learn how much of a impact your app had on your users. The listed questions here, focus on guaging the experience and satisfaction level of users with your app.

32. On a scale of 1 to 5, rate your experience using the mobile application.
33. On a scale of 1 to 5, rate the interface of the mobile application.
34. How would you rate the look and feel of the mobile app?
35. On a scale of 1 to 5, rate the intuitiveness of the icons.
36. On a scale of 1 to 5, rate the loading speed of the mobile application.
37. How satisfied are you with the app navigation?
38. What is the reason for your score?
39. Would you recommend this app to your family and friends?
40. How likely are you to recommend our mobile app after [the latest feature update]?
41. Would you like to leave a review or rate us on the app store?
42. How happy are you with the [checkout process]?
43. What can we do to improve?

Market App Survey Questions on Research

Fixing your app’s worth on the market can be a tough nut to crack. There are many ways to go about pricing your app. A couple of them are value-based pricing and cost-based pricing. But if you are asking the following questions, you can know how much your users are willing to pay for your app and work your way up.

44. What price would you be willing to pay for this app?
45. How clear do you find our pricing?
46. How would you rate our app’s value for money?
47. What alternatives to our app are you considering?
48. How does the app compare with competitors?
49. If the pricing were to change, would you be happy to pay more? Why or why not?

Support Mobile App Survey Questions

It’s ok that your mobile app is the most intuitive one in the app provided you are offering more value. However, make sure you are providing enough help materials wherever and whenever your users require one. The following in-app survey questions will help you with that.

50. Did you find what you were looking for?
51. How satisfied were you with our support and support personnel?
52. How would you rate our support?
53. What is your preferred type of communication?

Customer Success Mobile App Survey Questions

These questions go beyond the basic satisfaction measuring ones. Rather it will help you learn more on how your app is influencing their behavior. Interiguing right? Have a look at these questions.

54. How has your experience with our product been in the last [x] months?
55. Would you renew your contract if you had the option? Why or why not?
56. Since you last purchased, what has been the biggest benefit you’ve seen?
57. What are you working on this week, and how can we help make this a success?

Beta Testing Questions for Your App

Beta testing is a crucial step before going public with your mobile app. Therefore, it’s your responsibility to make sure that it’s done right. The following survey questions can help you understand whether the testers during the beta test were able to do proper testing or not. Have a look at them.

58. Overall, how would you rate our beta program?
59. Did you find it easy to know your responsibilities as a tester?
60. How easy was it to report issues you encountered?
61. Do you have any suggestions or comments about our beta program?

General App Survey Questions

These are mostly open-ended survey questions. The focus is to obtian a more detailed feedback from the users about your app. Using tools like SurveySparrow – with advanced analytics – you can learn more about your users, what they expect, and meet them.

62. What do you like most about the mobile app?
63. What do you like the least about the mobile app?
64. Anything else you would like to share about the mobile app?
65. What prompted you to use the mobile app today?
66. How would you feel if you can no longer use the app? Explain Why.
67. What were you trying to achieve with the mobile app today?
68. What triggers would prompt you to use the app?

Mobile App Usability Testing Questions

Usability testing helps us see how people can use and move around your app. These questions spot problems, design issues, and areas to make better. This improves how users feel about using your app overall.

69. How simple is it to get around the app?
70. Could you finish your task without getting confused?
71. Did the app's layout make sense to you?
72. How would you score the app's overall design?
73. Were any features hard to use?
74. Did you run into any broken links or dead-end screens?
75. What changes would make the app simpler to use?
76. Did you have any trouble with gestures (swipe, tap zoom)?
77. Would you suggest this app based just on how easy it is to use?
78. How does this app's ease of use stack up against others you use?

Mobile App Performance and Speed Survey Questions

Fast and reliable apps are key to keeping users happy. These inquiries help evaluate how the app loads how well it responds, whether it crashes, and if there's any slowdown to make sure everything runs .

79. How fast does the app load for you?
80. Did you notice any slowdowns or freezes while using the app?
81. On a scale of 1-10 how would you rate the app's speed?
82. Did the app stop working at any point? If yes when?
83. How quick is the app when you move between pages?
84. Does the app use up your battery faster than you'd expect?
85. Have you seen any differences in how the app runs on Wi-Fi versus mobile data?
86. Are there any specific things in the app that seem slow to you?
87. How does this app's speed stack up against similar apps?
88. What changes would you like to see to make the app run better?

In-App Purchase Experience Survey Questions

A smooth buying process creates trust and has an impact on sales. These questions help to determine if users find the process easy, clear, and worth their money.

89. How could you find the buying options in the app?
90. Were the prices easy to understand?
91. Did you face any problems when making a purchase?
92. How would you score the payment process?
93. Did you think the value matched the cost of what you bought in the app?
94. Were you happy with the ways to pay?
95. Did it take long to get what you bought?
96. Were there any surprise costs or fees you didn't expect?
97. What would make buying things in the app better?
98. Would you tell others to buy things in the app?

Push Notifications Feedback Questions

Push notifications have a significant impact on user engagement but can also annoy users. These questions aim to assess how relevant, frequent, and effective the notifications are.

99. How often do you get alerts from this app?
100. Are the alerts useful to you?
101. Do you think the app sends too many or not enough alerts?
102. Have you ever turned off alerts for this app? What made you do it?
103. Do alerts make you open the app more often?
104. Do you think the alerts come at good times?
105. Would you like alerts that are more tailored to you?
106. What kinds of alerts do you find most helpful?
107. Have you ever done something because of an alert?
108. How would you make the app's alert system better?

Mobile App Security & Privacy Survey Questions

People must have confidence in your app when it comes to handling their information. These questions look at safety measures, access controls, and confidentiality options to make sure users have a secure experience.

109. Do you feel safe when you put your personal info into this app?
110. Have you noticed any weird or unauthorized stuff happening in the app?
111. Are you happy with how the app checks it's you (like passwords or fingerprints)?
112. How well does the app explain its rules about keeping your info private?
113. Do you believe the app will keep your data safe?
114. Has the app ever warned you about a possible security problem?
115. Do you think the app asks to use too many parts of your device?
116. How often do you check the privacy options in the app?
117. Would you like to have more say in how your data gets shared?
118. What security upgrades would make you feel better about using the app?

Accessibility in Mobile App Survey Questions

Accessibility makes sure everyone can use your app well, including people with disabilities. These questions look at design how easy it is to use, and what support features are available.

119. Was the text size and contrast easy to read?
120. Can you tap the buttons and icons without trouble?
121. Does the app offer voice or screen reader help?
122. Are there other ways to navigate (like gestures or keyboard shortcuts)?
123. Do you think the app works well for users with disabilities?
124. How simple is it to adjust accessibility options in the app?
125. Could you use the app when the lighting changed?
126. Does the app add subtitles or captions where needed?
127. What accessibility improvements would you suggest?
128. How does this app stack up against others for accessibility?

User Engagement and Retention Survey Questions

Apps that keep people hooked and coming back show they're doing well. These questions aim to figure out what makes users stick around and what might push them to leave.

129. How often do you use this app?
130. Which features make you come back to the app?
131. Have you thought about uninstalling the app? If yes why?
132. Do you feel involved when using the app?
133. What could make your experience better to keep you using the app longer?
134. How likely are you to tell a friend about this app?
135. Have you ever quit using the app for a while and then started again? Why?
136. Why do you open this app instead of a competitor's?
137. Do you think the app gives something back to loyal users?
138. What's one feature that would make you use the app more?

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6 Different Types of In-App Survey Questions

It’s possible that you might already know these types of survey questions to ask in a mobile app survey. But for those who don’t know, here are the questions.

#1. Rating Scale Questions

Typically, these are survey questions we ask to measure the user’s experience or satisfaction level. The answers are quantifiable and can range from either 1-5 or 1-10

Example –

“On a scale of 1 to 5, how satisfied are you with our app?”

#2. Likert Scale Questions

Likert scale questions are used to measure the extent of users’ agreement with a statement. The agreement typically ranges from strongly Agree to Strongly Disagree. The answers to these questions will shine on your users’ opinions and attitudes.

Example –

“Was the mobile app intuitive to your expectations?”

#3. Demographic Questions

Segment and identify how each user segment’s perceptions of your users. The answers can further help you personalize the mobile app experience.

Example –

“Which age group do you belong to?”

#4. Yes/No Questions

These are simple and straightforward questions asking users to answer either “Yes” or “No”. You can use these types of survey questions to measure the approval of your users.

Example –

“Do you find our app easy to use?”

#5. NPS® Questions

NPS® survey questions are used to measure the loyalty of your users. The question asks the users to rate their likelihood to recommend your app to their friends or family. The score will be between 0 and 10, and the score you get will determine how loyal your users are.

Example –

“On a scale of 0-10, How likely are you to recommend our app to a friend or colleague?”

#6. Open-Ended Questions

Ask these questions when you want more detailed answers from the users. The question provides you with qualitative feedback, which is very useful for understanding users in detail.

Example –

“How can we help improve your mobile app experience with us?”

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Final Thoughts

Mobile app questions allow you to get actionable feedback from your app users while they experience your app.

When done right, mobile app surveys can help optimize and improve your mobile app. We hope this article will help you create an effective mobile app survey.

Are you looking to create and conduct a mobile app survey by yourself? SurveySparrow provides you with everything you need to create and conduct an effective mobile app survey!

Our survey questions for mobile phone typically tend to boost survey responses and create pleasant experiences. Most of your customers will complete your mobile app evaluation questionnaire as they would be pleased to take your well-timed, well-designed surveys.

Moreover, SurveySparrow provides you with a simple drag-and-drop interface and a free mobile app survey template.

If you’re looking to boost your survey responses and create pleasant experiences, take SurveySparrow for a spin today!

Have you got any questions on creating mobile app surveys? Got any interesting tips or hacks for creating an effective mobile app survey? Let us know in the comment section below.

If you’re wondering whether SurveySparrow is the right fit for you and would rather have someone walk you through our platform, reach out to us for a free, personalized demo!